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All Journal Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture Agridevina : Berkala Ilmiah Agribisnis CEMARA Forum Agribisnis AGRARIS: Journal of Agribusiness and Rural Development Research UNEJ e-Proceeding Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Agro Industri Perkebunan Jurnal Pertanian Agros Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) JURNAL ILMIAH MAHASISWA AGROINFO GALUH Agrilan : Jurnal Agribisnis Kepulauan JURNAL AGRICA JURNAL MANAJEMEN BISNIS MABIS: Manajemen dan Bisnis Jurnal Ilmiah RESPATI Journal of Tropical AgriFood JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian JAS (Jurnal Agri Sains) BASKARA: Journal of Business and Entrepreneurship JMK Jurnal Manajemen dan Kewirausahaan PLAKAT : Jurnal Pelayanan Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Journal of Management - Small and Medium Enterprises (SME's) Nusantara Science and Technology Proceedings Journal of Food System and Agribusiness (JoFSA) Jurnal Ilmiah Agribios Jurnal Terapan Manajemen dan Bisnis Jurnal Ilmiah Wahana Pendidikan Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Agrimansion: Agribusiness Management & Extension Agricultural Science International Journal of Economy, Education and Entrepreneurship (IJE3) Akuntansi Bisnis & Manajemen (ABM) Anjoro : International Journal of Agriculture and Business Journal of Social Research International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) AGRI-TEK : Jurnal Penelitian Ilmu-ilmu Eksakta JWM (JURNAL WAWASAN MANAJEMEN) Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal Ilmiah Membangun Desa dan Pertanian Journal of Economics and Management Scienties Jurnal Pengembangan Masyarakat Lokal Jurnal Ilmiah Manajemen Agribisnis
Sri Tjondro Winarno, Sri Tjondro
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : unej e-proceeding

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CONSUMER ATTITUDE ON THE PEOPLE’S COFFEE OF PROCESSED ROBUSTA IN SOME REGENCIES OF JEMBER, LUMAJANG AND MALANG Sri Tjondro Winarno; Darsono Darsono; Muhamad Harisudin; Sudiyarto Sudiyarto
UNEJ e-Proceeding Proceeding of International Conference on Food Sovereignty and Sustainable Agriculture (FoSSA) 2017
Publisher : UPT Penerbitan Universitas Jember

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Abstract

Consumer has an important role in determining whether one product can attract him or notseen from several attributes available. This research aims at analyzing the main attributespossessed by processed product of people’s coffee ‘Robusta’ in several regencies of Jember,Lumajang and Malang. Meanwhile, the data required in this research were primary datawhich could be obtained by conducting a deep interview through questionnaire.Furthermore, this research was descriptive quantitative. The questionnaire was given to 180respondents of coffee’s consumers taken from the three regencies (Jember, Lumajang andMalang) employing accidental sampling method. The data obtained were then processed byemploying behavior’s method of consumer’s trust to multi attributes of Fishbein Model.Based on the data analysis, it showed that the highest score was aroma attribute (1,254), thentaste (1,106), obtaining easiness (0,804), price (0,739), packaging design (0,661), label(0,535), brand (0,527), storage length (0,452), packaging size (0,077), and the lowest wascolor’s sharpness (0,063). This result showed that the consumer of people’s coffee Robustawould prefer coffee’s aroma as their priority, taste, ease of obtaining, price, packaging designto the other attributes.
Co-Authors Abdilah, Fikri Rizki abidin, Zainal Adinda Dwi Ulfah Maharani Adinda Nurul Izmi Aji Praviandana Alifiah Putty Agustia Alwi Fu'ad Hasyim Amilia Eka Putri Amir, Indra Tjahaja Andarini, Sonja Andriani, Catherine Anisa, Tania Nur Arfinsyah Hafid Anwari Ari Cahyono Suminar Assalma Alhamdany, Savi Nadine Aulia Rachmaningtyas Budiarto, Fadia Nur Rahma Cholifah, Cholifah Darsono Darsono Debora Hutabarat Dian Anggraini Didiek Tranggono Dinariningrum Rahma Winarno Dinda Satya Rani Dinda Satya Rani Dita Atasa Dona Wahyuning Laily Dwi Wahyuningtyas Eddhinda Leandro Virgin Karenina Edwin Realdi Bagaskara Eko Nurhadi Eko Priyanto Eko Priyanto Eko Priyanto Eko Priyanto Endang Yektiningsih, Endang Fadhilah, Sulthan Auliya' Zhafran Fahmila, Nada Alifiyah Faris Miftahul Huda Fatchur Rozci Fazlul Rahman Gevyma Tharis Iftikhor Hakim, Burhanul Hamidah Hendrarini Ibnu Rifa, Ahmad Faiz Salsabila Ida Syamsu Roidah Idhoh Fitriana, Nisa Hafi Ika Sari Tondang Indah, Pawana Nur Ivan Aditya Prakoso Kevlin Adelia Khairunisak, Atiqah Syilvia Khoirul Umam Kusuma Wardhani Mas’udah Kusumawati, Bening Laksmi Diana Lestari, Maya Dwi Mahalani, Basakhal Maulana Zakaria Reyhan Pramana Mierza Widya Syahrani Mirza Andrian Syah Mubarokah Mubarokah Mubarokah Muhamad Harisudin Muhammad Haqqi Andika Syari Nabila, Naufal Elvia Nindy Fadillah Noor Rizkiyah Nuriah Yuliati Nurid Dian Ikrimah Nurkhalishah, Tiara Dita Nuzuliyani, Dyah Firdausi Pawana Nur Indah Permana, Dafid Prasmita Dian Wijayati Putri, Apria Yuvitar Devani Putri, Inas Adilah Rafli Septian Dwi Antoro Rahman, Mochamad Fatkhur Rama Sandy Risqi Firdaus Setiawan Rizki Ivah Lutfiah Rizky Dwinanda Rizqullah, R. Arya Dhimas Rafi Rosalina, Dwi Indah Salsabila Arysca Dara Salsabila, Aina Sanjaya, Yogi Sari, Yeny Nurrenita Septiningtyas, Sisilia Setyo Parsudi Sigit Dwi Nugroho Sri Widayanti Sri Widayanti Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto Sudiyarto, Sudiyarto Sukur, Anisa Aurelia Susilowati, Mei Syahri, Ria Misdin Tamaulina Br Sembiring Tamtamalia, Herlin Dwi Dita TAUFIK SETYADI Umam, Khoirul Widyasari, Rini Widyaswari, Farah Adelia Wiwik Sri Harijani Wulandari , Nabella Ayu Zainal Abidin Achmad Zandy Bagus Prastyo  Firdausy, Naura