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All Journal JURNAL ECONOMIA JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Economic, Bussines and Accounting (COSTING) Alignment: Journal of Administration and Educational Management Procuratio : Jurnal Ilmiah Manajemen Jurnal Proaksi Journal of Applied Engineering and Technological Science (JAETS) International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Computer Science and Information Technologies ARSY : Jurnal Aplikasi Riset kepada Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Munaddhomah: Jurnal Manajemen Pendidikan Islam Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Jurnal Pendidikan Islam Jurnal Penelitian Pendidikan Indonesia International Journal of Information System and Innovation Management Research in Accounting Journal
Astri Ayu Purwati
Institut Bisnis dan Teknologi Pelita Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Kualitas Pelayanan, Brand Image (Citra Merek), Pengalaman Konsumen dan Kepuasan Konsumen Terhadap Loyalitas Konsumen Pada PT. Kertajaya Utama Pekanbaru Eric Tanoto; Astri Ayu Purwati; Dadi Komardi; Muhammad Luthfi Hamzah
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 3 No. 2 (2022): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v3i2.338

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana adalah kualitas pelayanan, citra merek, pengalaman konsumen dan kepuasan konsumen terhadap loyalitas konsumen. loyalitas konsumen adalah kesetiaan konsumen terhadap perusahaan, merek maupun produk. Sampel yang digunakan dalam penelitian ini adalah 100 orang pelanggan yang membeli di PT Kertajaya Utama Pekanbaru. Penentuan sampel menggunakan metode purposive sampling dan teknik analisis data yang digunakan adalah regresi linier berganda dengan SPSS. Variabel Independen adalah kualitas pelayanan, citra merek, pengalaman konsumen dan kepuasan konsumen yang diuji pengaruhnya terhadap loyalitas konsumen sebagai variabel dependen. Hasil penelitian ini menunjukkan bahwa kualitas pelayanan, citra merek, pengalaman konsumen dan kepuasan konsumen memiliki pengaruh positif dan signifikan terhadap loyalitas konsumen.   Kata kunci     : kualitas pelayanan, citra merek, pengalaman konsumen, kepuasan konsumen, loyalitas konsumen
Bibliometric Analysis for Quality Management in The Manufacturing Sector: 2020 to 2024 Mazzlida Mat Deli; Amaliyah Amaliyah; Siti Norliyana Harun; Astri Ayu Purwati
Journal of Applied Engineering and Technological Science (JAETS) Vol. 6 No. 2 (2025): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jaets.v6i2.6454

Abstract

In today's dynamic manufacturing market, quality management is critical to competitiveness, efficiency, and customer happiness. This study includes a bibliometric analysis from 2020 to 2024 to illuminate trends, patterns, and developing quality management areas in the industrial sector. Using bibliometric methodologies, this study examines a wide range of scholarly outputs, including journal articles, conference proceedings, and other relevant material, to determine the intellectual structure of this field. This methodology finds crucial contributors, seminal works, research focal points, and emerging themes in the field by quantitatively examining publication outputs, citation networks, collaboration patterns, and keyword co-occurrences. By synthesizing and visualizing the bibliographic data, this study provides a comprehensive picture of the knowledge landscape, allowing researchers, practitioners, and policymakers to navigate the complexities of quality management in manufacturing and foster continuous improvement initiatives. Furthermore, this bibliometric research provides important insights into the evolution of quality management techniques, emphasising the adaptation of methodologies and frameworks in response to growing difficulties and technological advancements. This study provides a road map for future investigations to improve quality management techniques in the industrial industry, indicating significant research gaps and areas ripe for discovery. Furthermore, the analysis gives information on the global distribution of research efforts, allowing for international collaborations and knowledge exchange to propel collective growth in quality management. Finally, this thorough review of the scholarly literature broadens our understanding of manufacturing quality management. It informs strategic decision-making processes for businesses looking to optimise their operations and provide superior products and services to customers.
From Likes to Buys: The Influence of Social Media on Online Purchasing Decisions and Its Implications for Digital Consumer Education Muhammad Luthfi Hamzah; M. Afdal; Frendi Ardiansyah; Astri Ayu Purwati; Tilovmurodov Dostonbek Furqat ugli
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 6 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.12304

Abstract

This study aims to examine the influence of social media on online shopping behavior among the people of Pekanbaru. Social media has become a highly influential platform in everyday life, serving not only as a means of communication but also as a powerful marketing tool. Using a quantitative approach, data were collected through questionnaires distributed to 100 respondents. The study investigates several social media factors that affect purchasing decisions, including online community, interaction, accessibility, credibility, and content sharing. The results of hypothesis testing indicate that online community and content sharing significantly influence purchasing decisions, while other variables show statistically insignificant effects. These findings highlight the critical role of e-commerce and marketing practitioners in optimizing social media utilization, particularly in fostering transparency, credibility, and effective engagement with audiences. This research provides both theoretical and practical contributions to digital marketing strategies in Indonesia, emphasizing the need for more targeted approaches to enhance consumer interest and purchasing decisions in the digital era.
Co-Authors Achmad Tavip Junaedi Agus Hocky Amaliyah Amaliyah Amiruddin M Amin Amirudin M. Amin Angelina Angelina Anggi Hanafiah Ansharullah Ansharullah Anton Prabudi Antoni Antoni Arif Gunawan Arif Marsal Armawi Fauzi Nasution Aseptua Gesima Silitonga Budiyanto Budiyanto Celvin Angkasa Cindy Ascorditia Salim Dadi Komardi Desnelita, Yenny Duwi Riningsih Eric Tanoto Ermina Rusilawati Fadrul Fadrul Fendha Theodany Fradini Brillyandra Frank Ben Frendi Ardiansyah Frengky Frengky Ginting, Yanti Mayasari Grys Sela Hamzah Hamzah Hamzah Hamzah Harry Patuan Panjaitan Hendrya Kurniawan Isnaidi Isnaidi Jansaris Othneil Purba Jason Oscardo Juliana Lie Juni Oftariani Rajagukguk Kevin Adrian Kristin Rukmana Layla Hafni Lia Willyana Lidyana Lidyana Lindawati Sirait Lioni Sianturi Lovi Anisa Hultari M. Afdal M. Fahli Zatrahadi Maisya Fadhillah Mar Artur Rahima Mazzlida Mat Deli Mazzlida Mat Deli Mazzlida Mat Deli Mazzlida Matt Deli Michael Cutan Michael Fernando Miftah Syarif Mimelientesa Irman Mohd. Elvisrafi Syawal Monalisa Monalisa Muflihul Fadhil Mufti Hasan Alfani Muhammad Arif Muhammad Firmansyah Muhammad Luthfi Hamzah Muhammad Luthfi Hamzah Muhammad Rizki Mujtaba M. Momin Mukhlis Mukhlis Najima Najima Nanda Harifon Nazaruddin Nazaruddin Nyoto Putri Nuraini Putri Nuraini Reginus Fedlis Malau Rizaldi Putra Rosyidi Hamzah Rukmini, Meme Sarbaeni Sarbaeni Sarbaini Sarbaini Sarli Rahman Selvi Selvi Septia Aldina Putri Shukri Ahmad Silvia Mery Siti Intan Nurdiana Wong Abdullah Siti Norliyana Harun Sitompul, Silvia Sari Stanislaw Flejterski Sudarno Suhermin, Suhermin Suriyanti, Linda Hetri Surya Safari SD Suryadi, Nanda Sutoyo Sutoyo Suyono Syukri Hadi Tika Mutia Tilovmurodov Dostonbek Furqat Ugli Tomy Fitrio Valerie Thalia. S Vincent Andy Darmawan Wella Sandria Wulan Syaulia Safitri Yenny Wati Yunior, Khomeiny Yusnita Octafilia Theresia A Yesu Infante Yusrizal Zainol Mustafa Zetri Rahmat Zulfadl Hamzah Zulfadli Hamzah Zulkifli Rusby