Articles
<![CDATA[THE INFLUENCE OF QUALITY SERVICE FOR CUSTOMER SATISFACTION : CASE STUDY IN ZADJ PROSALON BALIKPAPAN ]]>
<![CDATA[Hermawansyah, Adi]]>;
<![CDATA[Sudarmiatin, Sudarmiatin]]>;
<![CDATA[Wardana, Ludi Wishnu]]>
<![CDATA[ Nusantara Economics and Entrepreneurships Journals VOl.2,N0.3, (DECEMBER, 2024) ]]>
Publisher : <![CDATA[PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN ]]>
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DOI: 10.59971/necent.v2i3.52
<![CDATA[The objective of this research to determine the effect of Service Quality on customer satisfaction at Zadj Prosalon Balikpapan which is motivated by the phenomenon of more and more people who care about their appearance, namely beauty care and the emergence of various Beauty Salon Businesses in the Balikpapan community, therefore companies need to retain customers not only with good product quality but also through service quality that needs to be continuously monitored and improved in order to achieve optimal customer satisfaction because customer quality and satisfaction hold crucial stakes for success and survival in today's market competition. Customer quality and satisfaction are closely related to market share and customer retention. Increased customer retention implies greater positive word-of-mouth information distribution, reducing price sensitivity which ultimately results in better business performance. This study was conducted on customers who came and had treatments more than 2 times. The sampling technique was nonprobability sampling. The analysis method used in this study is multiple linear regression analysis and questionnaires as a means of collecting respondent data are then processed with the help of the SPSS Statistics program with a sample size of 295. Data analysis techniques used in this study are validity test, reliability test, multicollinearity test, heteroscedasticity, autocorrelation, F-test, t-test. Based on the results obtained from this study, service quality has a positive and significant effect on Customer Satisfaction at Zadj Prosalon Balikpapan. Quality has an effect of 75.2% on customer satisfaction, while the remaining 24.8% is influenced by service variables, other variables not examined in this study]]>
<![CDATA[ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN DI KEDAI KOPI HITAM MANIS BONTO BULAENG ]]>
<![CDATA[Prihandoyo, C.]]>;
<![CDATA[Dedy Deomedes, Stepanus]]>;
<![CDATA[Hermawansyah, Adi]]>
<![CDATA[ MEDIA RISET EKONOMI [MR.EKO] Vol 3 No 4 (2024): MEDIA EKONOMI [MR.EKO] ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Balikpapan ]]>
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DOI: 10.36277/mreko.v3i4.541
<![CDATA[The aim of this research is to analyze the Marketing Strategy of the Black Sweet Coffee Shop in increasing its sales volume amidst very tight competition using SWOT analysis, by identifying internal and external factors that influence marketing success. This research was conducted to determine the SWOT analysis carried out by Kedai Kopi Hitam Manis in carrying out the marketing mix and to determine marketing implementation in an effort to increase sales volume. The tool used is a qualitative approach which is classified as field research and in collecting data it uses observation, interviews and documentation methods. . Data analysis was carried out by reducing data, presenting data and drawing conclusions. The conclusions of this research show that in the implementation of SWOT at the Black Manis Bonto Bulaeng coffee shop, the strengths are the quality of the products produced, affordable prices, direct sales promotion through online media and strategic location in the middle of a densely populated residential area. Weaknesses include the difficulty of getting good quality human resources and limited parking space for visitors. In the opportunity there is a wide market share, increasing number of business places because drinking coffee has become part of people's lifestyle, but in the threat there is the emergence of new competitors who of course have new strategies that are much better. Apart from that, in its implementation, the marketing strategy to increase the sales volume of Kedai Kopi Hitam Manis Bonto Bulaeng carries out a product strategy by looking for cheap suppliers, a price strategy by making prices affordable, a place strategy by improving the facilities of the place that places music players and a promotion strategy using the word promotion method. of mouth and through social media.]]>
<![CDATA[Sosialisasi Etika dan Adab Dalam Menggunakan Teknologi Untuk Anak Di Taman Pendidikan Al Quran ]]>
<![CDATA[Canta, Dila Seltika]]>;
<![CDATA[Wahyuni, Nourma]]>;
<![CDATA[Setyaningsih, Erlin]]>;
<![CDATA[Hermawansyah, Adi]]>
<![CDATA[ Jompa Abdi: Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2024): Jompa Abdi: Jurnal Pengabdian Masyarakat ]]>
Publisher : <![CDATA[Yayasan Jompa Research and Development ]]>
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DOI: 10.57218/jompaabdi.v3i4.1233
<![CDATA[Teknologi saat ini berperan penting dalam kehidupan manusia sekarang, teknologi berperan dalam semua fase kehidupan termasuk di dunia pendidikan. Bukan hanya orang dewasa tetapi anak anak di masa ini juga akrab dengan teknologi mereka menggunakan teknologi melalui internet, media sosial, dan aplikasi berbasis digital sejak dini, melalui teknologi mereka bisa mendapat banyak manfaat tetapi jika tidak ada batasan maka manfaat bisa berubah membawa dampak negatif. Anak merupakan amanah dan sebagai generasi penerus bangsa memiliki berbagai potensi yang perlu dikembangkan secara optimal, oleh karena itu melalui salah satu lembaga pendidikan yaitu TPA, anak – anak diajarkan nilai agama terutama etika dan adab. Etika dan adab bukan hanya di tingkah laku tetapi juga pada saat menggunakan teknologi. Melalui kegiatan pengabdian yang dilaksanakan melalui sosialisasi hingga praktik bagaimana menerapkan etika dan adab pada saat menggunakan teknologi kepada anak anak di TPA Ummu Syahid Jehan maka hasil yang didapat bukan hanya untuk anak anak tetapi juga untuk TPA serta pengajar dan relawan.]]>
<![CDATA[The Getting To Know The Various Schools Of Philosophical Thinking Methods in The Implementation Of Management ]]>
<![CDATA[Ivan Widjaja]]>;
<![CDATA[Adi Hermawansyah]]>;
<![CDATA[Agung Winarno]]>
<![CDATA[ ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 1 No. 4 (2024): December: ePaper Bisnis : International Journal of Entrepreneurship and Managem ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/epaperbisnis.v1i4.144
<![CDATA[This article discusses various philosophical thinking methods that have significantly impacted the implementation of management science. Philosophical schools such as rationalism, empiricism, skepticism, idealism, and pragmatism offer unique perspectives on understanding reality and knowledge and how these can be applied in management practice. This research aims to identify philosophical paradigms that can help mitigate risks in management and comprehensively apply the fundamentals of social science. Through a literature review approach, the results show that philosophical thinking methods enhance managerial flexibility and open space for systematic thinking in decision-making.]]>
<![CDATA[Asistensi Pelaporan Spt Pph Orang Pribadi Melalui E-Filling Atau E-Form ]]>
<![CDATA[Adi Hermawansyah]]>;
<![CDATA[Erlin Setyaningsih]]>;
<![CDATA[Nuorma Wahyuni]]>;
<![CDATA[Surmiati]]>;
<![CDATA[Hasrullah]]>;
<![CDATA[Aditya Pratama]]>;
<![CDATA[Dila Seltika Canta]]>
<![CDATA[ Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 1 No. 2: Mei 2022 ]]>
Publisher : <![CDATA[CV. Ulil Albab Corp ]]>
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DOI: 10.56799/joongki.v1i2.417
<![CDATA[SPT Tahunan adalah surat yang digunakan untuk melaporkan penghitungan dan pembayaran pajak .SPT ini berfungsi sebagai sarana bagi masyarakat yang sudah memiliki NPWP untuk melaporkan dan mempertanggungjawabkan perhitungan jumlah pajak selama setahun terakhir.Wajib Pajak (WP) diwajibkan melaporkan SPT karena amanah dari Undang-Undang Ketentuan Umum dan Tata Cara Perpajakan (UU KUP) yang menyebutkan bahwa setiap WP diwajibkan mengisi SPT dengan benar, lengkap, dan jelas serta ditandatangani dan disampaikan ke kantor Direktorat Jenderal Pajak. Penyampaian SPT saat ini dapat dilakukan secara elektronik melalui e-filing. E filing adalah suatu cara penyampaian Surat Pemberitahuan (SPT) secara elektronik yang dilakukan secara online dan real time melalui internet pada website DJP atau Klikpajak sebagai PJAP yang ditunjuk Direktur Jenderal Pajak. Ketentuan mengenai eFiling diatur dalam Peraturan Direktur Jenderal Pajak Nomor PER-03/PJ/2015. Antusias asyarakat yang ingin menunaikan kewajiban mereka untuk mengurus perpajakan. Diberlakukannya eFiling merupakan suatu transformasi terhadap sistem administrasi perpajakan di Indonesia. Jika sebelumnya proses pelaporan pajak dilakukan dengan cara Wajib Pajak harus selalu datang ke KPP, kini wajib pajak tidak perlu lagi datang langsung ke KPP. Oleh karena itu Tim pengabdian masyarakat dari STMIK Borneo Internasional bermaksud untuk melaksanakan kegiatan Asistensi Pelaporan SPT PPH Orang Pribadi merupakan bagian kerjasama serta STMIK Borneo Internasional merupakan mitra relawan pajak]]>
<![CDATA[Integrated Digital Marketing Strategy for UMKM in Facing Globalisation Challenges : A Multi-Channel and Digital Alliance Approach ]]>
<![CDATA[Adi Hermawansyah]]>;
<![CDATA[Sudarmiatin Sudarmiatin]]>
<![CDATA[ Harmony Management: International Journal of Management Science and Business Vol. 2 No. 2 (2025): International Journal of Management Science and Business ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.70062/harmonymanagement.v2i2.233
<![CDATA[The development of digitalisation and globalisation requires MSMEs to adopt effective and integrated digital marketing strategies to improve competitiveness in international markets. This study aims to examine the effect of an integrated digital marketing strategy, which combines multi-channel and digital alliance approaches, on MSME performance. A quantitative research method with a survey approach was used, involving a sample of MSMEs that have been actively using digital marketing for at least six months. Data were analysed using Structural Equation Modeling (SEM) with the help of AMOS software. The results showed that multi-channel integration and digital alliances significantly improved the marketing performance of MSMEs in facing the challenges of globalisation. The findings strengthen the Resource-Based Theory (RBT) and Technology Acceptance Model (TAM) in the context of MSME digital marketing. The practical implications of this research emphasise the importance of digital capability development and strategic collaboration as keys to the success of MSMEs in the global market. The research also provides recommendations for MSME players and policy makers to support training programmes and facilitation of sustainable digital alliances.]]>
<![CDATA[The Investigative of Satisfaction Levels on Marketing Strategy PT Fast Food Indonesia TBK in KFC Central Balikpapan Branch ]]>
<![CDATA[Adi Hermawansyah]]>;
<![CDATA[Budi Eko Soetjipto]]>
<![CDATA[ Management Dynamics: International Journal of Management and Digital Sciences Vol. 2 No. 2 (2025): International Journal of Management and Digital Sciences ]]>
Publisher : <![CDATA[International Forum of Researchers and Lecturers ]]>
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DOI: 10.70062/managementdynamics.v2i2.193
<![CDATA[In this the objective of research this research is to determine the Influence of Product, Promotion and Price on Customer Satisfaction on PT. Fast Food Indonesia TBK Products. (KFC) Central Balikpapan. Type study Which used is quantitative research. The number of samples in this study was 310 customers who ate various kinds of fast food products at KFC Central Balikpapan for 1 month. The sampling technique used in this study was probability sampling. Analysis data Which used is a regression linear multiple. The test tools used are instrument tests, classical assumption tests, and hypothesis tests. The results which is obtained illustrates that in the variable Product, Promotion, And Price own direction connection Which positive and has a significant influence on Customer Satisfaction and Products have a dominant influence on Customer Satisfaction, whereas]]>
<![CDATA[Pelatihan Pemasaran Digital Untuk Pengembangan Kewirausahaan Mahasiswa ]]>
<![CDATA[Setyaningsih, Erlin]]>;
<![CDATA[Canta, Dila Seltika]]>;
<![CDATA[Wahyuni, Nuorma]]>;
<![CDATA[Hermawansyah, Adi]]>
<![CDATA[ Jompa Abdi: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Jompa Abdi: Jurnal Pengabdian Masyarakat ]]>
Publisher : <![CDATA[Yayasan Jompa Research and Development ]]>
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DOI: 10.57218/jompaabdi.v4i2.1456
<![CDATA[Perkembangan teknologi informasi dan komunikasi telah mengubah paradigma pemasaran dari metode konvensional menjadi digital. Transformasi ini membuka peluang sangat besar bagi mahasiswa untuk mengembangkan kemampuan kewirausahaan para mahasiswa. Artikel ini membahas pelaksanaan kegiatan pada bagian pemasaran berbasis digital sebagai sarana untuk mendorong pengembangan kewirausahaan mahasiswa. Kegiatan dilakukan secara daring melalui aplikasi Zoom meliputi pemaparan materi, diskusi, dan simulasi pemasaran digital. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan mahasiswa dalam pengembangan strategi pemasaran digital seperti pembuatan website, analisis tren pasar, serta pembentukan jaringan pemasaran. Dengan pendekatan yang mengintegrasikan teori dan praktik, program kegiatan ini mampu mempersiapkan mahasiswa untuk menghadapi tantangan dan peluang pada dunia bisnis yang dinamis dalam penerapannya. Pelatihan yang dilaksanakan menjadi salah satu model pengembangan kewirausahaan berbasis teknologi yang efektif untuk mendukung kesiapan mahasiswa dalam era digital yang terus berkembang. Dengan demikian, pelatihan ini memberikan kontribusi positif dalam mempersiapkan mahasiswa menghadapi tantangan bisnis di era digital mendatang. Manfaat nyata kegiatan berupa peningkatan keterampilan mahasiswa dalam memanfaatkan platform digital untuk mempromosikan produk atau layanan mereka secara efektif, mahasiswa dapat menjangkau pasar yang lebih luas, meningkatkan daya saing usaha mahasiswa, dan mengoptimalkan pendapatan melalui penggunaan teknologi digital yang efisien dan tepat sasaran.]]>
<![CDATA[Implementation of AI in Learning Media Development ]]>
<![CDATA[Nuorma Wahyuni]]>;
<![CDATA[Erlin Setyaningsih]]>;
<![CDATA[Dila Seltika Canta]]>;
<![CDATA[Adi Hermawansyah]]>;
<![CDATA[Sudarman Sudarman]]>
<![CDATA[ International Journal of Economics, Commerce, and Management Vol. 2 No. 2 (2025): April : International Journal of Economics, Commerce, and Management ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.62951/ijecm.v2i2.663
<![CDATA[The development of artificial intelligence (AI) in learning media presents challenges related to the uneven readiness of human resources and infrastructure, thus affecting the effectiveness of its implementation. This study aims to examine the effect of AI implementation in learning media development on learning outcomes of students of Faculty of Economics, University of Balikpapan. The method used is quantitative with survey design and Structural Equation Modeling (SEM) analysis using AMOS. The sample consists of 113 students selected by simple random sampling from the population of 376 active students. The results of the analysis showed that the readiness of lecturers and the quality of AI-based learning media had a significant effect on improving student learning outcomes. However, the success of AI implementation is also strongly influenced by infrastructure support and educator training. The findings provide important implications for learning media developers and policy makers to strengthen lecturers' capacity and improve technology infrastructure to support inclusive and sustainable digital transformation of education. In addition, ethical aspects and data privacy should be the main concerns in the development of AI-based learning media.]]>
<![CDATA[Aktivitas Fagositosis Ekstrak Etil Asetat Daun Binahong dari Borobudur untuk Imunomodulator Pandemi COVID-19 ]]>
<![CDATA[Bunga, Cut Dewi]]>;
<![CDATA[Haresmita, Perdana Priya]]>;
<![CDATA[Rianawati, Luluc]]>;
<![CDATA[Nurkhayati, Nurkhayati]]>;
<![CDATA[Azizah, Bilqis Rahil]]>;
<![CDATA[Latifah, Elmiawati]]>;
<![CDATA[Hermawansyah, Adi]]>
<![CDATA[ Jurnal Mandala Pharmacon Indonesia Vol. 10 No. 2 (2024): Jurnal Mandala Pharmacon Indonesia ]]>
Publisher : <![CDATA[Program Studi Farmasi Universitas Mandala Waluya ]]>
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DOI: 10.35311/jmpi.v10i2.628
<![CDATA[Kawasan penghasil tanaman herbal ditemukan di daerah Borobudur, Jawa Tengah. Tanaman herbal dapat dimanfaatkan sebagai bahan fitofarmaka yang dapat diolah menjadi bahan dasar obat herbal. Berdasarkan data hingga minggu keempat bulan Juli 2023 dari Kementerian Kesehatan Republik Indonesia menyatakan bahwa terdapat 8.245 kasus Covid-19 yang aktif sampai saat ini. Banyak fenomena yang dilakukan oleh masyarakat selama pandemi Covid-19 salah satunya masyarakat Indonesia menggunakan tanaman herbal yang diolah menjadi jamu guna menambah imunitas tubuh pada pandemi Covid-19. Tanaman yang dapat dimanfaatkan adalah tanaman Binahong (Anredera cordifolia). Penelitian tersebut penting dilakukan karena dapat memberikan alternatif sebagai bahan baku obat imunomodulator dari bahan alam yaitu ekstrak etil asetat daun Binahong dari Borobudur. Tujuan dari penelitian untuk mengetahui efek imunomodulator ekstrak etil asetat daun Binahong yang terdapat di daerah Borobudur, Jawa Tengah yang menggunakan metode maserasi dengan mengukur aktivitas fagositosis dan indeks fagositosis. Peneliti menggunakan 30 mencit yang terbagi menjadi 6 kelompok, masing-masing kelompok memiliki 5 mencit dengan perlakuan positif, perlakuan pelarut dan kelompok dosis 25mg/kgBB, 50mg/kgBB, 75mg/kgBB dan 100mg/kgBB. Uji ANOVA One Way digunakan untuk menganalisis data penelitian ini. Berdasarkan analisis data yang dilakukan, aktivitas fagositosis sel makrofag pada parameter indeks fagositosi menunjukkan dosis efektif yang dapat memberikan efek imunomodulator adalah 100 mg/kgBB. Peneliti dapat menyimpulkan bahwa ekstrak etil asetat daun binahong (Anredera cordifolia) dengan dosis 100mg/kgBB menunjukan aktivitas imunomodulator secara signifikan dan mengandung senyawa metabolit sekunder flavonoid.]]>
