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All Journal Jurnal Hortikultura Indonesia (JHI) Pendas : Jurnah Ilmiah Pendidikan Dasar Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Akuntoteknologi : Jurnal Ilmiah Akuntansi dan Teknologi Bada'a: Jurnal Ilmiah Pendidikan Dasar Sinteks Mosharafa: Jurnal Pendidikan Matematika Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Bulletin of Community Engagement Jurnal Abdimas Maduma Nusantara Community Empowerment Review Jurnal Pendidikan Guru Madrasah Ibtidaiyah Al-Amin Jurnal Pengabdian Masyarakat Jurnal ABDIMAS MUTIARA AFADA: Jurnal Pengabdian Pada Masyarakat IJELaSS: International Journal of Education, Language and Social Scince Media for Empowerment, Mobilization, and Innovation in Research & Community Journal of Financial Management & Accounting Journal of Golden Generation Economic
Budianto
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Social Sciences Other

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Journal : Journal of Financial Management

 1 
THE INFLUENCE OF BRAND LOYALTY AND SERVICE QUALITY ON CONSUMER PURCHASE DECISIONS Aidil Putra; Budianto
Journal of Financial Management & Accounting Vol. 1 No. 2: SEPTEMBER, 2024 - FEBRUARY, 2025
Publisher : PT. MITRA ANGKASA INFORMATIKA

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Abstract

Brand loyalty (brand loyalty) is when consumers ask for a brand and will look anywhere to get the brand. Service quality is the superiority of a service that can only be assessed by customers. Purchasing decisions are a decision-making process in which consumers must first solve problems. This study uses multiple linear regression analysis methods to determine the relationship of each independent variable to the dependent variable. The population in this study were: all customers who have a policy age of more than 5 years, totaling 67 customers. The study used saturated samples so that the number of samples in this study was 67 respondents. The results of the simultaneous hypothesis test showed that Brand Loyalty and Service Quality had a significant effect on Purchasing Decisions. Partially, each Brand Loyalty and service quality had a significant effect on Purchasing Decisions. Keywords: Brand Loyalty, Service Quality, Purchase Decision
THE INFLUENCE OF LEADERSHIP STYLE AND WORK ENVIRONMENT ON EMPLOYEE WORK LOYALTY Budianto; Frans Sahputra Silitonga
Journal of Financial Management & Accounting Vol. 2 No. 2: SEPTEMBER, 2025-FEBRUARY, 2026
Publisher : PT. MITRA ANGKASA INFORMATIKA

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Abstract

Employee's loyalty is the loyalty that someone gives to the company where he works. Leadership style is behavior norm that is used by a person when he tries to influence the behavior of others. Work environment is one of the considerations for employees to continue working for a company. This research uses descriptive quantitative research. Data analysis techniques using multiple linear regression analysis. The research location is xyz. The measurement scale used in the research questionnaire is Likert scale. Simultaneously there is a positive and significant influence between the leadership style variable and work environment on employee's loyalty at xyz. Partially, leadership style variable does not have a positive and significant effect on employee's loyalty at xyzg. Partially, work environment variables have a positive and significant effect on employee's loyalty at xyz. Keywords: Leadership Style, Work Environment, Employee Loyalty
Co-Authors Advent Putra Gulo Agustino, Muhammad Rizqi Aidil Putra Ali, Hasna Andini, Febryanti Anggi Pratiwi Sitorus Badarussyamsi Basuki, Danang Dwi C. I. Sutrisno Dhika Winarto, Azhar Didik Darmanto Dika Winarto, Azhar Dinda Pramanta Dwi Irnawati Fajar Nur Yasin Fathulloh Faujiah, Fatia Nur Frans Sahputra Silitonga FRIDIYANTO Haervi Yunira Heru Waskito Jihan Fitri Syahrani Julianto Laila Kasful Anwar Us Kustaji Larasati Suryaningrum, Endang Mohammad Basuki Rahmat Mugito Muhammad Taufiq Muhammad Taufiq Nafisah, Itsna Latifatun Nazhifah, Salsabila Nestika Laia Noor, Fauzian Nurul Utami Pranowo Sidi Purba, Rolita Christina Purba, Rolita Cristina Purwanti, Eny Wahyuning Putra, Bima rachman winarto, Yudha Rafles Ginting Rahmat, Mohommad Basuki Renika Hasibuan Reza Anggapratama Rini Indarti Rolita Christina Purba Rosinda Br. Sinaga Said, Ashim Ibrahim Sa’diyyah, Iqomatus setiyono Subandrio Sugeng Santoso Sugianto, Muhammad Suharto, Zulfa Ummu Salamah Syukri SS, Ahmad Tholabah, Mohammad Winarto, Yudha Rahman Yulianto, Ari Nurwika Yuning Widiarti Zahra Al Atikah