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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pertanian Analisis Kebijakan Pertanian Forum Agribisnis Buletin Penelitian Sosek Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH AGROMIX JURNAL AGRICA MABIS: Manajemen dan Bisnis Jurnal Ilmiah RESPATI International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Agroplasma Jurnal Bisnis Tani ZIRAA'AH MAJALAH ILMIAH PERTANIAN Analisis Kebijakan Pertanian Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management - Small and Medium Enterprises (SME's) International Journal of Eco-Innovation in Science and Engineering (IJEISE) J.Abdimas: Community Health KARYA: Jurnal Pengabdian Kepada Masyarakat International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Ilmiah SOSIO AGRIBIS Journal of Agri-Food Science and Technology (JAFoST) Jurnal Pengabdian Masyarakat Sains dan Teknologi INCOME: Indonesian Journal of Community Service and Engagement Nanggroe: Journal Of Scholarly Service Jurnal Kabar Masyarakat Nanggroe: Journal of Scholarly Service Alkhidmah: Jurnal Pengabdian dan Kemitraan Masyarakat Fundamentum: Jurnal Pengabdian Multidisiplin Jurnal Agribest Jurnal Agrisep Jurnal Ilmiah Manajemen Agribisnis
Prasmita Dian Wijayati
Universitas Pembangunan Nasional Veteran Jawa Timur
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Mini Review: The Efficiency of Sugar Mills in East Java Province Rachmadhan, Aditya Arief; Wijayati, Prasmita Dian; Hariputra, Akbar; Qalsum, Ummy; Manihuruk, Ekamonika; Asri, Dian; Lainatussifa
International Journal of Eco-Innovation in Science and Engineering (IJEISE) Vol. 6 No. 1 (2025): IJEISE
Publisher : UPN Veteran Jatim

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

East Java Province is recognized as one of Indonesia’s main producers of the white sugar (plantation white sugar/gula kristal putih). However, The closure of these sugar mills raises an important question about the mills efficiency. The urgency of this study lies in the need to develop a comprehensive literature review that synthesizes existing findings on the production efficiency of East Java's sugar mills. The research was conducted in April 2025, using the literature review  method. The results shows that the efficiency of sugar mills in East Java Province remains below the optimal threshold, both technically and economically. This inefficiency is caused by several factors, including inconsistent sugarcane supply, outdated factory machinery, and socio-economic challenges such as price policy and the low welfare of farmers. Inefficiency has become one of the key reasons behind the closure of several sugar mills in East Java, particularly those owned by PTPN X and PTPN XI.
Analisis Keragaan Lembaga Kelompok Tani Dan Gabungan Kelompok Tani Di Desa Mentaras, Dukun, Gresik Arman, Hilman Hasibur Rohman; Laily, Dona Wahyuning; Wijayati, Prasmita Dian
Jurnal Agribest Vol. 9 No. 1 (2025): Maret
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/agribest.v9i1.2976

Abstract

Kelembagaan kelompok tani dan gabungan kelompok tani memiliki peran strategis dalam meningkatkan produktivitas pertanian dan kesejahteraan petani, namun efektivitas kelembagaan ini sering kali belum optimal karena berbagai faktor internal dan eksternal. Penelitian ini bertujuan untuk (1) menganalisis hasil pembinaan kelembagaan kelompok tani dan gabungan kelompok tani sebagai kelas belajar, wahana kerja sama, dan unit produksi di Desa Mentaras, Dukun, Gresik. Selain itu, penelitian ini bertujuan untuk (2) menganalisis efektivitas kelembagaan kelompok tani dan gabungan kelompok tani di Desa Mentaras, Kecamatan Dukun, Kabupaten Gresik serta mengidentifikasi faktor-faktor yang mempengaruhi kinerjanya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana data dikumpulkan melalui kuesioner, wawancara, dan observasi lapangan. Teknik analisis yang digunakan meliputi analisis deskriptif dan uji korelasi untuk mengidentifikasi hubungan antara faktor-faktor yang berpengaruh terhadap efektivitas kelompok tani. Hasil penelitian menunjukkan bahwa kelompok tani di Desa Mentaras telah menjalankan fungsinya sebagai kelas belajar, wahana kerja sama, dan unit produksi dengan tingkat efektivitas yang bervariasi di mana faktor-faktor seperti kepemimpinan, partisipasi anggota, akses terhadap informasi, serta dukungan eksternal memiliki pengaruh signifikan terhadap efektivitas kelompok tani. Kesimpulan penelitian ini menegaskan bahwa peningkatan efektivitas kelompok tani dapat dicapai melalui penguatan kapasitas kelembagaan, peningkatan komunikasi antar anggota, serta optimalisasi dukungan dari pemerintah dan lembaga terkait.
Customer engagement mediates the effect of content marketing on customer retention among mie sedaap consumers in surabaya Hasyim, Alwi Fu'ad; Winarno, Sri Tjondro; Wijayati, Prasmita Dian
Manajemen dan Bisnis Vol 24, No 2 (2025): September 2025
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v24i2.960

Abstract

The transformation to digital marketing has significantly changed the competitive landscape of Indonesia's instant noodle industry. New brands have gained traction through effective content marketing (CM), challenging Mie Sedaap to adapt in order to retain its customers. This study aims to examine how CM influences customer retention (CR), with customer engagement (CE) as a mediating variable. Utilizing WarpPLS 8.0 and the Structural Equation Modeling-Partial Least Square (SEM-PLS) method, primary data was gathered using purposive sampling. A total of 130 respondents completed the questionnaire. Four hypotheses were tested to explore both direct and mediating effects. All hypotheses were supported, confirming significant relationships among the variables. The findings reveal that CM positively impacts CR, both directly and indirectly through CE. Customers who engage by liking, commenting, or sharing branded content are more emotionally connected to the brand, enhancing loyalty, repeat purchases, and word-of-mouth promotion. These results underscore the strategic importance of engaging and emotionally resonant content in fostering long-term customer relationships. For companies in the fast-moving consumer goods (FMCG) sector, particularly instant noodles, crafting interactive, relevant, and emotionally appealing content is critical. Investing in such strategies can strengthen customer loyalty and provide a competitive edge in the increasingly digital marketplace.
Program Mengelola Sampah Terpadu Pada Desa Ciburial Kecamatan Cimenyan Kabupaten Bandung Thiang Makrifat; Prasmita Dian Wijayati
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin Vol. 2 No. 2 (2024): Mei : FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/fundamentum.v2i2.123

Abstract

Waste management in Ciburial Village, Cimenyan District, Bandung Regency still faces various challenges. Waste produced by households is usually processed individually, such as burning or landfilling it with soil. However, this method is still not effective because urban communities have limited space. Other waste management is on a paid basis, where the rubbish will be picked up by the rubbishman at each house and will end up in the final disposal site. The mass use of non-degradable and uncontrolled items, as well as deficiencies in waste processing and management, have negative implications for health and the environment. Efficient and environmentally friendly waste management is an urgent problem, and we are making every effort to bring this problem to light. Efficient and environmentally friendly waste management is an urgent need, and we are making every effort to bring attention to this problem. We want to spread our efforts and bring attention to the need for sustainable waste management by visiting every community in RT 1, RT 2, and RT 3. This qualitative descriptive research aims to detect, characterize, and explain PSAT in Ciburial Village. , Cimenyan District, Bandung Regency. Environmentally conscious volunteers and authorities from the Ciburial Community Group, Cimenyan District, Bandung Regency and other local organizations took part in this research. Apart from living in Ciburial Village, they are also active in the integrated waste management program. The findings from this research highlight the potential of integrated waste management initiatives to educate the general public about the importance of responsible waste disposal. More and more people are realizing that sustainable waste management and sorting waste for reprocessing based on type is very important. Organic waste will later be collected and reprocessed into compost, while dry waste will end up in final disposal sites.
The Effectiveness of The Food Supply and Price Stabilization Rice Policy on The Rice Market in East Java Rachmadhan, Aditya Arief; Wijayati, Prasmita Dian
Journal of Agri-Food Science and Technology Vol. 6 No. 3 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jafost.v6i3.14334

Abstract

Rice has become a central focus of the Indonesian government in ensuring both availability and price stability. To address these concerns, the government, through Perum Bulog, introduced the SPHP (Stabilization of Food Supply and Prices) rice policy. This study aims to analyze the effectiveness of SPHP rice policy in influencing the price of premium rice in East Java Province. This study contributes to the limited empirical evidence on food policy evaluation in Indonesia and offers insights for designing more differentiated price stabilization strategies. The analysis in this study was conducted using a fixed effect model–dynamic unbalanced panel data regression with a double-log natural functional form. The dataset consists of monthly panel data covering 34 cities/regencies in East Java Province over the period June 2024–May 2025. The estimation results indicate that only the lagged premium rice price has a significant effect on the premium rice price. However, the price of SPHP rice, both current and lagged, does not have a significant effect on the price of premium rice.
ANALYSIS OF MACARONI CHIPS SUPPLY CHAIN MANAGEMENT PERFORMANCE IN CV. PUTRA PUTRI JAYA SIDOARJO Yahya, Azriel; Widayanti, Sri; Wijayati, Prasmita Dian
Forum Agribisnis Vol. 15 No. 2 (2025): FA Vol `15 No 2 September 2025
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.15.2.252-263

Abstract

CV. Putra Putri Jaya Sidoarjo is a company that produces macaroni chips. The problem that occurs in the company is the non-achievement of the production plan caused by several factors such as lack of sales, marketing, and the use of poor quality raw materials. The purpose of this study is to map the flow structure of the macaroni chips supply chain in CV. Putra Putri Jaya Sidoarjo. analyze supply chain management performance, and provide improvement recommendations to improve supply chain management performance. The methods used in this study are descriptive analysis, SCOR (Supply Chain Operation Reference) analysis, and AHP (Analytical Hierarchy Process). Descriptive analysis was used to describe the flow structure of the macaroni chips supply chain consisting of the flow of goods, financial flow, and information flow. SCOR and AHP analysis were used to measure and evaluate the performance of macaroni chips supply chain management in CV. Putra Putri Jaya Sidoarjo. The results of this study show that the product flow includes the procurement of raw materials from suppliers, the process of converting raw materials from raw macaroni into macaroni chips, and the process of sending macaroni chips to distributors such as agents, retailers, and wholesalers, to consumers. Financial flows include a variety of financial transactions, such as payments for product purchases, setting credit limits, and scheduling payments. The flow of information includes a variety of information such as raw material inventory, customer preferences, market trends, production and delivery schedules, and product prices. The performance value of supply chain management performance is 90.87 which is included in the excellent category.
ANALYSIS OF CONSUMER ATTITUDES AND PREFERENCES TOWARDS ORNAMENTAL PLANTS IN KARANGANDONG VILLAGE DRIYOREJO DISTRICT GRESIK REGENCY Arum Sari, Arfiana Dita; Soedarto, Teguh; Wijayati, Prasmita Dian
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11914

Abstract

Ornamental plants are greenery with considerable potential for development in Indonesia. The plethora of ornamental plant sellers leads consumers to carefully choose attributes that stand out in meeting their desired attitudes and preferences. This research aims to analyze the decision-making process for purchasing ornamental plants, consumer attitudes toward ornamental plant attributes, and the attribute combinations that constitute consumer preferences for ornamental plants. The data collection method involves purposive sampling with 100 respondents. The analysis methods encompass descriptive analysis, Multi-Attribute Fishbein analysis, and Conjoint analysis. The research findings reveal the decision-making process for purchasing ornamental plants, including recognizing the need to beautify a room/home, seeking information from family, evaluating alternative attributes such as price, making planned purchasing decisions, and buying different types of ornamental plants. Post-purchase behavior includes satisfied consumers, a willingness to make repeat purchases, and spreading information about ornamental plants. The overall consumer attitude toward ornamental plants (Ao total) is positive. Consumer preferences for ornamental plants, based on utility values and attribute levels, prioritize plant price (Rp. 100,000 – Rp. 300,000), plant size (60 – 100 cm), seller service (empathy), plant pot (ceramic/porcelain), and plant type (ornamental leafy plants). Keywords: Attitude, Preference, Consumer, Ornamental plants
Co-Authors ., Harianto Abdilah, Fikri Rizki Achmad Suryana Adelia Kharisma Putri Raharjo Adinda Meitha Putri Mardhiyani Adinda Nurul Izmi Aditya Arief Rachmadhan Alda, Irine Selviana Alfiani, Fina Amalia, Sri Hidayati Amir, Indra Tjahaja Ananda Nabila Laraswari Andarwulan, Setiana Annisa Lulu Arfiana Dita Arum Sari Arman, Hilman Hasibur Rohman Arum Sari, Arfiana Dita Arum, Dewi Puspa Asri, Dian Bagus Indra Kurniawan Budiarto, Fadia Nur Rahma Caesariano A.P Dini Hiqmatul Hayati Dita Atasa Dona Laily Fachrani, Dhewintha Kusuma Fadhilah, Sulthan Auliya' Zhafran Fatima Azrina Pramesthi Fatmawati Fatmawati Framono, Indra Dwi Hamidah Hendrarini Hardani, Prisma Trida Hariputra, Akbar Hasyim, Alwi Fu'ad Indah, Pawana Nur Ines Paramithasari Intan Ayu Kusuma Pramushinta K Amelia Kurniasari Kusuma, Mani’atul Fitan Laily, Dona Wahyuning Lainatussifa Laksmi Diana Lestari, Renita Dwi Leyna Sundusia M. Nushron Ali Mukhtar Maharani, Clara Sita Manihuruk, Ekamonika Maulidiyah, Zahro Al Mubarokah Mubarokah Mufidah, Rofikatul Muhammad Rifqi Abroor Mukti, Asri Wido Mukti, Ria Andriani Nadya Ambarwati Naila Nadhifa Qotrunnada Nanda Kusuma Melati Nanda Kusuma Melati Ningrum, Anisa Sulistya Nitriana Kridha Kirana Noor Rizkiyah Nuriah Yuliati Nurul N Purbosari, Ira Putri, Isma’ Arifatul Rahma Qalsum, Ummy Rachmadhan, Aditya Arief Rahayu, Asti Raihan Bimo Lazuardi Raihan Bimo Lazuardi Ramadhani, Mirza Ratnawati, Ema Rina Agustina Sania Fitria Rahmah Sari, Dewi Perwito Sari, Putri Nurmalita Saufan Aslam Setyaningtyas, Megawati Mahardika Rizky Sinulingga, Amanda Safithri Siti Fadhilah NurrahMawati Soedarto, Teguh Sri Tjondro Winarno, Sri Tjondro SRI WIDAYANTI Sri Widayanti Stevi Putri Adolvina Baik Susanti, Amilia Syarif Imam Hidayat TATANG SOPANDI Thiang Makrifat Usamah Abdul Haq Vanya Agita Sari Wisnu Okta Mahendra Yahya, Azriel Yasintya, Dwi Meilani Yogananta, Refo