Garuda - Garba Rujukan Digital

THE Effect of Price and Brand Image on Purchasing Decisions for Eid Al-Fitr Clothes in E-commerce among Generation Z: (Case Study of UNUSIDA Faculty of Economics Students) dia, Latifah irsya; Sholikhah, Afifatus; Khurnia, Siti Lailatul; Azzahra, Hurum; Mahfudzoh, Dalilah Hotimatul; Hidayat, Miftachul; Fanani, Faishol
Publikasi Riset Mahasiswa Manajemen Vol 6 No 1 (2024): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v6i1.8365

E-commerce telah menjadi platform yang sangat populer bagi Generasi Z dalam melakukan pembelian, terutama dalam konteks pembelian baju Lebaran. Studi ini bertujuan untuk menganalisis pengaruh harga dan brand image terhadap keputusan pembelian baju Lebaran di E-commerce pada Generasi Z mahasiswa Fakultas Ekonomi UNUSIDA. Dengan menggunakan metode survei dan analisis regresi linier berganda, penelitian ini menunjukkan bahwa harga dan brand image memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Hasil penelitian menyoroti pentingnya memperhatikan faktor-faktor tersebut dalam strategi pemasaran untuk menarik perhatian dan meningkatkan keputusan pembelian Generasi Z di platform E-commerce. Implikasi dari penelitian ini memberikan wawasan yang berharga bagi pelaku bisnis dan akademisi dalam memahami perilaku belanja online Generasi Z serta memberikan dasar yang kuat untuk pengembangan strategi pemasaran yang lebih efektif dan relevan dalam menghadapi pasar yang semakin kompetitif dan digital.

Pengabdian Masyarakat sebagai Wadah Pemberdayaan Warga Desa untuk Pembangunan Berkelanjutan Susanti, Aprilia; Sholikhah, Afifatus; Wiranto, Destio; Kameliah, Faza Ibriza; Prabowo, Gangga Aditya; Fanani, Moh. Faishol; Hanifa, Nabila Nanda; Handayani, Novi; Febianti, Priya; Dewi, Risa Yulia; Maslichah, Siti
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1558

Program pengabdian masyarakat di Desa Sruni, Kecamatan Gedangan, Kabupaten Sidoarjo, menyoroti pentingnya peningkatan kapasitas warga dalam berbagai bidang untuk mendukung pembangunan desa yang berkelanjutan. Kegiatan ini bertujuan untuk memberdayakan masyarakat melalui inisiatif di bidang pendidikan, kesehatan, teknologi, ekonomi, sosial, dan lingkungan, seperti bimbingan belajar, ecoprint, budidaya maggot, dan pembuatan denah lokasi. Metode yang diterapkan meliputi observasi, wawancara, pelaksanaan kegiatan, dan evaluasi. Hasil menunjukkan adanya kolaborasi yang efektif antara mahasiswa dan warga dalam menciptakan dampak positif yang signifikan, seperti peningkatan keterampilan dan kesadaran lingkungan. Keunikan pendekatan ini terletak pada integrasi berbagai sektor untuk pemberdayaan berbasis partisipasi aktif. Kontribusi strategisnya adalah memberikan inspirasi bagi kegiatan serupa dalam mendorong pembangunan berkelanjutan di tingkat desa. The community service program in Sruni Village, Gedangan District, Sidoarjo Regency, highlights the importance of increasing the capacity of residents in various fields to support sustainable village development. This activity aims to empower the community through initiatives in education, health, technology, economy, society, and environment, such as tutoring, eco print, maggot cultivation, and making site plans. The methods applied include observation, interviews, activity implementation, and evaluation. The results show that effective collaboration between students and residents creates significant positive impacts, such as improving skills and environmental awareness. The uniqueness of this approach lies in integrating various sectors for empowerment based on active participation. Its strategic contribution inspires similar activities to encourage sustainable development at the village level.

Pengaruh Customer Service dan Customer Experience Terhadap Minat Ulang Pembelian Pada Toko Greensmart (Studi Kasus Toko Greensmart Sepande Sidarjo) Sholikhah, Afifatus; Eko Pujianto, Wahyu
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 4 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i4.4337

The purpose of this study to examine the effect of customer service consists of number of consumers handled, level of customer satisfaction, speed of initial response and customer retention rate on customer experience consists of sense experience, feel experience, think experience, act experience and think experience towards re-interest in purchases at Greensmart Sepande Sidoarjo store. The research approach uses quantitative with questionnaires as a data collection tool. The sampling technique in this study used random sampling obtained by 100 respondents. The results of the study explained that customer service and customer experience have a very significant influence on the re-interest in purchases at the Greensmart Sepande Sidoarjo store.

WOMEN DRIVERS IN GIG ECONOMY: WORK FLEXIBILITY AND MENTAL HEALTH TO IMPROVE JOB SATISFACTION IN PART-TIME EMPLOYEES Isaroh, Siska Novy; Qurratu’aini, Nafia Ilhama; Boyas, Jeziano Rizkita; Sholikhah, Afifatus
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 1 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i1.21130

The level of enthusiasm of female drivers shows that women are increasingly comfortable and confident in taking on jobs that were previously dominated by men. In this case, job flexibility has positive benefits on mental health and job satisfaction. This study aims to analyze the relationship between job flexibility, mental health, and job satisfaction among female drivers. In addition, this study will also test whether the work flexibility variable can be influenced by the mental health variable as a moderating factor. The method used in this research is quantitative with a sample of 95 female drivers, and data collection is done through distributing questionnaires online (TikTok, WhatsApp, Instagram). The results showed that work flexibility affects mental health, which in turn affects job satisfaction. Furthermore, the analysis also revealed that mental health, as a moderating variable, weakens the relationship between work flexibility and job satisfaction. Keywords: Work Flexibility; Mental Health; Job Satisfaction

Pengabdian Masyarakat sebagai Wadah Pemberdayaan Warga Desa untuk Pembangunan Berkelanjutan Susanti, Aprilia; Sholikhah, Afifatus; Wiranto, Destio; Kameliah, Faza Ibriza; Prabowo, Gangga Aditya; Fanani, Moh. Faishol; Hanifa, Nabila Nanda; Handayani, Novi; Febianti, Priya; Dewi, Risa Yulia; Maslichah, Siti
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1558

Program pengabdian masyarakat di Desa Sruni, Kecamatan Gedangan, Kabupaten Sidoarjo, menyoroti pentingnya peningkatan kapasitas warga dalam berbagai bidang untuk mendukung pembangunan desa yang berkelanjutan. Kegiatan ini bertujuan untuk memberdayakan masyarakat melalui inisiatif di bidang pendidikan, kesehatan, teknologi, ekonomi, sosial, dan lingkungan, seperti bimbingan belajar, ecoprint, budidaya maggot, dan pembuatan denah lokasi. Metode yang diterapkan meliputi observasi, wawancara, pelaksanaan kegiatan, dan evaluasi. Hasil menunjukkan adanya kolaborasi yang efektif antara mahasiswa dan warga dalam menciptakan dampak positif yang signifikan, seperti peningkatan keterampilan dan kesadaran lingkungan. Keunikan pendekatan ini terletak pada integrasi berbagai sektor untuk pemberdayaan berbasis partisipasi aktif. Kontribusi strategisnya adalah memberikan inspirasi bagi kegiatan serupa dalam mendorong pembangunan berkelanjutan di tingkat desa. The community service program in Sruni Village, Gedangan District, Sidoarjo Regency, highlights the importance of increasing the capacity of residents in various fields to support sustainable village development. This activity aims to empower the community through initiatives in education, health, technology, economy, society, and environment, such as tutoring, eco print, maggot cultivation, and making site plans. The methods applied include observation, interviews, activity implementation, and evaluation. The results show that effective collaboration between students and residents creates significant positive impacts, such as improving skills and environmental awareness. The uniqueness of this approach lies in integrating various sectors for empowerment based on active participation. Its strategic contribution inspires similar activities to encourage sustainable development at the village level.

The Influence of Digital Literacy, Self-Efficacy, and Social Environment on the Intention to Become an Entrepreneur among Gen-Z in Coastal Areas Robbani, Mochammad Burhanuddin; Muzdalifah, Laily; Larassaty, Ayu Lucy; Sholikhah, Afifatus
Journal of Educational Management Research Vol. 4 No. 2 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i2.934

This study aims to analyze the influence of digital literacy, self-efficacy, and the social environment on the entrepreneurial intentions of Generation Z in coastal areas. Using a quantitative approach with random sampling, this research involved Generation Z respondents from coastal regions. Data were collected through online questionnaires and analyzed using SPSS to examine the relationships between the variables. The findings indicate that digital literacy has a significant positive effect on entrepreneurial intention, suggesting that a better understanding of digital tools and business trends in the digital era opens opportunities for entrepreneurship among coastal youth. Furthermore, self-efficacy was found to significantly enhance entrepreneurial intention, with higher self-confidence fostering stronger entrepreneurial motivations. However, the social environment was found to have an insignificant negative effect on entrepreneurial intention, indicating that despite support from family, peers, and organizations, the environment does not significantly influence entrepreneurship. In conclusion, digital literacy and self-efficacy both positively impact entrepreneurial intention, while the social environment does not play a significant role in shaping these intentions.

Digital Competence dan Knowlegde Sharing terhadap Individual Performnace di RS Rahman Rahim Sukodono Mardiananingrum, Sasmita; Lucy Larassaty, Ayu; Rizkita Boyas, Jeziano; Sholikhah, Afifatus
Jurnal E-Bis Vol 9 No 1 (2025): Vol. 9 No.1 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i1.2437

Perkembangan teknologi di sektor kesehatan menuntut peningkatan digital competence dan knowledge sharing guna mendukung efektivitas kerja tenaga medis. Penelitian ini bertujuan menganalisis pengaruh kedua variabel terhadap individual performance di RS Rahman Rahim. Metode yang digunakan adalah explanatory research dengan pendekatan kuantitatif. Data dikumpulkan melalui kuesioner yang disebarkan kepada 142 karyawan menggunakan teknik purposive sampling. Analisis regresi linier berganda dengan menggunakan perangkat lunak SPSS menunjukkan bahwa digital competence dan knowledge sharing berpengaruh positif dan signifikan terhadap individual performance. Hasil ini menegaskan bahwa semakin tinggi kompetensi digital dan semakin aktif budaya berbagi pengetahuan, maka kinerja individu dalam memanfaatkan sistem informasi rumah sakit meningkat. Oleh karena itu, pelatihan digital berkelanjutan dan strategi knowledge sharing yang sistematis diperlukan untuk meningkatkan efektivitas kerja serta mendukung transformasi digital dalam layanan kesehatan.

The Influence of Entrepreneurial Management on MSMEs Performance through Competitive Advantage in Sidoarjo Regency Faustina, Thalita Al; Muzdalifah, Laily; Novie, Muhafidhah; Sholikhah, Afifatus
International Journal on Social Science, Economics and Art Vol. 15 No. 1 (2025): May: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v15i1.739

The purpose of this study is to contribute to the field of strategic management by examining the influence of entrepreneurial management on the performance of MSMEs, mediated by competitive advantage. Entrepreneurial management involves creative efforts and a willingness to take calculated risks to support the success of programs that improve business competitiveness. Although this topic is highly relevant, research integrating entrepreneurial management and competitive advantage as mediating variables in the context of MSME performance remains limited. This gap may hinder understanding of how entrepreneurial strategies affect business outcomes and the mechanisms involved. In this study, 89 MSME actors in Sidoarjo were selected as respondents using the Cluster Sampling technique to ensure broad regional representation. Cluster sampling is a method of taking samples by dividing the population into several groups or clusters. Data were collected through structured questionnaires and analyzed using SmartPLS 4 statistical software for robust results. Findings reveal that entrepreneurial management has a significant positive impact on MSME performance and strengthens competitive advantage. However, competitive advantage does not directly influence performance, making entrepreneurial management the primary driver of MSMEs success in competitive environments. These results highlight the importance of strengthening managerial capabilities through innovation, strategic planning, and responsive decision-making. The study provides a foundation for government and institutions to design targeted training and mentoring programs. It also enriches the strategic management literature on MSMEs and offers empirical insights relevant to policy formulation and the development of empowerment initiatives, particularly in Sidoarjo Regency

Pengaruh Pelayanan Admin E-Commerce dalam Menjawab Pertanyaan Customer Terhadap Kemajuan Usaha Digital Printing: Pengaruh Pelayanan Admin E-Commerce dalam Menjawab Pertanyaan Customer Terhadap Kemajuan Usaha Digital Printing Ambarwati, Rizki; Sholikhah, Afifatus
TALI JAGAD JOURNAL Vol. 3 No. 1 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.03.01.1

E-commerce telah berkembang pesat dan menjadi pilihan utama konsumen, termasuk dalam bisnis digital printing. Pelayanan admin yang cepat, jelas, dan tanggap menjadi faktor penting untuk meningkatkan kepuasan pelanggan dan mendukung pertumbuhan bisnis. Penelitian ini menganalisis pengaruh layanan admin e-commerce terhadap kemajuan bisnis digital printing, dengan fokus pada kecepatan respon, kejelasan informasi, dan sikap pelayanan dalam meningkatkan penjualan, jumlah pelanggan tetap, dan loyalitas pelanggan. Menggunakan pendekatan kuantitatif, sampel diambil melalui teknik simple random sampling dan pengumpulan data dilakukan dengan kuesioner. Analisis dilakukan menggunakan SPSS dengan uji t. Hasil penelitian menunjukkan bahwa layanan admin e-commerce berpengaruh signifikan terhadap kemajuan bisnis digital printing. Hasil uji t menunjukkan t_hitung = 3,955 > t_(tabel) = 1,313 dengan signifikansi 0,000 yang menunjukkan bahwa layanan yang cepat dan informatif dapat mempercepat pertumbuhan bisnis. Kualitas layanan admin juga meningkatkan kepuasan dan loyalitas pelanggan, dengan koefisien regresi sebesar 0,530. Temuan ini menegaskan pentingnya layanan admin dalam mendorong perkembangan bisnis digital printing.

PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI MOBIL INNOVA REBORN DI SHOWROOM TOYOTA PT DUNIA BARUSA BATOH: Pengaruh Ekuitas Merek Terhadap Keputusan Konsumen Dalam Membeli Mobil Innova Reborn Di Showroom Toyota PT. Dunia Barusa Batoh Hidayat, Rahmat; Sholikhah, Afifatus
TALI JAGAD JOURNAL Vol. 3 No. 1 (2025): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/UNU.TJJ.2024.03.01.3.

Studi ini bertujuan untuk menilai dampak ekuitas terhadap keputusan pembelian mobil Innova Reborn di PT. Dunia Barusa Batoh. Desain penelitian yang diterapkan adalah penelitian kuantitatif. Penentuan sampel dalam penelitian dilakukan dengan teknik non-probability sampling, dan metode yang digunakan untuk mengambil responden adalah Accidental Sampling. Metode analisis data yang diterapkan dalam penelitian ini yaitu regresi linier ganda dan ujian t. Berdasarkan analisis data uji t, dapat disimpulkan bahwa kesadaran merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian mobil Innova Reborn di PT. Dunia Barusa, asosiasi merek memberikan pengaruh negatif yang signifikan secara parsial terhadap keputusan pembelian mobil Innova Reborn PT Dunia Barusa, persepsi kualitas memberikan pengaruh positif dan signifikan secara parsial terhadap keputusan pembelian mobil Innova Reborn PT Dunia Barusa, serta loyalitas merek memberikan pengaruh positif dan signifikan secara parsial parsial terhadap keputusan pembelian mobil Innova Reborn PT Dunia Barusa.

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