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All Journal JOURNAL OF QUR'AN AND HADITH STUDIES EPIGRAPHE: Jurnal Teologi dan Pelayanan Kristiani JURNAL KOMUNIKATIO QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Gema Kampus IISIP YAPIS Biak International Journal of Economics, Management, Business, and Social Science PUCUK REBUNG: Jurnal Pengabdian kepada Masyarakat DEVELOPMENT : Journal of Community Engagement Journal of Scientech Research and Development Jurnal Gici Jurnal Keuangan dan Bisnis Gudang Jurnal Multidisiplin Ilmu Nusantara Education Karimah Tauhid Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Intelek Dan Cendikiawan Nusantara EDUCATIA JURNAL PENDIDIKAN DAN AGAMA ISLAM LEMBARAN PUBLIKASI MINYAK DAN GAS BUMI GoodWill Journal of Economics, Management, and Accounting Educational Dynamics: International Journal of Education and Social Sciences conomics Learning Experience & Social Thinking Education Journal
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Journal : JURNAL KOMUNIKATIO

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DIFERENSIASI DALAM BRANDING DESA WISATA ALAM KAMPUNG PAPALIDAN CIBOLANG MELALUI INSTAGRAM Hasbiyah, Desi; Rahmayanti; Agustini
JURNAL KOMUNIKATIO Vol. 9 No. 2 (2023): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v9i2.10441

Abstract

Setiap usaha tentu menginginkan brand miliknya diketahui oleh masyarakat luas dengan cara menawarkan produk atau jasanya kepada khalayak, tak terkecuali sebuah desa wisata. Di era digital ini, semakin banyak pelaku bisnis yang melakukan branding di media sosial, tidak terkecuali bagi Desa Wisata Kampung Papalidan Cibolang yang memperkenalkan potensi desa wisatanya melalui Instagram. Penelitian ini bertujuan untuk mengetahui diferensiasi dalam branding desa wisata alam kampung papalidadan Cibolang melalui Instagram. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan observasi dan wawancara sebagai teknik pengumpulan data. Data tersebut direduksi kemudian disajikan dalam bentuk narasi dan dibuat kesimpulan untuk memaparkan hasil temuan. Desa Wisata Kampung Papalidan Cibolang melakukan branding melalui fitur akun Instagram @kampung.papalidan dengan mengunggah postingan terkait kegiatan di Desa Wisata Kampung Papalidan Cibolang, fasilitas yang ada di sana, hingga paket-paket wisata yang ditawarkan. Tidak hanya itu, Desa Wisata Kampung Papalidan Cibolang juga menampilkan keunikan potensi desa wisatanya sehingga dapat membuat Desa Wisata Kampung Papalidan Cibolang lebih diketahui khalayak luas, dan menarik followers untuk mengunjungi Desa Wisata Kampung Papalidan Cibolang.
Keindahan Visual Dalam Konten Video Ria SW di YouTube Bagi Pelanggan Agustini; Hermanto, Salsabilla; Suryatna, Undang
JURNAL KOMUNIKATIO Vol. 11 No. 2 (2025): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v11i2.21564

Abstract

Visual beauty in video content is one of the main factors that determine the attractiveness and success of a work on digital platforms, including YouTube. This study focuses on video content produced by Ria SW, a creator known for his culinary and travel videos, and how subscribers in Bogor interpret the visual beauty displayed. The purpose of the study was to explore the audience's perception of the visual elements present in the video Ria SW and join in building a pleasant viewing experience. The research method used is descriptive qualitative with data collection techniques through in-depth interviews, direct observation on video content, as well as the study of relevant literature. The results showed that the visual beauty presented through balanced image composition, aesthetic color selection, appropriate lighting, and presentation of food that uploads tastes, became the most prominent aspects in building the attractiveness of the content. The Visual not only adds to the comfort and satisfaction of watching, but also serves to strengthen the message of information to be conveyed Ria SW. In addition, customers in Bogor city feel an emotional closeness with Ria SW through warm, natural, and authentic visual nuances. This shows that the visual aspect does not just act as a complement, but becomes an important part in building emotional interactions between creators and audiences. Overall, this study confirms that visual beauty in YouTube video content has a significant contribution in improving the viewing experience, strengthening the appeal of information, and creating an immersive emotional atmosphere for customers.
Co-Authors Agus Suprianto Agustina Multi Purnomo Akmal Fadilah Al-Mufid, Muhammad Dzakwan Ali Alamsyah Kusumadinata Alif, Qori Aliffiani Amira, Rizqa Ariani, Gusti Meinar Girda Asrida Assaiq, Muhammad Royhan Assyifaturrohmah, Nurul Badrun Taman Carolina, Thabita Damar, Elang Danellie C. Llamas Dedy Ardiansyah Ramadhan Desi Hasbiyah Dewi Istiyanie Dewi, Fitriani Djoko M. Hartono Doki Hermanto Fajriani, Rani Nur Fakhrur Rozi Fatimah, Syifa Fauzi Anwar Friyadi, Edgar Ginung Pratidina Hariansyah Haryadi, Yofri Haryoto Kusnoputranto Hasbiyah, Desi Hermanto, Salsabilla Hudan Mudaris Jiddan, Ahmad Judatama, Mohamad Nafis Julia, Alya Siti Dwi Karim, Moh Syifaatul Khaerul Anwar Khaerul Anwar Ladun Hakim Malik, Marwati Abd. Maria Fitriah Mas’ud B Maulana, Dendi Mugni, Abdulloh Abdul Muhammad Alfikri Muhammad Encep muhammad luthfie Muhammad Rizki Firdaus Muhammad, Maulana Y. Mulil Khaira Neng Virly Apriliyani Ningsih, Okta Widiya Novie ArdhyArini Nur Hidayat Nurchaeliza Nurul Istikomah Pasaribu, Raya Rachman, Nur Fitriani Rafael Nuansa Ramadhan Rahma, Khoirur Rahman, Bayu Agustian Rahmayanti Ramadhan, Fitriadi Rindom Harahap Rohman, Miman Abdul Ruhimat Seputro, Raden Kharis Djoyo Setiawan, Koesworo Setiawan, Mentari Yuarna Sitti Sakinah Sudjana, Krisna Suharyono, Heru Sukarelawati Sukarman Sultan Gholand Astapala Sundari, Susanti Teguh Wicaksono Tia Agustiani Undang Suryatna Wahyudin, Cecep Wiratama, Gio