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All Journal Scriptura Jurnal Ilmu Komunikasi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan ANDHARUPA Kanal : Jurnal Ilmu Komunikasi An-Nida': Jurnal Komunikasi dan Penyiaran Islam Communicatus: Jurnal Ilmu Komunikasi Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Studi Komunikasi Jurnal ASPIKOM International Journal of Supply Chain Management Semiotika: Jurnal Komunikasi Cakrawala: Jurnal Litbang Kebijakan Jurnal Audience Jurnal Abdimas Madani dan Lestari (JAMALI) The Journal of Society and Media Jurnal Ranah Komunikasi Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Indonesian Journal of Cultural and Community Development Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Dakwah dan Komunikasi Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Education Research Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Jurnal Riset Jurnalistik dan Media Digital Procedia of Social Sciences and Humanities Indonesian Journal of Islamic Studies JKMP (Jurnal Kebijakan dan Manajemen Publik) Asian Journal of Logistics Management FENOMENA: Journal of Social Science Jurnal Lingkungan Kebumian Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi Indonesian Culture and Religion Issues Journal of Library and Archival Science INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Jurnal Kawistara Journal of Geosciences and Environmental Studies House of Wisdom: Journal on Library and Information Sciences Academia Open Ettisal: Journal of Communication
Totok Wahyu Abadi
Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Media Usage Motivations and Netflix Video Viewer Satisfaction in East Java Abadi, Totok Wahyu; Refisca, Syania Fidya; Febriana, Poppy; Sobirov, Bobur
The Journal of Society and Media Vol. 9 No. 2 (2025): Digital Expression and Solidarity Media
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v9n2.p504-538

Abstract

Netflix is a subscription-based video streaming platform that offers a selection of films and documentaries each month. During the COVID-19 pandemic, streaming services experienced significant growth. This study examines the influence of Netflix media usage motivation on viewer satisfaction in East Java. It applies Guo and Chan-Olmsted’s Video Streaming Platform Representation Theory, McQuail’s Media Usage Motivation Theory, Blumer and Katz’s Uses and Gratification Theory, McMillan’s Interactivity Perception Theory, and Satisfaction Theory. Using a quantitative explanatory method, data were collected through an online questionnaire from 190 respondents and analysed using SPSS 26 and AMOS 22 with Structural Equation Modelling (SEM). The results indicate that Video Streaming Platform Representation, Media Usage Motivation, and Perception of Interactivity significantly influence viewer satisfaction, both simultaneously and partially. Media usage motivation—covering information seeking, personal identity, social integration, and entertainment—shows the most substantial effect. Viewers are satisfied because Netflix provides engaging information about new films and opportunities for interaction among users. The novelty of this study lies in distinguishing new media like Netflix from mainstream media, emphasising how streaming platforms enable users to access entertainment and exchange film- related information within online communities.
Billboard Media as Public Communication for Mudik Gratis Participation: Media Billboard sebagai Sarana Komunikasi Publik untuk Partisipasi dalam Program Mudik Gratis Wicaksono, Hendra Setia Budi; Abadi , Totok Wahyu
House of Wisdom: Journal on Library and Information Sciences Vol. 2 No. 3: Oktober
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/how.v2i3.262

Abstract

General Background: Public communication plays a vital role in disseminating government programs to citizens, particularly in campaigns that promote social participation. Specific Background: The East Java Provincial Transportation Agency utilized billboard media to inform the public about the 2023 “Mudik Gratis” (Free Homecoming) program, aiming to ensure safety and accessibility during the annual exodus period. Knowledge Gap: Despite technological advancements and the proliferation of digital media, the continued relevance and effectiveness of traditional billboards in influencing public behavior remain underexplored. Aims: This study investigates the effectiveness of billboards as a medium of public communication in enhancing community participation in the “Mudik Gratis 2023” program. Results: Using qualitative methods with purposive sampling of respondents aged 17–30 years, findings reveal that billboards remain effective in conveying clear, persuasive messages, particularly to audiences less engaged with digital media. Respondents acknowledged that the content was easily understandable and increased their enthusiasm to participate. Novelty: The study highlights that traditional outdoor media maintain communicative power in the digital era when strategically designed and placed. Implications: These findings emphasize the importance of integrating traditional and digital communication strategies in public service campaigns to maximize outreach and citizen engagement. Highlights: Billboard media remains effective for public information dissemination in the digital era. Clear design and strategic placement enhance audience understanding and engagement. Integration of traditional and digital media strengthens government communication outreach. Keywords: Effectiveness, Billboard, Public Communication, Community Participation
The Mediating Role of Communication in Fostering Religious Tolerance within a Diverse Society Abadi, Totok Wahyu; Zetira, Andrea Resha; Balahmar, Ahmad Riyadh Umar; Longani, Kirti Dang
Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Vol. 8 No. 1 (2024)
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/rjsalb.v8i1.25543

Abstract

This study aims to examine the influence of social prejudice, local wisdom, social piety, religious identity, and communication behaviour on religious tolerance in Sidoarjo Regency. It focuses on the mediating role of communication behaviour in strengthening or weakening the impact of these variables on religious tolerance. A quantitative research approach was adopted, using a structured questionnaire to collect data from respondents in the Sidoarjo Regency. The data was analysed using Structural Equation Modelling (SEM) to test the relationships between the variables and the mediating role of communication behaviour. The results show that communication behaviour plays a crucial role in mediating the influence of social prejudice, local wisdom, social piety, and religious identity on religious tolerance. While social prejudice, local wisdom, and religious identity do not have direct significant effects on tolerance, their impact is enhanced through effective communication. Communication behaviour, characterised by openness, empathy, and support, positively influences religious tolerance, whereas ineffective communication diminishes the positive effects of other variables. The findings suggest that strategies to improve religious tolerance should prioritise communication behaviour. Policymakers, educators, and community leaders are encouraged to implement programmes that foster open dialogue, empathy, and respect among diverse religious groups to strengthen social harmony. This study provides new insights into the role of communication behaviour as a mediating variable in the relationship between social factors and religious tolerance, offering practical implications for enhancing tolerance in multicultural societies.
Face Negatiation Communication of The Demokrat Party in The Koalisi Perubahan Untuk Persatuan Towards The 2024 Presidential Election Putri, Adelia Kharisma; Abadi, Totok Wahyu
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.612

Abstract

The Koalisi Perubahan untuk Persatuan in the 2024 Presidential Election, which is nominating Anies Baswedan as Presidential Candidate, appears to be discord. The Demokrat Party which also supported Anies had to swallow the bitter pill after AHY, which was predicted to be a party with the Mercy logo, failed to be selected by Anies as the vice presidential candidate who would accompany him in the 2024 presidential election. Unilaterally, Nasdem, who was nominating Anies as the 2024 presidential candidate, 'switched his heart' to PKB by declaring Muhaimin Iskandar as the vice presidential candidate accompanied Anies. Suddenly, this incident made the Demokrat and their cadres angry, and turned their backs on Anies. This research aims to explain the Demokrat Party's facial negotiation communication in the Koalisi Perubahan untuk Persatuan towards the 2024 Presidential Election. This qualitative research uses Stella Ting-Toomey's Facial Negotiation perspective as the theoretical basis. The primary data for this research was obtained from YouTube social media related to AHY and the Demokrat Party after the AMIN Declaration. The units of analysis used in this research are words, phrases, clauses, sentences, and images in videos of AHY and the Demokrat Party on YouTube media. The analysis technique used is descriptive. The research results show three ways in the Demokrat Party's face negotiation communication perspective, namely facework, face-threatening actions, and conflict management which tend to give in and it is better to leave the Koalisi Perubahan untuk Persatuan by looking for and finding a new more solid coalition.
Pendampingan Pengelolaan Media Sosial Bagi Pelaku Usaha UMKM Tanaman Hias Bonsai: Indonesia Johansyach, Muhammad Wildan; Abadi, Totok Wahyu; febriana, poppy
Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 06, Issue 01, Maret 2024
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jamali.vol6.iss1.art6

Abstract

The Community Service Program (Abdimas) is an effort to resolve problems related to owners of Micro, Small and Medium Enterprises (MSME) Bonsai Letters in Gempol, Pasuruan. The problem is that these business actors do not understand social media management. Therefore, social media is important for business actors in introducing products efficiently and marketing on social media which previously only used conventional approaches. The aim of this research is assistance provided to business actors so that they can market their ornamental plants at a more sophisticated, modern level and with a wider reach with the existence of social media platforms. The methods for the program implementation stages in this research are observation and interviews, idea planning, activity processes, mentoring and activity evaluation. The activity will be held twice a week, namely from Sunday, 18 and 25 June 2023 at 09.00 – 13.00 WIB at the Gempol bonsai script stand, Pasuruan. The results of the activity are that MSME business actors have understood media management as a forum for selling/marketing products, arranging sales stalls, and how to create a logo as an MSME identity.
Pengaruh E-WOM, Citra Merek, E-Commerce, dan Beauty Vlogger terhadap Keputusan Pembelian Abadi, Totok Wahyu; Hawa, Elviena Fitriana
Jurnal ILMU KOMUNIKASI Vol. 21 No. 1 (2024)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v21i1.6406

Abstract

Social media can currently be used to promote products with beauty vloggers as skincare brand ambassadors. This study aims to analyze and explain the effect of e-WOM, brand image, e-commerce, and beauty vloggers on consumer purchasing decisions for Scarlett Whitening products. This research method uses explanative quantitative. Simple random sampling was applied to collect data from 210 Scarlett Whitening user respondents in East Java through an online questionnaire. The results showed that the e-WOM, brand image, e-commerce, and beauty vlogger variables simultaneously had a significant effect on consumer purchasing decisions for Scarlett Whitening products.
Strategi Komunikasi Visual Live Streaming Shopee JKT48 Zee dan Freya Hidayat, Mohammad Hilmy; Abadi, Totok Wahyu
Journal of Education Research Vol. 5 No. 4 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i4.824

Abstract

Perkembangan e-commerce telah mendorong penggunaan live streaming sebagai strategi pemasaran, namun banyak penjual dan streamer belum memanfaatkan komunikasi visual secara optimal. Penelitian ini menganalisis strategi komunikasi visual dalam live streaming e-commerce, dengan fokus pada sesi live streaming Zee dan Freya di Shopee. Metode yang digunakan metode kualitatif, dengan pendekatan sistematik literatur rivew untuk mengamati konten visual yang disajikan. Hasil penelitian menunjukkan bahwa strategi komunikasi visual yang diterapkan oleh Zee dan Freya sangat efektif dalam menarik perhatian audiens dan meningkatkan keterlibatan. Penggunaan gerakan tubuh, ekspresi wajah, serta kombinasi elemen audiovisual terbukti berhasil menciptakan paparan yang optimal, mempertahankan perhatian, dan memfasilitasi pemahaman audiens terhadap produk. Selain itu, interaksi langsung dengan audiens melalui fitur-fitur interaktif Shopee Live turut memperkuat hubungan emosional dengan penggemar dan mendorong tindakan pembelian. Kesimpulannya, komunikasi visual yang efektif dalam live streaming berkontribusi signifikan terhadap peningkatan keterlibatan dan keputusan pembelian konsumen.
Disposable Diaper Product Packaging Design (POCA): Desain Kemasan Produk Popok Cuci Pakai (POCA) Kurniawan, Firman; Abadi, Totok Wahyu; Fikri, Andi; Febriana, Poppy; Aesthetika, Nur Maghfirah; Yani, Muhammad
Indonesian Journal of Innovation Studies Vol. 20 (2022): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.065 KB) | DOI: 10.21070/ijins.v20i.693

Abstract

Desain kemasan berlaku untuk, melindungi, mengirim, mengeluarkan, menyimpan, mengidentifikasi, dan membedakan sebuah produk dipasar. Pada akhirnya desain kemasan berlaku sebagai kemasan sebagai pemasaran produk dengan mengkomunikasikan kepribadiaan atau fungsi produk konsumsi secara unik. Packaging adalah pembungkus yang digunakan untuk melindungi barang dagangan, hasil produksi, dan sebagainya. Namun, kini maknanya lebih luas lagi, karena packaging tidak hanya untuk melindungi barang/isinya, melainkan juga untuk menyampaikan kepada konsumen alasan yang paling menarik dan tak terbantahkan agar membeli sebuah produk. Sadar Popok Merupakan sebuah program yang di bangun oleh Universitas muhammdiyah Sidoarjo dari Prodi Ilmu Komunikasi dan juga Management. Untuk mengembangkan Sadar Sampah popok sekali Pakai (POSPAK) melalui analisis perilaku dan Strategi Intregrated Marketing Communication. Bukan hanya itu Sadar Popok juga merupakan target untuk Masyarakat agar mengurangi Limbah Popok Sekali Pakai. POCA adalah sebuah singkatan dari POPOK CUCI PAKAI merupakan sebuah Merk/ Brand dipergunakan untuk mengenal Standarisasi identitas Visual Yang dimiliki POCA
The Effect of Cyberbullying Face Treatening Acts and Face Management on the Development of Relationships Between Perpetrators and Victims of Cyberbullying Class I Students: Pengaruh Cyberbullyng Face Treatening Acts dan Face Manajemen terhadap Pengembangan Hubungan antara Pelaku dan Korban Cyberbullying Siswa Kelas IX Mahfud, Muhammad; Abadi, Totok Wahyu
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.441 KB) | DOI: 10.21070/ijins.v21i.835

Abstract

The development of information technology and social media has an impact on changes in human behavior in communicating. Unsupervised communication in a social environment can have a variety of deviant effects, for example, what we often hear lately with the term cyberbullying. Many students or young generations currently use social media to communicate with each other with their friends. Not a few cases that have happened to the younger generations about cyber bullying. The purpose of this study is to analyze and explain the face treatment act and face management as well as the development of inter-group and cyberbullying victims on social media. The method used is descriptive method, using a quantitative approach. The types and sources of data obtained are primary and secondary data sources. While the data collection technique used is a questionnaire to test the validity of the data using validity, reliability, and hypotheses. The results of this study indicate that there is a positive and significant relationship between the behavior of cyberbullying perpetrators and the behavior of victims of cyber bullying with a significant value which is the more reactive the behavior of cyberbullying perpetrators is, the more reactive the behavior of cyberbullying victims will be. Therefore, the government needs to hold seminar programs for parents and so that they know how to deal with cyberbullying problems faced by their children.
The Reception of Society Towards Hoax News About the Covid-19 Pandemic on TikTok: Resepsi Masyarakat Terhadap Berita Hoax Tentang Pandemi Covid-19 di tiktok Afdianto, Irfan; Abadi, Totok Wahyu
Indonesian Journal of Public Policy Review Vol. 22 (2023): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v22i0.1311

Abstract

This research aims to analyze and explain the reception of society towards hoax news about the Covid-19 pandemic on TikTok. A quantitative descriptive method was employed, drawing on Jalaluddin Rahkmat's perception theory (1989:51). The study focused on the village of Cangkring Sidokare, with 96 respondents participating. The findings indicate that concerning the news item "Humans are test subjects," 79.2% of respondents considered it a hoax, while 20.8% regarded it as factual. Regarding the news item "Delayed menstruation after vaccination," 87.5% of respondents deemed it a hoax, with 12.5% considering it factual. Concerning the news item "Difficulties in conceiving after receiving the Tetanus vaccine," 85.4% of respondents viewed it as a hoax, while 14.6% considered it factual. Regarding the news item "Contents of the Sinovac vaccine," 86.5% of respondents considered it factual, with only 13.5% believing it to be a hoax. These findings shed light on the public's reception of hoax news on TikTok and emphasize the importance of addressing misinformation during the pandemic. Highlights: The study focuses on analyzing the public reception of hoax news about the Covid-19 pandemic on TikTok. A quantitative descriptive method is utilized, and 96 respondents from Cangkring Sidokare village are included. Findings indicate a significant percentage of respondents considering the analyzed news items as hoaxes, emphasizing the need to address misinformation during the pandemic. Keywords: Covid-19, Hoax News, TikTok, Public Reception, Perception Theory
Co-Authors A Riyadh Umar Balahmar Abida Al Aliyah Achmad Junaidi, Achmad Achmad Mutawakkil Syihabuddin Ade Putra Satria Adimas Mahakim Adinda Rachmanillah Afdianto, Irfan Afifah, Jihan Alifia Agustin, Selly Ahmad Riyadh Umar Bahlamar Ahmad Riyadh Umar Balahmar Ainur Rochmaniah Aldaffa , Moch. Akira Putra Adista Pratama Alifiah Mulia Wulandari Amalia , Fara Putri Amalia, Fara Putri Amar, Muhammad Ana Alfianti Anurat Anantanathorn Anurat Anatanatorn Ardanti Ratna Wardani Ardina, Navira Vriska Arsiyah Arsiyah Asy'ari, Nur Aini Shofiya Berlina, Yusita Setya Damayanti, Lutfia Putri Dedi Darmawan Dewi, Novita Purnama Dian Asha Utari Didik Hariyanto Didik Hariyanto Elviena Fitriana Hawa Elviena Fitriana Hawa Fachriza , Mochammad Rifkie Fandrian Sukmawan Fauji Bagus Permadi Febriayu Vina Kurniasari Ferry Adhi Dharma Fikri, Andi Firman Kurniawan, Firman Ghafiansya, Firdan Isya Gimnastiar, Ahmad Habib Al Ayyubi Hadi, Bintang Khalishah Hafidloh, Nurul Halimi Hawa, Elviena Fitriana Hendra Sukmana Hidayat, Mohammad Hilmy Ilmi Usrotin Choiriyah Iskandar, Rayhan Rizq Isnaini Rodiyah Ita Kusuma Mahendrawati Ivoniasari , Oky Johansyach, Muhammad Wildan Juli, Asmaul Khusna Tri Wulan Kenneth Lee Tze Wui Laila Nur Hidayati Lesmana, Dimas Bayu Putra Longani, Kirti Dang Luluk Fauziah M. Andi Fikri Mahfud, Muhammad Mailinda Komariyah Marsudi Marsudi Mashudi Mashudi Mochammad Arifin Muhammad Yani Muhammad Yani, Muhammad Muhammad, Danii Syauqi Nagari, Belinda Bunga Nikmah, Hadiyatun Nova Asharina Wicaksono Nur Aini Shofiya Asy'ari Nur Maghfira Aesthetika Nur Maghfirah Aesthetika Nygymanova, Nurbany Octavianto , Rozzy Aditya Poppy Febriana Prameswari Widya Ningrum PRAMONO, PUGUH Priambodo, Mastnun Luthfi Pudjasetia, Faraby Al Irsyad Puspitasari Puspitasari Putri Permatasari, Putri Putri, Adelia Kharisma Rahmatullah, Ardhidan Rahmawati, Irena Rancaputra, Muhammad Hanifan Raniawati Rachman Refisca, Syania Fidya Ridlaty Ayu Oktaviana Putri Rijalud Da'wah Rijalud Dawah Rositah, Nila Dwi Noor Sabila, Amelia Hidayatus Safaras, Syahmi Safira Ramadhani Putri Safira, Tazkiyah Azmi Salsabila, Chorida Fara Sanadjihitu Sangadji Sani, Zara Aprilia Saputra , Muhammad Rizky Satrio Wicaksono Setiawan, Rizky Fabio Shakinah, Shaffira Bella Shobich , Achmad Siti Nur Fatimatuz Zahro Sobirov Bobur Baxtishodovich Sobirov, Bobur Sugianto, Maurizki Irgiananda Supriyanto Supriyanto Totok Totok Tze Wui, Kenneth Lee Usaifani, Nuris Shofa Vinatalia, Vani Wicaksono, Hendra Setia Budi Wijayanti, Novita Fitri Windriya, Anafil Yasnaul Khakima Zara Aprilia Sani Zetira, Andrea Resha