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Journal : International Journal of Social Science

ANALYZING THE IMPACT OF MARKETING INFORMATION ON THE PURCHASE DECISION OF ECO-FRIENDLY PRODUCTS Tresnawati, Yuni; Bakhour, Alyssa Edwina Imad Khalid
International Journal of Social Science Vol. 5 No. 3 (2025): October 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v5i3.11303

Abstract

This research explores the impact of marketing information on eco-friendly product purchase decisions, focusing on young consumers, particularly vocational school students. With growing awareness of sustainability, consumers are increasingly considering environmental impact in their purchasing decisions. However, the effectiveness of marketing information in influencing eco-friendly product purchases remains uncertain. While some studies suggest green marketing shapes consumer behavior, others highlight product quality and trust in sustainability claims as more dominant factors. The study aims to analyze factors affecting consumer acceptance of sustainability claims, emphasizing how marketing strategies highlighting environmental aspects, social media, and peer influence shape decision-making. Expected outcomes include: (1) publication in a national accredited journal, (2) development of a green marketing education module for vocational students, (3) formulation of evidence-based green marketing strategies, and (4) intellectual property rights submission for the developed model. This research is positioned at Technology Readiness Level (TRL) 3–4, focusing on exploration and conceptual model development to be tested qualitatively. The results aim to provide a foundation for designing effective, evidence-based green marketing strategies that can be applied by both industries and educational institutions to encourage more responsible consumption.
Co-Authors Aan Bin Mardi Abdul Kadir Abdul Mahatir Najar Abdul Rahmat Aditya, Fransiskus Afdhol Dzikri Afizah, N Agus Indra Jaya Agusman Sahari Alfiani, T Ali Syahbana Amalia Nur Milla Amelia, Dwirani Andri Andri Andri Angelica, Helena Anggraeni, Marissa Anindita, Anindita Arifianto, Arifianto Ashrul Tsani Bakhour, Alyssa Edwina Imad Khalid Dadan Erwandi Damayanti, D Damayanti, Fegi Delfianti, D Des Alwine Zayanti, Des Alwine Ebenezer Pardede, Yosua Edwina Ima Khalid Bakhour, Alyssa Fadjryani, Fadjryani Fatma Lestari Fatmayoni, Raisan Felix Liauw Fitri Anggraini, Fitri Gamayanti, Nurul Fiskia Hajar Hajar Hasibuan, Lailan Sahrina Hidaen, B I Wayan Sudarsana Irsyadi Yani Jaya, A I Jayanti, Nisa Sri Juni Wijayanti Puspita Juwita Juwita, Juwita Kirana, Mira C Kristian, Kevin Kurniawan, Yulianto Santoso Kushardianto, Nur C Lalu Muhammad Nurul Wathoni Masita, M Maulidyani Abu Maulidyani Abu Melly Ridaryanthi, Melly Muhammad Arif Liputo Musdalifah, S N Farida Nina Nina Ning Eliyati Ningrum, Desy Riani Sukma Novrianti, S S Nurjana Nurjana, Nurjana Nurwahyuni Oktaviana, W Pierlita, Komang Yovansca Putri, Arini Serda Radhian Amandito, Radhian Raiza, Raiza Ramadani, Tri Rezki, Pipin Safaringga, Afriyanti Helen Sahara Saleh, K Satria, Enni Siti Muslichatul Mahmudah Soepamena, Yoslien Sony Hartono Wijaya Sudarsana, I W Sujud, Purnamawati Susanti, Wiji Susilowati, Novi Syahdi Syahrullah Syahrullah Syahrurrahmah, Syahrurrahmah Teguh Setiawan Ulan Rahmawati Wibowo, N H Wisnu Ananta Kusuma Yuli Andriani Yulia Resti Yunita, Ike ‎, Elida