Article Per Year (5 Year)
p-Index From 2021 - 2026
12.002
P-Index
This Author published in this journals
All Journal PROFIT : Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Budimas : Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Dinamika Administrasi Bisnis Jurnal Bisnis Indonesia Jurnal Aplikasi Manajemen dan Bisnis (JAMB) KARYA: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Innovation Studies International Journal of Science and Society (IJSOC) Journal of Student Development Informatics Management (JoSDIM) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara Aplikasi Administrasi: Media Analisa Masalah Administrasi Jurnal Masyarakat Mengabdi Nusantara Journal of Management and Social Sciences Journal of Creative Student Research Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Nusantara Berbakti Madani: Multidisciplinary Scientific Journal Jurnal Riset Manajemen dan Ekonomi Jurnal Kabar Masyarakat Jurnal Kajian dan Penelitian Umum Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntan Publik Jurnal Pengabdian Masyarakat Indonesia Sejahtera Jurnal Mahasiswa Kreatif Riset Ilmu Manajemen Bisnis dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Socius: Social Sciences Research Journal Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IIJSE Neraca Manajemen, Akuntansi, dan Ekonomi Majapahit Journal of Islamic Finance dan Management Jurnal Media Akademik (JMA) Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal Majapahit Journal of Islamic Finance dan Management Management Studies and Business Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat Nusantara Mengabdi kepada Negeri Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Jurnal Insan Pengabdian Indonesia Inovasi Sosial: Jurnal Pengabdian Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara MPKM
Yanda Bara Kusuma
Universitas Pembagunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

Published : 106 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 106 Documents
Search

 7   8   9   10   11 
Marketing Strategy Analysis in Increasing Sales Volume at Cafe Wong Paiton, Sapikerep Village, Probolinggo Regency Kevin Ramadhany Sukmana; Yanda Bara Kusuma
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7643

Abstract

In the highly competitive cafe industry, effective marketing strategies are a key factor in achieving significant sales growth, the lack of understanding of these preferences is the background to the existence of research related to the analysis of marketing strategies in increasing sales at Cafe Wong Paiton Probolinggo, which is relevant and important to be carried out and uses the latest theories. The purpose of this study is to determine and analyze the marketing strategies used by Cafe Wong Paiton in increasing sales volume. This research is expected to be useful for the development of knowledge that has been learned by the researcher during his service in the Business Administration study program at the National Development University "Veteran" East Java. The study was conducted using a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), which allows cafe management to formulate strategies that can increase competitiveness, efficiency, and business sustainability. By using this analysis, Cafe 41 can identify its strengths, such as product quality (coffee, food), customer service, or strategic location, which can be utilized to attract more customers and build a strong reputation in the market. The results of the study show that Cafe Wong Paiton is in Quadrant I with a value of (X; Y) of (1.97; 0.63), which indicates that this cafe is in a strategic position to implement an aggressive strategy. Cafe Wong Paiton in the Internal-External matrix is ​​​​in Quadrant I with a value of (X; Y) of (3.31; 3.25), which indicates that it is currently in a grow and build position. This position illustrates that Cafe Wong Paiton is in a growth stage, both in terms of sales, assets, and profits.
Optimalisasi Sistem Kemitraan Waralaba Untuk Meningkatkan Perekonomian Lokal Di Kota Tangerang Selatan Mohammad Rizky Axell Putranto; Yanda Bara Kusuma
Jurnal Nusantara Berbakti Vol. 1 No. 3 (2023): Juli : Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v1i3.171

Abstract

Micro, Small and Medium Enterprises (MSME) have a strategic role in improving the national economy. South Tangerang City is one of the cities in Indonesia which has a fairly large number of MSME. However, MSME in Tangerang Selatan City also experience various difficulties in business such as difficulties in capital, obtaining raw materials, marketing products, and other operational matters. Optimizing franchise partnerships is a solution that can be done. Franchise Partnership Business is a special right owned by an individual or business entity to a business system with business characteristics in the context of marketing goods or services that have been proven successful and can be utilized by other parties based on a Franchise Agreement. The method used is descriptive qualitative which is useful for describing phenomena that occur in the field by collecting data from various sources, such as books, journals and other related documents. Based on the data obtained, the number of MSME in Tangerang Selatan City is very large. Therefore, with the existence of a franchise business partnership system, the development of MSME in Tangerang Selatan can be far more developed and can also improve the local economy.
Upaya Peningkatan Literasi Keuangan UMKM Nasabah BTPN Syariah Kecamatan Pucuk Rangga Eka Saputra; Yanda Bara Kusuma
Jurnal Nusantara Berbakti Vol. 2 No. 3 (2024): Juli: Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v2i3.384

Abstract

UMKM (Micro, Small, and Medium Enterprises) face various challenges, and one of the most common is making inaccurate decisions. These inaccurate decisions are often due to the lack of available information at the time of decision-making. In business, decisions can involve both financial and non-financial aspects. Financial decisions heavily rely on accounting information. Unfortunately, the accounting information generated by UMKM still faces many problems. One of the biggest issues is that the majority of UMKM have not yet prepared financial statements. Therefore, this activity is held in the form of a simple financial recording training targeted at UMKM. The implementation of this activity includes three stages: first, the assessment stage; second, the delivery of material and practice; and third, the evaluation and reporting stage.
Strategi Pengembangan Bisnis Pariwisata Dan Ekonomi Kreatif Berbasis Website Vacancy (Vacation Fancy) Mohammad Vavian Baharudinsyah; Yanda Bara Kusuma
Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juni : Jurnal Pengabdian Kepada Masyarakat
Publisher : Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkm.v2i2.148

Abstract

Tourism and the creative economy are sectors that are promising and have a great opportunity to support the economy, so they need to be a top priority. However, the reality is that the development of creative economy-based tourism potential has faced many problems, such as inadequate human resources and even insufficient promotion, so that many domestic and foreign tourists are not aware of the existence of unique and attractive destinations in East Java. Preliminary case studies have been carried out involving 25 communities to analyze the problems that occur in tourism and the creative economy in East Java Province. Based on the results of the study, the development of e-tourism-based promotions is crucial amidst the rise of technological developments. The Vacancy website is an e-tourism-based promotion that can accommodate the needs of tourism and the creative economy in East Java. In addition, promotion is also a major factor in supporting the introduction of creative economy-based tourism. This Vacancy website is able to provide accurate information related to tourism and the creative economy and facilitate accessibility to destinations with the support of various existing features such as recommendations, accommodation, regional culture, and other complete features.
The Influence of Product Quality, Price, And Electronic Word of Mouth on the Purchase Decision of Kopi Tuku in Surabaya City, Merr Branch on Kopi Susu Tetangga Consumers Silvia, Sukaina Abir; Kusuma, Yanda Bara
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8110

Abstract

This study aims to analyze the influence of Product Quality, Price and Electronic Word of Mouth on Purchasing Decisions of Kopi Susu Tetangga Toko Kopi Tuku Merr branch, Surabaya. Coffee is not just a drink but has become a lifestyle of Indonesian people in their daily lives. The selection of coffee products is inseparable from the quality of the product, price and ewom of the product which influences people's purchasing decisions. The type of research used in this study is associative research with quantitative methods. The sampling technique used is probability sampling with the slovin sampling method. The data in this study are primary data and secondary data. Primary data was obtained from questionnaires filled out by respondents, while secondary data came from sources relevant to the topic. The results of this study indicate that product quality has a significant effect on purchasing decisions, price has a significant effect on purchasing decisions, and E-WOM has a significant effect on purchasing decisions. Not only that, simultaneously the three variables have a significant effect on purchasing decisions. Therefore, this study emphasizes the importance of the role of product quality, price, and E-WOM in product marketing strategies in order to strengthen consumer purchasing decisions.
Pemberdayaan Masyarakat Melalui Pembuatan Eco-Enzyme Untuk Pengelolaan Sampah Organik Di Desa Jarak Mochammad Thoriq Hasan Arifian; Yanda Bara Kusuma
Media Pengabdian Kepada Masyarakat ( MPKM ) Vol. 2 No. 01 (2025): Media Pengabdian Kepada Masyarakat (MPKM)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/mpkm.v2i01.286

Abstract

Sampah masih menjadi permasalahan yang belum bisa teratasi secara maksimal di beberapa daerah kabupaten atau kota yang ada di Indonesia. Salah satunya di Desa Jarak Keacamatan Wonosalam Kabupaten Jombang merupakan daerah yang terletak di dataran tinggi dan mempunyai potensi alam yang besar. Setiap desa yang terletak di kecamatan Wonosalam mempunyai hasil bumi pada masing-masing desa seperti buah dan sayuran. Namun memiliki permasalahan lingkungan yakni penumpukan limbah sampah organik atau sisa sampah rumah tangga yang meliputi buah dan sayuran. Padahal sisa sampah organik tersebut dapat diolah menjadi produk yang berguna yaitu Eco-enzyme. Produk Eco-enzyme memiliki banyak manfaat antara lain, sebagai pupuk organik, pembersih alami, dan pengendalian hama tanpa meninggalkan residu kimia yang berbahaya. Kegiatan pemberdayaan ini bertujuan untuk meningkatkan pemahaman Masyarakat desa Jarak khususnya untuk Ibu rumah tangga mengenai pemanfaatan sisa sampah organik melalui sisa kulit buah dan sayur yang berbasis Eco-enzyme. Dengan demikian diharapkan kedepannya sampah di desa Jarak dapat berkurang dengan mengolah sampah organik yang diproduksi oleh Masyarakat menjadi sesuatu yang bermanfaat salah satunya Eco-enzyme.
Co-Authors Adela Aurelia Kinaya Dewi Agustin Nur Awaliyah Agustina, Rheina Rosa Ahmad Yanuar Bahri Alhilwa, Raissalma Queena Alifah Rizky Wiyanti Alifia, Reisha Diandra Amalia Lutvita Nisa Amaliyah, Febby Dzurrotul Amanda Meiliya Andramaya Kusuma Ningtyas Andrias Dwi Mahendrawan Anggara Putra Bimantara Anggy Kinaya Putri Anisa Mamba’ul Fitri Ardi Zulva Budianto Argy Ajzal Mawahib Annur Arianto Nara Rizky Ramadhan Asnanda Fairuz Tsuraya Aurelia Tari Fortuna Avita Sekar Safitri Bambang Swasto S Bimo Putro Nusuantoro Budi Prabowo Chasan Azari Chaterine Br Tarigan Choirul Miftakhul Anam Cinta Tunggal Rahmadhani Citra Pramita Hermayanti Davina Nasywa Ardelia Derri Ardi Dika Riva Adhilni Dina Indah Nurcahyani Dinda Larasati Esa Putri Diva Klandy Lumansik Duta Rahma Safira Dwi Utami Dwi Wahyuningtyas Ega Rizqita Vitrani Estevania Angel Gloria Fanza Shofaun Nafsi Febi Nour Amaliah Febrina Hambalah Ferry Fahrial Rakhmad Firdausii Khoirunnisa Firdha Amalia Nareswari Firza Farianshah Difandra Gian Alfreda Wirawan Gusti Nathan Pangestu H, Rahel Sartika Halid Adli Hanani Nazua Hidayat, Rusdi Idris, Moch Ifthar Ramadhana Wahyudi Ika Yuliana Wati Ilmi, Ibnu Malkan Bakhrul Imam Mahmudah Indah Respati Kusumasari Kevin Ramadhany Sukmana Kristanti, Kartika Kusumasari, Indah Respati Lailatul Qomaria Lilyana Fransiska Sinaga Louise Emmanuel Geraldo Lu'lu'ul Mukarromah Lugas Nugraha Nadra Manuel Vivien Ricardo Tampubolon Marissa Ariny Moch Rizky Khairul Rachman Mochammad Al Musadieq Mochammad Thoriq Hasan Arifian Mohammad Fauzan Heryka Putra Mohammad Rizky Axell Putranto Mohammad Rizky Axell Putranto Mohammad Syarrafah Mohammad Vavian Baharudinsyah Muhammad Aslam Ashshidqi Muhammad Fauzy Hamdani Muhammad Gilang Zain Assalam Muhammad Thoriq Ardiazza Mujib, Wahyu Abdul Mumtaza Rifda Maulidiyah Nabila Yasmin Widyana Damayanti Nabilla Rahma Maharsany Naufal Ibadillah Nindi Aulia Firdiana Nursinta Abadiyah Oktaviani, Adinda Putri Eka Ossa Yuansah Putri Puspitasari, Anindita Vella Putri, Alifia Kusuma Rachel Ayu Soffi Hasugian Raden Roro Aurora Evvatun Nabilah Raihan Adillah Yulianti Raja, Jesika Lumban Randy Aulia Firdaus Rangga Eka Saputra Ratu Ajeng Pratiwi Restiatin, Restiatin Reza Mehdi Fauzi Ridlolloh, Muhammad Fathin Rikka, Mardiana Riko Julian Wardana Rinawati Dewi Rini Fatmawati Ririn Puspita Tutiasri Rizky Thyto Ramadhan Roiisul Ibaad Aunillah Rona Octavia Mawaddah Rosanya Amelia Santoso Sabhina Agni Naenara Sabita Tiarailsa Salsabil Prasty Ayunda Santi Eka Rahmawati Selvina, Putry Meysa Serli, Ra Nadia Triyana Shofia Syifa Ul Khasna Shofia Syifa Ul Khasna Sijabat, Reza Syahputra Silvia, Sukaina Abir Simanjuntak, Remus Yosias Natanael Siti Ismidul Uyun Siti Nurhaliza Sofiana Sukina Sukina Syafitra, Awaliya Rahmadhani Titan Baihaqi Akbar Nugroho Ubaidillah Bramantyo Esnanhik Vanesa Rosavia Berlina Varadisa, Adelia Qouli Viona Rosaline Christabella Visi Ari Pratiwi Wahyu Fahrul Ridho Wahyu, Wildan Jovian Widya Nur Rachmawati Yahya Kusuma Yanti Grace Hutasoit Yasmine Azalia Wandana Yulman Prianggi Zevina Rochmadi Zumrotul Rosyidah