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All Journal PROFIT : Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budimas : Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Dinamika Administrasi Bisnis Jurnal Bisnis Indonesia Jurnal Aplikasi Manajemen dan Bisnis (JAMB) KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Innovation Studies International Journal of Science and Society (IJSOC) Journal of Student Development Informatics Management (JoSDIM) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Aplikasi Administrasi: Media Analisa Masalah Administrasi Jurnal Masyarakat Mengabdi Nusantara Journal of Management and Social Sciences Journal of Creative Student Research Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Nusantara Berbakti Madani: Multidisciplinary Scientific Journal Jurnal Riset Manajemen dan Ekonomi Jurnal Kabar Masyarakat Jurnal Kajian dan Penelitian Umum Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Mahasiswa Kreatif Riset Ilmu Manajemen Bisnis dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Socius: Social Sciences Research Journal Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Majapahit Journal of Islamic Finance dan Management Jurnal Media Akademik (JMA) Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Majapahit Journal of Islamic Finance dan Management Management Studies and Business Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat Nusantara Mengabdi kepada Negeri Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Jurnal Insan Pengabdian Indonesia Inovasi Sosial: Jurnal Pengabdian Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara MPKM MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Akuntan Publik
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The Influence of Capital, Labor, and Raw Materials on Production Output at CV. Alphie Bag Company in Bogor City Halid Adli; Yanda Bara Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4684

Abstract

This study delves into the influence of capital, labor, and raw materials on production output at CV. Alphie, a bag company in Bogor city. Employing quantitative methods with regression analysis, secondary data from CV. Alphie's reports were collected, encompassing production outputs from 2019 to 2022. Utilizing census sampling, 48 data points were obtained. The data underwent analysis using IBM SPSS version 25, and various tests were conducted, including assessments for classical assumptions, linear regression analysis, and determination coefficient testing. Results indicate that simultaneously, capital, labor, and raw materials exert a significant impact on production output. However, partially, only Labor has a significant influence on Production Output, while Capital and Raw materials do not. The findings contribute valuable insights into the factors influencing production output in manufacturing firms. Furthermore, the study has implications for managerial practices, offering guidance for optimizing production processes and resource allocation at CV. Alphie and similar companies.
The Influence of Marketing Communication and Price Perception on Customer Loyalty, with Service Quality as an Intervening Variable, in Tokopedia E-Commerce: A Comparative Study of Millennials and Generation Z Dika Riva Adhilni; Yanda Bara Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4734

Abstract

This study aims to examine the influence of marketing communication and price perception on customer loyalty on the Tokopedia e-commerce platform, considering service quality as an intervening variable. The study also dissects the differences in customer responses based on age groups, specifically millennials and Generation Z. The research method used is a quantitative method with a sample size of 137 respondents. The data collection technique employed is questionnaire distribution. The data analysis technique used is descriptive statistical analysis to describe the relationship between variables. Data analysis was conducted using SPSS version 26, involving several tests such as classical assumption tests, path analysis, T-tests, and determination coefficient tests. The results indicate that marketing communication and price perception, through service quality, do not directly affect customer loyalty, and service quality also does not significantly influence customer loyalty. However, partially, marketing communication and price perception do influence customer loyalty. These findings provide valuable insights into the factors influencing customer loyalty and suggest implications for Tokopedia to pay more attention to its service quality to maintain customer loyalty.
The Influence of Organizational Commitment and Training on Employee Performance Through Loyalty as a Moderating Variabel Muhammad Fauzy Hamdani; Yanda Bara Kusuma
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 3 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4735

Abstract

Human resources play a crucial role in the success of organizations. This research aims to determine the influence of organizational commitment and training variables on employee performance, as well as the moderating role of loyalty variable in influencing the relationship between organizational commitment, training, and employee performance. The data used are primary data obtained from questionnaires distributed to the research sample. The population in this study consists of all employees of CV. Litera Jannata Perkasa. A sample of 68 respondents was selected using purposive sampling technique. Data were analyzed using Moderated Regression Analysis technique. The research findings indicate that partially, organizational commitment and training significantly influence employee performance, while training does not have a significant effect. However, in the regression analysis test results, loyalty moderates the influence of organizational commitment on employee performance. Conversely, loyalty is unable to moderate the influence of training on employee performance. These findings provide valuable insights into the factors affecting employee performance in companies and offer implications for practice by providing guidance to enhance human resources at CV. Litera Jannata Perkasa and similar companies.
Transformasi Pola Pikir Masyarakat Desa Saringembat terhadap Kebersihan Lingkungan: Dari Kesadaran Hingga Aksi Ratu Ajeng Pratiwi; Yanda Bara Kusuma
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 1 (2025): Januari: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i1.1066

Abstract

This study examines the transformation of the mindset of the people of Saringembat Village concerning environmental cleanliness, from the stage of awareness to concrete actions. Saringembat Village, which previously faced challenges in managing environmental cleanliness, has shown significant changes in the views and behavior of its residents after implementing several community work programs and public participation. The research method used is a qualitative approach with data collection techniques through interviews and observations. The results of the study indicate that the main driving factors for this transformation are continuous training, the involvement of community leaders, and support from external actors such as the government and NGOs. This change is reflected in the growing individual awareness of the importance of cleanliness, better waste management, and active community participation in regular cleanliness activities.
Brand Loyalty in the Coffee Business: Economic Analysis of Brand Image, Product Quality, and Price Raja, Jesika Lumban; Kusuma, Yanda Bara
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.5658

Abstract

This research aims to analyze and understand the influence of brand image, product quality, and price, both partially and simultaneously, on brand loyalty for Starbucks beverage products in Surabaya. The research population consists of Starbucks customers in Surabaya who have made at least two purchases. Using a purposive sampling technique, a total of 97 respondents were selected, with data collected through a Google Form questionnaire. Data analysis was conducted using multiple linear regression. The results indicate that brand image, product quality, and price simultaneously have a significant effect on brand loyalty. However, partially, brand image does not significantly influence brand loyalty, whereas product quality and price have a significant positive effect on brand loyalty.
Pengaruh Pembelajaran Komputer (Microsoft Word) pada Siswa Sekolah Dasar Negeri Jatipasar Yanda Bara Kusuma; Yahya Kusuma; Ubaidillah Bramantyo Esnanhik; Nindi Aulia Firdiana
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2024): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v1i3.393

Abstract

Abstract: Over time, humans have experienced many adaptations and changes. This underlies and guides everyone to be responsive to every change that exists. Education develops along with the advancement of technology and science in every individual since childhood. To realize all of that, small meaningful steps are needed, such as introducing the world of technology to the younger generation. The goal to be achieved is to familiarize the younger generation with technological developments. This is implemented directly to grade 5 students of SDN Jatipasar. The results of this program are that students are enthusiastic about computer devices. In addition, students' interests and abilities have increased significantly.
Pengembangan Metode Steam Sebagai Upaya Peningkatan Kemampuan Anak Usia 5-15 Tahun Di Tangerang Selatan Aurelia Tari Fortuna; Yanda Bara Kusuma
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 3 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i3.1346

Abstract

Education is an important topic to investigate in depth since providing proper learning is one approach to increase the quality and competitiveness of human resources. Children will face increasingly difficult problems in the twenty-first century, beginning with increasingly strong competition and the need for increasingly complicated technologies to sustain lives that are increasingly intertwined with technology. Children between the ages of 5 and 15 have a high level of curiosity, and their exploratory abilities develop quickly because they are fostered by school activities. The STEAM method is a multidisciplinary learning approach that incorporates Science, Technology, Engineering, Art, and Mathematics. This strategy can help children solve difficulties and develop their imagination.
Optimalisasi Pemanfaatan Otomasi Greenhouse Dan Hydroponic Dalam Meningkatkan Produksi Dan Keberhasilan Terhadap Pertanian Budidaya Pakcoy Di PT Inamas Sintesis Teknologi Yanti Grace Hutasoit; Yanda Bara Kusuma
Jurnal Kajian dan Penelitian Umum Vol. 1 No. 2 (2023): April: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v1i2.285

Abstract

This research aims to investigate the use of greenhouse and hydroponic automation in increasing the production and success of pakcoy cultivation. This study was conducted by adopting a case study approach at PT Inamas Sintesis Teknologi. The research methods used include field surveys, data collection through observation, interviews with farmers, and statistical data analysis. This study also analyzes the determinants of successful implementation of greenhouse and hydroponic automation and their impact on pakcoy cultivation. The results showed that the use of greenhouse and hydroponic automation significantly increased pakcoy production compared to conventional methods. This study provides an important contribution to the understanding of the importance of greenhouse and hydroponic automation in increasing the production and success of pakcoy cultivation. The results of this research can provide insight to farmers and stakeholders regarding the importance of investing in modern agricultural technology to increase the yield and efficiency of agricultural businesses.
INOVASI REBRANDING DAN PENGEMASAN PADA UMKM KERUPUK KEDELAI BERKAH: MENINGKATKAN IDENTITAS PRODUK DAN DAYA SAING PASAR Ririn Puspita Tutiasri; Yanda Bara Kusuma; Dwi Wahyuningtyas; Ibnu Malkan Bakhrul Ilmi; Reza Mehdi Fauzi; Mohammad Syarrafah
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program Pengabdian kepada Masyarakat (PKM) IMRIS di Desa Bendo, Blitar, bertujuan meningkatkan kesejahteraan UMKM melalui rebranding, desain kemasan, dan pemasaran daring produk Kerupuk Kedelai Berkah. Kerupuk kedelai, kaya protein nabati, dikembangkan sebagai produk bernilai gizi tinggi dengan masa simpan lebih panjang dibanding tempe dan tahu. Program ini melibatkan UPN Veteran Jawa Timur dan Jakarta untuk memberikan pelatihan pengemasan yang menjaga kualitas, fotografi produk untuk meningkatkan daya tarik visual, serta strategi pemasaran digital guna memperluas pasar. Upaya ini bertujuan meningkatkan kualitas dan daya saing produk lokal, memperluas jangkauan pasar, dan menciptakan peluang ekonomi berkelanjutan. Hasilnya diharapkan berdampak positif pada kesejahteraan masyarakat, menjadikan produk lokal lebih menarik bagi konsumen dan mendukung ekonomi Desa Bendo
Peranan Pendampingan UMKM Untuk Meningkatkan Usaha Dan Akses Pasar Pedagang SWK Urip Sumoharjo Andramaya Kusuma Ningtyas; Yanda Bara Kusuma
Journal of Creative Student Research Vol. 2 No. 4 (2024): Agustus : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v2i4.4006

Abstract

Assistance for Micro, Small and Medium Enterprises (MSMEs) plays a crucial role in improving business and increasing market access for traders at the Urip Sumoharjo Culinary Tourism Center, Surabaya. This research aims to explore the impact of the MSME mentoring program carried out by students from the MSIB program of the Surabaya City Cooperatives, Small and Medium Enterprises and Trade Service in strengthening business capacity, expanding markets, and improving the economic welfare of traders at SWK Urip Sumoharjo. Data collection techniques in this research involve direct observation and interviews in the field to identify obstacles and business conditions of traders in SWK Urip Sumoharjo, as well as literature studies to support the data obtained. The objects of this research include 20 SWK Urip Sumoharjo traders. Research findings show that mentoring which includes product management, finance, HR and digital marketing training significantly increases traders' businesses. Apart from that, the mentoring program has also succeeded in opening wider market access through the use of social media as a means to market the products of SWK Urip Sumoharjo traders.
Co-Authors Adela Aurelia Kinaya Dewi Agustin Nur Awaliyah Agustina, Rheina Rosa Ahmad Yanuar Bahri Alhilwa, Raissalma Queena Alifah Rizky Wiyanti Alifia, Reisha Diandra Amalia Lutvita Nisa Amaliyah, Febby Dzurrotul Amanda Meiliya Andramaya Kusuma Ningtyas Andrias Dwi Mahendrawan Anggara Putra Bimantara Anggy Kinaya Putri Anisa Mamba’ul Fitri Ardi Zulva Budianto Argy Ajzal Mawahib Annur Arianto Nara Rizky Ramadhan Asnanda Fairuz Tsuraya Aurelia Tari Fortuna Avita Sekar Safitri Bambang Swasto S Bimo Putro Nusuantoro Budi Prabowo Chasan Azari Chaterine Br Tarigan Choirul Miftakhul Anam Cinta Tunggal Rahmadhani Citra Pramita Hermayanti Davina Nasywa Ardelia Derri Ardi Dika Riva Adhilni Dina Indah Nurcahyani Dinda Larasati Esa Putri Diva Klandy Lumansik Duta Rahma Safira Dwi Utami Dwi Wahyuningtyas Ega Rizqita Vitrani Estevania Angel Gloria Fanza Shofaun Nafsi Fanza Shofaun Nafsi Febi Nour Amaliah Febrina Hambalah Ferry Fahrial Rakhmad Firdausii Khoirunnisa Firdha Amalia Nareswari Firza Farianshah Difandra Gian Alfreda Wirawan Gusti Nathan Pangestu H, Rahel Sartika Halid Adli Hanani Nazua Hidayat, Rusdi Idris, Moch Ifthar Ramadhana Wahyudi Ika Yuliana Wati Ilmi, Ibnu Malkan Bakhrul Imam Mahmudah Indah Respati Kusumasari Kevin Ramadhany Sukmana Kristanti, Kartika Kusumasari, Indah Respati Lailatul Qomaria Lilyana Fransiska Sinaga Louise Emmanuel Geraldo Lu'lu'ul Mukarromah Lugas Nugraha Nadra Manuel Vivien Ricardo Tampubolon Marissa Ariny Moch Rizky Khairul Rachman Mochammad Al Musadieq Mochammad Thoriq Hasan Arifian Mohammad Fauzan Heryka Putra Mohammad Rizky Axell Putranto Mohammad Rizky Axell Putranto Mohammad Syarrafah Mohammad Vavian Baharudinsyah Muhammad Aslam Ashshidqi Muhammad Fauzy Hamdani Muhammad Gilang Zain Assalam Muhammad Thoriq Ardiazza Mujib, Wahyu Abdul Mumtaza Rifda Maulidiyah Nabila Yasmin Widyana Damayanti Nabila Yasmin Widyana Damayanti Nabilla Rahma Maharsany Naufal Ibadillah Nindi Aulia Firdiana Nursinta Abadiyah Oktaviani, Adinda Putri Eka Ossa Yuansah Putri Puspitasari, Anindita Vella Putri, Alifia Kusuma Rachel Ayu Soffi Hasugian Raden Roro Aurora Evvatun Nabilah Raihan Adillah Yulianti Raja, Jesika Lumban Randy Aulia Firdaus Rangga Eka Saputra Ratu Ajeng Pratiwi Restiatin, Restiatin Reza Mehdi Fauzi Ridlolloh, Muhammad Fathin Rikka, Mardiana Riko Julian Wardana Rinawati Dewi Rini Fatmawati Ririn Puspita Tutiasri Rizky Thyto Ramadhan Roiisul Ibaad Aunillah Rona Octavia Mawaddah Rosanya Amelia Santoso Sabhina Agni Naenara Sabita Tiarailsa Salsabil Prasty Ayunda Santi Eka Rahmawati Selvina, Putry Meysa Serli, Ra Nadia Triyana Shofia Syifa Ul Khasna Shofia Syifa Ul Khasna Sijabat, Reza Syahputra Silvia, Sukaina Abir Simanjuntak, Remus Yosias Natanael Siti Ismidul Uyun Siti Nurhaliza Sofiana Sukina Sukina Syafitra, Awaliya Rahmadhani Titan Baihaqi Akbar Nugroho Ubaidillah Bramantyo Esnanhik Vanesa Rosavia Berlina Varadisa, Adelia Qouli Viona Rosaline Christabella Visi Ari Pratiwi Wahyu Fahrul Ridho Wahyu, Wildan Jovian Widya Nur Rachmawati Yahya Kusuma Yanti Grace Hutasoit Yasmine Azalia Wandana Yulman Prianggi Zevina Rochmadi Zumrotul Rosyidah