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ANALYSIS OF DETERMINANTS INFLUENCING PREMIUM PRICING OF GUEST HOUSES IN WEST DENPASAR, BALI Eko Wahyudi; David Sukardi Kodrat; Eric Harianto; Yuli Kartika Dewi
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18482

Abstract

This study aims to test the hypothesis regarding the variables that form premium pricing for guesthouses in West Denpasar, Bali. The theories applied in this research are service marketing theory, with an in-depth analysis of the Flower of Services and Shostack’s Molecular Model. The study employs Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). Data was collected through the distribution of structured questionnaires. The population of this study consists of visitors to Andakasa Residence guesthouse during the 2022-2023 period, totaling 178 individuals. The sample size was 124 respondents, determined through probability sampling using the simple random sampling technique with a 5% margin of error. The results indicate that the indicators Information, Hospitality, Safekeeping, Exceptions, Essential Evidence, Distribution Strategy, Pricing Strategy, and Service Elements contribute to premium pricing. In contrast, Order Taking, Billing, Payment, Consultation, Advertising Strategy, and Product Elements do not form premium pricing for guesthouses in West Denpasar, Bali. It is hoped that these findings can provide insights for guesthouse owners in West Denpasar, particularly Andakasa Residence, to improve their services and establish premium pricing based on the variables examined in this study.
Evaluasi Strategi Adopsi Produk Otoduz Menggunakan Teori Difusi Inovasi untuk Mencapai Kesesuaian Produk dan Pasar (Product-Market Fit) Irmawanti, Irmawanti; Agung Krisprimandoyo; Eric Harianto
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.7227

Abstract

Penelitian ini menganalisis faktor-faktor yang memengaruhi adopsi teknologi Otoduz, sebuah sistem keselamatan kendaraan berbasis digital, menggunakan Teori Difusi Inovasi Rogers. Dengan menguji lima atribut inovasi relative advantage, compatibility, complexity, trialability, dan observability terhadap product-market fit, studi ini melibatkan 90 responden dari industri transportasi di Jawa Barat. Analisis regresi linier berganda menunjukkan bahwa relative advantage dan observability berpengaruh positif dan signifikan terhadap product-market fit (p < 0,05), sementara tiga variabel lainnya tidak signifikan secara parsial. Namun secara simultan, seluruh variabel berpengaruh signifikan dengan kontribusi sebesar 42,0% (R² = 0,420). Temuan ini menegaskan bahwa manfaat produk yang jelas dan kemudahan pengamatan hasil menjadi faktor utama dalam meningkatkan adopsi dan penerimaan pasar Otoduz. Penelitian ini memberikan kontribusi praktis bagi pengembangan strategi marketing yang lebih efektif untuk mencapai product-market fit teknologi keselamatan transportasi di Indonesia.
Determinants of Parents’ School Choice and Its Implications on Student Occupancy: Evidence from Private Schools Taruna, Johannes Agus; Harianto, Eric
Journal La Edusci Vol. 6 No. 6 (2025): Journal La Edusci
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallaedusci.v6i6.2696

Abstract

Increasingly intense with the growing number of educational options available to parents. This study aims to identify the key factors influencing parents’ decisions in selecting schools while linking these factors to student occupancy rates as an indicator of institutional sustainability. The research employs an Explanatory Factor Analysis (EFA) involving 113 parent respondents from Super Brilliant Kidz (SBK Center) and My School Palembang. The research instrument consists of 48 statement items that were tested for validity and reliability, yielding a Cronbach’s Alpha of 0.914, which indicates a very high level of internal consistency. The analysis revealed four dominant factors school quality and excellence, school reputation and image, cost and accessibility considerations, and religion and moral values which together explain 41.98% of the variance. The findings emphasize that teacher quality, school reputation, cost transparency, and value-added programs must be consistently maintained across all levels to strengthen student retention. Theoretically, this study contributes by linking school-choice factors with student occupancy sustainability, while practically offering insights for private school administrators in Palembang to design strategies for enhancing competitiveness.
The Effect of Facilities and Infrastructure Management and Learning Facility Completeness on Student Loyalty with Student Satisfaction as a Mediating Variable. Pandu Kurniawan, Ocvan; Kurniawan, Daniel; Harianto, Eric
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9311

Abstract

The abstract contains a brief description of the Purpose: This study investigates the effect of facilities and infrastructure management and the completeness of learning facilities on student loyalty, with student satisfaction as a mediating variable based on Expectation Disconfirmation Theory. Methods: A quantitative explanatory survey was conducted involving 80 students of a private junior high school in Samarinda, Indonesia, selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Results: The findings show that facilities and infrastructure management and learning facilities significantly influence student satisfaction, while student satisfaction has a strong effect on student loyalty. The direct effects of facilities and learning facilities on loyalty are not significant, indicating that student satisfaction fully mediates these relationships. Implications: The study highlights that student loyalty is formed through satisfaction rather than direct facility provision, suggesting that schools should focus on improving students’ perceived satisfaction through effective facility management and utilization.
Pengaruh Promosi Online Terhadap Niat Memesan Bubur Ayam Banjar Pada Generasi Z Lestari, Ika Mutia; Harianto, Eric; Sarwoko, Endi
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 2 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i2.5162

Abstract

Digitalisasi memberi peluang besar bagi UMKM, khususnya sektor makanan dan minuman yang paling adaptif dalam pemanfaatan teknologi digital. Salah satu kuliner tradisional Indonesia yang menghadapi tantangan sekaligus peluang dalam era digital adalah bubur ayam khas Banjar. Meskipun telah dipasarkan melalui media sosial dan layanan pesan-antar daring, strategi promosi yang digunakan para pelaku usaha masih tergolong sederhana. Penelitian ini bertujuan untuk menganalisis pengaruh promosi online terhadap niat pemesanan bubur ayam Banjar secara daring, serta menguji peran mediasi skeptisisme konsumen dan perilaku berbagi informasi online. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dengan instrumen kuesioner Likert 1-5 terhadap 300 responden Generasi Z di Kota Banjarmasin yang aktif menggunakan media sosial dipilih menggunakan purposive sampling. Data dianalisis menggunakan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa promosi online berpengaruh positif dan signifikan terhadap niat pemesanan online, baik secara langsung maupun tidak langsung melalui penurunan tingkat skeptisisme dan peningkatan perilaku berbagi informasi. Sebaliknya, skeptisisme konsumen berpengaruh negatif terhadap berbagi informasi dan niat pemesanan. Temuan ini menegaskan bahwa kredibilitas, transparansi, dan interaksi sosial dalam promosi digital merupakan faktor utama dalam membentuk niat pembelian Generasi Z terhadap kuliner tradisional di era digital.
The Influence of Entrepreneurial Leadership on Employee Performance with the Role of Mediation of Organizational Culture and Teamwork in the Property Industry of PT. Panasia Griya Mekarasri Agustina Nancy Oktavia; Endi Sarwoko; Eric Harianto
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 1 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i1.8882

Abstract

This research aims to examine the influence of entrepreneurial leadership on employee performance with organizational culture and teamwork as mediating variables. This research uses quantitative methods with a survey approach, involving 43 employees of PT. Panasia Griya Mekarasri was selected using purposive sampling. Data will be collected through a questionnaire with a 5-point Likert Scale and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The research results reveal that Entrepreneurial Leadership has no impact on employee performance, Entrepreneurial Leadership has a positive and significant influence on organizational culture, Entrepreneurial Leadership has a positive and significant influence on teamwork, Organizational culture has a positive and significant influence on employee performance, Collaboration teams have a positive and significant influence on employee performance, Teamwork positively mediates the influence of Entrepreneurial Leadership on employee performance, Teamwork positively mediates the influence of Entrepreneurial Leadership on employee performance.
Co-Authors Abdurrahman, Gani Adinata, Faris Afiat, Irvan Agung Krisprimandoyo Agustina Nancy Oktavia Aisah, Nurul Akmal, Shofwan Naufal Albazi, Uzair Alkistasari, Intan Alvin Livano Ari, Yufri Arya Asraf Danarkusuma Azizurrohman, Muhammad Bawazir, Fatmah Cholid Benazir Fahim Christian Herdinata Damelina B. Tambunan Danarkusuma, Arya Asraf Daniel Kurniawan Daniel Martomanggolo Wonohadidjojo David Sukardi Kodrat Denny Bernardus Denpharanto Agung Krisprimandoyo Dewi, Nyoman Diah Utari Dinata, Yuwono Martha Dwi Jusnita, Tias Dyah Kusuma Wardhani Dyah Kusuma Wardhani Edmond Rantung Efendi, Usman Eko Wahyudi Endi Sarwoko Eny Soenardi Ermitajani Judi, Tjatur Fabiola Leoparjo Fahrul Riza Fahrul Riza Faiza Husnayeni Nahar Fariza, Rahma Febry, Timotius Helena Sidharta Hilda Yunita Wono Ignatius Ivan Sulaksono Ilmi, Sayyidah Hafidhatul Ilyas, Gunawan Bata Indudewi, Febe Yuanita Ratna Irmawanti, Irmawanti Irvan Afiat Ismirani Saputri Ivan Setiawan J.E. Sutanto J.E. Sutanto Jason Lianto, Timothy Johanes Tanzil Judi, Tjatur Ermitajani Kurniawan, Dedy Arik Lala Setiany Wee Lestari, Ika Mutia Liliana Dewi Limanta, Nicko Lookman, Cienthia Maimunah Johari Mas’ud, Riduan Maureen Nuradhi Mayasari, Ludmila Menny, Alviano Herbert Monica Natalia Muhammad Farich Romdhoni Nursaid Nursaid Nursaid Olasode, Tikristini Pandu Kurniawan, Ocvan Panjaitan, Felix Patrisia Amanda Pascarina Pitaloka, Ratih Dwinanda Raditya, Andreas Rantung, Edmond Riduan Mas&#039;ud Riduan Mas’ud Riduan Mas’ud Romdhoni, Muhammad Farich Sakti Pamungkas, Anggada Salim, Elizabeth Gina Mitayanny Setyawan, Susan Shofwan Naufal Akmal Siregar, Lusyana Sitepu, Rimenda Aminarosa Stevanus Christian Anggrianto Susan Susan Tambunan, Damelia Basauli Tania Susanti Tanjoyo, Catherine Taruna, Johannes Agus Teofilus Teofilus, Teofilus Tiyo Avianto Tri Cahyono Wee, Lala Setiany Wijaya, Patrick Natalion Wijaya, Tarisna Aditya Wijono, Monica Widyati Yuli Kartika Dewi Yulia Nur Hasanah Yusuf Ariyanto Yuwono Marta Dinata Yuwono Martha Dinata