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All Journal E-Journal Of Cultural Studies INDONESIAN JOURNAL OF BIOMEDICAL SCIENCES Jurnal Ilmiah Desain & Konstruksi Journal of Urban Society´s Arts Journal of Regional and City Planning MUDRA Jurnal Seni Budaya Lekesan: Interdisciplinary Journal of Asia Pacific Arts PRABANGKARA Segara Widya: Jurnal Penelitian Seni Expose: Jurnal Ilmu Komunikasi International Journal of Cultural and Art Studies (IJCAS) Jurnal Ilmiah Cakrawarti Jurnal Penelitian Agama Hindu Psikoborneo : Jurnal Ilmiah Psikologi Jurnal Vastukara: Jurnal Desain Interior, Budaya, dan Lingkungan Terrbangun International Journal of Multidisciplinary Research and Literature (IJOMRAL) BAJU: Journal of Fashion and Textile Design Unesa Style : Journal of Fashion Design Journal of Aesthetics, Creativity and Art Management Cerdika: Jurnal Ilmiah Indonesia International Journal of Economic, Finance and Business Statistics (IJEFBS) Global Art Creativity Conference
I Nyoman Artayasa
Institut Seni Indonesia Denpasar
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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SEMIOTIC ANALYSIS OF THE AGA ROSÉ LABEL FROM HATTEN WINES BASED ON ROLAND BARTHES' THEORY Hanindharputri, Made Arini; Artayasa, I Nyoman; Remawa, Anak Agung Gede Rai; Dewi, Alit Kumala
Proceeding Bali-Bhuwana Waskita: Global Art Creativity Conference Vol. 4 (2024): Proceedings Bali-Bhuwana Waskita: Global Art Creativity Conference
Publisher : UPT Pusat Penerbitan LP2MPP ISI Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31091/bbwp.v4i1.600

Abstract

This study examines the semiotic meanings in the label design of Aga Rosé, a wine product by Hatten Wines, through Roland Barthes' semiotic theory. It focuses on how the label's visual elements communicate cultural and branding messages. The purpose of this study is to explore the denotative and connotative meanings of the Aga Rosé wine label and how these elements contribute to brand image formation and consumer perception. This research employs a qualitative methodology, analyzing visual elements such as color, imagery, and text, which represent local cultural values, based on Roland Barthes' semiotic approach. The Aga Rosé label effectively incorporates cultural symbols and aesthetics, reflecting Indonesian cultural identity. This design strengthens consumers' emotional attachment to the brand and enhances loyalty. The findings underscore the importance of culturally inspired design as a strategy for building strong brand identities in competitive markets.
Cultural Promotion Through Digital Media: Showcasing Sasak Women Sumadewa, I Nyoman Yoga; Artayasa, I Nyoman; Remawa, Anak Agung Gede Rai; Swandi, I Wayan
International Journal of Economic, Finance and Business Statistics Vol. 2 No. 3 (2024): Juni 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijefbs.v2i3.2085

Abstract

The role of women in the Sasak Tribe, apart from being a housewife, also has an important role in their social life. The role of Sasak women starts from childhood, becoming a skilled girl. This is a provision, because Sasak women are required to not only be good at taking care of the household and family, but also contribute to the family economy. Packaging Sasak women in the form of digital works so that the values contained are easy to accept among the current generation with an approach to the community or research target is carried out in various ways. The digital character is designed with full of values, in which it also includes forms of local wisdom from the point of view of life and local cultural wisdom in the form of daily habits and behavior in social interactions. The creation of this work uses the design thinking method of empathize, define, ideate, prototype, and test that is a process of realization of the phenomena that occur in society today, especially Sasak women, aesthetic elements that appear in this work such as the use of several accessories that add aesthetics and must be worn by Sasak women when attending events.
Eksperimen Teknik Tile Trapping pada Perca Brokat Febrianti, Ni Luh Nila; Artayasa, I Nyoman; Yasa, Gede Pasek Putra Adnyana
BAJU: Journal of Fashion and Textile Design Unesa Vol. 7 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

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Abstract

The increasing amount of brocade and lace scrap waste in the kebaya industry in Bali has become a major environmental problem and an opportunity for sustainable textile material innovation. This study aims to develop textile materials through innovative fabric manipulation techniques with tile trapping techniques and exploration in the use of color combinations, namely analogous, complementary, and monochromatic colors. This study uses a descriptive qualitative approach with an experimental method consisting of three main stages: observation is carried out by identifying the type of brocade, fabric thickness, fabric motif, and size of the brocade scrap. The experiment produced three material prototypes based on the color scheme, then conducted a final evaluation which was carried out visually to assess the appearance aspects of color harmony, motif, texture, neatness of stitching, and material strength. The results show that the tile trapping technique is able to combine brocade scraps with various sizes and fabric motifs into a new textile material that is stable and functional. The analogous color scheme produces a harmonious impression, the complementary color scheme provides a strong visual contrast, while the monochromatic color scheme creates a unified and soft impression. This research contributes to the development of sustainable textile material innovation and supports environmentally friendly fashion practices based on Bali's local potential.
Revitalization of the Sanur Special Economic Zone (SEZ): Integrating Regional Planning, Sustainable Architecture, and Adaptive Interior Design for a Culturally-based Health Tourism Destination I Kadek, Pranajaya; Dewi, Ni Made Emmi Nutrisia; Artayasa, I Nyoman
Journal of Regional and City Planning Vol. 36 No. 2 (2025)
Publisher : The Directorate for Research and Innovation, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/jpwk.2025.36.2.5

Abstract

The revitalization of the Sanur Special Economic Zone (SEZ) marks a strategic shift in Indonesia’s approach to sustainable tourism development. This study examined how an integrated planning framework encompassing regional planning, green architecture, and adaptive interior design was employed to reposition Sanur as a competitive hub for health and wellness tourism. Using a case study approach, this research combined field observations, in-depth interviews with key stakeholders, and analysis of policy and spatial planning documents. Key innovations highlighted in this study were: ecological zoning, adaptive reuse of heritage structures, engagement with local artisans, and the implementation of renewable energy systems. The findings reveal that these interventions not only enhance environmental performance and spatial quality but also strengthen cultural identity and foster community participation. This study contributes a replicable model for heritage-based tourism revitalization in developing countries, particularly in Southeast Asia, by integrating global sustainability principles with the Balinese local philosophy of Tri Hita Karana. The proposed model offers both a theoretical contribution to the literature on urban regeneration and a practical reference for planners, architects, and policymakers
THE MEANING OF TYPOGRAPHY ON STREET FOOD CARTS IN BLOK M, SOUTH JAKARTA Darsono, Boedhatmaka; Artayasa, I Nyoman; Setem, I Wayan; Arsa, I Ketut Sida
International Journal of Multidisciplinary Research and Literature Vol. 5 No. 2 (2026): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijomral.v5i2.401

Abstract

The phenomenon of changing trading patterns among street food vendors in Jakarta, from mobile to stationary stalls, has influenced the communication strategies used to attract consumers. While mobile carts rely on sound as a means of communication to signal their presence, stationary carts have shifted to visual communication through typography. This study uses mixed methods through observation, interviews, literature review, and documentation to examine the meaning of typographic elements on stationary carts in the Sisingamangaraja Street area, Blok M, South Jakarta. Semiotic analysis is used to interpret the relationship between the visual representation of typography and the meaning it produces. This study aims to reveal the meaning of visual typography elements on street food carts in both personal and communal dimensions. On a personal level, typography reflects the background, experience, and visual preferences of vendors as a form of individual identity. Meanwhile, at the communal level, typography functions as a collective representation that shapes the visual identity of the merchant group in the Sisingamangaraja street area, specifically in front of Blok M Plaza, South Jakarta. Through this interpretation, this study aims to provide a deeper understanding of the role of typography as a medium of visual cultural expression in the dynamics of the urban informal economy. The findings show that typography not only reflects the personal identity of traders, but also functions as a communal visual representation that shapes the identity of street vendor groups. This study confirms the role of typography as a medium of visual cultural expression in the context of the urban informal economy.
Perwujudan Nilai-Nilai Kearifan Bali: Rwa Bhineda, Tri Hita Karana, dan Taksu pada Seni Pertunjukan Pariwisata Barong & Kris Dance di Batubulan Nanta Kuswandari, Ni Kadek Diah; Artayasa, I Nyoman
Cerdika: Jurnal Ilmiah Indonesia Vol. 6 No. 3 (2026): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v6i3.3010

Abstract

Pertunjukan Barong & Kris Dance di Batubulan merupakan salah satu bentuk seni pertunjukan pariwisata yang merepresentasikan nilai-nilai kearifan Bali. Penelitian ini bertujuan menganalisis bagaimana tiga nilai utama: Rwa Bhineda, Tri Hita Karana, dan Taksu diwujudkan dalam struktur penyajian dan praktik pertunjukan. Penelitian ini termasuk jenis penelitian kualitatif. Pengumpulan data dilakukan melalui observasi nonpartisipan dan dokumentasi lapangan. Analisis data dilakukan dengan mengacu pada teori budaya simbolik Clifford Geertz untuk membaca tindakan dan simbol budaya dalam pertunjukan, serta pemikiran Paul Ricoeur untuk memperdalam penafsiran makna simbol yang terkait dengan nilai moral dan spiritual. Konsep kearifan lokal digunakan sebagai kerangka untuk mengidentifikasi nilai-nilai etis, ekologis, dan religius yang muncul dalam pementasan. Hasil penelitian menunjukkan bahwa Rwa Bhineda berfungsi sebagai dasar moral yang membingkai representasi dualitas dharma dan adharma dalam dramaturgi. Tri Hita Karana terlihat dalam integrasi unsur ritual, pola interaksi sosial, serta penggunaan elemen berbahan alam pada tata panggung. Taksu tampak melalui ekspresi, teknik tubuh, dan karakter performatif yang diwariskan oleh sekaa kesenian. Nilai-nilai tersebut memperkuat identitas budaya Bali dalam konteks pariwisata. Temuan ini memberikan kontribusi bagi pengembangan analisis seni pertunjukan berbasis nilai kearifan serta mendukung upaya pelestarian budaya lokal.
Co-Authors Alit Kumala Dewi Anak Agung Bagus Wirawan Apsari, Ayu Rahmadita Arya Pageh Wibawa BAYU SEGARA PUTRA, GEDE Darsono, Boedhatmaka EKA JAYA PUTRA, WAYAN Febrianti, Ni Luh Nila Hanindharputri, Made Arini I Gede Awangga Surya Putra Winata I Gede Mudana I Gede Mugi Raharja I Gusti Ayu Agung Ana Berliana I Kadek, Pranajaya I Ketut Sida Arsa, I Ketut Sida I Nyoman Yoga Sumadewa I Wayan Setem, I Wayan I Wayan Swandi I Wayan Winaja Kerdiati, Ni Luh Kadek Resi Legini, Putu Ayu Mas Nata Made Ida Mulyati, Made Ida Made Meitalia Sari Meita Ayu Nita, Gst. A. Ayu Mitariani - Nanta Kuswandari, Ni Kadek Diah Ni Made Emmi Nutrisia Dewi, Ni Made Nyoman Dewi Pebryani Padmanaba, Cok Gde Rai Pramana, Ida Bagus Gde Yoga Pranajaya, I Kadek Prastiti, Ni Putu Suci Putra, I Putu Yudha Darma Putri, Putu Riana Artyanti Ratna Devy Winayanti Remawa, Anak Agung Gede Rai Saraswati, Ni Komang Adinda Mahadyah Septarina, Sri Wahyuning Siti Zubaidah Yasa, Gede Pasek Putra Adnyana