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Assessing Investment Decisions and Stock Performance Using Neurolinguistic Programming in the Indonesian Capital Market Mohammad Khan, Rizad Almaliq; Busnetty, Ida; Sumiyarti, Sumiyarti
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.52011

Abstract

This study investigates the influence of Neuro-Linguistic Programming (NLP) techniques on investment decisions and stock performance in the Indonesian capital market. It highlights psychological factors in investor behavior, particularly cognitive biases leading to irrational decisions. NLP application enables better emotional management, enhanced decision-making, and improved outcomes. The quantitative study used surveys and interviews with 150 retail investors from Indonesian stock communities, trading groups, and certification institutes, selected via purposive sampling (maximum two years' experience). Partial least squares structural equation modeling (PLS-SEM) tested relationships between NLP, decisions, and performance. Findings show NLP significantly impacts both (, on decisions; , on performance). Investment decisions also influence performance (, ) and partially mediate the NLP-performance link (, ). This contributes to behavioral finance by integrating NLP into investment psychology. Practically, financial institutions should offer NLP training to help novice retail investors—who dominate the market—manage emotions, reduce biases, and boost portfolio performance.
PKM Kelompok UMKM Dodol Al-Barokah Dalam Inovasi Produk Pitadol Dan Eco Friendly Packaging Berbasis Limbah Pengrajin Bambu Di Bojonggede Bogor Wawan Kurniawan; Ida Busnetty; Nur Aini; Ratna Yulika Go
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 2 (2023): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i2.2115

Abstract

PKM Dodol Al-Barokah MSME Group in Product Innovation Pitadol and Eco Friendly Packaging Based on Bamboo Craftsmen's Waste in Bojonggede Bogor is an effort to improve the welfare of dodol makers which have existed since 1970. Partner problems are 1) they don't have new products (innovations). So far, only 4 flavors of dodol have been produced, 2) they still use plastic packaging. Plastic packaging materials besides damaging the environment also damage health, 3) partners experience difficulties in terms of capital. The solutions offered are 1) training on making a new dodol product called pitadol. Pitadol stands for banana, taro and dodol. Bananas and taro thrive in the Bojonggede area, 2) training on making packaging from bamboo craftsmen's waste (eco friendly packaging). Bamboo craftsmen in the Bojonggede Bogor area are more than 50 bamboo craftsmen. 3) Implementation of the perelek system, this system is a mutual cooperation system by collecting small change (coins) every Monday and Thursday collected from 25 group members. The funds from the perelek system will be given assistance to members who experience difficulties in terms of capital to buy production raw materials. The method is carried out by counseling, training and mentoring at each step of the activity. The activity was carried out with 4 students in the framework of MBKM activities. Students will receive recognition of 6 credits. The main performance indicators are IKU 2 and 5, while for lecturers IKU 5. The contribution of this service is the creation of a new product called Pitadol, the creation of environmentally friendly packaging products and the implementation of a perelek system which is an independent system in obtaining funds for group member capital.
The Penta Helix Synergy in Creating DESA BESTARI a Smart Village Marvel Dida Nurhaida; Ida Busnetty; Tulus Tulus Tahi Hamonangan Tambunan; Nurlida Fatmikasari; Ardiyanto Ardiyanto
Journal of Nonformal Education Vol. 10 No. 1 (2024): Community education and community empowerment
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v10i1.1570

Abstract

Rural communities encounter distinct development challenges, necessitating innovative solutions like the smart village initiative. This article delves into the successful implementation of the "Desa Bestari" smart village initiative and the collaborative dynamics among stakeholders within the Penta Helix Model. These stakeholders include representatives from government agencies, local communities, businesses, academic institutions, and mass media. Understanding their perspectives, experiences, and roles in the collaboration process is crucial for gaining insights into the dynamics of the smart village initiative. Employing a qualitative case study approach, the research explores collaboration processes, stakeholder roles, and project outcomes through interviews, observations, and document analysis. Findings underscore the pivotal role of diverse stakeholder collaboration in achieving sustainable rural development. The study elucidates stakeholders' contributions and effective strategies while addressing challenges and lessons learned, offering valuable insights for future smart village projects. This research illuminates the transformative potential of technology-driven rural development initiatives, providing practical guidance for stakeholders and contributing to the understanding of successful smart village implementation.
PENGARUH LITERASI WAKAF DAN PENDAPATAN TERHADAP MINAT BERWAKAF TUNAI DI JABODETABEK Hikmahwati, Alfiah Nur; Busnetty, Ida
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/egfx5g37

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi wakaf dan pendapatan terhadap minat berwakaf tunai di wilayah Jabodetabek. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 200 responden masyarakat Muslim di wilayah Jabodetabek. Data dikumpulkan melalui kuesioner berbasis skala Likert dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa literasi wakaf berpengaruh positif terhadap minat berwakaf tunai, yang mengindikasikan bahwa pemahaman masyarakat mengenai konsep dan manfaat wakaf dapat meningkatkan keinginan untuk berwakaf uang. Selain itu, pendapatan juga terbukti berpengaruh positif terhadap minat berwakaf tunai, di mana kemampuan ekonomi individu mendorong partisipasi dalam wakaf uang. Penelitian ini memberikan implikasi bagi lembaga pengelola wakaf untuk meningkatkan literasi wakaf dan menyusun strategi penghimpunan wakaf tunai yang sesuai dengan kondisi ekonomi masyarakat.  
Faktor-Faktor yang Memengaruhi Keputusan Pembelian Produk Asuransi Syariah: Perspektif Marketing Mix Dimoderasi Perilaku Rasulullah Ali, Saiful; Busnetty, Ida
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 3 (2026): March 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i3.3119

Abstract

Islamic insurance is one of the financial products that is becoming increasingly popular in Indonesia, especially among communities that prioritize Sharia principles in every aspect of their lives. This study aims to analyze the influence of the marketing mix comprising product, price, promotion, and place on purchasing decisions for Islamic insurance products, as well as to examine the role of the implementation of the Prophet Muhammad’s (Rasulullah’s) behavior as a moderating variable in strengthening these relationships. The research method employs a quantitative approach using primary data obtained through questionnaires distributed to customers of PT Asuransi Askrida Syariah in the Jakarta metropolitan area. This study employs a quantitative research approach with proportional random sampling. Based on the predetermined criteria, 265 respondents were obtained, and data analysis was conducted using SmartPLS 4.0 software. The results indicate that the marketing mix variables product, price, place, and promotion have a positive and significant effect on purchasing decisions for Islamic insurance products. Among these variables, price has the largest path coefficient and is therefore identified as the most dominant factor influencing purchasing decisions. Furthermore, the implementation of Rasulullah’s behavior is proven to significantly moderate the effects of product and price on purchasing decisions, indicating that values of honesty, trustworthiness, and fairness strengthen consumers’ perceptions of product quality and price fairness. However, the implementation of Rasulullah’s behavior does not significantly moderate the effects of place and promotion on purchasing decisions, suggesting that these relationships are more influenced by consumers’ practical and functional considerations.