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Pengaruh Persepsi Harga, Promosi, Dan Desain Kemasan Terhadap Minat Beli Konsumen AMDK Merek ADES Oppy Nisrina Muflihah; Heri Susanto; Dewi Fitrianti
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.2035

Abstract

ABSTRACT This study aims to determine the effect of perceived price, promotion, and packaging design on consumer buying interest in ADES brand bottled drinking water (AMDK), both partially and simultaneously. The sample used in this study was 120 respondents. The analytical method used is multiple linear regression with the dependent variable being consumer buying interest, and the independent variable being price perception, promotion, and packaging design. The results showed that promotion partially had no effect on consumer buying interest, price perceptions and packaging design had a partial effect on consumer buying interest. Perceived variables of price, promotion, and packaging design simultaneously affect consumer buying interest. Of the two influential independent variables, the packaging design variable has the greatest influence on consumer buying interest. Keywords: Perceived Price, Promotion, Packaging Design, Consumer Purchase Interest
A Strategic Model To Fulfil The Food Security of Farming Families Who Maintain The Culture of Growing Local Madurese Maize Ramon Syahrial; Heri Susanto
Agricultural Science Vol. 8 No. 1 (2024): September
Publisher : Faculty of Agriculture, Merdeka University Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55173/agriscience.v8i1.153

Abstract

The purpose of this research is to identify the factors affecting farmers' decisions to continue planting Madura local corn and to determine strategies for ensuring food security for Madura local corn farmers in addressing declining productivity. The research design used is quantitative, as it involves numerical data analyzed through descriptive statistical methods. The population of this study is local corn farmers in Madura, with a sample size of 192 respondents. The quantitative method employs testing using SmartPLS 4.0. The results indicate that farmers' decisions to plant Madura local corn significantly impact their coping mechanisms. The choice to plant local corn also has a significant impact on their social capital. Coping mechanisms significantly influence family food security. Social capital also has a significant effect on family food security. The decision to plant Madura local corn indirectly affects family food security through coping mechanisms. Farmers' decisions also impact family food security through social capital. Strong social networks and community support help enhance food security by providing necessary resources and assistance.
ANALISIS KREDIT USAHA TANI TERHADAP KESEJAHTERAAN PETANI DI DESA KEDUNG LENGKONG, KECAMATAN DLANGU, KABUPATEN MOJOKERTO Heri Susanto; Ramon Syahrial; Adi Budiwan
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 9 No. 2 (2022): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v9i2.215

Abstract

Peran sektor pertanian bisa optimal jika didukung oleh sistem berkelanjutan yang terintegrasi dan disertai dukungan anggaran berupa modal. Dalam penelitian ini permasalahan yang ingin dibahas ialah 1) Permodalan merupakan masalah yang dihadapi petani, 2) Banyak petani yang mampu meningkatkan hasil panen jika memiliki modal yang cukup, 3) Tanpa modal yang cukup, petani tidak akan mampu meningkatkan produktivitas tanamannya.. Untuk mengatasi masalah kekurangan modal, petani meminjam uang baik dari lembaga keuangan formal maupun informal, tujuan penelitian ini ialah untuk mengetahui pengaruh efisiensi penyaluran kredit pertanian terhadap kesejahteraan petani. sektor pertanian. Kredit pertanian memainkan peran yang sangat penting dalam pembangunan pembangunan pertanian: jika produksi meningkat, pendapatan petani juga akan meningkat. Metode penelitian yang digunakan ialah kuantitatif, dengan jumlah sampel 100 orang. Dengan jumlah penduduk 187 orang ialah petani di Desa Kedung Lengkong, Kecamatan Dlangu, Kabupaten Mojokerto. Analisis yang digunakan dalam penelitian ini ialah regresi sederhana untuk melihat pengaruh kinerja kredit terhadap kesejahteraan petani. Hasil pengujian hipotesis bahwa kredit berpengaruh positif terhadap kebahagiaan, dengan nilai koefisien regresi sebesar 0,291. Kredit membantu petani membeli pupuk, benih dan lain-lain yang berkaitan dengan kebutuhan agribisnis sehingga dapat meningkatkan keuntungan, sebagai sumber kesejahteraan..
Pengaruh Ukuran Perusahaan, Leverage dan Profitabilitas Terhadap Nilai Perusahaan (Studi Kasus Pada Perusahaan Perbankan Yang Terdaftar di BEI Tahun 2024) Riseyna Amanda Ajietya; Heri Susanto; Mulyana Gustira Putra
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11437

Abstract

This study aims to analyze the effect of Company Size, Leverage, and Profitability on Company Value in banking companies listed on the Indonesia Stock Exchange (IDX) in 2024. The sample in this study consists of 16 banking companies selected based on certain criteria through the purposive sampling method, which is included in the non-probability sampling category. Hypothesis testing was carried out using multiple linear regression. The results of the study show that company size has a positive but insignificant effect on company value, leverage has a negative and significant effect on company value, while profitability has a positive and significant effect on company value. The F test shows that Company Size, Leverage, and Profitability simultaneously have a significant effect on Company Value.
Analisis Terhadap Warga Binaan Pemasyarakatan (Studi Kasus Lembaga Pemasyarakatan Kelas Iib Kabupaten Jombang) Heri Susanto; Tri Susilowati; Muhammad Andri
Jurnal Kajian Hukum dan Pendidikan Kewarganegaraan Vol. 2 No. 1 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemasyarakatan merupakan bagian dari sistem peradilan pidana yang berorientasi pada pembinaan narapidana untuk reintegrasi sosial secara sehat dan bertanggung jawab. Salah satu program utama dalam Lembaga Pemasyarakatan adalah pemberian hak asimilasi dan integrasi melalui proses Litmas (Penelitian Kemasyarakatan) oleh tim Pembimbing Kemasyarakatan (PK). Penelitian ini bertujuan untuk mendeskripsikan prosedur pemberian hak asimilasi dan integrasi serta mengidentifikasi hambatan yang dihadapi dalam pelaksanaannya di Lapas Kelas IIB Jombang.Pendekatan yuridis empiris digunakan dalam penelitian ini, dengan pengumpulan data melalui wawancara, observasi langsung, dan studi dokumen. Hasil penelitian menunjukkan bahwa prosedur pemberian hak mencakup evaluasi Litmas yang diikuti dengan sidang Tim Pengamat Pemasyarakatan (TPP) hingga penerbitan keputusan oleh Kepala Lapas. Hambatan utama dalam proses ini meliputi keterbatasan sumber daya manusia di Lapas, perilaku narapidana yang tidak kooperatif, serta rendahnya partisipasi masyarakat dalam mendukung program pembinaan. Meskipun demikian, program asimilasi dan integrasi di Lapas Kelas IIB Jombang tergolong efektif dalam mempersiapkan narapidana untuk kembali ke masyarakat. Penelitian ini memberikan rekomendasi berupa penguatan kapasitas petugas Lapas, pengoptimalan peran masyarakat, dan revisi kebijakan untuk memperbaiki pelaksanaan program pembinaan.
Pengaruh Kemanfaatan dan Kemudahan Penggunaan terhadap Kinerja Pegawai yang Dimediasi Kepuasan Pelanggan di Direktorat Lalu Lintas dan Angkutan Laut Heri Susanto; Juneiro Marudut Halomoan Bakkara; Markus Yando Manurung; Abdul Rachman
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 1 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i1.4955

Abstract

Digital transformation in public services demands the implementation of technology that is not only functional but also capable of meeting user expectations. This study aims to analyze the influence of perceived usefulness and ease of use of the Marine Traffic and Transportation Management Information System application on employee performance at the Directorate of Marine Traffic and Transportation, as well as to examine the mediating role of customer satisfaction in this relationship. This research employs a quantitative approach using a survey method through questionnaires distributed to 152 application users from marine transportation companies. The data were analyzed using Structural Equation Modeling with a Partial Least Squares approach. The analysis results show that perceived usefulness and ease of use have a positive and significant effect on customer satisfaction. Furthermore, both variables, along with customer satisfaction, were also found to have a significant direct effect on employee performance. More importantly, customer satisfaction significantly mediates the relationship between perceived usefulness and ease of use and employee performance. These findings underscore that improving user experience quality by creating applications that are useful and easy to operate is a crucial strategy for building customer satisfaction, which ultimately has implications for enhancing public service employees’ performance perceptions.
The Effect of Using the Project-Based Learning Model on Critical Thinking Skills in History Learning for Class XI at SMA Negeri 1 Alalak Anisa Pitriani; Heri Susanto; Dewicca Fatma Nadilla
JURNAL PENDIDIKAN IPS Vol. 15 No. 3 (2025): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v15i3.3480

Abstract

Critical thinking skills are crucial for students in history learning. However, high school teachers often use conventional learning methods that make students less active in history learning. Therefore, innovative and interactive learning models are needed to help improve their critical thinking skills. This study aims to determine the effect of using the project-based learning model on critical thinking skills in history learning for grade XI students at SMA Negeri 1 Alalak. This study used a quantitative approach with a quasi-experimental method and a nonequivalent control group design. The research sample consisted of two classes: an experimental class using the Project-Based Learning model with 31 students and a control class using the problem-based learning model with 31 students. The research instrument was an essay test that had been tested for validity, reliability, difficulty level, and discriminatory power. Data were analyzed using normality, homogeneity, and t-tests with the help of IBM SPSS 29 software. Based on the results of the data analysis, there was an increase in learning outcomes in both the control and experimental classes, but the experimental class showed a more significant increase. In the control class, the average pretest score of 74.35 increased to 78.55 in the posttest, while in the experimental class the average pretest score of 78.55 increased to 85.48 in the posttest with a difference of 6.93 points. The normality test showed that the data was normally distributed (Sig. > 0.05), the homogeneity test showed that the data variance was homogeneous (Sig. 0.144 > 0.05), and the hypothesis test through the Independent Samples Test produced a p-value of 0.001 < 0.05. Thus, it can be concluded that the use of the Project-Based Learning learning model has a significant effect in improving the critical thinking skills of class XI students of SMA Negeri 1 Alalak.
PENGARUH PENGGUNAAN PERTANYAAN PEMANTIK TERHADAP KEMAMPUAN BERPIKIR KRITIS SISWA KELAS XI PADA MATA PELAJARAN SEJARAH DI SMAN 1 MARTAPURA Apriliyani, Sandya Nandika; Heri Susanto; Fitri Mardiani
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Build
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.34639

Abstract

Kemampuan berpikir kritis merupakan keterampilan penting yang harus dimiliki peserta didik untuk menghadapi tantangan abad ke-21. Tantangan pendidikan abad ke-21 menuntut siswa memiliki kemampuan berpikir kritis yang tidak hanya berfokus pada penerimaan informasi, tetapi juga pada kemampuan menganalisis, mengevaluasi, dan menarik kesimpulan logis dalam setiap pembelajaran. Namun, fakta di lapangan menunjukkan bahwa pembelajaran sejarah di SMAN 1 Martapura masih dominan berpusat pada guru sehingga siswa kurang terlatih mengembangkan keterampilan berpikir kritis secara optimal, tercermin dari rendahnya partisipasi dalam diskusi maupun penyelesaian soal terbuka. Berdasarkan kondisi tersebut, penelitian ini berfokus pada pengaruh penggunaan pertanyaan pemantik sebagai strategi pembelajaran terhadap peningkatan kemampuan berpikir kritis siswa kelas XI. Penelitian menggunakan pendekatan kuantitatif dengan desain quasi experiment posttest-only control group, melibatkan dua kelas sebagai sampel, yakni kelas eksperimen dengan perlakuan pertanyaan pemantik dan kelas kontrol tanpa perlakuan. Hasil analisis uji-t menunjukkan adanya perbedaan signifikan rata-rata nilai posttest antara kelas eksperimen (85,00) dan kontrol (74,17), dengan signifikansi 0,000 < 0,05. Temuan ini menegaskan bahwa pertanyaan pemantik efektif dalam mendorong siswa berpikir lebih logis, analitis, dan reflektif. Sebagaimana ditegaskan oleh Zubaidah (2016), pertanyaan pemantik berfungsi bukan hanya membangkitkan rasa ingin tahu, melainkan juga merangsang keterlibatan siswa untuk mengeksplorasi konsep secara mendalam, mempertanyakan asumsi, serta mengaitkan materi pembelajaran dengan konteks yang lebih luas. Dengan demikian, penggunaan pertanyaan pemantik dapat dipandang sebagai strategi pembelajaran yang berpengaruh signifikan dalam meningkatkan kemampuan berpikir kritis siswa, khususnya dalam pembelajaran sejarah.
Strategi Pemasaran Digital Dalam Meningkatkan Penyaluran Pembiayaan BFI Finance Cabang Sintang Heri Susanto; Bambang Santoso
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 3 No. 3 (2024): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v3i3.872

Abstract

Di tengah pesatnya perkembangan ekonomi, kebutuhan masyarakat akan layanan pembiayaan semakin meningkat, khususnya di daerah-daerah seperti Kabupaten Sintang. Sebagai perusahaan pembiayaan yang terkemuka, BFI Finance Cabang Sintang memiliki peran penting dalam memenuhi kebutuhan tersebut. Namun, dengan semakin ketatnya persaingan di industri pembiayaan, BFI Finance perlu beradaptasi dengan tren pemasaran yang terus berkembang, salah satunya melalui strategi pemasaran digital. Penelitian ini bertujuan untuk mengetahui peran strategi pemasaran digital dalam meningkatkan penyaluran pembiayaan di BFI Finance Cabang Sintang. Penelitian ini menggunakan metode kualitatif dengan pengumpulan data melalui wawancara mendalam dan analisis dokumen yang berkaitan dengan kegiatan pemasaran perusahaan. Hasil penelitian menunjukkan bahwa pemasaran digital, melalui penggunaan media sosial, iklan digital, dan alat analitik, mampu memperluas jangkauan pasar BFI Finance dan meningkatkan efisiensi dalam penyaluran pembiayaan. Meskipun demikian, terdapat beberapa kendala yang dihadapi, seperti rendahnya literasi digital di kalangan sebagian masyarakat dan terbatasnya infrastruktur internet di wilayah tertentu. Untuk mengatasi hal ini, pendekatan pemasaran hybrid yang menggabungkan metode digital dan tradisional juga perlu dipertimbangkan guna menjangkau lebih banyak segmen pasar, sekaligus memaksimalkan potensi yang ada.
Use of Digital Learning Resources in History Subjects Class XI of SMA Negeri 10 Banjarmasin Rauni, Rauni; Heri Susanto; Melisa Prawitasari
JURNAL PENDIDIKAN IPS Vol. 14 No. 1 (2024): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v14i1.1569

Abstract

Learning resources are one of three important components in the learning process, namely students, teachers and learning resources. Success in the learning process depends on the use of selected learning resources and media. This research focuses on history learning for class XI IPS. The aim of the research is to analyze the use of digital sources as learning resources in history lessons at SMA Negeri 10 Banjarmasin. This research uses a qualitative descriptive research method. Data collection techniques were carried out using observation, interviews and document studies related to teaching modules, photos and learning resources. The results of the research show that learning history using digital sources at SMA Negeri 10 Banjarmasin is implementing learning in class via laptop and LCD devices as a means of providing material by the teacher to students via power points, pictures and explanations of the material presented by the teacher in class. The use of digital sources in class XI history learning has been implemented at this school. There are several digital sources that students use in carrying out the learning process, such as YouTube, e-books, and the internet by accessing Google search via the website.