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All Journal Berkala Ilmiah Pendidikan Biologi (BioEdu) TEMA (Jurnal Tera Ilmu Akuntansi) Jurnal Pembangunan dan Alam Lestari Record and Library Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Kebidanan Jurnal Ilmu Kebidanan (Journal of Midwivery Science) Paedagogia: Jurnal Pendidikan Jurnal Ekonomi Dan Bisnis Jurnal Sains Teknologi Transportasi Maritim Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Jurnal Ilmu Kebidanan dan Kesehatan QULUBANA: Jurnal Manajemen Dakwah Jurnal Ilmu Kebidanan (Journal of Midwivery Science) JRABA Jawa Dwipa Journal of Law, Poliitic and Humanities Jurnal Pendidikan Transformatif Proceeding of Undergraduate Conference on Literature, Linguistic, and Cultural Studies Jurnal Tekstil: Jurnal Keilmuan dan Aplikasi Bidang Tekstil dan Manajemen lndustri JOSAR (Journal of Students Academic Research) Al-ATHFAL: Jurnal Pendidikan Anak AL-ATHFAL: Jurnal Pendidikan Anak Abjad : Journal of Humanities & Education JIAN (Jurnal Ilmiah Administrasi Negara) Jurnal Pengabdian Masyarakat Tekno Journal of Transportation and Society Empowerment Evidence Midwifery Journal Afeksi: Jurnal Psikologi Journal of Blockchain, Nfts and Metaverse Technology HUMANUS : Jurnal Sosiohumaniora Nusantara Pratyaksa: Jurnal Ilmu Pendidikan, Sosial dan Humaniora Journal of Global Research in Public Health IJELM (Indonesian Journal of Mathematics Education and Learning) JMBPreneur
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Strategi Pengembangan Agribisnis Bawang Merah Di Desa Genengadal Kecamatan Toroh Kabupaten Grobogan Nanda, Fitra Nanda Dewi; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 01 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background :Central Java is the highest shallot producing province and Grobogan Regency, Central Java Province is one of the areas where the majority of the population makes a living as farmers and is one of the shallot production areas. This shallot production area is often found in Genengadal Village in Toroh District. Almost all residents plant shallots when the planting season arrives, making it a superior product and there is great hope of earning a decent income from the cultivation of shallots. Marketing that confronts farmers in Genengadal Village is related to problems with the shallot system. Shallot marketing is the activity of delivering shallot commodities from farmers to consumers with the aim of obtaining monetary value as compensation for the results of the commodity. So the strategy for developing shallot commodities is important because apart from the limited amount of research, it is also to find strategies on how to encourage the competitiveness of local onion commodities to seize local market opportunities in order to improve farmers' welfare. Methods :This research aims to determine what internal, external factors and development strategies are carried out by shallot farmers in Genengadal Village, Toroh District, Grobogan Regency. This research is qualitative research involving 5 farmer sources from Genengadal Village, Toroh District, Grobogan Regency. Data analysis uses observation, interviews, questionnaires, documentation. Results :The research results show that the opportunity for market demand is increasing, promising selling prices and machine support from the government are external factors that influence production, then farmer experience, cultivation techniques, land area and capital are internal factors that influence shallot production in Genangadal Village. Conclusion : The most influential factor is that if there is an increase in market prices then land expansion becomes the main factor for sources in meeting market needs.
THE INFLUENCE OF SELLING PRICE, SERVICE QUALITY AND PRODUCT QUALITY ON CONSUMER SATISFACTION (Case Study at the Mirah Grocery Store, at Purwodadi City) Ardani, Arneta Karenina; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 4 No. 02 (2024): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background & Aim: The success of a company is not only measured by the number of consumers who buy products or services, but also by the company's ability to maintain consumer satisfaction The Mirah grocery store in Purwodadi faces stiff competition from similar retail stores. This research focuses on how the factors of selling price, service quality, and product quality affect customer satisfaction which is very important to retain customers and win business competition in Indonesia which is getting tougher. Methods: The method used is a quantitative approach with data collection through questionnaires distributed to 160 respondents. Data analysis was carried out using multiple linear regression to test the effect of each variable on customer satisfaction. Results: The results showed that selling price, service quality, and product quality have a positive and significant influence on customer satisfaction. Simultaneously, the three variables contribute to increasing customer satisfaction, with service quality being the most dominant factor. The conclusion of this study is that companies need to pay attention to these three factors to increase customer satisfaction and maintain customer loyalty. This research is expected to provide insight for retail store owners in formulating more effective marketing strategies. Conclusion & Suggestion: Selling price, service quality and product quality are important elements in increasing consumer satisfaction.  However, there are certain things that need to be paid attention to. This research serves as a foundational study, and future research must be further developed regarding the development of methods and confirming the relationship between variables, especially understanding correctly regarding the moderating variables in the research to be carried out. It is also recommended to add other variables.  
FACTORS INFLUENCING IMPULSIVE BUYING OF SKINCARE PRODUCTS ON MARKETPLACES AMONG YOUNG CUSTOMERS IN GROBOGAN REGENCY Diah Ayu Kharismawati; winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 5 No. 01 (2025): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background: The increasing number of marketplace users, especially on platforms such as TikTok and Shopee, has triggered changes in consumer behavior, particularly among young customers. This phenomenon arises not merely due to the convenient accessibility to items, yet is further impacted through the role played through digital content creators and evolving social trends online, which affect both emotional and spiritual aspects of users. In Grobogan Regency, this trend is seen in the growing impulsive buying behavior in skincare product purchases among young customers. Purpose: The current investigation is conducted to investigate the effect of creator user generated content, product attractiveness, and social media flexing lifestyle on impulsive buying behavior in online skincare product purchases among young customers in Grobogan Regency. Method: A descriptive approach within a quantitative framework was applied in this study. The sampling method implemented was purposive sampling. involving 96 respondents aged 13–25 years who actively accessed marketplaces, particularly TikTok and Shopee. The data collection process was carried out through a structured questionnaire and subsequently analyzed with SPSS software, utilizing validity and reliability assessments, multiple linear regression analysis, and t-test procedures. Results: The findings indicated that every hypothesis put forward in this study was supported. Creator user generated content had a positive and significant influence on impulsive buying. Product attractiveness also positively and significantly influenced impulsive buying. Additionally, social media flexing lifestyle positively and significantly affected the tendency of consumers to make impulsive purchases. Conclusion: Creator user generated content, product attractiveness, and social media flexing lifestyle each positively and significantly impact impulsive buying behavior. of skincare products among young customers in Grobogan Regency. Suggestion: Future research is recommended to apply open-ended questionnaires or mixed methods to gain deeper insights into the reasons behind respondents' answers. In addition, it is recommended incorporating moderating variables such as emotional attachment or trust to enhance the understanding of how creator user generated content, product attractiveness, and social media flexing lifestyle influence impulsive buying behavior more comprehensively.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BUYING DECISION PADA PRODUK FASHION WANITA DI SHOPEE (Studi Kasus Mahasiswa Universitas An Nuur Kabupaten Grobogan) Intan Diah Prihastuti; Winarsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol. 5 No. 2 (2025): Jurnal Manajemen, Bisnis, dan Kewirausahaan
Publisher : LPPM Universitas An Nuur

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Background & Purpose: Rapid development of the fashion industry in the digital era has driven significant growth in online shopping, particularly through the Shopee platform. Purchasing decisions are influenced by consumer reviews, product attractiveness, and turbo marketing. In practice, consumer reviews often become a key consideration, although previous studies have reported inconsistent findings. To address this issue, the present study aims to examine the effect of consumer reviews, product attractiveness, and turbo marketing on buying decisions for women’s fashion products on Shopee, using a case study of students at An Nuur University, Grobogan Regency.Method: This research employed a quantitative approach with a survey method. The population consisted of female students at An Nuur University who had purchased women’s fashion products on Shopee. A purposive sampling technique was applied with criteria of female consumers who had purchased fashion products on Shopee, resulting in a total of 126 respondents. Data were collected through a structured questionnaire using a Likert scale. The independent variables in this study were Consumer Review (X1), Product Attractiveness (X2), and Turbo Marketing (X3), while the dependent variable was Buying Decision (Y). The collected data were analyzed using SPSS version 24 through validity and reliability testing, classical assumption testing, multiple linear regression, t-tests, and the coefficient of determination (R2).Results: findings reveal that consumer reviews have a positive and significant effect on buying decisions. Product attractiveness, however, shows a negative and significant effect on buying decisions. Furthermore, turbo marketing contributes positively and significantly to buying decisions. Therefore, these three factors are essential elements that shape consumers’ purchase decisions in the online fashion industry.Conclusion : study concludes that purchase decisions on Shopee are more strongly influenced by consumer reviews and service responsiveness than by product attractiveness alone. This highlights the importance of trust, real experiences, and seller responsiveness in shaping consumer buying behavior in the online fashion market.Suggestion : For fashion sellers on e-commerce platforms, it is recommended to encourage genuine and positive consumer reviews, maintain product quality and keep up with fashion trends even though product attractiveness does not always guarantee purchase decisions, and optimize turbo marketing through fast responses and timely delivery to improve customer satisfaction and loyalty.
Co-Authors Acep Ega Wihara Agung Triayudi Ahmad Taufiq Ali Khamdilah Ambaho, Yance Anggaraeni, Suci Wulan Anthon Efani Ardani, Arneta Karenina Armika, Norma Rahmatika Hadi Arnia Wijias Wati Athoillah Bagyo Yanuwiadi BAHRUL ULUM Bayudewa, Yovananda Benny Djaja Dahlia Mutiara Denas Hasman Nugraha Desi Ekawati Devinta Agustina Dewi Satria Ahmar Dewi, Khaira Diah Ayu Kharismawati Dita, Dita Prameswari Era Revika Erliyani, Dian Fariha Azzahra Fauzi, Nurul Baridah Fitriani Mediastuti Frisya Naomi Nurezalita Gregoria Ariyanti Gunawan Gunawan Santoso Hanafi, Andhi Sukma Heni Jusuf Hilman, Hilman Fikri Wijaya Intan Diah Prihastuti Ismail Istiqomah, Dwi Ayu Istri Bartini Jarmi Jumiati Junadi Lapian, Stanss. L. H. V. Joyce Maftukh Zabaidi Magfirah Makalisang, Meiland Martina Fitriyaningrum Maryono Muhammad Aldhi Bagustha Utama Muhammad Yudith Eddwina Murdiana, Velda Mutoharoh Nanda, Fitra Nanda Dewi Nining Tunggal Sri Sunarti Novita Alvionita Nur Aliyah Nurkumala Sari Ogi, Imelda W. J. Ormak, Naomi Pambudi, M Aji Luhur Prameswari, Dita Purwoko Putra, I Made Wahyu Sandika Rahmadhani, Lailani Octavia Ratna Wardani Retno Haryanti Ridha Nurkholifah Rinda Tirta Pratiwi Rindengan , Yaulie Romadani, Moh. Nafis Husen Runadi, Taruga Saing, Siti Aminah Setiawati, Lucki Dwi Setyo Budi Susanto Silvya L. Mandey Sitti Rahmawati Situasih Sri Martono Sri Martono, Sri Sri Martuti Sugiharti, Dona Rahayu Suherman Sukarti Sukarti Suripatty, Roberthair suryaningsih Suyadi Syahrul Fauzi Syam, Darmawati Transelasi, Fajar Tri Santoso Trisetyaningsih, Anugerah Destia Tumbuan , Willem J. F. A. Umi Kalsum Utami, Prapti Wahyuni, Okvita Wahyuningsih, Endah Tri Wahyuningsih, Ida zahrah Buyong, Siti