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All Journal Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jurnal Sekretari Universitas Pamulang Jurnal Ekonomi Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Dinasti International Journal of Education Management and Social Science International Journal of Business, Economics, and Social Development Dynamic Management Journal Research Trend in Technology and Management Journal of Social Science Economica: Journal of Economic and Economic Education Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) IIJSE Journal of Educational Technology and Instruction Technopreneurship and Educational Development Review (TENDER) Journal of Community Service Journal Socio Humanities Review
Wibowo, Sandi Nasrudin
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Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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The Influence of Tiktok Live Streaming, Content Marketing on the Decision to Purchase Nike Shoes in FEB UGJ Students Rivaldi, Rifky; Wibowo, Sandi Nasrudin; Misbak, Misbak
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5154

Abstract

With the very rapid development of technology using smartphones at this time, one of which is online shopping, consumers tend to shop via live streaming, one of which is available on the TikTok application with a variety of content. Therefore, this research aims to determine the influence of TikTok live streaming and content marketing on the decision to purchase Nike shoes among FEB UGJ students. The analytical method used in this research is multiple linear regression analysis and quantitative methods, using the SPSS application program data processing. Primary data was collected by distributing questionnaires to 105 FEB UGJ students. The research results show (1) There is a positive and partially significant influence between TikTok Live streaming on the decision to purchase Nike shoes for FEB UGJ students. (2) There is a partial positive and significant influence between Content marketing on the decision to purchase Nike shoes for FEB UGJ Students. (3) There is a significant positive influence simultaneously between TikTok live streaming and content marketing on the decision to purchase Nike shoes for FEB UGJ students.
The Impact of Work-Life Balance and Job Stress on Turnover Intention with Job Satisfaction as a Mediator at Regional Publuc Company Berintan Market Cirebon City” An Nasya, Al Auliya; Tholkha, Muhammad Syarifath; Novandi, Devin Try; Hardjowikarto, Dharliana Ayu; Wibowo, Sandi Nasrudin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5236

Abstract

In an increasingly competitive job market, understanding the factors that influence employee retention is vital for organizations aiming to maintain stability and performance. The Regional Public Company Berintan Market in Cirebon City faces challenges related to employee turnover, which can disrupt operations and impact service quality. This study investigates the relationship between job satisfaction, work-life balance, workplace stress, and intentions to quit among its employees. Researchers used descriptive statistics and smart PLS version 4.1.0.1 to examine survey results from 71 employees. The study’s author concluded that elements like job happiness, work-life balance, stress at work, and the desire to leave everything go hand in hand. We discovered that work-life balance and workplace stress significantly affected the urge to quit one’s present job after we looked at the direct effects. Studies on mediation have shown that job satisfaction moderates the connection between workplace stress, work-life balance, and desire to leave. Helping workers companies may reduce employees’ intentions to quit their employment.
Co-Authors An Nasya, Al Auliya Andriyanto, Gian Anggraeni Azmy, Dzikry Ulyl Betria, Betria Cahyono, Puguh Edy Hartono Erpina, Evi Faujani, Fajrina Putri Fauziah, Sarah Febriansyah, Rendi Febriyanti, Berlyana Fidiyani, Vina Handayati, Ratna Hardjowikarto, Dharliana Ayu Haryanto, Bagus Eka Hidayatin, Dina Alafi Kartono , Maulana, Muhamad Akbar Melati, Adinda Misbak, Misbak Nelia Fariani Siregar Nina Herlina Noah, Bren Novandi, Devin Try Nugraha, Rizky Nur'annisa, Maharani Salsabila Nurcholidah, Lilik Nurul Badriyah NURUL HIDAYAH Otto Fajarianto Pernanda, Rianto Puspita Dewi, Puspita Puspita, Rahista Maya Putri, Angelina Adinda Rahma, Risya Nazhira Reza Anggapratama Ridhasyabina, Muna Rivaldi, Rifky Rochmaan Nurhidayat, Ariq Saeful RR. Ella Evrita Hestiandari Rudiantono, Yodi Ruswaji, Ruswaji Septiani, Zihan Fadila Sismadewi, Nillatica Aprilian Siti Maemunah SITI MARYAM Solahudin, Ade Solehudin, Ade Sudrajat, Deny Suhartono, Edy Sulaeman, Moh Muklis Sulaeman, Moh. Muklis Suzana, Anna Tamala, Linda Tholkha, Muhammad Syarifath Titin Wachdijono, Wachdijono Wahyuni, Ika Tri Widawati, Yuni Wijayanti, Silvana Kardinar Yenni Arnas Yuliasari, Putri