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All Journal PROFIT : Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budimas : Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Dinamika Administrasi Bisnis Jurnal Bisnis Indonesia Jurnal Aplikasi Manajemen dan Bisnis (JAMB) KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Innovation Studies International Journal of Science and Society (IJSOC) Journal of Student Development Informatics Management (JoSDIM) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Aplikasi Administrasi: Media Analisa Masalah Administrasi Jurnal Masyarakat Mengabdi Nusantara Journal of Management and Social Sciences Journal of Creative Student Research Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Nusantara Berbakti Madani: Multidisciplinary Scientific Journal Jurnal Riset Manajemen dan Ekonomi Jurnal Kabar Masyarakat Jurnal Kajian dan Penelitian Umum Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Mahasiswa Kreatif Riset Ilmu Manajemen Bisnis dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Socius: Social Sciences Research Journal Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Majapahit Journal of Islamic Finance dan Management Jurnal Media Akademik (JMA) Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Majapahit Journal of Islamic Finance dan Management Management Studies and Business Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat Nusantara Mengabdi kepada Negeri Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Jurnal Insan Pengabdian Indonesia Inovasi Sosial: Jurnal Pengabdian Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara MPKM MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Akuntan Publik
Yanda Bara Kusuma
Universitas Pembagunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Siswa SMA Dan Alumni Di Kabupaten Sidoarjo Atas Jasa Bimbingan Belajar Delta Muhammad Aslam Ashshidqi; Yanda Bara Kusuma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 5 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.2678

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran (marketing mix 7-p) yang meliputi product, price, place, promotion, people, procces dan physical evidence terhadap keputusan pembelian siswa SMA dan Alumni di Kabupaten Sidoarjo atas jasa Bimbingan Belajar Delta. Penelitian ini menggunakan metode deskriptif. Metode penentuan sampel dilakukan secara pengambilan sampel acak berstrata proporsional (proportionate stratified random sampling design) yang berjumlah 98 orang. Jenis dan sumber data yang digunakan adalah data primer. Metode pengumpulan data yang digunakan yaitu dokumentasi dan kuesioner. Pengujian instrument menggunakan uji validitas, reliabilitas, uji asumsi klasik, regresi linier berganda dan uji hipotesis. Hasil penelitian ini menunjukkan ini bahwa bauran pemasaran 7P (product, price, place, promotion, people, procces dan physical evidence) berpengaruh positif terhadap keputusan pembelian
Pengaruh Citra Merek, Kualitas Produk, Dan Kepuasan Konsumen Terhadap Loyalitas Konsumen Pada Produk Sepatu Sneakers Nike (Studi Pada Mahasiswa Upn “Veteran” Jawa Timur) Argy Ajzal Mawahib Annur; Yanda Bara Kusuma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8145

Abstract

Di Indonesia trend sepatu sneakers saat ini terbilang sangat tinggi. Oleh karena itu, masyarakat dihadapkan dengan berbagai merek sepatu sneakers yang beragam. Banyaknya perusahaan yang ada pada sektor industri sepatu sneakers menyebabkan terciptanya persaingan yang kompetitif. Masing-masing perusahaan sepatu sneakers berlomba-lomba untuk menciptakan brand image yang baik di mata konsumen.Penelitian ini dilakukan untuk mengetahui pengaruh citra merek, kualitas produk dan kepuasan konsumen terhadap loyalitas konsumen produk sepatu sneakers Nike di Surabaya. Jenis penelitian yang digunakan yaitu penelitian kuantitatif. Populasi yang digunakan dalam penelitian ini adalah masyarakat domisili Surabaya yang mengetahui produk Sepatu Sneakers Nike. Sampel pada penelitian ini sebanyak 96 responden. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah nonprobability sampling. Jenis data yang digunakan adalah data primer, yaitu data yang diperoleh langsung dari objek peneliti. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner melalui Google Form. Teknik analisis data yang digunakan dalam penelitian ini adalah liniear berganda dengan memanfaatkan perangkat lunak SPSS versi 29. Dengan demikian hasil penelitian ini menunjukan bahwa citra merek, kualitas produk dan kepuasan konsumen secara simultan berpengaruh terhadap loyalitas konsumen produk Sepatu Sneakers Nike di Surabaya. Citra merek, kualitas produk dan kepuasan konsumen berpengaruh positif dan parsial terhadap loyalitas konsumen produk Sepatu Sneakers Nike di Surabaya.
Pengaruh E- Service Quality, E- Trust, Dan E- Satisfaction Terhadap Repurchase Intention Produk Skincare & Bodycare Skintific Pada E-Commerce Shopee Naufal Ibadillah; Yanda Bara Kusuma
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8147

Abstract

Shopee menjadi e-commerce terpopuler dan terbaik di Indonesia saat ini. Sejak pertama kali diluncurkan, Shopee terus berinovasi dengan fitur-fitur yang dapat menguntungkan penjual maupun pembeli. Berikut diantaranya yaitu, Shopee Live Ini merupakan fitur yang memungkinkan penjual melakukan live streaming, untuk memperkenalkan serta mempromosikan produk secara langsung kepada pembeli. Penelitian ini dilakukan untuk mengetahui pengaruh E-service Quality, E-Trust, dan E-Satisfaction terhadap Repurchase Intention produk Skintific di Surabaya. Jenis penelitian yang digunakan yaitu penelitian kuantitatif. Populasi yang digunakan dalam penelitian ini adalah masyarakat domisili Surabaya yang mengetahui produk Skintific. Sampel pada penelitian ini sebanyak 96 responden. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah nonprobability sampling. Jenis data yang digunakan adalah data primer, yaitu data yang diperoleh langsung dari objek peneliti. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner melalui Google Form. Teknik analisis data yang digunakan dalam penelitian ini adalah liniear berganda dengan memanfaatkan perangkat lunak SPSS versi 29. Dengan demikian hasil penelitian ini menunjukan bahwa E-service Quality, E-Trust, dan E-Satisfaction secara simultan berpengaruh terhadap Repurchase Intention produk Skintific di Surabaya. E-service Quality, E-Trust, dan E-Satisfaction  berpengaruh positif dan parsial terhadap Repurchase Intention produk Skintific di Surabaya.
THE INFLUENCE OF SERVICE QUALITY, PRODUCT QUALITY AND PRICE ON CUSTOMER SATISFACTION PT DIMENSI CITRA SEMESTA Ridlolloh, Muhammad Fathin; Kusuma, Yanda Bara
Management Studies and Business Journal (PRODUCTIVITY) Vol. 2 No. 3 (2025): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/x4mjje86

Abstract

This study aims to determine the effect of service quality, product quality, and price on customer satisfaction at PT Dimensi Citra Semesta. This type of research is quantitative research with a survey method. Data collection techniques were carried out by distributing questionnaires to 45 respondents. Data analysis techniques used multiple linear regression. The results showed that service quality, product quality, and price had a positive and significant effect simultaneously on customer satisfaction, partially Service Quality did not affect Customer Satisfaction at PT Dimensi Citra Semesta. Product Quality and Price variables had a positive and significant effect on Customer Satisfaction at PT Dimensi Citra Semesta.
Pendampingan Pelabelan Produk Pada UMKM Mbah Bendo Koi Kelurahan Bendo Kota Blitar Santi Eka Rahmawati; Yanda Bara Kusuma
Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): juni: Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i3.182

Abstract

Indonesia is a developing country which also has various challenges from various aspects, one of which is the economic field. The emergence of rapid technological developments also makes business actors such as MSMEs also have to be able to keep up with the current developments. By utilizing technology, marketing activities can be carried out on an online basis using the internet. The presence of the internet for life provides various kinds of impacts and changes. The changes that occur can be easily felt around us. Activities that were originally manual or conventionally are now carried out on an online basis with sophisticated and advanced technology that provides convenience in carrying out daily activities. In this developing digital era, its use is not only as a hBapakran or communication media.
The Effect of Packaging Design, Product Quality, and Brand Image on Buying Interest in Wila Products in Surabaya City Amaliyah, Febby Dzurrotul; Kusuma, Yanda Bara
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.382

Abstract

This study aims to analyze the influence of packaging design, product quality, and brand image on consumer purchasing interest in Wila, a healthy snack made from pumpkin. With the increasing trend of healthy lifestyles, consumers are now more selective in choosing products, including in the snack category. Wila is present as a local healthy snack solution that prioritizes nutritional value and sustainability. This study uses a quantitative approach by distributing questionnaires to 100 respondents who have known or tried Wila products. The sampling technique used was purposive sampling, and the analysis method used was multiple linear regression through SPSS. The results of the study indicate that packaging design, product quality, and brand image partially and simultaneously have a significant effect on consumer purchasing interest.
The Effect of Packaging Design, Product Quality, and Brand Image on Buying Interest in Wila Products in Surabaya City Amaliyah, Febby Dzurrotul; Kusuma, Yanda Bara
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 2 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i2.382

Abstract

This study aims to analyze the influence of packaging design, product quality, and brand image on consumer purchasing interest in Wila, a healthy snack made from pumpkin. With the increasing trend of healthy lifestyles, consumers are now more selective in choosing products, including in the snack category. Wila is present as a local healthy snack solution that prioritizes nutritional value and sustainability. This study uses a quantitative approach by distributing questionnaires to 100 respondents who have known or tried Wila products. The sampling technique used was purposive sampling, and the analysis method used was multiple linear regression through SPSS. The results of the study indicate that packaging design, product quality, and brand image partially and simultaneously have a significant effect on consumer purchasing interest.
Implementasi Pendampingan Penggunaan E-Commerce Dalam Upaya Meningkatkan Volume Penjualan Pada UMKM Frozenfood Lancar Jaya di Kelurahan Turi, Kota Blitzar Dina Indah Nurcahyani; Yanda Bara Kusuma
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Mei: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v1i2.265

Abstract

MSMEs are an important part of society that cannot be separated, because the presence of MSMEs is able to help improve the economic level of society. The increasingly sophisticated digital era has given rise to new habits for MSMEs to be able to keep up with existing changes. Community service activities aim to provide assistance to MSME Lancar Jaya Frozen Food, Turi Village, Blitar City in using social media and e-commerce to increase sales volume of Lancar Jaya Frozen Food. This activity aims to assist MSME actors in using and utilizing e-commerce for the advancement of their business. The method used in implementing this service is carried out in several activities, namely the survey stage to map the needs of MSMEs, FGD (Focus Group Discussion), and providing assistance in using e-commerce. The results of the assistance provided show that sales volume for frozen food products smoothly increased by 15% from January to June, by utilizing product promotions using social media and e-commerce.
Implementasi Strategi Pemasaran Digital Melalui E-Commerce Shopee pada UMKM Keripik Putri Sari Desa Wonokerto Moch Rizky Khairul Rachman; Yanda Bara Kusuma
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 1 No. 3 (2024): Agustus : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v1i3.355

Abstract

It cannot be denied that the digital era has developed greatly in today's society, especially among teenagers. All groups from children to the elderly are technologically literate because the world has begun to evolve. This allows people to enjoy and maintain their motivation in following existing technological developments, including the fields of social media and e-commerce which cannot be separated from the Internet. Media advertising using Internet technology or other technological media is commonly referred to as e-commerce, which has the advantage of being able to carry out buying and selling activities between sellers, and applications using Internet technology to make online purchases. Usually, the e-commerce widely used by business players is Shopee.The appearance of the website is attractive and easy to understand, which is an important thing for the public to pay attention to in e-commerce. Nowadays, small and medium-sized business stakeholders are beginning to realize that society is showing more interest in online shopping, as consumers are also embracing the development of digital pursuit technology and no longer need to go to a shopping place to get the goods they want, what is offered in e-commerce is no less competitive
Peran Fasilitator PUSPAGA dalam Manajemen Event Pelayanan Program Pusat Pembelajaran Keluarga Tingkat Balai RW X Ketabang Kota Surabaya. Restiatin, Restiatin; Kusuma, Yanda Bara
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 6 (2024): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i6.1588

Abstract

The research aims to determine the role of puspaga facilitators in event management for family learning center program services at RW X Ketabang hall level, Surabaya City. Puspaga is a learning tool for families in the city of Surabaya to improve their ability to overcome problems related to violence, delinquency among women and children and other problems in the family environment. This research uses a qualitative approach with descriptive research methods. The research uses data collection techniques by means of observation and taking documentation. The results of the research that has been carried out show that the Puspaga Facilitator has been able to manage the event management of the Puspaga program services carried out at the RW.
Co-Authors Adela Aurelia Kinaya Dewi Agustin Nur Awaliyah Agustina, Rheina Rosa Ahmad Yanuar Bahri Alhilwa, Raissalma Queena Alifah Rizky Wiyanti Alifia, Reisha Diandra Amalia Lutvita Nisa Amaliyah, Febby Dzurrotul Amanda Meiliya Andramaya Kusuma Ningtyas Andrias Dwi Mahendrawan Anggara Putra Bimantara Anggy Kinaya Putri Anisa Mamba’ul Fitri Ardi Zulva Budianto Argy Ajzal Mawahib Annur Arianto Nara Rizky Ramadhan Asnanda Fairuz Tsuraya Aurelia Tari Fortuna Avita Sekar Safitri Bambang Swasto S Bimo Putro Nusuantoro Budi Prabowo Chasan Azari Chaterine Br Tarigan Choirul Miftakhul Anam Cinta Tunggal Rahmadhani Citra Pramita Hermayanti Davina Nasywa Ardelia Derri Ardi Dika Riva Adhilni Dina Indah Nurcahyani Dinda Larasati Esa Putri Diva Klandy Lumansik Duta Rahma Safira Dwi Utami Dwi Wahyuningtyas Ega Rizqita Vitrani Estevania Angel Gloria Fanza Shofaun Nafsi Fanza Shofaun Nafsi Febi Nour Amaliah Febrina Hambalah Ferry Fahrial Rakhmad Firdausii Khoirunnisa Firdha Amalia Nareswari Firza Farianshah Difandra Gian Alfreda Wirawan Gusti Nathan Pangestu H, Rahel Sartika Halid Adli Hanani Nazua Hidayat, Rusdi Idris, Moch Ifthar Ramadhana Wahyudi Ika Yuliana Wati Ilmi, Ibnu Malkan Bakhrul Imam Mahmudah Indah Respati Kusumasari Kevin Ramadhany Sukmana Kristanti, Kartika Kusumasari, Indah Respati Lailatul Qomaria Lilyana Fransiska Sinaga Louise Emmanuel Geraldo Lu'lu'ul Mukarromah Lugas Nugraha Nadra Manuel Vivien Ricardo Tampubolon Marissa Ariny Moch Rizky Khairul Rachman Mochammad Al Musadieq Mochammad Thoriq Hasan Arifian Mohammad Fauzan Heryka Putra Mohammad Rizky Axell Putranto Mohammad Rizky Axell Putranto Mohammad Syarrafah Mohammad Vavian Baharudinsyah Muhammad Aslam Ashshidqi Muhammad Fauzy Hamdani Muhammad Gilang Zain Assalam Muhammad Thoriq Ardiazza Mujib, Wahyu Abdul Mumtaza Rifda Maulidiyah Nabila Yasmin Widyana Damayanti Nabila Yasmin Widyana Damayanti Nabilla Rahma Maharsany Naufal Ibadillah Nindi Aulia Firdiana Nursinta Abadiyah Oktaviani, Adinda Putri Eka Ossa Yuansah Putri Puspitasari, Anindita Vella Putri, Alifia Kusuma Rachel Ayu Soffi Hasugian Raden Roro Aurora Evvatun Nabilah Raihan Adillah Yulianti Raja, Jesika Lumban Randy Aulia Firdaus Rangga Eka Saputra Ratu Ajeng Pratiwi Restiatin, Restiatin Reza Mehdi Fauzi Ridlolloh, Muhammad Fathin Rikka, Mardiana Riko Julian Wardana Rinawati Dewi Rini Fatmawati Ririn Puspita Tutiasri Rizky Thyto Ramadhan Roiisul Ibaad Aunillah Rona Octavia Mawaddah Rosanya Amelia Santoso Sabhina Agni Naenara Sabita Tiarailsa Salsabil Prasty Ayunda Santi Eka Rahmawati Selvina, Putry Meysa Serli, Ra Nadia Triyana Shofia Syifa Ul Khasna Shofia Syifa Ul Khasna Sijabat, Reza Syahputra Silvia, Sukaina Abir Simanjuntak, Remus Yosias Natanael Siti Ismidul Uyun Siti Nurhaliza Sofiana Sukina Sukina Syafitra, Awaliya Rahmadhani Titan Baihaqi Akbar Nugroho Ubaidillah Bramantyo Esnanhik Vanesa Rosavia Berlina Varadisa, Adelia Qouli Viona Rosaline Christabella Visi Ari Pratiwi Wahyu Fahrul Ridho Wahyu, Wildan Jovian Widya Nur Rachmawati Yahya Kusuma Yanti Grace Hutasoit Yasmine Azalia Wandana Yulman Prianggi Zevina Rochmadi Zumrotul Rosyidah