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Dampak Proses Rekrutmen, Orientasi dan Penempatan Kerja Terhadap Kelancaran Operasional di Bintang Bungalow Pratiwi, Ni Made Niktya; Aprinica, Ni Putu Isha; Ekasani, Kadek Ayu
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 2 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i2.340

Abstract

Karyawan merupakan asset bagi perusahaan karena karyawan merupakan sumber daya manusia yang penting dalam menjalankan aktivitas operasional perusahaan. Sejalan dengan hal tersebut maka Langkah awal yang paling penting dilakukan perusahaan untuk memperoleh sumber daya manusia yang berkualitas adalah dari proses rekrutmen, orientasi dan penempatan kerja yang sesuai dan objektif. penelitian ini bertujusn untuk megetahui bagaimana pengaruh proses rekrutmen,orientasi dan penempatan kerja terhadap kelancaran operasioal di bintang bungalow. dengan Pelaksanaan proses rekrutmen, pemberin orientasi dan penempatan kerja yang baik dan benar maka dapat dipastikan operasional perusahaan akan berjalan dengan lancar tanpa kendala yang berarti. Jenis penelitian yang digunakan untuk menganalisa dampak proses rekrutmen,orientasi dan penempatan kerja terhadap kelancaran operasional di bintang bungalow adalah penelitian deskriptif dengan menggunakan pendekatan kualitatif, penelitian ini bertujusn untuk megetahui bagaimana dampak proses rekrutmen,orientasi dan penempatan kerja terhadap kelancaran operasioal di bintang bungalow. Dengan menggunakan Teknik observasi,wawancara,dokumentasi dan Teknik penentuan informan pada Teknik pengumpulan data maka penelitian kualitatif lebih tepat digunakan agar lebih mendalam Analisa dari kegiatan yang terjadi. Hasil penelitian mengenai dampak proses rekrutmen,orientasi dan penempatan kerja terhadap kelancaran operasional di bintang bungalow secara garis besar ketiga variable proses tersebut belum diterapkan dengan baik oleh Bintang Bungalow sehingga banyak menemukan kendala dalam menjalankan operasional perusahaan. Employees are assets for the company because employees are important human resources in carrying out the company's operational activities. In line with this, the most important initial step taken by the company to obtain quality human resources is from the recruitment process, orientation and work placement that is appropriate and objective. This study aims to find out how the influence of the recruitment process, orientation and work placement on the smooth operation of Bintang Bungalow. With the implementation of a good and correct recruitment, orientation and work placement process, it is certain that the company's operations will run smoothly without significant obstacles. The type of research used to analyze the impact of the recruitment process, orientation and work placement on the smooth operation of the Bintang Bungalow is a descriptive study using a qualitative approach, this study aims to find out how the impact of the recruitment, orientation and work placement process on the smooth operation of the Bintang Bungalow. By using observation, interview, documentation and informant determination techniques in data collection techniques, qualitative research is more appropriate to use for a more in-depth analysis of the activities that occur. The results of the research on the impact of the recruitment, orientation and work placement process on the smooth operation of Bintang Bungalow, broadly speaking, the three process variables have not been implemented properly by Bintang Bungalow so that they find many obstacles in running the company's operations.
Strategi Pemasaran di Starbucks Drive Thru Teuku Umar Denpasar Dewi, Kadek Ayu Chintya; Semara, I Made Trisna; Aprinica, Ni Putu Isha
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 3 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i3.355

Abstract

Starbucks Drive Thru Teuku Umar Denpasar merupakan sebuah kedai kopi yang berlokasi di Jl. Teuku Umar Barat No.157, Padangsambian, Kec. Denpasar Barat, Kota Denpasar, Bali. Starbucks merupakan coffee shop yang memiliki banyak gerai di Indonesia maupun Dunia, Starbucks Drive Thru Teuku Umar Denpasar satu-satunya gerai Starbucks di Bali yang mempunyai sistem layanan tanpa turun (drive thru). Analisa Strategi pemasaran dan mengetahui strategi pemasaran yang digunakan dengan menggunakan metode analisis SWOT merupakan metode analisis penulis dengan menggunakan metode analisis kualitatif. Penelitian ini juga dilakukan dengan cara metode SWOT, mencari faktor eksternal maupun internal perusahaan dengan menggunakan matriks IFAS dan EFAS, mengetahui posisi perusahaan dalam kuadran SWOT, serta mencari tau strategi alternative yang digunakan dalam perusahaan. Metode pengumpulan data dilakukan dengan cara observasi, wawancara, kuesioner, dan dokumentasi. Hasil penelitian ini adalah tentang identifikasi dari ke-7 elemen bauran pemasaran (marketing mix) yang dimiliki oleh Starbucks Drive Thru Teuku Umar Denpasar. Hasil penelitian menunjukan bahwa Starbucks Drive Thru Teuku Umar Denpasar berada di kuadran I (satu). Posisi ini menandakan bahwa Starbucks Drive Thru Teuku Umar Denpasar merupakan perusahaan yang kuat dan berpeluang. Strategi yang disarankan adalah strategi agresif (growth-oriented strategy) yang berarti memanfaatkan layanan tanpa turun (drive thru) dan Starbucks Reward Card yang dimiliki Starbucks untuk mendatangkan customer di masa pandemi COVID-19. Starbucks Drive Thru Teuku Umar Denpasar is a coffee shop located on Jl. Teuku Umar Barat No.157, Padangsambian, Kec. West Denpasar, Denpasar City, Bali. Starbucks is a coffee shop that has many outlets in Indonesia and around the world, Starbucks Drive Thru Teuku Umar Denpasar is the only Starbucks outlet in Bali that has a drive thru service system. Analysis of marketing strategy and knowing the marketing strategy used by using the SWOT analysis method is the author's analysis method uses qualitative analysis methods. This research was also conducted using the SWOT method, looking for external and internal factors of the company by using the IFAS and EFAS matrices, knowing the company'sposition in the SWOT quadrant, and looking for alternative strategies used in the company. Methods of data collection are done by means of observation, interviews, questionnaires, and documentation. The results of the research are about the identification of the 7 elements of the marketing mix owned by Starbucks Drive Thru Teuku Umar Denpasar. The results showed that Starbucks Drive Thru Teuku Umar Denpasar was in quadrant I (one). This position indicates that Starbucks Drive Thru Teuku Umar Denpasar is a strong and potential company. The recommended strategy is an aggressive strategy (growth-oriented strategy) which means utilizing drive thru services and Starbucks Reward Cards that are owned by Starbucks to bring in customers during the COVID-19 pandemic.
Pemanfaatan Jintan Hitam Sebagai Topping Dalam Pembuatan Cookies Limargo, Florissa Govedarica; Aprinica, Ni Putu Isha
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 2 No. 4 (2023): Jurnal Ilmiah Pariwisata dan Bisnis
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v2i4.401

Abstract

Analisis Penerapan Prosedur Pelayanan Pramusaji Salt Restaurant Muliawan, I Nyoman; Aprinica, Ni Putu Isha
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 2 (2024): Jurnal Ilmiah Pariwisata dan Bisnis Februari 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i2.731

Abstract

Penelitian ini membahas tentang analisis penerapan prosedur pelayanan pramusaji Salt Restaurant di Eastin Ashta Canggu. Tujuan penelitian yaitu untuk mengetahui bagaimana penerapan SOP dan mengetahui apa saja hambatan dalam menjalankan SOP di Salt Restaurant Canggu. Penelitian ini dilakukan dari bulan Maret 2023 sampai bulan Juni 2023 dan jenis penelitian yaitu deskriptif kualitatif. Salt Restaurant Canggu memiliki 1 Manager, 1 Supervisor, 2 Waiter , 3 Dw Waiter, 2 Dw Waitress, 2 Dw hostes, dan 2 Training. Hasil dari penelitian ini yaitu SOP yang ada di Salt restaurant belum sepenuhnya dijalankan oleh waiter/waitress, hanya 82% yang sudah diterapkan dengan baik dan ada lagi 18% yang belum diterapkan dengan baik. Agar penerapan SOP di Salt restaurant berjalan dengan baik maka sebaiknya perlu evaluasi dan penekanan terhadap pentingnya penerapan standar operating procedure, dan memberikan pelatihan terhadap waiter/waitress agar penerapan SOP berjalan dengan lancar. This study discusses the analysis of the implementation of the Salt Restaurant service procedures at Eastin Ashta Canggu. The purpose of this research is to find out how the SOP is implemented and to find out what are the obstacles in carrying out the SOP at Salt Restaurant Canggu. This research was conducted from March 2023 to June 2023 and the type of research is descriptive qualitative. Salt Restaurant Canggu has 1 Manager, 1 Supervisor, 2 Waiters, 3 Dw Waiters, 2 Dw Waitress, 2 Dw hostesses, and 2 Training. The results of this study are that the SOPs in Salt restaurants have not been fully implemented by waitresses/waitresses, only 82% have been implemented properly and there is another 18% which have not been implemented properly. In order for the implementation of SOP at a Salt Restaurant to run well, it is better to evaluate and emphasize the implementation of standard operating procedures, and provide training to waiters so that the implementation of the SOP runs smoothly.
Analisis Tingkat Keamanan Daya Tarik Wisata Hidden Canyon Beji Guwang Suryananda, I Wayan Oka; Mahendra, I Wayan Eka; Aprinica, Ni Putu Isha
Jurnal Ilmiah Pariwisata dan Bisnis Vol. 3 No. 4 (2024): Jurnal Ilmiah Pariwisata dan Bisnis April 2024
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/paris.v3i4.776

Abstract

Hidden Canyon Beji Guwang adalah daya tarik wisata yang sedang berkembang di Kabupaten Gianyar yang menyuguhkan pemandangan ngarai diantara aliran sungai. Penelitian ini bertujuan untuk mengetahui tingkat keamanan dan persepsi wisatawan terhadap tingkat keamanan di daya tarik wisata Hidden Canyon Beji Guwang dari segi fasilitas dan pengelolaan di daya tarik wisata berdasarkan pedoman acuan. meilihat dari kondisi jalur dan aktivitas yang memiliki resiko yang berdampak bagi keselamatan dan keamanan wisatawan. Untuk itu perlu di dukung dengan fasilitas dan pengelolaan keamanan di daya tarik wisata agar resiko yang ada dapat diminimalisir. Metode penelitian yang digunakan yaitu metode kualitatif deskriptif dan kuantitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara pengelola, penyebaran kuisioner dan dokumentasi. Terdapat 4 pedoman acuan yang digunakan yaitu Peraturan Mentri Pariwisata dan Ekonomi Kreatif No 3 Tahun 2022, Peraturan Gubernur Bali No 5 Tahun 2020, serta Undang-Undang No 10 Tahun 2009 dan Peraturan Gubernur Bali No 28 Tahun 2020. Hasil dari penelitian ini yaitu fasilitas penunjang keamanan belum cukup sesuai dengan pedoman acuan, beberapa fasilitas penunjang keamanan perlu ditambahkan antara lain yaitu fasilitas mitigasi bencana alam, menara pandang dan rambu-rambu. Dalam pengelolaan Hidden Canyon Beji Guwang sudah cukup sesuai dengan pedoman acuan, namun pemandu belum memiliki sertifikat kompetensi dan belum tersedia petugas keamanan di daya tarik wisata Hidden Canyon Beji Guwang. Hidden Canyon Beji Guwang is a developing tourist attraction in Gianyar Regency which offers views of the canyon between rivers. This study aims to determine the level of security and tourists' perceptions of the level of security at the Hidden Canyon Beji Guwang tourist attraction in terms of facilities and management at the tourist attraction based on reference guidelines. judging from the condition of the trails and activities that have risks that impact the safety and security of tourists. For this reason, it needs to be supported with facilities and security management at tourist attractions so that existing risks can be minimized. The research method used is descriptive qualitative and quantitative descriptive methods with data collection techniques through observation, interviews with managers, distribution of questionnaires and documentation. There are 4 reference guidelines used, namely Minister of Tourism and Creative Economy Regulation No. 3 of 2022, Governor of Bali Regulation No. 5 of 2020, and Law No. 10 of 2009 and Governor of Bali Regulation No. 28 of 2020. The results of this study are supporting facilities security is not sufficient in accordance with the reference guidelines, several security supporting facilities need to be added, including natural disaster mitigation facilities, view towers and signs. In the management of Hidden Canyon Beji Guwang it is sufficient according to the reference guidelines, but the guides do not yet have competency certificates and there are no security officers at the Hidden Canyon Beji Guwang tourist attraction.
The Effect of Regulations on Using Disposable Plastic in Community and Tourism Behaviors in Denpasar, Bali Agustina, Arik; Aprinica, Ni Putu Isha
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.257

Abstract

Plastic waste have been a problem for the sustainability of tourism, especially Bali. Efforts to reduce plastic waste have been carried out by the government, such as the issuance of Denpasar Mayor Regulation Number 36 of 2018 and then followed by Bali Governor Regulation Number 97 of 2018. This paper aims to find out the opinions and changes in behavior of Balinese people, especially in Denpasar City after the enactment of the Denpasar Mayor Regulation and the Bali Governor Regulation about plastic waste. Data collection carried out through questionnaires distributed to tourists, students (tourism department), traders, the general public, and Lecturer. The result is everyone is aware of the government regulation on limiting single-use plastic bags, but some residents only know about the existence of government regulations without knowing where the regulations came from. Most of the people agree with the policy, but there are also people who disagree because the use of plastic bags is more efficient, however. This policy has led people to cultivate bringing their shopping bags.
Marketing Strategy for Chinese Market to Increase Room Occupancies at The Plataran Ubud Hotel Muliadiasa, I Ketut; Aprinica, Ni Putu Isha
Journal of Business on Hospitality and Tourism Vol. 7 No. 1 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i1.260

Abstract

Nowadays, Chinese tourists dominate Indonesian tourism, an increase in the number of Chinese tourists visiting Bali is quite significant every year. The marketing method that focuses on the Chinese market is still not maximized. This is evidenced by a decrease in the number of Chinese tourists visits. Even now the room occupancy rate targeted by Plataran Hotel Ubud has not yet reached the desired target. The urgency of this research is a degradation in the volume of sales of rooms at Hotel Plataran Ubud, which causes a derivation in the quantity of tourist visits which results in a decrease in employment for the community. Data collection techniques used were observation, interviews, document studies and questionnaires. The data analysis technique is using qualitative descriptive analysis, IFAS EFAS and SWOT analysis. The results of this study are to produce the right marketing strategy used in increasing the sales volume of hotel rooms at the Ubud Plataran Hotel.