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All Journal Jurnal Surya Masyarakat Jurnal Pengabdian Dharma Laksana JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) JURNAL ILMIAH FEASIBLE (JIF) Jurnal Manajemen Bisnis dan Keuangan Journal of Science and Education (JSE) Jurnal Pengabdian Masyarakat Madani Jurnal Tadbir Peradaban AKADEMIK: Jurnal Mahasiswa Humanis Journal of Artificial Intelligence and Digital Business Jurnal Tahsinia International Journal of Sharia Business Management PASCIDEV: Pasundan Social Science Development Jurnal Ilmu Komputer (JIK) Journal of Communication Studies and Society Wistara: Jurnal Pendidikan Bahasa dan Sastra Kompartemen: Kumpulan Orientasi Pasar Konsumen Implikasi: Jurnal Manajemen Sumber Daya Manusia Pasundan Community Service Development Kumpulan Artikel Ilmiah Pendidikan Islam Spectrum: Multidisciplinary Journal JLE: Journal of Literate of English Education Study Program SocServe: Jurnal Pengabdian kepada Masyarakat Pinisi Journal of Social Science Prosiding SeNTIK STI&K Idarah: Jurnal Manajemen Pemasaran Journal of Applied Linguistics and English Education IJSS: International Journal of Social
Haryadi, Rofiq Noorman
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Religion Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Journal : Pasundan Community Service Development

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Strengthening Digital Marketing Capacity For Msmes In Cileungsi To Accelerate Business Growth Eryandi, Eryandi; Eliza, Eliza; Budiarti, Erna; Simbolon, Merintan Berliana; Haryadi, Rofiq Noorman
Pasundan Community Service Development Vol. 3 No. 1 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i1.211

Abstract

Digital marketing has become a crucial aspect in enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the era of globalization and digitalization. This article aims to discuss the efforts in strengthening the digital marketing capacity of MSMEs in Cileungsi, which plays a key role in accelerating their business growth. Various digital marketing strategies, such as the use of social media, search engine optimization (SEO), and digital advertising, have proven effective in expanding market reach and increasing the visibility of MSME products. However, many MSMEs in Cileungsi still face challenges related to limited technological knowledge and budget constraints. Therefore, training and mentoring on how to utilize the appropriate digital platforms and relevant marketing tools are essential to overcoming these obstacles. This article also highlights the importance of using data analytics to measure the effectiveness of digital marketing campaigns and build better customer relationships through digitalization. With strengthened digital marketing capacity, MSMEs in Cileungsi are expected to tap into broader market potential, improve competitiveness, and accelerate their business growth sustainably.
Assisting Poultry Farming MSMEs in Formulating Halal and Affordable Feed to Increase Productivity Kumala, Destiana; Al Farisi, Muhammad Salman; Haryadi, Rofiq Noorman; Usman , Usman; Ramdani, Akmal
Pasundan Community Service Development Vol. 3 No. 2 (2025): Pasundan Community Service Development
Publisher : Doctoral Program of Social Science, Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascomsidev.v3i2.274

Abstract

This community service program aims to strengthen the capacity of poultry farming MSMEs in formulating halal, affordable, and nutritionally balanced feed to improve livestock productivity. The assistance was carried out to address common challenges faced by small-scale farmers, including limited knowledge of halal feed standards, dependence on commercial feed with fluctuating prices, and the lack of skills in utilizing locally available raw materials. The program employed a participatory empowerment approach consisting of three main stages awareness and training, which introduced halal feed principles, identification of permissible ingredients, and cost-efficient formulation techniques technical workshops and hands-on practice, where participants collaboratively formulated and produced halal feed using locally sourced materials; and monitoring, which involved periodic supervision, evaluation of feed quality, and assessment of changes in farm productivity. The results of the program indicate a positive impact on the targeted MSMEs. Participants demonstrated an increased understanding of halal feed requirements and the ability to independently formulate balanced rations at lower cost. The application of the newly formulated feed contributed to improved growth rate, feed efficiency, and overall poultry performance. In addition, farmers reported reduced dependence on commercial feed and enhanced confidence in maintaining halal compliance. This program highlights the significance of capacity building and locally based feed innovation as strategic efforts to improve productivity and competitiveness among poultry farming MSMEs.
Co-Authors Al Farisi, Muhammad Salman Dalimunthe, Lesnasari El Hasan, Sawqi Saad Eliza Eliza Endah, Junaedah Erlangga, Heri Erna Budiarti Ernawati, Erni Eryandi, Eryandi Fahrizal Nurzaman Ferdinand, Novingky Fuad, Ryan Mafatihul Hakim, Danu Rachman Hamsinah Hamsinah, Hamsinah Hanif, Hernawan Hasan, Sawqi Saad El Herawati, Ermi Herniyani, Herniyani HM, Usman Iman Maulana, Nurul Irawati Irawati Islamia, Martina Naufa Ismuni, Mutdi Jamil, Sofwan Kartomo, Thomas K. Khaerudin, Muhamad Kumala, Destiana Kusyana, Kusyana Marifah, Ma'rifah Melinda, Vera Mulani, Arif Mustika, Indri Ayu NURJAYA NURJAYA, NURJAYA Prihastuti, Asepma Hygi Putra, Rahultd Adytia R Rohmani Rahmadina, Annisa Ramdani, Akmal safitri, Eka Mila Sandi, Rizky Simbolon, Merintan Berliana Siti Aminah Suci Muzfirah Sugeng Riyanto Sujito Sujito Sunarsi, Denok Supriatal, Supriatal Suratminingsih, Suratminingsih Suwanto Suwanto Taabudilah, Moch Hilman Teriyan, Arga Usman , Usman Utarinda, Destiana Woro Retnaningsih Yahya, Adibah Yusup Rohmadi Yusup, Andi Muhamad Zaenuddin, Imam