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All Journal Jurnal Administrasi dan Manajemen Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal E-Bis: Ekonomi Bisnis Journal of Management - Small and Medium Enterprises (SME's) Airlangga Journal of Innovation Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal on Social Science, Economics and Art GREENOMIKA Bima Journal : Business, Management and Accounting Journal Peka: Jurnal Pengabdian Kepada Masyarakat Publikasi Riset Mahasiswa Manajemen Journal of Research and Publication Innovation Journal of Educational Management Research Nusantara Community Empowerment Review Aktiva: Journal Of Accountancy and Management Riwayat: Educational Journal of History and Humanities Jurnal Pengembangan Ilmu dan Praktik Kesehatan Tali Jagad Jurnal Ilmiah Manajemen Afeksi: Jurnal Psikologi Praktek Kerja Lapang Manajemen
Sholikhah, Afifatus
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Efektivitas Inovasi Produk dalam Meningkatkan Penjualan di Koperasi Pondok Pesantren Lestari, Andika Arsy Suciati; Edita Rachma Kamila; Sholikhah, Afifatus
Nusantara Community Empowerment Review Vol. 2 No. 2 (2024): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v2i2.1142

Abstract

Isu rendahnya penjualan pada koperasi Pondok Pesantren Nurul Ikhlas di Sidoarjo menjadi perhatian utama dalam pengabdian masyarakat ini. Tujuan pengabdian masyarakat adalah mengidentifikasi inovasi produk yang dapat meningkatkan penjualan koperasi tersebut. Metode pengabdian masyarakat melibatkan sosialisasi dan pendampingan dalam pembuatan jajanan baru serta pengemasan ulang produk yang ada. Hasil menunjukkan bahwa inovasi produk mampu menarik minat konsumen dan meningkatkan penjualan secara signifikan. pengabdian masyarakat ini berkontribusi dengan memberikan model inovasi produk yang dapat diterapkan di koperasi pesantren lainnya. The issue of low sales at the Nurul Ikhlas Islamic Boarding School cooperative in Sidoarjo is a major concern in this community service. Community service aims to identify product innovations that can increase sales of the cooperative. The community service method involves outreach and assistance in making new snacks and repackaging existing products. The results show that product innovation can attract consumer interest and increase sales significantly. This community service contributes by providing a product innovation model that can be applied in other Islamic boarding school cooperatives.
Inovasi Pembuatan dan Pengemasan Telur Asin untuk Peningkatan Keterampilan sebagai Upaya Meningkatkan Nilai Jual di Ponpes Nurul Ikhlas Sholikhah, Afifatus; Kamila, Edita Rachma; Muzani, Ahmad
Nusantara Community Empowerment Review Vol. 2 No. 1 (2024): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v2i1.1159

Abstract

Program pengabdian kepada masyarakat ini diimplementasikan di Pondok Pesantren Nurul Ikhlas, Sepande, Sidoarjo, bertujuan untuk mengembangkan empati dan kepedulian di kalangan mahasiswa. Kegiatan ini menekankan pada penerapan ilmu pengetahuan dan teknologi (IPTEKS) melalui kerja sama tim dan pendekatan interdisipliner. Selain itu, ada fokus pada pembentukan karakter melalui a) ketekunan, etika kerja, dan rasa tanggung jawab; b) kemandirian, kepemimpinan, dan kewirausahaan. Kegiatan ini bertujuan untuk meningkatkan inovasi Usaha Mikro, Kecil, dan Menengah (UMKM) di Pondok Pesantren Nurul Ikhlas, Desa Sepande, Sidoarjo, khususnya dalam hal pengemasan dan pemasaran. Salah satu contoh konkret adalah peningkatan kualitas pengemasan telor asin yang sebelumnya hanya menggunakan plastik kresek. Penggantian dengan plastik mika yang lebih estetik dan pembuatan logo kemasan yang unik dapat membantu produk ini menonjol di pasaran dibandingkan dengan produk pesaing. Selain itu, metode pemasaran akan ditingkatkan dengan mendaftarkan produk pada platform digital marketing, guna meningkatkan pendapatan. This community service program is implemented at the Nurul Ikhlas Islamic Boarding School, Sepande, Sidoarjo, to develop student empathy and concern. This activity emphasizes the application of science and technology (IPTEKS) through teamwork and an interdisciplinary approach. Additionally, there is a focus on building character through a) perseverance, work ethic, and a sense of responsibility; b) independence, leadership, and entrepreneurship. This activity aims to increase innovation in Micro, Small, and Medium Enterprises (MSMEs) at the Nurul Ikhlas Islamic Boarding School, Sepande Village, Sidoarjo, especially regarding packaging and marketing. One concrete example is improving the quality of salted egg packaging, which previously only used plastic. Replacing it with more aesthetic mica plastic and creating a unique packaging logo can help this product stand out in the market compared to competing products. In addition, marketing methods will be improved by registering products on digital marketing platforms to increase revenue.
Perluasan Pasar dan Strategi Branding sebagai Upaya Meningkatkan Daya Saing UMKM Takoyaki Lailiyah, Nikmatul; Sholikhah, Afifatus; Nadia , Syarifah; Azizah, Maulida NIkmatul; Aini, Marsela Intan Nur; Aprilianto , Muhammad Jefri
Nusantara Community Empowerment Review Vol. 2 No. 2 (2024): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v2i2.1228

Abstract

Pengabdian masyarakat ini bertujuan untuk membantu pelaku bisnis UMKM Takoyami dalam mengungkapkan potensi yang dimilikinya sehingga mampu menciptakan dan mengembangkan potensinya untuk usahanya yang berlokasi di Perum Permata Tanggulangin Sidoarjo. Pengabdian masyarakat ini menggunakan metode kualitatif yang lebih fokus pada melakukan pemahaman mendalam dengan menelaah permasalahan khusus dalam bisnis UMKM. Hasil pengabdian masyarakat yang didapat dari bisnis UMKM Takoyami ini yaitu perbaikan pada kemasan produk, label produk, dan pemasaran. Ada beberapa permasalahan yang harus dikembangkan agar UMKM bisa berkembang secara bertahap, oleh karena itu pemilik UMKM perlu dibekali dengan pengetahuan dan sosialisasi tentang digital marketing yang baik kegiatan pelayanan. Hasil yang ingin dicapai dalam kegiatan ini adalah meningkatkan dan mengembangkan bisnis UMKM Takoyami dengan menentukan Google Maps agar konsumen dapat mengetahui keberadaan Takoyami dan bisa lebih dikenal oleh konsumen dengan jangkauan yang lebih luas. This community service aims to help Takoyami MSME business actors express their potential so that they can create and develop their potential for their business located in Perum Permata Tanggulangin Sidoarjo. This community service uses a qualitative method that focuses more on conducting in-depth understanding by examining specific problems in the MSME business. The results of community service obtained from this Takoyami MSME business are improvements in product packaging, product labels, and marketing. Several problems must be developed so that MSMEs can develop gradually, therefore MSME owners need to be equipped with knowledge and socialization about good digital marketing service activities. The results to be achieved in this activity are to improve and develop the Takoyami MSME business by determining Google Maps so that consumers can find out the whereabouts of Takoyami and can be better known by consumers with a wider reach.
Repurchase Intention pada Live Streaming Produk Thrift di Shopee: Peran Customer Trust dan Perceived Value dengan Mindfulness sebagai Moderasi Dini Safia, Alin Riqqoh; Muzdalifah, Laily; Novie, Muhafidhah; Sholikhah, Afifatus
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April, Culture and Identity
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45315

Abstract

The rise of digital technology has altered how consumers purchase online, as seen by the growing popularity of live streaming on e-commerce sites like Shopee. This research uses mindfulness as a moderating variable to examine how customer trust and perceived value affect repurchase intention for secondhand goods sold via Shopee Live Streaming. Purposive sampling approaches were used to pick 170 respondents for this research, which combines a quantitative approach with a survey method. Partial Least Squares (PLS) were used to evaluate the data. The study's findings show that Repurchase Intention is positively and significantly impacted by Customer Trust and Perceived Value. Additionally, Repurchase Intention is significantly impacted directly by mindfulness. However, it was not shown that mindfulness had a substantial moderating impact in the link between perceived value and repurchase intention or between customer trust and repurchase intention. This finding suggests that although consumers with high levels of trust and perceived value tend to make repeat purchases, the level of Mindfulness does not strengthen the relationship in the context of shopping via Live Streaming. This research contributes to marketers and business actors to put more emphasis on strategies that build trust and create product value in increasing consumer repurchase intentions.
PENGARUH ANXIETY DAN MENTAL HEALTH TERHADAP SISWA SMA DIMEDIASI OLEH EMOTIONAL REGULATION Sholikhah, Afifatus; Harisuddin, Cahya Hasfi; Jamaluddin, Muhamammad; Achmaluddin, Nazar; Mardiananingrum, Sasmita; Maslichah, Siti
Afeksi: Jurnal Psikologi Vol. 3 No. 2 (2024): Afeksi: Jurnal Psikologi
Publisher : Afeksi: Jurnal Psikologi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kecemasan (Anxiety), kesehatan mental (Mental Health), dan regulasi emosi (Emotional Regulation) terhadap performa akademik siswa SMA. Data dikumpulkan melalui survei terhadap 41 siswa di beberapa sekolah menengah atas di Kota Sidoarjo. Analisis data menggunakan regresi linier menunjukkan bahwa kecemasan dan regulasi emosi tidak memiliki pengaruh signifikan terhadap performa akademik siswa (p > 0,05). Meskipun literatur sebelumnya, seperti penelitian Pascoe et al. (2020), menunjukkan adanya korelasi negatif antara kecemasan dan performa akademik, hasil penelitian ini tidak mendukung temuan tersebut. Selain itu, kesehatan mental juga tidak menunjukkan pengaruh signifikan, meskipun penelitian oleh Turner et al. (2017) mengindikasikan bahwa kesehatan mental yang baik berkorelasi positif dengan performa akademik. Temuan ini menunjukkan bahwa faktor-faktor lain, seperti dukungan sosial dan lingkungan belajar, mungkin memainkan peran yang lebih dominan dalam konteks ini. Sementara regulasi emosi sebagai variabel intervening juga tidak menunjukkan pengaruh signifikan, penelitian oleh Aldao et al. (2015) menekankan pentingnya regulasi emosi untuk kesejahteraan psikologis dan kinerja akademik. Penelitian ini menyarankan perlunya penelitian lebih lanjut dengan mempertimbangkan variabel tambahan dan metode yang berbeda untuk memahami faktor-faktor yang mempengaruhi performa akademik siswa SMA secara lebih komprehensif.
The Influence of Market Orientation on Business Performance through Social Media Network Ties Study on Halal Center Unusida MSMEs sholikhah, afifatus; Novie, Muhafidhah; Kamila, Edita Rachma; Nugrahanti, Ratri Buda
GREENOMIKA Vol. 7 No. 2 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.2.1

Abstract

This study aims to analyze the effect of Market Orientation on Business Performance through Social Media Network Ties among SMEs affiliated with the Halal Center at Nahdlatul Ulama University of Sidoarjo (UNUSIDA). A quantitative approach was employed using probability sampling with the proportionate cluster simple random sampling method. The study involved 110 SME respondents. Data were collected through a structured questionnaire and documentation, and analyzed using the Partial Least Squares (PLS) method with SmartPLS 3 software. The findings indicate that Market Orientation has a positive and significant effect on Business Performance (β = 0.47, p < 0.01) and on Social Media Network Ties (β = 0.58, p < 0.001). Furthermore, Social Media Network Ties significantly affect Business Performance (β = 0.36, p < 0.01) and partially mediate the relationship between Market Orientation and Business Performance. The coefficient of determination (R²) for Business Performance is 0.62, indicating that 62% of its variance is explained by the variables in the model. These results imply that a strong market orientation, combined with effective utilization of social media networks, enhances competitiveness and business performance among halal SMEs. Policymakers and supporting institutions should promote digital literacy and social media–based marketing strategies to strengthen the growth of Indonesia’s halal economy.
Co-Authors Achmaluddin, Nazar Agustianingsih, Dina Ahmad Muzani, Ahmad Aini, Marsela Intan Nur Aisa, Riska Dewi Amalia, Qonita Muslikhatun Ambarwati, Rizki Andre, Andre Pratama Aprilia Susanti, Aprilia Aprilianto , Muhammad Jefri Ariyanti, Sindy Rosita Alvi Ayu Lucy Larassaty Azizah, Maulida NIkmatul Azzahra, Hurum Azzahra, Tutie Baharuddin, Muhammad Iqbal Boyas, Jeziano Rizkita Cynthia Eka Violita Dewi, Risa Yulia Dia, Latifah Irsya Dini Safia, Alin Riqqoh Edita Rachma Kamila Fanani, Faishol Fanani, Moh. Faishol Faustina, Thalita Al Febianti, Priya Fiqrianto, Muhammad Fitrianto, Rizal Idul Hanifa, Nabila Nanda Harisuddin, Cahya Hasfi Hidayat, Miftachul Ilmiyah, Dwi Erni Mazroatul Isaroh, Siska Novy Islamuddin, Wahyu Ivanka, Siska Jamaluddin, Muhamammad Kameliah, Faza Ibriza Kamila, Edita Rachma Khurnia, Siti Lailatul Lactona, Iil Dwi Lailiyah, Nikmatul Laily Muzdalifah Lestari Dewi, Lailatul Ramadhani Lestari, Andika Arsy Suciati Lintang Cahya Kusuma Mahfudzoh, Dalilah Hotimatul Mahulae, Artamala Mardiananingrum, Sasmita Maslichah, Siti Muhafidhah Novie Muslikha Irbah Zakiyah Nadia , Syarifah Nafia Ilhama Qurratu’aini Nafis, Mochammad Novi Handayani Nugrahanti, Ratri Buda Prabowo, Gangga Aditya Pratama, Fredi Aldi Purwaningtyas, Esti Qurratu’aini, Nafia Ilhama Rahayu, Khoiyum Putri Rahmat Hidayat Restiani, Veina Ayu Rizkita Boyas, Jeziano Robbani, Mochammad Burhanuddin Syehfuddin, Moch. Fahmi Wahyu Eko Pujianto Wiranto, Destio Zainiyah, Alfidhotul Zunita, Yolanda Irma