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All Journal Jurnal Penelitian dan Pengembangan Pendidikan IJHCM (International Journal of Human Capital Management) Syntax Literate: Jurnal Ilmiah Indonesia IKRA-ITH EKONOMIKA MUHARRIK: JURNAL DAKWAH DAN SOSIAL Jurnal Cahaya Mandalika NUSRA: Jurnal Penelitian dan Ilmu Pendidikan Civil Officium: Journal of Empirical Studies on Social Science Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Journal Of Human And Education (JAHE) Jurnal Ekonomika dan Manajemen Jurnal Ilmiah Multidisiplin (JUKIM) Golden Ratio of Data in Summary Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Innovative: Journal Of Social Science Research Jurnal Nusantara Berbakti Jurnal Multidisiplin Sahombu Jurnal bintang manajemen Jurnal Manajemen Dan Bisnis Ekonomi Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Jurnal Pengabdian Masyarakat dan Riset Pendidikan EduInovasi: Journal of Basic Educational Studies Jurnal Bisnis Kreatif dan Inovatif Jurnal Padamu Negeri
Aris Wahyu Kuncoro
Fakultas Ekonomi Dan Bisnis Universitas Budi Luhur
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal bintang manajemen

 1 
Pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek Terhadap Keputusan Pembelian (Studi Pada Konsumen Smartphone Samsung di Jakarta) Dwi Kristanto; Hasan Ipmawan; Aris Wahyu Kuncoro; Pambuko Naryoto; Maruji Pakpahan; Koen Hendrawan
Jurnal Bintang Manajemen Vol 1 No 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (949.072 KB) | DOI: 10.55606/jubima.v1i2.1382

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek terhadap Keputusan Pembelian Smartphone Samsung di Jakarta. Metode pengumpulan data meliputi studi pustaka dan studi lapangan. Studi lapangan dilakukan dengan cara observasi langsung ke tiga toko yang menjual produk Samsung di Jakarta, observasi ini meliputi wawancara langsung dan penarikan pendapat konsumen tentang variabel penelitian yang diteliti menggunakan kuesioner. Metode analisis data menggunakan uji asumsi klasik dan uji hipotesis. Sedangkan metode statistik yang digunakan adalah analisis regresi linear berganda menggunakan SPSS versi 23. Hasil penelitian ini menunjukkan bahwa Kualitas Produk, Promosi Penjualan dan Ekuitas Merek berpengaruh signifikan terhadap Keputusan Pembelian.
Analysis Of The Effect Of Current Ratio, Debt To Equity Ratio, Total Asset Turnover, And Firm Size On Return On Assets M. Jusman Syah; Aris Wahyu Kuncoro; Hasan Ipmawan; Dwi Kristanto; Koen Hendrawan; Pambuko Naryoto
Jurnal Bintang Manajemen Vol 1 No 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1085.815 KB) | DOI: 10.55606/jubima.v1i2.1384

Abstract

Abstract, This research is to determine the effect of the current ratio, debt to equity ratio, total asset turnover, and firm size on the return on assets of pharmaceutical companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The samples used in this study were 10 pharmaceutical companies. The sampling technique used purposive sampling method. The analytical tool used is multiple linear regression analysis. The results of this study indicate that the Current ratio, which is measured using a comparison of current assets with current liabilities, has no effect on profitability. The Debt to Equity Ratio, which is measured using a comparison between debt and capital, has a negative and significant effect on the return on assets. Total Asset Turnover as measured using a comparison between total sales and total assets has no significant effect on return on assets. Firm Size or company size as measured using total assets has no effect on return on assets.
Pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek Terhadap Keputusan Pembelian (Studi Pada Konsumen Smartphone Samsung di Jakarta) Dwi Kristanto; Hasan Ipmawan; Aris Wahyu Kuncoro; Pambuko Naryoto; Maruji Pakpahan; Koen Hendrawan
Jurnal Bintang Manajemen Vol. 1 No. 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i2.1382

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh Kualitas Produk, Promosi Penjualan dan Ekuitas Merek terhadap Keputusan Pembelian Smartphone Samsung di Jakarta. Metode pengumpulan data meliputi studi pustaka dan studi lapangan. Studi lapangan dilakukan dengan cara observasi langsung ke tiga toko yang menjual produk Samsung di Jakarta, observasi ini meliputi wawancara langsung dan penarikan pendapat konsumen tentang variabel penelitian yang diteliti menggunakan kuesioner. Metode analisis data menggunakan uji asumsi klasik dan uji hipotesis. Sedangkan metode statistik yang digunakan adalah analisis regresi linear berganda menggunakan SPSS versi 23. Hasil penelitian ini menunjukkan bahwa Kualitas Produk, Promosi Penjualan dan Ekuitas Merek berpengaruh signifikan terhadap Keputusan Pembelian.
Analysis Of The Effect Of Current Ratio, Debt To Equity Ratio, Total Asset Turnover, And Firm Size On Return On Assets M. Jusman Syah; Aris Wahyu Kuncoro; Hasan Ipmawan; Dwi Kristanto; Koen Hendrawan; Pambuko Naryoto
Jurnal Bintang Manajemen Vol. 1 No. 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i2.1384

Abstract

Abstract, This research is to determine the effect of the current ratio, debt to equity ratio, total asset turnover, and firm size on the return on assets of pharmaceutical companies listed on the Indonesia Stock Exchange for the 2017-2021 period. The samples used in this study were 10 pharmaceutical companies. The sampling technique used purposive sampling method. The analytical tool used is multiple linear regression analysis. The results of this study indicate that the Current ratio, which is measured using a comparison of current assets with current liabilities, has no effect on profitability. The Debt to Equity Ratio, which is measured using a comparison between debt and capital, has a negative and significant effect on the return on assets. Total Asset Turnover as measured using a comparison between total sales and total assets has no significant effect on return on assets. Firm Size or company size as measured using total assets has no effect on return on assets.
Co-Authors Agus Sarsito Agus Sriyanto Ahmad, Ahmad Andayani, Lies Andre, Fransicus Alex Astrid Dita Meirina Hakim Astrid Dita Meirina Hakim Atmaja, Dodi Ria Bongsoikrama, Justin Budi raharjo Camelia, Tia Cecep Ridwan Corry Yohana Darma Rika Swaramarinda, Darma Rika Dendi Zainuddin Hamidi Dewi Susita Dwi Kristanto Dwi Kristanto Dwi Kristanto Hakim, Astrid Dita Meirina HARIYANTO HARIYANTO Hasan Ipmawan Hasan Ipmawan Hasan Ipmawan Ibrahim, Rizqi Maulana Idris Idris Ipmawan, Hasan Jesshinta Wendy Sari Joko Sutrisno Jusmansyah, Muhamad Jusmanyah, Muhamad Kartini Istikomah Kartini, Tri Mulyani Kasmawati, Yuni Koen Hendrawan Kuncoro Kurniawan, Raihan Lumbantoruan, Lasmaria Valentina M. Jusman Syah M. Jusman Syah M. Jusman Syah Marini Marini . Marini Marini Marsin, Marsin Maruji Pakpahan Maruji Pakpahan Maruji Pakpahan Mohammad Rafdhi Ashari Muhammad Jusmansyah Natasya Islami Passya Oktavia, Fairuuz Ghina Pakpahan, Maruji Pambuko Naryoto Prof. Muhammad Suparmoko Putriyana, Danila Qaulicha, Nabilla Rd. Tuty Sariwulan Rhizky Dirga Pratama Rinny Meidyustiani Rumayar, Ivenna Jovita Safitri, Thania Aulia Said Said Said Said, Said Sriyanto, Agus Suci, Dinda Amelia Suparmoko, Yuphi Handoko Susilo, Sophia Reni Syah, Muhammad Jusman Syifa Khairunnisa, Syifa Thahir Maulana Abdillah Tju, Teja Endra Eng Umi Widyastuti Vildayanti, Rina Ayu Wahyudi, Widi Wibowo, Imam Tri Widi Wahyudi Wijaya, Andreas Yoel Wijaya Yugi Setyarko Yuni Kasmawati