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FITRI RAHMAWATI
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PERAN MEDIASI CUSTOMER ENGAGEMENT PADA PENGARUH BRAND PERFORMANCE TERHADAP REPEAT PURCHASE Rizka Fatimah; Titin Ekowati; Fitri Rahmawati
Volatilitas Jurnal Manajemen dan Bisnis Vol. 7 No. 3 (2025): VOLATILITAS - Jurnal Manajemen dan Bisnis
Publisher : Program Studi Manajemen, Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAK Sepeda motor menjadi salah satu transportasi yang berpengaruh pada industri otomotif. Sepeda motor selalu mengalami perkembangan setiap tahunnya. Banyak inovasi-inovasi baru yang muncul di setiap tahunnya. Meningkatnya persaingan sepeda motor di Indonesia yang begitu ketat membuat produsen-produsen sepeda motor berusaha membuat produk-produk yang inovatif dan membuat strategi yang jitu. Penelitian ini bertujuan untuk menguji pengaruh kinerja merek terhadap pembelian berulang , pengaruh kinerja merek terhadap keterlibatan pelanggan , pengaruh keterlibatan pelanggan terhadap pembelian berulang dan peran mediasi keterlibatan pelanggan pada pengaruh kinerja merek terhadap pembelian berulang . Populasi pada penelitian ini adalah pengguna sepeda motor Honda BeAT. Sampel yang digunakan sebanyak 120 responden menggunakan teknik purposive sampling. Pengumpulan data menggunakan kuesioner sengan skala Likert. Untuk. Alat analisis data yang digunakan adalah SmartPLS 3.0 dengan metode analisis SEM ( Structural Equation Modeling). Hasil penelitian ini menunjukkan bahwa kinerja merek berpengaruh positif terhadap pembelian berulang , kinerja merek berpengaruh terhadap keterlibatan pelanggan, keterlibatan pelanggan berpengaruh terhadap pembelian berulang dan memediasi keterlibatan pelanggan secara parsial pengaruh kinerja terhadap pembelian berulang . Kata Kunci : Keterlibatan Pelanggan, Kinerja Band, dan Pembelian Berulang
Work training and work discipline on employee productivity Andini Damayanti; Esti Margiyanti Utami; Fitri Rahmawati
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/cx5qjb57

Abstract

A good company or agency will manage human resources well. The company places human resources as the company's main asset and is very dependent on the human resources it has. It can be viewed from From an organizational standpoint, productivity represents a distinct concept that goes beyond mere attempts to improve the efficiency and outcomes both in quality and quantity of a series of activities. Rather, it should be understood within a broader economic context involving systemic processes and strategic goals.  This study was conducted to examine the influence of job training on employee productivity and to evaluate the role of work discipline in enhancing productivity outcomes. The research population included all staff members of Perumda Air Minum Tirta Bumi Sentosa, located in Kebumen Regency. A census sampling technique (saturated sampling) was utilized, resulting in 102 valid respondents. Data were gathered through a structured questionnaire featuring Likert-scale items, all of which had undergone validity and reliability testing. To analyze the data, multiple linear regression analysis was applied as the core statistical method. The findings indicated that job training contributes positively to enhancing employee productivity, while work discipline.
The Influence of Job Training and Career Development on Employee Performance Riva Ariyanti; Hardin; Fitri Rahmawati
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/7dvy1t16

Abstract

Human capital represents a critical component within any organization or enterprise, as the achievement of organizational goals is significantly shaped by the competence and capabilities of its workforce. Given this central role, the administration of RSUD R.A.A Tjokronegoro Purworejo must give serious consideration to the performance of its personnel to ensure that institutional objectives are effectively realized. Employee performance can be shaped by multiple elements, notably including training initiatives and career progression opportunities. This research investigates the impact of professional training and career advancement on the job performance of non-medical staff at RSUD R.A.A Tjokronegoro Purworejo. Employing a quantitative methodology, data were gathered through questionnaires distributed to 84 civil servant employees. The results of regression analysis indicated that both training and career development exert a significant and positive influence on staff performance. These findings underscore the critical need to enhance training schemes and structured career development to optimize employee outcomes.
The Influence of Workload on Performance with the Mediation of Village Apparatus Motivation in Grabag District Salsabilaa; Hardin; Fitri Rahmawati
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/3j962d45

Abstract

This research investigates a notable trend among village officials who frequently delay their tasks, extend their working hours, and undertake responsibilities beyond their official roles due to overwhelming workloads. Furthermore, a lack of motivation is apparent, as evidenced by delayed salary disbursements and insufficient recognition from superiors. These factors are believed to adversely affect employee performance. The research seeks to: (1) examine how workload affects employee performance., (2) Evaluate the impact of workload on work motivation. (3) Analyze the relationship between work motivation and employee performance. (4) Explore the intermediary function of work motivation in the association between workload and employee performance. among village officials in the Grabag District of Purworejo Regency. A quantitative research approach employing a survey technique. was employed, with data gathered from questionnaires distributed to 376 village officials. Proportional random sampling was the technique used, the sample size was determined using Slovin’s formula, yielding a total of 194 participants. The data were analyzed using Partial Least Squares (PLS) through the SmartPLS 4.0 software. This analysis encompassed evaluation of the measurement model (covering validity and reliability tests), structural model (including R-square and f-square values), and hypothesis testing via the bootstrapping method. The analysis revealed several key findings: (1) workload has a significant adverse influence on employee performance; (2) workload also negatively affects work motivation in a meaningful way; (3) work motivation exerts a strong positive influence on employee performance; and (4) work motivation serves as a crucial intermediary variable, bridging the link between workload and performance outcomes. These insights imply that increased workload tends to diminish work motivation, subsequently leading to a decline in performance. Therefore, it is crucial for village leaders to ensure equitable workload distribution and provide sufficient motivational support to enhance the performance of village officials.
The Impact of  Workplace Facilities and the Role of Work Discipline in Enhancing Employee Performance Siti Rochanah; Hardin; Fitri Rahmawati
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/86v94915

Abstract

This investigation endeavors to analyze The Impact of  Workplace Facilities and the Role of Work Discipline in Enhancing Employee Performance at Dinas Ketahanan Pangan dan Pertanian Kabupaten Purworejo. Job Performance of Employees is a vital component in achieving organizational, therefore it is important to pay attention to aspects that can enhance work effectiveness. Adequate work facilities and high work discipline are believed to contribute positively to employee effectiveness. This study employs a quantitative methodology using a survey technique. Information was gathered via questionnaires handed out to 70 staff members Dinas Ketahanan Pangan dan Pertanian Kabupaten Purworejo. Analysis of the data was carried out through multiple linear regression methods to test the influence of two independent variable, namely workplace facilities and Work discipline in relation to employee performance, the dependent variable in this study. The findings indicate that workplace facilities positively and significantly influence employee performance. This means that the better the work facilities provided, the higher the employee performance. Additionally, work discipline also has a proven positive and significant effect on employee performance. Employees with high discipline tend to exhibit better performance. The results suggest that enhancing workplace amenities and reinforcing work discipline serve as effective approaches to boost employee performance at Dinas Ketahanan Pangan dan Pertanian Kabupaten Purworejo. This study recommends that the organizational management continuously improve the quality of work facilities and implement policies that support work discipline to achieve optimal performance.
PENGARUH HARGA, FASILITAS, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PENGUNJUNG DI KOLAM RENANG VARIA HILLS KABUPATEN BANDUNG BARAT Fitri Rahmawati; Bangkit Nuratri
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 1 No. 3 (2025): Vol. 1 No. 3 : Edisi September 2025
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v1i3.1318

Abstract

Kepuasan pengunjung dipengaruhi oleh banyak faktor, terutama harga, fasilitas dan kualitas pelayanan pada destinasi wisata Kolam Renang Varia Hills Desa Citalem Kecamatan Cipongkor Kabupaten Bandung Barat, yang memiliki potensi ekonomi pariwisata yang cukup besar dengan lokasi yang strategis tetapi belum sepenuhnya dikelola dengan baik. Pengelola menghadapi berbagai tantangan terutama harga kurang transparan, fasilitas yang kurang memadai dan kualitas pelayanan yang tepat. Tujuan penelitian ini untuk mengkaji sejauh mana pengaruh harga, fasilitas dan kualitas pelayanan terhadap kepuasan pengunjung pada destinasi wisata Kolam Renang Varia Hills Kabupaten Bandung Barat. Penelitian ini menggunakan metode kuantitatif secara deskriptif dan verifikatif dengan pendekatan survei. Sehingga data yang didapatkan adalah data primer dan data sekunder. Populasi penelitian ini adalah sebanyak 34.020 pengunjung, dengan menggunakan teknik sampel, menggunakan rumus slovin sehingga diperoleh sampel sebanyak 113 responden. Pengujian data yang dilakukan adalah uji validasi, uji reliabilitas, uji asumsi klasik, uji analisis linear regresi berganda dan uji hipotesis dengan menggunakan bantuan aplikasi SPSS versi 2.5. Hasil penelitian yang telah dilakukan dapat disimpulkan bahwa harga, fasilitas dan kualitas pelayanan berpengaruh secara positif dan signifikan terhadap kepuasan pengunjung pada destinasi wisata Kolam Renang Varia Hills Kabupaten Bandung Barat.
Pelatihan dan Pendampingan Usaha Bengkel Mobil Berbasis Added Value dalam Mewujudkan Sustainable Development Goals (SDGS) Arif Susanto; Fitri Rahmawati; Widiyatmoko Widiyatmoko; Dwicky Ari Ariyanto
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1277

Abstract

The car repair shop business does not only rely on car maintenance services, but is supported by comfortable facilities and excellent service. The car repair shop "Samudra Auto Clinic 86" is a car repair shop business with a number of limitations, including limited types of service services, infrastructure, funding sources, and the ability to manage the workshop. The purpose of community service activities is to provide training in car service with injection technology, implementation of workshop administration systems, preparation of financial reports, marketing management, and occupational safety and health environmental management. The target subject of the activity is the car repair shop "Samudra Auto Clinic 86" located in Klaten Regency. The results of this community service activity are; 1) the application of new technology in car vehicle service, by adding types of services, namely offering car service services with injection technology so that partners can increase service competitiveness and remain existent amidst competition and can increase workshop income; and 2) availability of data on customers, employee data related to the payroll system and service transactions, supplier data, goods in the workshop, services performed, complaint transactions, service type transactions, employees, payment data, and workshop receipt data so that the workshop can implement good management. The “Samudra Auto Clinic 86” Car Workshop is expected to continue to provide HR training and development that will increase employee productivity and performance, thereby contributing to the stability and economic growth of the community so that it can realize the Sustainable Development Goals (SDGS).
Penguatan Pengelolaan Badan Usaha Milik Desa (BUMDes) Sebagai Penggerak Ekonomi Masyarakat di Desa Jatirejo Kecamatan Lendah Kabupaten Kulon Progo Fitri Rahmawati; Titin Ekowati; Ira Haryani
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1278

Abstract

This community service program assists the management of the Village-Owned Enterprise (BUMDes) in Jatirejo Village, Lendah District, Kulon Progo Regency, and provides training in institutional management and entrepreneurship to support the economy of the Jatirejo Village community in improving organizational performance optimally and effectively. This community service program will be implemented by providing outreach and support to BUMDes administrators in Jatirejo Village. The service implementation methodology is carried out in three phases: an introduction phase to identify partner locations, an implementation phase to contact partners and conduct training activities, and an evaluation phase to determine how well this is being done. The training activities can be attended by BUMDes stakeholders. The material provided discusses the role of BUMDes as a driver of the economy, organization, and entrepreneurship. It is hoped that this PKM activity will provide knowledge to BUMDes administrators in Jatirejo Village and will build the role of BUMDes as a driving force for the village economy, organizational management and entrepreneurship formation. The results of this community service program are also expected to serve as a basis for the government to formulate policies and programs related to BUMDes development issues.
Analisis Pengembangan Sumber Daya Manusia dalam Meningkatkan Kinerja Karyawan Badan Usaha Milik Desa (BUMDes) Desa Jatirejo Lendah Kulon Progo Fitri Rahmawati; Titin Ekowati
Master Manajemen Vol. 3 No. 4 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i4.1155

Abstract

This study aims to analyze the development of Human Resources (HR) and employee performance in improving skills, abilities and behavior so as to improve their performance in carrying out the operations of the Village-Owned Enterprise (BUMDes) of Jatirejo Lendah Kulon Progo Village. The method in this study is a qualitative descriptive method. The data collection techniques used in this study are observation, interviews and documentation. The sample in this study amounted to 7 respondents. While the analysis technique uses a deductive method that analyzes general data to draw specific conclusions. The results of the study indicate that human resource development in improving the performance of BUMDes employees is very important in an organization, Human resources in an organization must have training, knowledge, skills and motivation. Human resource development through education, there are still employees with Junior High School (SMP) education, training has been carried out with Kulon Progo district and D.I. Yogyakarta provincial level, but not all employees participate regularly skills, in general employees have good work skills, although not optimal. Based on the analysis of human resource development to improve employee knowledge, skills and motivation so that they can carry out their duties and responsibilities well.  
Pengaruh Live Streaming, Online Customer Review, Dan Flash Sale Terhadap Keputusan Pembelian Online Produk Fashion Pada E-Commerce Tiktok Shop Di Purworejo Chusnah Maulida Rasyid; Titin Ekowati; Fitri Rahmawati
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18550

Abstract

Penelitian ini bertujuan (1) menguji pengaruh live streaming terhadap keputusan pembelian online produk fashion pada e-commerce TikTok Shop; (2) menguji pengaruh online customer review terhadap keputusan pembelian online produk fashion pada e-commerce TikTok Shop; dan (3) menguji pengaruh flash sale terhadap keputusan pembelian online produk fashion pada e-commerce TikTok Shop. Penelitian ini menerapkan metode nonprobability sampling melalui desain purposive sampling. Populasi pada studi ini yakni semua masyarakat pengguna e-commerce TikTok Shop di Purworejo. Sampel yang diterapkan yakni sejumlah 150 responden. Desain penelitian menggunakan survei dengan cara membagikan kuesioner yang menerapkan skala likert. Uji instrumen dilangsungkan melalui uji validitas dan reliabilitas. Analisis data dilangsungkan melalui uji signifikansi (parsial) berbantuan SPSS 30.0. Temuan studi menjabarkan live streaming, online customer review, flash sale berpengaruh positif dan signifikan terhadap keputusan pembelian online produk fashion pada e-commerce TikTok Shop.
Co-Authors - Darliah Achmad, Fariz Adi Fathul Qohar Afmi Apriliani Agra Alfin Zulfa Andini Damayanti Anisa Nuraulia Arif Susanto Bangkit Nuratri Chusnah Maulida Rasyid Cindy Novia Arianty Nazib Daviq Chairilsyah Dedi Runanto Dwicky Ari Ariyanto Efrilia Tri Wahyu Utami Endrise Septina Rawanoko Erniawati Diningsih Esti Margiyanti Utami Fadila Wuristi Ajeng Fatimah H a r d i n Hardin Heri Wansyah Laia Hukmi ' Ida Adviany Ikhtiar Nur Afifah Ira Haryani Mugiarto Mugiarto Muhamad Syamsul Ma’arif Muhammad Jalaludin Assayuti Nafisah, Haiffa Nur Nasution, Jihan Fadhillah Noviana, Sukma Nunur Nuraeni Nurfadilah, Khalilah Nurul Anisa Rubila Okpatrioka Okpatrioka Panji Prasetyo Putri Indriyani Riva Ariyanti Rizka Fatimah Salsabilaa Sari Mariyati Dewi Nataprawira Shintia Nurazizah Sinta Rahmawati Siti Cholilah Siti Rochanah Sopiyanti SUPRIAJI, UJUD Titin Ekowati Treshyadewi Nurjanah Vian Dwi Chalisty Widiyatmoko, Widiyatmoko Wijayadi, Linda Julianti Y Marsono Yoyo Sulyo Yusril Al Mukri Zuheid Noor Zuhriana Widya Rahayuningtyas