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Wicaksana, Harits Hijrah
Department Of Public Administration, Universitas Esa Unggul
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The Influence Of Social Media Marketing, Customer Experience, And Perceived Value On Purchase Intention Through Relationship Quality Valentina, Febry; Wicaksana, Harits Hijrah
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i2.12815

Abstract

This research seeks to examine how social media marketing, customer experience, and perceived value impact purchase intention, with relationship quality serving as a mediating factor among TikTok Shop users in Tangerang Regency. A total of 165 respondents aged 17 to 35, who have made purchases via TikTok Shop, participated in the study. Data were gathered through an online survey and analyzed using the PLS-SEM approach. The findings reveal that social media marketing, customer experience, and perceived value positively contribute to enhancing relationship quality. Moreover, these variables affect purchase intention both directly and indirectly through their impact on relationship quality. These results emphasize the significance of digital marketing efforts that prioritize building strong relationships, delivering positive user experiences, and enhancing perceived value to boost consumer purchase intention. The study provides valuable insights for developing more effective digital marketing strategies on the TikTok platform.
The Influence Of Social Media Marketing, Customer Experience, And Perceived Value On Purchase Intention Through Relationship Quality Febry Valentina; Harits Hijrah Wicaksana
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i2.12815

Abstract

This research seeks to examine how social media marketing, customer experience, and perceived value impact purchase intention, with relationship quality serving as a mediating factor among TikTok Shop users in Tangerang Regency. A total of 165 respondents aged 17 to 35, who have made purchases via TikTok Shop, participated in the study. Data were gathered through an online survey and analyzed using the PLS-SEM approach. The findings reveal that social media marketing, customer experience, and perceived value positively contribute to enhancing relationship quality. Moreover, these variables affect purchase intention both directly and indirectly through their impact on relationship quality. These results emphasize the significance of digital marketing efforts that prioritize building strong relationships, delivering positive user experiences, and enhancing perceived value to boost consumer purchase intention. The study provides valuable insights for developing more effective digital marketing strategies on the TikTok platform.
Co-Authors Abdul Haeba Ramli Abellia Septri Anggraeni Agung Edi Rustanto Agus Romadhon Ahmad Daelami Almansuri, Anton Anggraeni, Abellia Septri Anthonius Whisnu Perdana Widiputra Anthonius Whisnu Perdana Widiputra Anton Almansuri Arif, Zaenal Ary Nugroho Ayunda Putri Ayunda Putri Cahyani Desi Puriana Chair Amin Cholifihani, Muhammad Dani Lukman Hakim Deddy Supriadi Bratakusuma Deddy Supriady Deddy Supriady Deddy Supriady Bratakusumah Deddy Supriady Bratakusumah, Deddy Supriady Diah Kartika Sari Diah Kartika Sari Dicky Amrullah Donna Viera Morena Elizabeth Pisciliaruntu Endang Dwi Socowati Endarsiwi, Sugeng Fajar Wengga, Nefan Satria Fauzi, Muhammad Febry Valentina Fera, Yuliana Fiere Ahmad Al Rifqi Hendy Tannady Heni Sulastri Hidayat Sutawijaya Indah Fitriani Indra Gunawan Indradewa, Rhian Irma Puspita Puji Astuti Jeni Helen Chronika S Karnadi Karnadi Komarudin Komarudin Komarudin Komarudin Leo Agustino M Nezar Shafa Lesmana Meria, Lista Micaela Mazzei Mohamad Nurpahdi Muchammad Nuh Muhamad Cholifihani Muhamad Cholifihani Muhammad Cholifihani Muhammad Nabil Muhmin, Andi Hidayat Nefan Satria Fajar Wengga Nefianto, Tirton Nurhayu Mairani Parmanto, Chandra Putra Lodong, Agung Panglima R Jono Subiyanto Rangga Bima Setiawan Rina Anindita Santi Meilan SITI MARIAM Siti Mariam Sugeng Endarsiwi Surryanto Djoko Waluyo Surryanto Djoko Waluyo Surryanto Djoko Waluyo Suryanto Djoko Waluyo Teguh Aris Munandar Tirton Nefianto Utami, Rina Nur Valentina Moiso Valentina, Febry Wahyu Gumilang Waluyo, Suryanto Djoko Wengga, Nefan Satria Fajar Yahya Rachman Hidayat Yahya Rachmana Hidayat Yahya Rachmana Hidayat Yahya Rachmana Hidayat Yahya Rachmana Hidayat Yuliana Fera Yus Rusyana