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All Journal Buletin PSP Jurnal Teknologi Perikanan dan Kelautan Marine Fisheries: Jurnal Teknologi dan Manajemen Perikanan Laut Buletin Ekonomi Perikanan BULETIN OSEANOGRAFI MARINA Saintek Perikanan : Indonesian Journal of Fisheries Science and Technology Journal of Fisheries Resources Utilization Management and Technology ECSOFiM (Economic and Social of Fisheries and Marine Journal) Jurnal Perikanan dan Kelautan Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) JFMR (Journal of Fisheries and Marine Research) JUPERTA (Jurnal Perikanan Tangkap) Jurnal Penelitian Perikanan Indonesia Jurnal Kebijakan Perikanan Indonesia Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan ARTERI : Jurnal Ilmu Kesehatan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Nekton Jurnal EduHealth Jurnal Perikanan
Abdul Kohar Mudzakir
Departemen Perikanan Tangkap, Fakultas Perikanan Dan Ilmu Kelautan, Universitas Diponegoro
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Business Development Strategy of Salt Diversification Product in Cirebon Regency Sugiarto, Sugiarto; Mudzakir, Abdul Kohar; Suryanti, Suryanti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3462

Abstract

CV Rama Shinta as a producer of salts diversified products for beauty and health requires a business development strategy design to increase the company so that it can contribute larger to solve the problem of salt prices faced by the coastal community. The purpose of this study was to (1) determine the recommendation of business development strategy for salt product diversification at CV Rama Shinta, (2) determine the priority business development strategy for salt product diversification at CV Rama Shinta, and (3) determine the implementation method of the product diversification business development strategy at CV Rama Shinta with strategic architecture. The method used in this research is identifying internal and external factors of the company to formulate strategic recommendations using IFE and EFE matrix analysis, IE matrix, SWOT matrix, QSPM and strategic architecture. The result of SWOT matrix and QSPM analysis showed that there’s 12 strategics recommendations with strategic priorities are to maximizing promotions activities. The strategic architecture mapping recommends three stages of implementation, which is the short term, medium term, and long-term strategic implementation.
Co-Authors - Asriyanto - Pramonowibowo - Sardiyatmo Abdul Rosyad Abdul Rosyid Adhiatma Mario Sipahutar Adhyaksa Dault Adlina, Karisma Safira Agnes Puspitasari Sudarmo Agus Hartoko Agus Santoso Agus Suherman Agustakristi, Ribka Elda Aisah Aisah Aldise Kresna Dewi Tutianvia Aliyah, Siti Himamul Ardianti, Desi Dwi Arif Rahman Aristi Dian Purnama Fitri Ashad, Haendra Kusuma Putra Atid, Afaf Munirohq Azis Nur Bambang Bambang A Wibowo Bambang Argo Wibowo Bayu Putra Nur Wijaksono Bunasor Sanim Dersi Herka Mayu Desi Dwi Ardiati Dian Ayunita N N D Dian Ayunita NN Dewi, Dian Ayunita NN Dian Ayunita Nugraheni Nurmala Dewi Dian Ayunita Nugraheni Nurmala Dewi Dian Wijayanto Dyah Rahayu Ningtyas Edwi Ria Agustina EDY H.P. MELMAMBESSY Faik Kurohman Fitriani Fitriani Fransius Try Syahputra Siahaan, Fransius Try Syahputra Haendra Kusuma Putra Ashad Haeruddin Haeruddin Hakimul Bahri, Aushov Dzaky Hendrik Anggi Setyawan Herna Octivia Damayanti Hernuryadin, Yayan Herry Boesono Herry Boesono Husnul Yaqin Harahap, Husnul Yaqin Hutama, Darmadi Pergala Ika Istikasari, Ika Imam Triarso Indradi Setiyanto Indradi Setiyanto Indradi Setiyanto Indradi Setyanto Jaya, Sutrisman Amei Juniko, Nidia Karimah, Siti Rohmatul Kukuh Prakoso, Kukuh Kurniawan Kurniawan Lusy Maulia Juliani Manik, Dessyanti Melina Antika Merdiana, Shervinda Eky Merida Tri Juliastuti, Merida Tri Miftahurrahmi, Miftahurrahmi Muhammad Rizqi Saputra Mulyono S. Baskoro Mustofa, Nova Rodhiyana Nadya Damayanti Utami Nugraha Permana, Nugraha Nugroho, Kun Budi Nurhayati, Eka Siwi Okta Tri Nurhayatin, Okta Tri Padmi Areta Pamuji, Lestiana Dwi Pangastuti, Wahyu Novia Pramonowibowo Pramonowibowo Pramudya, Ega Anatya Furi Putri Rizki Febriani Rahayu Septia Ningsih Rahmad Dharmawan Rengganis, Aninda Reza Kukuh Febrianto Rifa, Muhamad Rinda Noviyanti, Rinda Rizki Wahyuni Batubara Rochmat, Rochmat Rosanti, Dwike Primadita Safa'ah, Kurniyati Saputra, Muhammad Rizqi Sardiyatmo Sardiyatmo Sardiyatmo Sardiyatmo Sella Nazda, Sella Selvi Marcellia Setyanto, Indradi Setyawan, Hendrik Anggi Shiffa Febyarandika Shalichaty Siti Annisa Dwi Setiani Nurfadillah Siti Himamul Aliyah Soepanto Soemokaryo Solely Ermin Dwi Listiana Sri Lestari SRI LESTARI Sudarmo, Agnes Puspitasari Sugeng H. Wisudo Sugiarto S Sulistyani Dyah Pramitasari Suradi Wijaya Saputra Suryanti Taniasari, Nungky Taufik Yulianto Tiffany, Annas Erina Trisnani Dwi Hapsari Tutianvia, Aldise Kresna Dewi Utami, Nadya Damayanti Wardini, Tuty Maria Werdani, Riandhita Eri Yusrin, Fildah Latifi