Article Per Year (5 Year)
p-Index From 2021 - 2026
3.11
P-Index
This Author published in this journals
All Journal E-Journal Of Cultural Studies INDONESIAN JOURNAL OF BIOMEDICAL SCIENCES Jurnal Ilmiah Desain & Konstruksi Journal of Urban Society´s Arts MUDRA Jurnal Seni Budaya Lekesan: Interdisciplinary Journal of Asia Pacific Arts PRABANGKARA Segara Widya: Jurnal Penelitian Seni Expose: Jurnal Ilmu Komunikasi International Journal of Cultural and Art Studies (IJCAS) Jurnal Ilmiah Cakrawarti Jurnal Penelitian Agama Hindu Psikoborneo : Jurnal Ilmiah Psikologi Jurnal Vastukara: Jurnal Desain Interior, Budaya, dan Lingkungan Terrbangun Style : Journal of Fashion Design Journal of Aesthetics, Creativity and Art Management International Journal of Economic, Finance and Business Statistics (IJEFBS) Global Art Creativity Conference
I Nyoman Artayasa
Institut Seni Indonesia Denpasar
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Transportation

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 32 Documents
Search

 1   2   3   4 
SEMIOTIC ANALYSIS OF THE AGA ROSÉ LABEL FROM HATTEN WINES BASED ON ROLAND BARTHES' THEORY Hanindharputri, Made Arini; Artayasa, I Nyoman; Remawa, Anak Agung Gede Rai; Dewi, Alit Kumala
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.600

Abstract

This study examines the semiotic meanings in the label design of Aga Rosé, a wine product by Hatten Wines, through Roland Barthes' semiotic theory. It focuses on how the label's visual elements communicate cultural and branding messages. The purpose of this study is to explore the denotative and connotative meanings of the Aga Rosé wine label and how these elements contribute to brand image formation and consumer perception. This research employs a qualitative methodology, analyzing visual elements such as color, imagery, and text, which represent local cultural values, based on Roland Barthes' semiotic approach. The Aga Rosé label effectively incorporates cultural symbols and aesthetics, reflecting Indonesian cultural identity. This design strengthens consumers' emotional attachment to the brand and enhances loyalty. The findings underscore the importance of culturally inspired design as a strategy for building strong brand identities in competitive markets.
Cultural Promotion Through Digital Media: Showcasing Sasak Women Sumadewa, I Nyoman Yoga; Artayasa, I Nyoman; Remawa, Anak Agung Gede Rai; Swandi, I Wayan
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 3 (2024): Juni 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i3.2085

Abstract

The role of women in the Sasak Tribe, apart from being a housewife, also has an important role in their social life. The role of Sasak women starts from childhood, becoming a skilled girl. This is a provision, because Sasak women are required to not only be good at taking care of the household and family, but also contribute to the family economy. Packaging Sasak women in the form of digital works so that the values contained are easy to accept among the current generation with an approach to the community or research target is carried out in various ways. The digital character is designed with full of values, in which it also includes forms of local wisdom from the point of view of life and local cultural wisdom in the form of daily habits and behavior in social interactions. The creation of this work uses the design thinking method of empathize, define, ideate, prototype, and test that is a process of realization of the phenomena that occur in society today, especially Sasak women, aesthetic elements that appear in this work such as the use of several accessories that add aesthetics and must be worn by Sasak women when attending events.
Co-Authors Alit Kumala Dewi Anak Agung Bagus Wirawan Apsari, Ayu Rahmadita Artyanti Putri, Putu Riana Arya Pageh Wibawa BAYU SEGARA PUTRA, GEDE EKA JAYA PUTRA, WAYAN Hanindharputri, Made Arini I Gede Awangga Surya Putra Winata I Gede Mudana I Gede Mugi Raharja I Gusti Ayu Agung Ana Berliana I Nyoman Yoga Sumadewa I Wayan Swandi I Wayan Winaja Kerdiati, Ni Luh Kadek Resi Legini, Putu Ayu Mas Nata Made Ida Mulyati, Made Ida Made Meitalia Sari Meita Ayu Nita, Gst. A. Ayu Mitariani - Nyoman Dewi Pebryani Padmanaba, Cok Gde Rai Pramana, Ida Bagus Gde Yoga Pranajaya, I Kadek Prastiti, Ni Putu Suci Putra, I Putu Yudha Darma Ratna Devy Winayanti Remawa, Anak Agung Gede Rai Saraswati, Ni Komang Adinda Mahadyah Septarina, Sri Wahyuning Siti Zubaidah