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All Journal Conference In Business, Accounting And Management (Cbam) 2012 METANA JDM (Jurnal Dinamika Manajemen) Abdimas Indonesian Journal of Business and Entrepreneurship (IJBE) E-Dimas: Jurnal Pengabdian kepada Masyarakat Management Analysis Journal Jurnal Mitra Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Surya Masyarakat Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI Jurnal Abdimas Mahakam Jurnal Mantik Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Jurnal Surya Masyarakat Indonesian Journal of Devotion and Empowerment (IJDE) International Journal of Research Innovation and Entrepreneurship Society: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Vokasi Media Riset Bisnis & Manajemen Jurnal Riptek Bakti Sekawan : Jurnal Pengabdian Masyarakat Research Horizon E-Amal: Jurnal Pengabdian Kepada Masyarakat
Anindya Ardiansari
Fakultas Ekonomi Universitas Negeri Semarang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Journal : Jurnal Riptek

 1 
KAJIAN PREFERENSI UMKM DAN IKM KOTA SEMARANG TERHADAP PERDAGANGAN ONLINE Sunyoto Sunyoto; Farid Ahmadi; Anindya Ardiansari; Ghanis Putra Widhanarto
Jurnal Riptek Vol 13, No 2 (2019)
Publisher : Badan Perencanaan Pembangunan Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.653 KB) | DOI: 10.35475/riptek.v13i2.67

Abstract

This study aims to determine the preferences of (Micro, Small and Medium Enterprises-MSMEs and Small and Medium industries-SMIs) in the city of Semarang on online trade and their impact on business development, obstacles encountered, and how the strategies of SMEs and SMIs in dealing with online trade in Semarang. The study population was MSMEs and SMIs which were spread out in 11 clusters in Semarang City and the samples were determined by purposive sampling. Data were collected using a questionnaire technique and interviews were analyzed descriptively-qualitatively. The results showed that the preference of MSMEs / SMIs in the City of Semarang towards online trade in the City of Semarang was under development. Quantitatively, there are more trade players who like the offline system (60%) compared to traders who prefer purely online (10%). However, there are relatively many business people who like to trade offline or online, which is 30%. The impact of online trade on the development of MSMEs in the city of Semarang tends to be positive, this is indicated by the research data which states that it is very profitable and profitable if the amount is 45%, and which states that it is less profitable or very unprofitable if it is only 3%. Most of the obstacles faced by MSMEs in Semarang City (84%) came from subjective and internal assessments of MSMEs in Semarang City. This is based on research findings which reveal that the constraints faced are dominated by the notion that online trading is complicated (32%), unfamiliar (29%), and there is no time (23%). Constraints due to safety factors are only 5% and other 11%. The strategies undertaken by MSMEs / SMIs actors in dealing with online trade are by improving and maintaining service quality and product quality, as well as optimization in promotions supported by new innovations.
PENGARUH PERDAGANGAN ONLINE TERHADAP PERILAKU MASYARAKAT KOTA SEMARANG Farid Ahmadi; Sunyoto Sunyoto; Anindya Ardiansari
Jurnal Riptek Vol 12, No 2 (2018)
Publisher : Badan Perencanaan Pembangunan Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.67 KB) | DOI: 10.35475/riptek.v12i2.7

Abstract

The rapid development of information technology including internet bringsgreat impacts in many aspects such as business and sales. Many companies andindividuals use internet as amedia for their sales and business. This will affectsocienty’s behavior in shopping to fulfill theirneeds. This study was aimed to identify the profile of Semarang’s society who are involved in e-commerce andfigure out the effects of e-commerce towards the Semarang’s people behavior.This study is a descriptive research with people in Semarang as thepopulation. Thesamples were determined by using purposive method samplingnamely judgement sampling and quota sampling. The data were gathered throughquestionnaires and interviews. Thus, thedata collected were analyzed descriptive-quantitatively and descriptive-qualitatively.The studyshowed that 70% of Semarang people has done transactionsonline, and were dominated bywomen (58%). They are mostly high schooleducated (60%) under the age of 30 years old. Based on the type of the productsbought, people mostly bought goods (90%) specifically,fashion clothes (63%)and electronics (24%). E-commerce sites that are used to shop online were variedacross various sites (8 sites). Most of all, Shoope (25%) and company websites(21%) were the most two used sites for doing e-commerce. In addition, people inSemarangstill rarely to conduct online transactions with safety factor (42%), Considered as being less secure, as their main reason.
Co-Authors Achmadi, Taofan Ali Adellia Eky Aryadi Agung Wiyanto Ahmad Mundzir Ahmad Zaenuri Aldias Bahatmaka Alinda Witri Amanda Amal, Daffa Ikhlasul Amalia, Mila Apriyanti, Rita Arif Saputra, Arif Bayu Bagas Hapsoro, Bayu Bagas Bogy Febriatmoko Budi Setiyana Cahyati Agustina, Cahyati Darmanto, Tio Darmanto, Tio deka erfiana, deka Diyono Ikhsan Dwi Agustina Dwi Cahyaningdyah Dwi Endah Pratiwi Dwi Handayani Dwi Handayani Eflita Yohana Erisa Aprilia Wicaksari Fafurida Fafurida Farid Ahmadi Fatah, Rizki Azhari Fidia Fibriana Fikri, Dzakiyya Nabilla Fitri Arum Sari Fredianaika Istanti Ghanis Putra Widhanarto Hendra Dedi Kriswanto, Hendra Dedi Hermawan Dwi Ariyanto Hidayat, Indra Nurul I Nyoman Sujana Ilyas Teguh Pangestu Irawan Prasetyo Irnin Miladdyan Airyq Isnani Isnani Isti Hidayah Iswarini, Tika Iswarini, Tika Khoiron, Ahmad Mustamil Lilo, Angela Nathasia Grace Lintang Nawangsari Lu’lu’atul Maknun Margunani, Margunani Mayangsari , Effelie Dewi Moh. Khoiruddin Mohamad Endy Y Yulianto Murni Murni ngizzah khalwiyatun nisak, ngizzah khalwiyatun Nisaa’ Nuurillah, Nisaa’ Noor Aini Habibah Nuranto, Ayang Aulia Nuranto, Ayang Aulia Nurlaeli Sri Purnomowati Nurul Fibrianti Nury Ariani Wulansari Paramita, Niken Diah Permatahati, Martinda Intan Prapti NSS, Rr Lulus Prasdika, Tegar Oki Prihandono, Dorojatun Rachmadi, Moch Faizal Rina Rachmawati Rini Setyo Witiastuti Risalatin Hijjah, Risalatin Riyantina, Riyantina Riyantina, Riyantina Rizky Wahyu Saputro Sandi Pratama , Fajar Rizqi Sari, Ayuk Nurmalita Sari, Linda Sari, Ririn Amelia Siti Nur Jannah Siti Nur Jannah Siti Ridloah Sukmawardini, Dewi Sukmawardini, Dewi Sunyoto Sunyoto Suprapti Suprapti Suprapti, Duhita Driyah Suryaningrum, Lubuk Novi Susiana Purwantisari TATI NURHAYATI Wahidah, Siti Asroliatun Waluyo, Soleh Adi Widi Widayat Widia, Syam Widyakto, Adhi Windiahsari, Windiahsari Wulandari, Sukma Aulia Y. Ulung Anggraito Yohanes Suhardjo