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All Journal Jurnal Manajemen Bisnis Prosiding Conference on Research and Community Services Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains Jurnal Cakrawala Ilmiah Media Bina Ilmiah Journal of Social Commerce Indonesian Journal Economic Review (IJER) Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Penelitian Pendidikan Indonesia Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Mahkota Bisnis (Makbis) Jurnal Pengabdian dan Inovasi Masyarakat Pariwisata
Ali Syah Putra
Universitas Pelita Harapan
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Menentukan Pilihan Untuk Melanjutkan Pendidikan Atau Bekerja Setelah Lulus Sekolah Ali Syah Putra; Eddy; Erina Alimin; Albert; Felix Leonardi
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 3 No. 1 (2024)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari Kegiatan Pengabdian Kepada Masyarakat adalah untuk melaksanakan salah satu Tri Darma Perguruan Tinggi. Selain itu diharapkan dengan pengabdian kepada masyarakat tersebut keberadaan perguruan tinggi dapat memberikan kontribusi besar kepada pengembangan dan penerapan keilmuan kepada masyarakat. Metode yang digunakan pada Pengabdian Kepada Masyarakat ini berupa ekspositori yaitu penyampaian materi secara verbal dan inquiry yaitu pembelajaran yang menekankan pada proses berpikir kritis dan analitis terkait kelimuan manajemen sumber daya manusia dan manajemen pemasaran dengan pemahaman mendalam terkait materi bagaimana menentukan masa depan . Hasil pengabdian masyarakat yang diperoleh adalah bertambahnya keilmuan bagi para Para Siswa dan Siswi SMK Skylandsea Yappsu Jl. Medan Km 24,5 Samping Balai Benih, Deli Serdang Sumatera Utara, agar mereka memiliki pandangan yang baik bagaimana cara menentukan pilihan setelah lulus sekolah, lanjut pendidikan atau bekerja, memiliki bekal pengetahuan tentang dunia usaha dan dunia akademisi setelah mereka lulus sekolah serta mampu mencetak generasi muda yang handal serta berprestasi dan dapat menjadi contoh bagi para remaja lainnya. Ilmu yang diperoleh pada Pengabdian Masyarakat kali ini diharapkan mampu memberikan semangat baru bagi kita dalam menyampaikan materi dan motivasi serta berkontribusi bagi generasi muda, baik dilingkungan sekolah, kampus dan keluarga
Pendampingan Pemasaran Digital untuk Mendorong Sustainable Business pada Pelaku UMKM Hendra Jonathan Sibarani; Yenni Yenni; Arifin Arifin; Errie Margery; Lusiah Lusiah; Ali Syah Putra; Sungguh Ponten Pranata; Fitria Halim; Sari Mariahma Nova Sipayung; Debora Tambunan
Jurnal Informasi Pengabdian Masyarakat Vol. 4 No. 2 (2026): Mei :Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v4i2.2358

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the national economy, yet they often face challenges in maintaining business continuity (sustainability) in the digital era. This Community Service (PKM) program aims to provide digital marketing assistance to improve the competitiveness and sustainability of MSMEs. The methods used include needs analysis, interactive training (workshops), intensive coaching, and regular evaluations. The results of the program demonstrate a significant increase in partners' understanding of digital literacy, optimization of social media and marketplace usage, and increased sales turnover. This assistance has proven effective in building a sustainable business foundation through efficient marketing costs and expanding market reach, leading to a more stable market. Furthermore, MSMEs have demonstrated improved ability to create more engaging and professional promotional content and are beginning to manage their digital marketing strategies independently. This demonstrates that digital transformation impacts not only marketing but also the managerial capacity of entrepreneurs. Therefore, this mentoring program makes a real contribution to strengthening the sustainability of MSME businesses amidst increasingly competitive business conditions.
Digital Marketing Strategies and Innovative in Management Errie Margery; Ali Syah Putra
International Journal of Social and Management Studies Vol. 7 No. 3 (2026): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v7i3.623

Abstract

Digital transformation strategies represent systematic methods that combine digital technologies, data utilization, and organizational adaptation to improve operational efficiency, elevate customer experiences, and strengthen competitiveness. Technology-driven approaches emphasize the alignment of digital tools, data, and organizational change to maximize performance outcomes and deliver enhanced customer value. Structured digital initiatives integrate technology adoption, data management, and innovative practices in organizational design to secure sustainable competitive advantages. Holistic transformation frameworks leverage digital solutions and organizational restructuring to improve efficiency while elevating customer satisfaction. Innovation management in the digital era involves strategically leveraging digital technologies to foster creativity, respond to rapid changes, and sustain competitive advantage in a dynamic business environment. It is not merely about adopting new tools, but about embedding innovation into organizational culture and processes to ensure resilience and adaptability. In today’s fast-paced digital landscape, innovation has become a critical determinant of organizational survival and success. Companies must continuously adapt to technological advancements such as artificial intelligence (AI), the Internet of Things (IoT), and big data analytics. These technologies not only enable new business models but also open pathways for disruptive innovations that can redefine entire industries. Innovation management in the digital era is a strategic discipline that focuses on leveraging digital technologies to foster creativity, adapt to rapid changes, and sustain competitive advantage in a constantly evolving business landscape. Unlike traditional approaches, innovation management today requires organizations to integrate digital tools, data-driven insights, and organizational transformation into a cohesive framework that supports resilience and long-term growth. Innovation management is not solely about technology adoption; it requires organizational adaptation. Key aspects include Agile Structures: Flexible organizational models that allow rapid response to market changes. Collaborative Ecosystems: Partnerships with startups, universities, and technology providers to co-create solutions. Cultural Transformation: Encouraging creativity, risk-taking, and continuous learning within the workforce. Leadership in Digital Transformation: Leaders must champion innovation, balancing technological investments with human-centered strategies. Organizations that embrace these adaptations are better equipped to integrate digital technologies into their core operations. Effective innovation management delivers several strategic benefits: enhanced creativity: Digital platforms enable collaboration across geographies, fostering diverse ideas and solutions. Rapid Adaptation: Real-time data and agile processes allow organizations to pivot quickly in response to disruptions. Competitive Advantage: Continuous innovation ensures differentiation in crowded markets. Customer-Centric Value: Personalized products and services improve customer satisfaction and loyalty. These benefits highlight why innovation management is central to organizational strategy in the digital age
TEKNOLOGI BLOCKCHAIN PADA PEMASARAN DIGITAL Ali Syah Putra; Errie Margery; Lusiah Lusiah
Jurnal Mahkota Bisnis (Makbis) Vol 5 No 1 (2026): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v5i1.155

Abstract

The modern era is characterized by the rapid advancement of innovative technologies and their widespread implementation across various economic activities. Digitalization involves the utilization of numerous specialized devices connected to the Internet that perform specific functions. Within an integrated system, server technologies play a crucial role by enabling the storage and processing of large volumes of information, including structured, semi-structured, and unstructured data, through high computational capabilities. The availability of powerful equipment capable of executing complex mathematical models using extensive datasets has accelerated the development and application of various machine learning algorithms. By employing different machine learning approaches, hidden patterns and relationships can be identified from the available information, allowing the creation of effective management solutions to optimize processes at the micro, macro, and meso levels. The growing volume of information has also increased the need to ensure security for both individual users and large confidential databases. At the current stage of technological development, blockchain technology is widely utilized to maintain information security and prevent data falsification within databases.
Digitalisasi Marketing Assistance 5.0 dan Aplikasi Keuangan Ali Syah Putra; Arifin; Errie Margery; Hendra Sakti Putra Siagian
CivicAction: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 2 No. 2 (2026): Artikel Pengabdian Kepada Masyarakat
Publisher : SORATEKNO PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59696/civicaction.v2i2.286

Abstract

Perkembangan teknologi digital telah mendorong perubahan pada aktivitas pemasaran dan transaksi bisnis sehingga menuntut peningkatan kompetensi digital peserta didik sekolah vokasi. Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan literasi dan keterampilan siswa dalam menerapkan strategi pemasaran digital berbasis Marketing 5.0 serta memanfaatkan aplikasi teknologi keuangan sebagai pendukung aktivitas bisnis modern. Program dilaksanakan di SMK Negeri 1 Kutalimbaru dengan menggunakan pendekatan partisipatif melalui tahapan analisis kebutuhan, penyusunan materi, pelatihan, pendampingan, praktik berbasis proyek, dan evaluasi. Materi pelatihan meliputi penyusunan strategi pemasaran digital, pembuatan konten promosi menggunakan Canva, pengelolaan data pelanggan melalui Microsoft Excel dan Google Sheets, serta simulasi penggunaan berbagai platform pembayaran digital, seperti QRIS, dompet digital, dan mobile banking. Hasil kegiatan menunjukkan bahwa pendekatan pembelajaran berbasis praktik mampu meningkatkan pemahaman konseptual sekaligus keterampilan peserta dalam menyusun media promosi digital, mengelola data pemasaran, dan mengimplementasikan teknologi keuangan pada proses transaksi bisnis. Tingginya partisipasi peserta selama pelatihan juga menunjukkan efektivitas metode pendampingan dalam mendukung penguasaan kompetensi digital. Selain memberikan manfaat bagi peserta, program ini memperkuat kolaborasi antara perguruan tinggi dan sekolah vokasi dalam mendukung pengembangan sumber daya manusia yang adaptif terhadap transformasi digital. Dengan demikian, kegiatan ini berkontribusi terhadap peningkatan kesiapan lulusan SMK dalam menghadapi kebutuhan dunia kerja dan perkembangan ekosistem bisnis digital pada era Society 5.0.
STRATEGI AKSELERASI PEMASARAN DIGITAL PADA UMKM KACANG TOJEN DI KELURAHAN RENGAS PULAU DALAM MENGHADAPI PERSAINGAN PASAR MODERN Ali Syah Putra
Jurnal Mahkota Bisnis (Makbis) Vol 4 No 2 (2025): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v4i2.127

Abstract

The development of digital technology has transformed marketing patterns and business competition, including within the Micro, Small, and Medium Enterprises (MSMEs) sector. The Kacang Tojen MSME located in Rengas Pulau Village faces competitive challenges from modern market products that possess more structured distribution and promotional systems. This study aims to examine digital marketing acceleration strategies that can be implemented by MSMEs to enhance their competitiveness. The method employed in this research is a literature study by analyzing various journals and scientific references related to digital marketing, MSME strategies, and digital transformation. The findings indicate that the optimization of social media, the utilization of marketplaces, strengthening branding, and improving digital literacy are the primary strategies for accelerating the sustainable growth of MSME marketing.
PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA ERA EKONOMI DIGITAL Ali Syah Putra
Jurnal Mahkota Bisnis (Makbis) Vol 4 No 2 (2025): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v4i2.128

Abstract

The advancement of digital technology has changed how businesses market to their customers. One of the primary strategies for raising brand awareness and influencing customer purchase decisions is now digital marketing. The purpose of this study is to examine how brand recognition and digital marketing affect customer purchasing decisions. Customers who actively utilize digital media are given surveys to complete as part of the quantitative research method. Regression analysis was used to examine the gathered data in order to ascertain the correlation between the variables under investigation. The findings demonstrate that brand recognition and customer purchasing decisions are positively and significantly impacted by digital marketing. Furthermore, it has been demonstrated that brand awareness has a significant impact on purchasing decisions. It is anticipated that this study would help businesses create more successful digital marketing plans to boost their competitiveness in the age of the digital economy.
Optimalisasi Pemasaran Produk Olahan Makanan melalui Penerapan Strategi Digital Marketing bagi UMKM di Medan Hendra Jonathan Sibarani; Yenni; Nora Anisa Br Sinulingga; Sari Mariahma Nova Sipayung; Sri Ramadhany; Sahara Abdy; Denni; Errie Margery; Ali Syah Putra; Debora Tambunan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.3827

Abstract

The development of digital technology has significantly changed product marketing patterns, including for Micro, Small, and Medium Enterprises (MSMEs). It is known that many MSME food processing actors in Medan Marelan District have not been able to take advantage of the potential of digital marketing optimally in developing their businesses. The main problems faced include limited knowledge about digital marketing strategies, lack of ability to manage business social media, and lack of understanding of the importance of digital content-based promotion. This Community Service Activity (PKM) aims to empower food processing MSME actors in Medan Marelan through training and assistance in the implementation of digital marketing strategies to increase marketing reach and product competitiveness. The method of implementing activities includes the socialization stage, theoretical training on the basic concepts of digital marketing, direct practice of creating business accounts, creating promotional content, using marketplaces and social media, and evaluating the results of mentoring. The results of the activity showed that participants experienced an increase in knowledge and skills in the application of digital marketing. Business actors are starting to be able to create and manage business accounts independently, create attractive promotional content, and utilize various digital platforms such as Instagram, Facebook, and TikTok to expand the market.
The Impact of Product Quality towards Sales at PT. Pentaco Makmur Medan Ester; Ali Syah Putra; Edward Harnjo; Eddy Gunawan; Javerson Simamora
Jurnal Kolaboratif Sains Vol. 7 No. 5: MEI 2024 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i5.4440

Abstract

This research explains a conceptual model that elucidates the factors that influence the impact of product quality at PT. Pentaco Makmur Medan and how this information can be effectively used for business development and sustainability. This study is a review that identifies sales as the dependent variable, through a systematic review of online literature sources. Three independent variables were then identified viz. product features, service value chain and consumer behaviour. The research objectives and research questions were defined to assess the influence of the independent variables on customer satisfaction. It was identified that critical product features identified and shared during early stages of product development influences customer satisfaction by reducing product failures. Furthermore, customer satisfaction mediates improved service value leading to loyalty and finally, consumer behaviour in sharing experiences extends the product's life and influences customer satisfaction
Impact of Corporate Social Responsibility and Corporate Governance on Business Performance at PT Delitech Indojaya Lestari Medan Ali Syah Putra; Benny Lim; Jung Sen; Ester; Javerson Simamora
Jurnal Kolaboratif Sains Vol. 7 No. 8: Agustus 2024 - Jurnal Kolaboratif Sains (JKS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i8.5964

Abstract

Corporate social responsibility has become integrated into business practices now as firms need corporates social responsibility if they want to keep up with the competition around them. The implementation of corporate social responsibility policies could then be argued to be a give and take act, where firms need to give something to society around them if they wanted to be able to take the benefits that are associated with them. The development of business competition today is very sharp and complex, therefore the management of a company must have a better strategy in a more complete, faster way so that management can make decisions quickly and accurately. In achieving company goals and attracting consumer buying interest to use production from the company, companies need to hold various promotional policies that are considered to support the sale of these products. In order to generate a sustainable profit, companies have to first complete their basic obligations which is obligations towards the stakeholders. This is because generating sustainable profit is only possible when a good corporate image is built. It makes companies more accountable and transparent to investors and gives them the tools to respond to stakeholder concerns. Corporate governance also contributes to development by helping facilitate new investment, access to capital, and long-term sustainability for firms, leading to economic growth and increased employment opportunities across markets. Corporate governance frameworks benefit firms through greater access to financing, lower cost of capital, better performance and more favorable treatment of all stakeholders. Regression analysis is used to perform regression on the relationships between the variable so as to understand the relationship between variable. In the regression model, corporate social responsibility and corporate governance are determined to predict business performance in equation Y= 3.568 + 0.380 X1 + 0.294X2. These results describes that a unit increase in corporate social responsibility has impact for maintaining business performance in amount of 0.379 unit and a unit increase in corporate social responsibility has impact for maintaining business performance in amount of 0.294 unit. In Z test, the Z count is 8.46. The alternative hypothesis is accepted and null hypothesis is rejected because Z count (8.46) is higher than Z table (1.96). This means that the corporate social responsibility has significant impact on business performance in PT Delitech Indojaya Lestari. It can be concluded from z test that the corporate social responsibility will significantly explain business performance. In Z test, the Z count is 8.45. The alternative hypothesis is accepted and null hypothesis is rejected because Z count (8.45) is higher than Z table (1.96). This means that the corporate governance has significant impact on business performance in PT Delitech Indojaya Lestari. It can be concluded from z test that the corporate governance will significantly explain business performance.
Co-Authors Agus Susanto Albert Albert Alimin, Erina Amin Hou Andoko Arifin Arifin Arifin Arifin Benny Lim Benny Lim Ciptawan, Ciptawan Debora Tambunan Denni Diana Afriani Eddy Eddy Eddy, Eddy Eddy Gunawan Edward Harnjo Edward, Yusuf Ronny Elyzabeth Wijaya Erina Alimin Erina Alimin Errie Margery Errie Margery Errie Margery Errie Margery Errie Margery Ester Fariz, Luthfi Ahmad Felix Leonardi Fitria Halim Gurning, Lenny Hendra Jonathan Sibarani Hendra Jonathan Sibarani Hendra Sakti Putra Siagian Hutabarat, Gloria Cahaya Julida Juliana, Juliana Jung Sen Kosasih, Hengky Lusiah Lusiah Lusiah Lusiah Nasib Nora Anisa Br Sinulingga Ratnawita Rosita Rosita Sahara Abdy Saputra, Jumadil Sari Mariahma Nova Sipayung Sari Mariahma Nova Sipayung SIAHAAN, BERTHA NERPY Simamora, Javerson Siti Alhamra Salqaura Sri Aprianti Tarigan Sri Ramadhany Sungguh Ponten Pranata Theng, Bestadrian Prawiro Yenni Yenni Yenni Yenni