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All Journal PROFIT : Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budimas : Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Dinamika Administrasi Bisnis Jurnal Bisnis Indonesia Jurnal Aplikasi Manajemen dan Bisnis (JAMB) KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Innovation Studies International Journal of Science and Society (IJSOC) Journal of Student Development Informatics Management (JoSDIM) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Aplikasi Administrasi: Media Analisa Masalah Administrasi Jurnal Masyarakat Mengabdi Nusantara Journal of Management and Social Sciences Journal of Creative Student Research Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Nusantara Berbakti Madani: Multidisciplinary Scientific Journal Jurnal Riset Manajemen dan Ekonomi Jurnal Kabar Masyarakat Jurnal Kajian dan Penelitian Umum Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntan Publik Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Mahasiswa Kreatif Riset Ilmu Manajemen Bisnis dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Socius: Social Sciences Research Journal Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Majapahit Journal of Islamic Finance dan Management Jurnal Media Akademik (JMA) Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Majapahit Journal of Islamic Finance dan Management Management Studies and Business Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat Nusantara Mengabdi kepada Negeri Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Jurnal Insan Pengabdian Indonesia Inovasi Sosial: Jurnal Pengabdian Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara MPKM
Yanda Bara Kusuma
Universitas Pembagunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Pengembangan Metode Steam Sebagai Upaya Peningkatan Kemampuan Anak Usia 5-15 Tahun Di Tangerang Selatan Aurelia Tari Fortuna; Yanda Bara Kusuma
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 3 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i3.1346

Abstract

Education is an important topic to investigate in depth since providing proper learning is one approach to increase the quality and competitiveness of human resources. Children will face increasingly difficult problems in the twenty-first century, beginning with increasingly strong competition and the need for increasingly complicated technologies to sustain lives that are increasingly intertwined with technology. Children between the ages of 5 and 15 have a high level of curiosity, and their exploratory abilities develop quickly because they are fostered by school activities. The STEAM method is a multidisciplinary learning approach that incorporates Science, Technology, Engineering, Art, and Mathematics. This strategy can help children solve difficulties and develop their imagination.
Optimalisasi Pemanfaatan Otomasi Greenhouse Dan Hydroponic Dalam Meningkatkan Produksi Dan Keberhasilan Terhadap Pertanian Budidaya Pakcoy Di PT Inamas Sintesis Teknologi Yanti Grace Hutasoit; Yanda Bara Kusuma
Jurnal Kajian dan Penelitian Umum Vol. 1 No. 2 (2023): April: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v1i2.285

Abstract

This research aims to investigate the use of greenhouse and hydroponic automation in increasing the production and success of pakcoy cultivation. This study was conducted by adopting a case study approach at PT Inamas Sintesis Teknologi. The research methods used include field surveys, data collection through observation, interviews with farmers, and statistical data analysis. This study also analyzes the determinants of successful implementation of greenhouse and hydroponic automation and their impact on pakcoy cultivation. The results showed that the use of greenhouse and hydroponic automation significantly increased pakcoy production compared to conventional methods. This study provides an important contribution to the understanding of the importance of greenhouse and hydroponic automation in increasing the production and success of pakcoy cultivation. The results of this research can provide insight to farmers and stakeholders regarding the importance of investing in modern agricultural technology to increase the yield and efficiency of agricultural businesses.
INOVASI REBRANDING DAN PENGEMASAN PADA UMKM KERUPUK KEDELAI BERKAH: MENINGKATKAN IDENTITAS PRODUK DAN DAYA SAING PASAR Ririn Puspita Tutiasri; Yanda Bara Kusuma; Dwi Wahyuningtyas; Ibnu Malkan Bakhrul Ilmi; Reza Mehdi Fauzi; Mohammad Syarrafah
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 3 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program Pengabdian kepada Masyarakat (PKM) IMRIS di Desa Bendo, Blitar, bertujuan meningkatkan kesejahteraan UMKM melalui rebranding, desain kemasan, dan pemasaran daring produk Kerupuk Kedelai Berkah. Kerupuk kedelai, kaya protein nabati, dikembangkan sebagai produk bernilai gizi tinggi dengan masa simpan lebih panjang dibanding tempe dan tahu. Program ini melibatkan UPN Veteran Jawa Timur dan Jakarta untuk memberikan pelatihan pengemasan yang menjaga kualitas, fotografi produk untuk meningkatkan daya tarik visual, serta strategi pemasaran digital guna memperluas pasar. Upaya ini bertujuan meningkatkan kualitas dan daya saing produk lokal, memperluas jangkauan pasar, dan menciptakan peluang ekonomi berkelanjutan. Hasilnya diharapkan berdampak positif pada kesejahteraan masyarakat, menjadikan produk lokal lebih menarik bagi konsumen dan mendukung ekonomi Desa Bendo
Peranan Pendampingan UMKM Untuk Meningkatkan Usaha Dan Akses Pasar Pedagang SWK Urip Sumoharjo Andramaya Kusuma Ningtyas; Yanda Bara Kusuma
Journal of Creative Student Research Vol. 2 No. 4 (2024): Agustus : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v2i4.4006

Abstract

Assistance for Micro, Small and Medium Enterprises (MSMEs) plays a crucial role in improving business and increasing market access for traders at the Urip Sumoharjo Culinary Tourism Center, Surabaya. This research aims to explore the impact of the MSME mentoring program carried out by students from the MSIB program of the Surabaya City Cooperatives, Small and Medium Enterprises and Trade Service in strengthening business capacity, expanding markets, and improving the economic welfare of traders at SWK Urip Sumoharjo. Data collection techniques in this research involve direct observation and interviews in the field to identify obstacles and business conditions of traders in SWK Urip Sumoharjo, as well as literature studies to support the data obtained. The objects of this research include 20 SWK Urip Sumoharjo traders. Research findings show that mentoring which includes product management, finance, HR and digital marketing training significantly increases traders' businesses. Apart from that, the mentoring program has also succeeded in opening wider market access through the use of social media as a means to market the products of SWK Urip Sumoharjo traders.
Penerapan Digital Marketing pada E-commerce dan Media Sosial dalam Upaya Peningkatan Penjualan Produk PT Behaestex Fanza Shofaun Nafsi; Yanda Bara Kusuma
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 3 (2023): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v1i3.369

Abstract

Technological developments are developing very rapidly, thus presenting various challenges, especially in the trade sector. Digital marketing as a marketing tool that has a huge impact. The rapid growth of e-commerce has become an opportunity that businesses should not miss to market their products. Limited market reach has often been an obstacle for some companies. Because social media is often thought of as the publication of personal activities, in fact it can be part of a marketing strategy. This study aims to find out the reasons for implementing digital marketing in increasing sales of PT Behaestex products. This study uses a descriptive method with a qualitative approach, and data sources are taken from interviews and direct observation. The results showed that PT Behaestex's digital marketing implementation, especially e-commerce and social media was a fairly effective promotional tool marked by a significant increase in sales volume.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Siswa SMA Dan Alumni Di Kabupaten Sidoarjo Atas Jasa Bimbingan Belajar Delta Muhammad Aslam Ashshidqi; Yanda Bara Kusuma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 5 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2678

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran (marketing mix 7-p) yang meliputi product, price, place, promotion, people, procces dan physical evidence terhadap keputusan pembelian siswa SMA dan Alumni di Kabupaten Sidoarjo atas jasa Bimbingan Belajar Delta. Penelitian ini menggunakan metode deskriptif. Metode penentuan sampel dilakukan secara pengambilan sampel acak berstrata proporsional (proportionate stratified random sampling design) yang berjumlah 98 orang. Jenis dan sumber data yang digunakan adalah data primer. Metode pengumpulan data yang digunakan yaitu dokumentasi dan kuesioner. Pengujian instrument menggunakan uji validitas, reliabilitas, uji asumsi klasik, regresi linier berganda dan uji hipotesis. Hasil penelitian ini menunjukkan ini bahwa bauran pemasaran 7P (product, price, place, promotion, people, procces dan physical evidence) berpengaruh positif terhadap keputusan pembelian
Pengaruh Citra Merek, Kualitas Produk, Dan Kepuasan Konsumen Terhadap Loyalitas Konsumen Pada Produk Sepatu Sneakers Nike (Studi Pada Mahasiswa Upn “Veteran” Jawa Timur) Argy Ajzal Mawahib Annur; Yanda Bara Kusuma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8145

Abstract

Di Indonesia trend sepatu sneakers saat ini terbilang sangat tinggi. Oleh karena itu, masyarakat dihadapkan dengan berbagai merek sepatu sneakers yang beragam. Banyaknya perusahaan yang ada pada sektor industri sepatu sneakers menyebabkan terciptanya persaingan yang kompetitif. Masing-masing perusahaan sepatu sneakers berlomba-lomba untuk menciptakan brand image yang baik di mata konsumen.Penelitian ini dilakukan untuk mengetahui pengaruh citra merek, kualitas produk dan kepuasan konsumen terhadap loyalitas konsumen produk sepatu sneakers Nike di Surabaya. Jenis penelitian yang digunakan yaitu penelitian kuantitatif. Populasi yang digunakan dalam penelitian ini adalah masyarakat domisili Surabaya yang mengetahui produk Sepatu Sneakers Nike. Sampel pada penelitian ini sebanyak 96 responden. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah nonprobability sampling. Jenis data yang digunakan adalah data primer, yaitu data yang diperoleh langsung dari objek peneliti. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner melalui Google Form. Teknik analisis data yang digunakan dalam penelitian ini adalah liniear berganda dengan memanfaatkan perangkat lunak SPSS versi 29. Dengan demikian hasil penelitian ini menunjukan bahwa citra merek, kualitas produk dan kepuasan konsumen secara simultan berpengaruh terhadap loyalitas konsumen produk Sepatu Sneakers Nike di Surabaya. Citra merek, kualitas produk dan kepuasan konsumen berpengaruh positif dan parsial terhadap loyalitas konsumen produk Sepatu Sneakers Nike di Surabaya.
Pengaruh E- Service Quality, E- Trust, Dan E- Satisfaction Terhadap Repurchase Intention Produk Skincare & Bodycare Skintific Pada E-Commerce Shopee Naufal Ibadillah; Yanda Bara Kusuma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8147

Abstract

Shopee menjadi e-commerce terpopuler dan terbaik di Indonesia saat ini. Sejak pertama kali diluncurkan, Shopee terus berinovasi dengan fitur-fitur yang dapat menguntungkan penjual maupun pembeli. Berikut diantaranya yaitu, Shopee Live Ini merupakan fitur yang memungkinkan penjual melakukan live streaming, untuk memperkenalkan serta mempromosikan produk secara langsung kepada pembeli. Penelitian ini dilakukan untuk mengetahui pengaruh E-service Quality, E-Trust, dan E-Satisfaction terhadap Repurchase Intention produk Skintific di Surabaya. Jenis penelitian yang digunakan yaitu penelitian kuantitatif. Populasi yang digunakan dalam penelitian ini adalah masyarakat domisili Surabaya yang mengetahui produk Skintific. Sampel pada penelitian ini sebanyak 96 responden. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah nonprobability sampling. Jenis data yang digunakan adalah data primer, yaitu data yang diperoleh langsung dari objek peneliti. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner melalui Google Form. Teknik analisis data yang digunakan dalam penelitian ini adalah liniear berganda dengan memanfaatkan perangkat lunak SPSS versi 29. Dengan demikian hasil penelitian ini menunjukan bahwa E-service Quality, E-Trust, dan E-Satisfaction secara simultan berpengaruh terhadap Repurchase Intention produk Skintific di Surabaya. E-service Quality, E-Trust, dan E-Satisfaction  berpengaruh positif dan parsial terhadap Repurchase Intention produk Skintific di Surabaya.
THE INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY AND PRICE ON CUSTOMER SATISFACTION PT DIMENSI CITRA SEMESTA Ridlolloh, Muhammad Fathin; Kusuma, Yanda Bara
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 3 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/x4mjje86

Abstract

This study aims to determine the effect of service quality, product quality, and price on customer satisfaction at PT Dimensi Citra Semesta. This type of research is quantitative research with a survey method. Data collection techniques were carried out by distributing questionnaires to 45 respondents. Data analysis techniques used multiple linear regression. The results showed that service quality, product quality, and price had a positive and significant effect simultaneously on customer satisfaction, partially Service Quality did not affect Customer Satisfaction at PT Dimensi Citra Semesta. Product Quality and Price variables had a positive and significant effect on Customer Satisfaction at PT Dimensi Citra Semesta.
Pendampingan Pelabelan Produk Pada UMKM Mbah Bendo Koi Kelurahan Bendo Kota Blitar Santi Eka Rahmawati; Yanda Bara Kusuma
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): juni: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.182

Abstract

Indonesia is a developing country which also has various challenges from various aspects, one of which is the economic field. The emergence of rapid technological developments also makes business actors such as MSMEs also have to be able to keep up with the current developments. By utilizing technology, marketing activities can be carried out on an online basis using the internet. The presence of the internet for life provides various kinds of impacts and changes. The changes that occur can be easily felt around us. Activities that were originally manual or conventionally are now carried out on an online basis with sophisticated and advanced technology that provides convenience in carrying out daily activities. In this developing digital era, its use is not only as a hBapakran or communication media.
Co-Authors Adela Aurelia Kinaya Dewi Agustin Nur Awaliyah Agustina, Rheina Rosa Ahmad Yanuar Bahri Alhilwa, Raissalma Queena Alifah Rizky Wiyanti Alifia, Reisha Diandra Amalia Lutvita Nisa Amaliyah, Febby Dzurrotul Amanda Meiliya Andramaya Kusuma Ningtyas Andrias Dwi Mahendrawan Anggara Putra Bimantara Anggy Kinaya Putri Anisa Mamba’ul Fitri Ardi Zulva Budianto Argy Ajzal Mawahib Annur Arianto Nara Rizky Ramadhan Asnanda Fairuz Tsuraya Aurelia Tari Fortuna Avita Sekar Safitri Bambang Swasto S Bimo Putro Nusuantoro Budi Prabowo Chasan Azari Chaterine Br Tarigan Choirul Miftakhul Anam Cinta Tunggal Rahmadhani Citra Pramita Hermayanti Davina Nasywa Ardelia Derri Ardi Dika Riva Adhilni Dina Indah Nurcahyani Dinda Larasati Esa Putri Diva Klandy Lumansik Duta Rahma Safira Dwi Utami Dwi Wahyuningtyas Ega Rizqita Vitrani Estevania Angel Gloria Fanza Shofaun Nafsi Febi Nour Amaliah Febrina Hambalah Ferry Fahrial Rakhmad Firdausii Khoirunnisa Firdha Amalia Nareswari Firza Farianshah Difandra Gian Alfreda Wirawan Gusti Nathan Pangestu H, Rahel Sartika Halid Adli Hanani Nazua Hidayat, Rusdi Idris, Moch Ifthar Ramadhana Wahyudi Ika Yuliana Wati Ilmi, Ibnu Malkan Bakhrul Imam Mahmudah Indah Respati Kusumasari Kevin Ramadhany Sukmana Kristanti, Kartika Kusumasari, Indah Respati Lailatul Qomaria Lilyana Fransiska Sinaga Louise Emmanuel Geraldo Lu'lu'ul Mukarromah Lugas Nugraha Nadra Manuel Vivien Ricardo Tampubolon Marissa Ariny Moch Rizky Khairul Rachman Mochammad Al Musadieq Mochammad Thoriq Hasan Arifian Mohammad Fauzan Heryka Putra Mohammad Rizky Axell Putranto Mohammad Rizky Axell Putranto Mohammad Syarrafah Mohammad Vavian Baharudinsyah Muhammad Aslam Ashshidqi Muhammad Fauzy Hamdani Muhammad Gilang Zain Assalam Muhammad Thoriq Ardiazza Mujib, Wahyu Abdul Mumtaza Rifda Maulidiyah Nabila Yasmin Widyana Damayanti Nabilla Rahma Maharsany Naufal Ibadillah Nindi Aulia Firdiana Nursinta Abadiyah Oktaviani, Adinda Putri Eka Ossa Yuansah Putri Puspitasari, Anindita Vella Putri, Alifia Kusuma Rachel Ayu Soffi Hasugian Raden Roro Aurora Evvatun Nabilah Raihan Adillah Yulianti Raja, Jesika Lumban Randy Aulia Firdaus Rangga Eka Saputra Ratu Ajeng Pratiwi Restiatin, Restiatin Reza Mehdi Fauzi Ridlolloh, Muhammad Fathin Rikka, Mardiana Riko Julian Wardana Rinawati Dewi Rini Fatmawati Ririn Puspita Tutiasri Rizky Thyto Ramadhan Roiisul Ibaad Aunillah Rona Octavia Mawaddah Rosanya Amelia Santoso Sabhina Agni Naenara Sabita Tiarailsa Salsabil Prasty Ayunda Santi Eka Rahmawati Selvina, Putry Meysa Serli, Ra Nadia Triyana Shofia Syifa Ul Khasna Shofia Syifa Ul Khasna Sijabat, Reza Syahputra Silvia, Sukaina Abir Simanjuntak, Remus Yosias Natanael Siti Ismidul Uyun Siti Nurhaliza Sofiana Sukina Sukina Syafitra, Awaliya Rahmadhani Titan Baihaqi Akbar Nugroho Ubaidillah Bramantyo Esnanhik Vanesa Rosavia Berlina Varadisa, Adelia Qouli Viona Rosaline Christabella Visi Ari Pratiwi Wahyu Fahrul Ridho Wahyu, Wildan Jovian Widya Nur Rachmawati Yahya Kusuma Yanti Grace Hutasoit Yasmine Azalia Wandana Yulman Prianggi Zevina Rochmadi Zumrotul Rosyidah