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All Journal Jurnal Fakultas Ekonomi : OPTIMAL Equator Journal of Management and Entrepreneurship LiNGUA: Jurnal Ilmu Bahasa dan Sastra Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Samudra Ekonomi dan Bisnis Ilomata International Journal of Management Creative Research Management Journal Enrichment : Journal of Management Journal of Economics and Business UBS Ilomata International Journal of Management Seminar Nasional Peningkatan Mutu Pendidikan Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Journal of Management and Digital Business Mutiara : Jurnal Ilmiah Multidisiplin Indonesia Jurnal Sains Student Research West Science Social and Humanities Studies Jurnal Bisnis dan Kewirausahaan El-Mujtama: Jurnal Pengabdian Masyarakat Ulil Albab Primary Journal of Multidisciplinary Research
Mazayatul Mufrihah B11212091
Faculty Of Economics And Business, Universitas Tanjungpura, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

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The Influence of Employer Branding and Employee Value Proposition on Employee Engagement and Retention at Qara’a Technology Startup Usman, Maharani; Karsim; Mufrihah, Mazayatul; Shalahuddin, Ahmad; Hasanudin
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1505

Abstract

In a competitive business environment, the ability to attract and retain quality talent is critical to the success of startup companies. This study explores the role of employer branding and employee value proposition (EVP) on employee engagement and retention in startup companies in Pontianak City. This research uses a qualitative approach with data collection methods through in-depth interviews, participatory observation, and document analysis to measure their perceptions of Employer branding and EVP practices and their impact on engagement and retention levels. The results of this study reveal that Qara'a's startup employer branding, based on the dimensions of interest value, social value, economic value, development value, and application value, can increase employee engagement and retention. Furthermore, the application of Qara'a's employee value proposition is packaged attractively and by employee expectations so that the EVP can increase the engagement and retention of Qara'a startup employees.
Efektivitas Manajemen Talenta, WLB, dan kepuasan kerja sebagai variabel Mediasi terhadap Kinerja Karyawan Lie, Lie; Yakin, Ikram; Mufrihah, Mazayatul; Shalahuddin, Ahmad; Mayasari, Endah
Jurnal Bisnis dan Kewirausahaan Vol. 14 No. 1 (2025): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v14i1.4941

Abstract

Dalam era globalisasi yang kompetitif ini, setiap perusahaan harus memiliki rencana yang efektif untuk berhasil dan bersaing. Penelitian ini adalah untuk menguji dampak manajemen talenta dan manajemen jam kerja pada kinerja karyawan, dengan tujuan meningkatkan kepuasan kerja dan komitmen dalam operasi coffee shop. Penulisan ini menggunakan metodologi kuantitatif, mengumpulkan data melalui kuesioner dari 153 peserta yang adalah karyawan coffee shop. Analisis data dilakukan melalui SmartPLS untuk menilai dampak faktor independen pada variabel dependen, termasuk kepuasan kerja sebagai variabel mediasi. Berdasarkan hasil pengolahan data memperlihatkan jika manajemen talenta tidak secara signifikan mempengaruhi kinerja karyawan, namun keseimbangan kehidupan kerja secara positif dan signifikan mempengaruhi kinerja karyawan. Manajemen Talenta telah memperlihatkan korelasi dengan peningkatan kepuasan kerja, oleh karena itu mempengaruhi kinerja. Selain itu, keseimbangan kehidupan kerja, yang dimediasi oleh kepuasan kerja, memiliki dampak positif yang signifikan pada kinerja karyawan. Penulisan ini menawarkan wawasan yang signifikan ke dalam interaksi rumit antara berbagai faktor dan kinerja karyawan.
Employer Attractiveness, Work Expectations, Corporate Reputation dan Person-Organization Fit terhadap Intention to Apply Laras Kusuma Astuti; Yulyanti Fahruna; Mazayatul Mufrihah; Ahmad Shalahuddin; Ikram Yakin
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Vol 5 No 1 (2025): Edisi Januari 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jamek.v5i1.1672

Abstract

BUMN Banking faces competition in obtaining potential job candidates from Generation Z with work preferences different from those of previous generations. The study sought to assess the effects of employer attractiveness and work expectations on the intention to apply for jobs at BUMN Banking from graduates in West Kalimantan, utilizing corporate reputation and person-organization fit as mediating variables. With data collected via questionnaires from 256 respondents, the study's results indicate that employer attractiveness, work expectations, corporate reputation, and person-organization fit positively and significantly impact the desire of Generation Z at BUMN Banking. Additionally, corporate reputation and person-organization fit can mediate the link between employer attractiveness and intention to apply at BUMN Banking. However, a person-organization fit cannot mediate the impact of work expectations regarding the intention to apply at BUMN Banking.
Pengaruh E – Marketing dan E-Commerce Terhadap Motivasi Pelaku UMKM Pontianak Kota Mazayatul Mufrihah; Eko Supriyanto; Syarif Muhammad Syaifudin
Journal of Economics and Business UBS Vol. 12 No. 2 (2023): Regular Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i2.206

Abstract

Pelaku usaha mikro kecil dan menengah (UMKM) telah menghadapi kondisi persaingan pada bidang pemasaran dengan munculnya e-marketing dan penggunaan e- commerce dalam dunia bisnis. Penelitian ini bertujuan untuk mengetahui (1) perkembangan pemasaran online (e-marketing) dan penggunaan e-commarce pelaku UMKM di Kota Pontianak, (2) motivasi pelaku UMKM. Analisis yang digunakan adalah analisis Regresi Linear Berganda. Populasi dalam penelitian ini adalah seluruh pelaku UMKM sedangkan sampelnya adalah probability sampling dengan menggunakan Teknik pengambilan sampel stratified random sampling di 6 kecamatan Kota Pontianak. Hasil penelitian disimpulkan bersama – sama, kedua variabel terbukti secara signifikan mempengaruhi motivasi pelaku UMKM, yakni variabel e-marketing dan e–commerce maka dapat diambil kesimpulan sebagai berikut:Pertama, e-marketing berpengaruh secara signifikan terhadap motivasi pelaku UMKM. Kedua, e-commerce berpengaruh secara signifikan terhadap pelaku UMKM.
Pengaruh Work Environment dan Quality of Work Life terhadap Work Productivity Generasi Z: Mental Health sebagai Variabel Mediasi Rijaludin; Karsim; Mazayatul Mufrihah; Pramana Saputra
Mutiara: Jurnal Ilmiah Multidisiplin Indonesia Vol. 3 No. 2 (2025): JIMI - APRIL
Publisher : PT. PENERBIT TIGA MUTIARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61404/mutiara.v3i2.395

Abstract

This study investigates the influence of the work environment and quality of work life on individual work productivity among Generation Z, with mental health serving as a mediating variable within the structural model. Generation Z, as a demographic cohort increasingly dominating the labor force, exhibits distinctive psychosocial characteristics that necessitate adaptive managerial approaches, particularly concerning psychological well-being in the workplace. The sample comprised 161 respondents employed across various industrial sectors in Indonesia, selected using a sampling technique based on Lemeshow’s formula for populations lacking explicit definition. Data were analyzed using the Structural Equation Modeling (SEM) approach to assess causal relationships among constructs and to validate the proposed theoretical model. Empirical findings reveal that both the work environment and quality of work life exert a positive and statistically significant influence on mental health. Furthermore, these two variables also directly contribute to enhanced work productivity. In addition, mental health is demonstrated to be a significant mediator in the relationship between the independent variables and productivity, thereby reinforcing their indirect effects. These results underscore the importance of organizational policy formulation that strategically positions mental health as a core element in human resource management systems. Accordingly, well-being-based workplace interventions not only enhance productivity but also foster a sustainable work ecosystem for the current and future workforce.
Work-Life Balance Sebagai Mediasi Pengaruh Non-Physical Work Environment Terhadap Employee Performance Badan Pertanahan Nasional Pontianak Asari, Rika; Hendri, Irfani; Mufrihah, Mazayatul; Daud, Ilzar; Marumpe, Dody Pratama
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 4 No. 8: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v4i8.10113

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh Non-Physical Work Environment terhadap kinerja karyawan, baik secara langsung maupun melalui mediasi Work-Life Balance karyawan Agraria dan Tata Ruang/Badan Pertanahan Nasional (ATR/BPN) Kota Pontinak. Penelitian ini melibatkan 115 karyawan dari Kantor Agraria dan Tata Ruang/Badan Pertanahan Nasional (ATR/BPN) di kota Pontianak. Analisis data dilakukan dengan menggunakan PLS-SEM (Partial Least Squares Structural Equation Modeling), yang diimplementasikan melalui program Smart PLS 4.0. Hasil penelitian menunjukkan bahwa lingkungan kerja non-fisik memiliki pengaruh yang signifikan terhadap kinerja karyawan, Non-Physical Work Environment memiliki pengaruh yang signifikan terhadap Work-Life Balance, dan Work-Life Balance memainkan peran mediasi yang signifikan dalam hubungan antara Non-Physical Work Environment dan kinerja karyawan. Diharapkan penelitian ini akan membantu pimpinan Agraria dan Tata Ruang/Badan Pertanahan Nasional (ATR/BPN) kota Pontianak memahami Non-Physical Work Environment dan Work-Life Balance dalam membentuk kinerja karyawan.
Kepuasan Kerja sebagai Mediator Kecerdasan Emosional dan Kinerja Karyawan di Puskesmas Pontianak Rika, Septiani; Hendri, Muhammad Irfani; Mufrihah, Mazayatul; Daud, Ilzar; Marumpe, Dody Pratama
Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/pjmr.v1i3.196

Abstract

Employee performance at Pontianak City's public health center (Puskesmas) has recently revealed a gap between the goals outlined in the Health Department's Performance Agreement and actual results.  Emotional intelligence is one of the internal characteristics that may impact performance, as indicated by this condition.  Results from earlier research on the connection between employee performance and emotional intelligence have been mixed.  Furthermore, only a small number of studies—especially in Pontianak City—have positioned job satisfaction as a mediating variable in the context of basic healthcare services.  This study uses job satisfaction as a mediating variable to examine how emotional intelligence affects Puskesmas employees' performance in Pontianak City.  225 Puskesmas employees who were chosen through purposive sampling were given questionnaires as part of a quantitative approach.  Using the SmartPLS software, structural equation modeling, or SEM, was used to analyze the data.  The findings demonstrate that emotional intelligence significantly and favorably affects employee performance as well as job satisfaction.  Additionally, it was discovered that a significant mediating variable in the association between performance and emotional intelligence was job satisfaction.  These results emphasize how crucial it is to enhance job pleasure and cultivate emotional intelligence as calculated measures to boost worker performance.  The practical implication is that in order to improve the quality of public health services in a sustainable manner, Puskesmas management and the Health Department should focus more on the psychological aspects of their workforce.
Pengaruh Work-life Balance dan Work Stress Terhadap Turnover Intention dengan Work Environment sebagai Variabel Mediasi Generasi Milenial Di Kalimantan Barat Aspandi, Sutri Murdiana; Karsim, Karsim; Mufrihah, Mazayatul; Saputra, Pramana
Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/pjmr.v1i3.198

Abstract

This study seeks to examine the impact of work-life balance and occupational stress on turnover intention, with the work environment serving as a mediating variable. This study employs a quantitative methodology. The employed sample approach is purposive sampling. This research's population comprises 151 millennial respondents from West Kalimantan. The study employs Structural Equation Modelling (SEM) analysis utilising SMARTPLS 4 software. The research findings indicate that work-life balance adversely and significantly influences turnover intention. Occupational stress exerts a favourable and substantial influence on turnover intention. The equilibrium between work and personal life positively and significantly influences the work environment. Occupational stress adversely and substantially impacts the work environment. The work environment adversely and substantially influences turnover intention. The work-life balance adversely and significantly influences turnover intention via the work environment. Work-related stress exerts a favourable and substantial influence on turnover intention via the work environment. This research indicates that increased employee stress correlates with a heightened propensity to resign. A supportive and cheerful workplace can mitigate the adverse effects of work-related stress and enhance work-life balance, hence decreasing the propensity to resign.
Optimizing stock returns: exploring the effects of profitability, leverage, and dividend policy on inflatio moderation – in-depth study of LQ45 companies Kamesywara, Saskia Farrasdita; Malini, Helma; Pebrianti, Wenny; Mufrihah, Mazayatul; Mustarudin, Mustarudin
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1697

Abstract

Investors primarily rely on the stock’s return as the primary indicator to evaluate the profitability of their investment in a company and how the company's performance affects the value of their investment over time. Investors conduct fundamental analysis and look at macroeconomic factors to obtain high returns before investing in a particular company. The aim of this research is to investigate how profitability, dividend policy, and leverage influence stock returns, and to assess how inflation may moderate this relationship. This study's population consists of twenty corporations listed on the LQ45 stock market index in Indonesia between 2018 and 2022. Multiple linear regression analysis is utilized, with inflation as the moderating variable. The study also includes a literature review on agency theory and the importance of investors obtaining comprehensive information about potential returns and risks before investing in a company. The study's findings can provide valuable insights for investors in analyzing these factors before allocating their investments. They also guide for companies to improve their standards and send positive signals to investors
The Effect of Institutional Share Ownership, Ownership Structure, and Corporate Social Responsibility on Environmental Sustainability in Energy Companies in Indonesia Judijanto, Loso; Mufrihah, Mazayatul; Silalahi, Harlen; Barus, Berlin
West Science Social and Humanities Studies Vol. 2 No. 02 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i02.678

Abstract

This research investigates the complex interplay between institutional share ownership, ownership structure, corporate social responsibility (CSR), and environmental sustainability in the context of Indonesian energy companies. A quantitative analysis utilizing structural equation modeling was employed to analyze data from a sample of 150 energy firms. The results reveal significant positive relationships: higher levels of CSR, increased institutional share ownership, and a more concentrated ownership structure are associated with improved environmental sustainability practices. These findings contribute to the understanding of the factors shaping environmental responsibility in the Indonesian energy sector, offering practical insights for companies and policymakers.
Co-Authors Ahmad Shalahuddin Ahmad Shalahuddin, Ahmad AHMADI Anggraini Syahputri Asari, Rika Aspandi, Sutri Murdiana Barus, Berlin Berlin Barus Daud, Ilzar Dody Pratama Marumpe Efa Irdhayanti Efa Irdhayanti Eko Supriyanto Eko Supriyanto Eko Supriyanto Endah Mayasari Ericko, Ericko Fahruna, Yulyanti Firayanti, Yuni Fitri Yanti Hairul Suhendra Hansen, Hansen Haris Syukri Harlen Silalahi Haron, Rohaidah Binti Hasanudin Helma Malini, Helma Hendri, Fransiskus Deny Heriyadi Heriyadi Herlin Triana Ikram Yakin Irdhayanti, Efa Judijanto, Loso Kamesywara, Saskia Farrasdita Karsim Karsim, Karsim Laras Kusuma Astuti Lie, Lie Loso Judijanto M. Irfani Hendri Melvina, Via Misningsih Misningsih Muhammad Syaifudin, Syarif Muntaha Muntaha Muntaha Musdi Musdi Mustarudin Mustarudin Mustarudin, Mustarudin Nahuri, Sasinta Bela Nanda Nanda Pramana Saputra Prangestu, Yoga Rijaludin Rika, Septiani Rizani Ramadhan Sasinta Bela Nahuri Silalahi, Harlen Suhendra, Hairul Syarif Muhammad Syaifudin Usman, Maharani Vivi Indriyani Wendy Wenny Pebrianti Yuni Firayanti Yuni Firayanti Yunika Afryaningsih