Article Per Year (5 Year)
p-Index From 2021 - 2026
4.728
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Teknik dan Sains Tamaddun: Jurnal Kebudayaan dan Sastra Islam ELT-Lectura Jurnal Pancar (Pendidik Anak cerdas dan Pintar) Jurnal Informasi dan Teknologi Akademika Jurnal Ekonomi Syariah Pelita Bangsa Journal Islamic Economics Ad Diwan Balance : Jurnal Akuntansi dan Manajemen Bidik : Jurnal Pengabdian kepada Masyarakat NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Journal of Educational Engineering and Environment Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Maslahah: Jurnal Manajemen dan Ekonomi Syariah Jurnal Pengabdian Masyarakat Nian Tana International Journal of Pedagogy Journal of Professional Elementary Education Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Power Elektronik : Jurnal Orang Elektro Jurnal Pajak dan Analisis Ekonomi Syariah Jurnal Riset Teknik Komputer Jurnal Inovasi Ekonomi Syariah dan Akuntansi International Journal of Economics and Management Sciences Jurnal Bisnis, Ekonomi Syariah dan Pajak Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Fundamentum: Jurnal Pengabdian Multidisiplin Jurnal Pelayanan Masyarakat Ma'had Aly Journal Of Islamic Studies J-CEKI ATHLA: Journal of Arabic Teaching, Linguistic, And Literature Jurnal Ilmiah Manajemen Dan Kewirausahaan Jurnal Abdimas Indonesia
Ulil Albab
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Journal Islamic Economics Ad Diwan

 1 
STRATEGI PEMASARAN FASHION HIJAB DI ERA GEN Z DALAM PERSEPEKTIF EKONOMI SYARIAH PADA TOKO VEE STORE : HIJAB FASHION MARKETING STRATEGY IN THE GEN Andini, Mira; Abizar; Ulil Albab; Mawardi
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 4 No 2 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v4i2.1221

Abstract

Media sosial adalah komponen utama yang mempengaruhi tren fashion hijab di kalangan generasi Z. Tujuan penelitian ini menganalisis dampak perkembangan media sosial terhadap pemasaran fashion hijab kepada generasi Z dan mengintegrasikan nilai-nilai Islam dalam strategi pemasaran. Penelitian ini menggunakan metode kualitatif deskriptif untuk memahami bagaimana pemasaran fashion hijab di era GenerasiZ. Pengumpulan data dilakukan melalui wawancara semi-terstruktur,di mana peneliti dapat menggali lebih jauh pandangan dan pengalaman subjek terkait dengan topik yang dibahas. Pemilik toko hijab menekankan bahwa nilai-nilai Islam seperti kejujuran,dan kesederhanaan menjadi landasan bisnis mereka. persaingan dalam industri fashion hijab sangat ketat. tantangan utama adalah bagaimana bersaing dengan brand hijab lain yang menawarkan produk serupa dengan harga lebih murah.e-commerce dan teknologi digital membuka peluang besar bagi bisnis mereka. Pemasaran fashion hijab di era Gen Z mengalami perkembangan yang pesat seiring dengan meningkatnya minat masyarakat terhadap gaya hidup Islami yang modern. Dalam perspektif Islam,fashion hijab bukan hanya sekedar trend mode, tetapi juga manifestasi dari identitas religius yang mencerminkan kepatuhan terhadap syariat.
STRATEGI PEMASARAN PEDAGANG DI PASAR UMBUL KLUWIH DALAM PERSPEKTIF EKONOMI ISLAM: MARKETING STRATEGY OF TRADERS IN UMBUL KLUWIH MARKET FROM THE PERSPECTIVE OF ISLAMIC ECONOMICS Savitri, Eka; Ulil Albab; Heri Sutopo; Mawardi
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 4 No 2 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v4i2.1222

Abstract

This study aims to analyze online and offline sales marketing strategies applied in traditional markets, as well as evaluate the effectiveness of online marketing strategies in improving competitiveness amid the development of digital technology. Using a qualitative approach, this study was conducted in Pasar Umbul Kluwih, Pesawaran Regency, through the method of case studies, surveys, in-depth interviews, and Focus Group Discussions (FGD). The data collected is analyzed in a descriptive, comparative and qualitative way to provide a comprehensive overview of the marketing practices carried out by merchants. In addition, this study also examines the application of Islamic economic principles in marketing strategies, such as justice, honesty, and social welfare. The results showed that the combination of online and offline marketing strategies can increase the interaction between merchants and consumers, as well as make a positive contribution to sales. This study is expected to provide practical recommendations for traditional market traders in optimizing their marketing strategies, while maintaining values that are in accordance with Islamic economic principles
Strategi Pemberdayaan Ekonomi Protektif Di Pondok Modern Darussalam Gontor Putri Kampus 8 Lampung: Protective Economic Empowerment Strategy at Darussalam Gontor Putri Modern Islamic Boarding School, Campus 8, Lampung Zaim, Zaimatu Aisyaturrohma; Abizar; Ulil Albab
JOURNAL ISLAMIC ECONOMICS AD DIWAN Vol 5 No 1 (2025): AD DIWAN
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/ad.v5i1.1645

Abstract

This study aims to provide an in-depth analysis of the protective economic empowerment strategy implemented at Pondok Modern Darussalam Gontor Putri Campus 8. The concept of protective economic empowerment does not merely focus on improving the economic welfare of female students (santriwati), teachers, and the surrounding community, but also functions as a safeguard to preserve the religious values and cultural traditions that are deeply rooted in the pesantren environment. Using a descriptive qualitative approach, this research gathers information through observation, interviews, and documentation of various ongoing economic programs. The main areas of focus include the development of pesantren cooperatives, the establishment of diverse micro-enterprise units, and the implementation of entrepreneurship training programs based on Islamic principles that aim to foster Islamic entrepreneurial character among students. The strategies are designed to encourage economic independence without compromising the religiosity that forms the core identity of the pesantren. The findings reveal that the implementation of protective economic empowerment strategies has significantly enhanced the pesantren’s capacity to build a sustainable and independent economic ecosystem. All economic activities are managed in accordance with sharia principles, such as interest-free financial management, the application of Islamic business ethics, transparency, and fairness in transactions. This approach not only strengthens the pesantren’s economic self-reliance but also serves as a practical example of integrating Islamic values with modern economic management. The results of this study indicate that protective economic empowerment can serve as a strategic model for pesantren-based economic development in Indonesia. Furthermore, this model may provide a valuable reference for building a sustainable, independent, and Islamic value-oriented economic system.
Co-Authors Abizar Abizar Abizar Ade Ima Afifa Himayati Afrina Syafriyanti Agnes Sinaga Ahmad Zaenudin Alfan, Moh Alvi Mevia Elbatista Amelia Kartika Andini, Mira Anisa Aulia Fitri Anisah Fitri Azka Nuriah Bahrun Niam Chatarina Umbul Wahyuni Chindie Mutiara Dihan Citra Kunia Dewi Citra Kurnia Dewi Citrana Sitohang Dany Sucipto Denia Venisa Putri Dian Yayan Sukma, Dian Yayan Dwiyan Kurniawan Een Mahendra Eka Savitri Elita Fatimatus Salwa Elok Ainur Latif Faisal Abi Faqihul Anam Hakim Heri Sutopo Ika Yulida Hakim Indah Nuraini Intan Meila Putri Pertiwi Irma Sari Rahmawati Islami, Nisa Isnaini Rahmawati Khairul Fahmi Khusna, Atika Masikhotul Kurnia Anoem Milandea Lukman Lukman M. Agung Ayubi M. Andreansyah Putra Anwar Mardiansyah Mardiansyah Mardiasyah Mardiasyah Martselani Adias Sabara Marwa Masyhur Mawardi Mawardi Mawardi Maya Syafira Meitha Yesi Rahmawati Miswari Miswari, Miswari Muchamad Sobri Sungkar MUFIDAH Muh Latholiful Minan Muhamad Bakhar Muhammad Fillah Muhammad Walidin Muklis Maulana Sobri Nanda Alhusna Neneng Sulinah Nina Ramadhani Wulandari Nofan Refaldi Novia Reka Nurul Afifah Yuliana Putri Ameliatussholichah Putri Izza Qirom Qirom Rahma Aulia Nazwa Raissa Aldora Ramadhani Fajri Ratri Wikaningtyas Ridlo, Abdullah Ridlo, Muhammad Rasyid Rony Darpono Rozin Arkan Ruslaini, Ruslaini Sakna Binta Munaya Sembiring, Rinawati Sita Masirri Nurviani Siti Ferani Fitriyani Subhi Nur Ishaki Sulastri Sulastri Surya Eka Gumilang Wahyuni Ahadiyah Wildan El Nahri Yeni Zakiyatul Ibriyah Yuniarti Yuniarti Yunita Nur Afifah Zaim, Zaimatu Aisyaturrohma Zulfa Laila Khoirun Nisa