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All Journal Jurnal Manajemen Bisnis jurnal ilmiah hospitality Prosiding Conference on Research and Community Services Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Kolaboratif Sains Jurnal Cakrawala Ilmiah Journal of Applied Sciences in Travel and Hospitality Media Bina Ilmiah Journal of Social Commerce Indonesian Journal Economic Review (IJER) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Penelitian Pendidikan Indonesia Jurnal Pengabdian Masyarakat Mandira Cendikia (JPKM-MC) Jurnal Mahkota Bisnis (Makbis)
Ali Syah Putra
Universitas Pelita Harapan
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Investigation of the Impact of Good Corporate Governance on the Value of Manufacturing Companies Listed on the IDX Ciptawan, Ciptawan; Andoko; Putra, Ali Syah; Yenni; Arifin
Indonesian Journal Economic Review (IJER) Vol. 5 No. 2 (2025): October
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v5i2.571

Abstract

This study aims to determine the effect of good corporate governance on company value (a study of manufacturing companies listed on the IDX in 2022-2024). The selection of this study used purposive sampling, so that the number of samples used was 41 companies from a population of 144 companies. In this study, the results of the analysis were carried out to draw conclusions about the effect of good corporate governance on company value (a study of manufacturing companies listed on the IDX in 2022-2024). Data processing using Eviews 12. The results of the study show that managerial ownership affects company value in Manufacturing Companies on the IDX in 2022-2024. Institutional ownership affects company value in Manufacturing Companies on the IDX in 2022-2024.
PENTINGNYA DIGITAL MARKETING DALAM MENAIKKAN PENJUALAN PERUSAHAAN Putra, Ali Syah
Jurnal Mahkota Bisnis (Makbis) Vol 3 No 2 (2024): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v3i2.61

Abstract

With the rapid growth of the internet and the increasing demand for digital content, digital marketing strategies have become increasingly crucial for modern businesses. These strategies leverage various platforms and digital tools to engage and communicate with target audiences, enhance brand awareness, drive sales growth, and strengthen customer engagement. While digital marketing presents numerous opportunities, businesses also face challenges such as building brand recognition, overcoming sales obstacles, and improving customer interaction. This paper comprehensively examines the impact of digital marketing strategies on brand awareness, sales growth, and customer engagement. The research employs both quantitative and qualitative approaches, combining empirical data with case study analysis. Additionally, this study explores the role of various platforms and digital tools in brand promotion and evaluates the influence of personalized marketing and interactive activities on increasing sales and customer engagement.
Exploring local friendliness, perceived discrimination, and brand love’s mediation on tourist behavior in Tangkahan, North Sumatra Alimin, Erina; Putra, Ali Syah; Nasib, Nasib; Salqaura, Siti Alhamra; Tambunan, Debora
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 1 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i1.36-50

Abstract

This study explores the impact of local hospitality and perceived discrimination on tourist behavior, with brand love as a mediating variable, in the context of Tangkahan tourist attractions in North Sumatra. We collected data from a survey of 237 tourists visiting Tangkahan and analyzed it using Structural Equation Modeling (SEM). The analysis shows that local friendliness positively and significantly affects brand love. In contrast, perceived discrimination has no significant effect on brand love. In addition, local friendliness also has a positive and significant effect on tourist behavior, while perceived discrimination has no significant impact on tourist behavior. Furthermore, brand love has a positive and significant influence on tourist behavior. Brand love indirectly mediates the relationship between local friendliness and tourist behavior. However, brand love does not significantly mediate the relationship between perceived discrimination and tourist behavior. The practical implications of this study suggest the need for a more holistic strategy to improve the tourism experience, including addressing discrimination and strengthening the positive elements that influence brand love.
THE INFLUENCE OF PRODUCT DEVELOPMENT AND PROMOTION TOWARD SALES VOLUME AT PT CIPTA LONA LESTARI MEDAN Ali Syah Putra; Eddy, Eddy; Sri Aprianti Tarigan; Elyzabeth Wijaya; Agus Susanto
Media Bina Ilmiah Vol. 19 No. 5: Desember 2024
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of product development and promotion on sales volume at Cipta Lona Lestari Medan. This research is a type of quantitative research. The population in this study are all consumers who make purchases at the Cipta Lona Lestari Medan, the number of which is unknown. The sampling technique using the Lemeshow sampling technique obtained as many as 96 research samples. The method of collecting data in this research is literature study and questionnaires. Methods of data analysis using descriptive analysis and simple linear regression analysis. The results showed that the value tcount (2.909) > ttable (1.985) with a significance of 0.005 < 0.05 so it can be concluded that there is an influence between Product Development on the Sales Volume. The value of tcount (5.158) > tTable (1.985) with a significance of 0.000 < 0.05 so it can be concluded that there is an influence between Promotion on the Sales Volume. Simultaneous Testing Results (F-Test), the value of Fcount (62.621) > FTable (3.07) with a significant level of 0.00 < 0.05 so it can be concluded that H3 is accepted with the understanding that there is an influence between Product Development and Promotion on the Sales Volume
Menentukan Pilihan Untuk Melanjutkan Pendidikan Atau Bekerja Setelah Lulus Sekolah Ali Syah Putra; Eddy; Erina Alimin; Albert; Felix Leonardi
Jurnal Pengabdian Masyarakat Mandira Cendikia Vol. 3 No. 1 (2024)
Publisher : YAYASAN PENDIDIKAN MANDIRA CENDIKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari Kegiatan Pengabdian Kepada Masyarakat adalah untuk melaksanakan salah satu Tri Darma Perguruan Tinggi. Selain itu diharapkan dengan pengabdian kepada masyarakat tersebut keberadaan perguruan tinggi dapat memberikan kontribusi besar kepada pengembangan dan penerapan keilmuan kepada masyarakat. Metode yang digunakan pada Pengabdian Kepada Masyarakat ini berupa ekspositori yaitu penyampaian materi secara verbal dan inquiry yaitu pembelajaran yang menekankan pada proses berpikir kritis dan analitis terkait kelimuan manajemen sumber daya manusia dan manajemen pemasaran dengan pemahaman mendalam terkait materi bagaimana menentukan masa depan . Hasil pengabdian masyarakat yang diperoleh adalah bertambahnya keilmuan bagi para Para Siswa dan Siswi SMK Skylandsea Yappsu Jl. Medan Km 24,5 Samping Balai Benih, Deli Serdang Sumatera Utara, agar mereka memiliki pandangan yang baik bagaimana cara menentukan pilihan setelah lulus sekolah, lanjut pendidikan atau bekerja, memiliki bekal pengetahuan tentang dunia usaha dan dunia akademisi setelah mereka lulus sekolah serta mampu mencetak generasi muda yang handal serta berprestasi dan dapat menjadi contoh bagi para remaja lainnya. Ilmu yang diperoleh pada Pengabdian Masyarakat kali ini diharapkan mampu memberikan semangat baru bagi kita dalam menyampaikan materi dan motivasi serta berkontribusi bagi generasi muda, baik dilingkungan sekolah, kampus dan keluarga
The Impact of Product Quality towards Sales at PT. Pentaco Makmur Medan Ester; Ali Syah Putra; Edward Harnjo; Eddy Gunawan; Javerson Simamora
Jurnal Kolaboratif Sains Vol. 7 No. 5: MEI 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i5.4440

Abstract

This research explains a conceptual model that elucidates the factors that influence the impact of product quality at PT. Pentaco Makmur Medan and how this information can be effectively used for business development and sustainability. This study is a review that identifies sales as the dependent variable, through a systematic review of online literature sources. Three independent variables were then identified viz. product features, service value chain and consumer behaviour. The research objectives and research questions were defined to assess the influence of the independent variables on customer satisfaction. It was identified that critical product features identified and shared during early stages of product development influences customer satisfaction by reducing product failures. Furthermore, customer satisfaction mediates improved service value leading to loyalty and finally, consumer behaviour in sharing experiences extends the product's life and influences customer satisfaction
Optimalisasi Pemasaran Produk Olahan Makanan melalui Penerapan Strategi Digital Marketing bagi UMKM di Medan Hendra Jonathan Sibarani; Yenni; Nora Anisa Br Sinulingga; Sari Mariahma Nova Sipayung; Sri Ramadhany; Sahara Abdy; Denni; Errie Margery; Ali Syah Putra; Debora Tambunan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.3827

Abstract

The development of digital technology has significantly changed product marketing patterns, including for Micro, Small, and Medium Enterprises (MSMEs). It is known that many MSME food processing actors in Medan Marelan District have not been able to take advantage of the potential of digital marketing optimally in developing their businesses. The main problems faced include limited knowledge about digital marketing strategies, lack of ability to manage business social media, and lack of understanding of the importance of digital content-based promotion. This Community Service Activity (PKM) aims to empower food processing MSME actors in Medan Marelan through training and assistance in the implementation of digital marketing strategies to increase marketing reach and product competitiveness. The method of implementing activities includes the socialization stage, theoretical training on the basic concepts of digital marketing, direct practice of creating business accounts, creating promotional content, using marketplaces and social media, and evaluating the results of mentoring. The results of the activity showed that participants experienced an increase in knowledge and skills in the application of digital marketing. Business actors are starting to be able to create and manage business accounts independently, create attractive promotional content, and utilize various digital platforms such as Instagram, Facebook, and TikTok to expand the market.
STRATEGI AKSELERASI PEMASARAN DIGITAL PADA UMKM KACANG TOJEN DI KELURAHAN RENGAS PULAU DALAM MENGHADAPI PERSAINGAN PASAR MODERN Putra, Ali Syah
Jurnal Mahkota Bisnis (Makbis) Vol 4 No 2 (2025): Jurnal Mahkota Bisnis (Makbis)
Publisher : MTU PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59929/mm.v4i2.127

Abstract

The development of digital technology has transformed marketing patterns and business competition, including within the Micro, Small, and Medium Enterprises (MSMEs) sector. The Kacang Tojen MSME located in Rengas Pulau Village faces competitive challenges from modern market products that possess more structured distribution and promotional systems. This study aims to examine digital marketing acceleration strategies that can be implemented by MSMEs to enhance their competitiveness. The method employed in this research is a literature study by analyzing various journals and scientific references related to digital marketing, MSME strategies, and digital transformation. The findings indicate that the optimization of social media, the utilization of marketplaces, strengthening branding, and improving digital literacy are the primary strategies for accelerating the sustainable growth of MSME marketing.
Co-Authors Agus Susanto Albert Albert Albert Alimin, Erina Amin Hou Andoko Arifin Benny Lim Benny Lim Benny Lim Bertha Nerpy Siahaan Ciptawan, Ciptawan Debora Tambunan Denni Diana Afriani Eddy Eddy Eddy Eddy, Eddy Eddy Gunawan Edward Harnjo Edward, Yusuf Ronny Erina Alimin Erina Alimin Errie Margery Ester Fariz, Luthfi Ahmad Felix Leonardi Gurning, Lenny Hendra Jonathan Sibarani Hutabarat, Gloria Cahaya Julida Javerson Simamora Juliana, Juliana Jung Sen Kosasih, Hengky Nasib Nora Anisa Br. Sinulingga Ratnawita Ratnawita Rosita Rosita Sahara Abdy Saputra, Jumadil Sari Mariahma Nova Sipayung Siti Alhamra Salqaura Sri Aprianti Tarigan Sri Ramadhany Theng, Bestadrian Prawiro Wijaya, Elyzabeth Yenni Yenni