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All Journal JURNAL ECONOMIA JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Economic, Bussines and Accounting (COSTING) Alignment: Journal of Administration and Educational Management Procuratio : Jurnal Ilmiah Manajemen Jurnal Proaksi Journal of Applied Engineering and Technological Science (JAETS) International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Computer Science and Information Technologies ARSY : Jurnal Aplikasi Riset kepada Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Munaddhomah: Jurnal Manajemen Pendidikan Islam Journal of Applied Business and Technology PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Jurnal Pendidikan Islam Jurnal Penelitian Pendidikan Indonesia International Journal of Information System and Innovation Management Research in Accounting Journal
Astri Ayu Purwati
Institut Bisnis dan Teknologi Pelita Indonesia
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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THE EFFECT OF COMMITMENT, TRANSFORMATIONAL LEADERSHIP STYLE, AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR ON EMPLOYEE PERFORMANCE Lia Willyana; Astri Ayu Purwati; Amiruddin M Amin; Muhammad Luthfi Hamzah
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 4 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i4.4709

Abstract

The purpose of this research is to analyze commitment, transformational leadership style, and Organizational Citizenship Behavior (OCB) on employee performance. This research was conducted at the company CV. Sersa Jaya Teknologi in Pekanbaru, Riau. The population in this study were all employees, totaling 40 people. Because the population size was relatively small, the entire population was sampled in this study using the census method. The data analysis used is Structural Equation Model (SEM) analysis with PLS. The results of the study explain that transformational leadership style has no positive and insignificant effect on commitment, Organizational Citizenship Behavior has a positive and significant influence on commitment, transformational leadership style has no positive and insignificant effect on employee performance. Organizational Citizenship Behavior has a positive and significant effect on employee performance, commitment does not have a positive and insignificant effect on employee performance at CV. Sersa Jaya Teknologi. Tujuan dari penelitian ini adalah untuk menganalisis komitmen, gaya kepemimpinan transformasional, dan Organizational Citizenship Behavior (OCB) terhadap kinerja karyawan. Penelitian ini dilakukan di perusahaan CV. Sersa Jaya Technology di Pekanbaru, Riau. Populasi dalam penelitian ini adalah seluruh karyawan yang berjumlah 40 orang, karena populasi relatif kecil, maka seluruh populasi dijadikan sampel dalam penelitian ini menggunakan metode sensus. Analisis data yang digunakan adalah analisis Model Persamaan Struktural (SEM) dengan PLS. Hasil penelitian menjelaskan bahwa gaya kepemimpinan transformasional tidak memiliki pengaruh positif dan tidak signifikan terhadap komitmen, Organizational Citizenship Behavior memiliki pengaruh positif dan signifikan terhadap komitmen, gaya kepemimpinan transformasional tidak memiliki pengaruh positif dan tidak signifikan terhadap kinerja karyawan. Organizational Citizenship Behavior memiliki pengaruh positif dan signifikan terhadap kinerja karyawan, komitmen tidak memiliki pengaruh positif dan tidak signifikan terhadap kinerja karyawan di CV. Sersa Jaya Technology.
THE INFLUENCE OF COMMUNICATION, WORK DISCIPLINE, AND INNOVATIVE WORK BEHAVIOR ON EMPLOYEE PERFORMANCE Grys Sela; Astri Ayu Purwati; Zulfadli Hamzah
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i1.4710

Abstract

This study aims to determine the effect of communication, work discipline and innovative work behavior on employee performance at PT. Mega Fianace Pekanbaru. The population in this study are employees at PT Mega Finance Pekanbaru with 30 employees. Thus, the number of samples in this study were 30 respondents. The method of analysis in this study is multiple linear regression analysis using the IBM SPSS19 software. The research results obtained by Communication, have a positive and insignificant effect on employee performance and Work Discipline and Innovative Work Behavior have a positive and significant effect on Employee Performance. The achievement of the goals set by the company is inseparable from human resources. Therefore, companies must pay attention to what factors can improve employee performance, so that employees can work optimally. Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi, disiplin kerja, dan perilaku kerja inovatif terhadap kinerja karyawan di PT. Mega Finance Pekanbaru. Populasi dalam penelitian ini adalah karyawan di PT Mega Finance Pekanbaru dengan jumlah 30 karyawan. Dengan demikian, jumlah sampel dalam penelitian ini adalah 30 responden. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan menggunakan perangkat lunak IBM SPSS19. Hasil penelitian menunjukkan bahwa Komunikasi memiliki pengaruh positif namun tidak signifikan terhadap kinerja karyawan, sedangkan Disiplin Kerja dan Perilaku Kerja Inovatif memiliki pengaruh positif dan signifikan terhadap Kinerja Karyawan. Pencapaian tujuan yang ditetapkan oleh perusahaan tidak dapat dipisahkan dari sumber daya manusia. Oleh karena itu, perusahaan harus memperhatikan faktor-faktor apa saja yang dapat meningkatkan kinerja karyawan agar karyawan dapat bekerja secara optimal.
ANALYSIS OF CONSUMER SATISFACTION AND CONSUMER LOYALTY OF POCARI SWEAT Jansaris Othneil Purba; Astri Ayu Purwati; Michael Fernando; Muhammad Luthfi Hamzah
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 4 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i4.4527

Abstract

This study aims to determine the effect of price, advertising appeal and product quality on consumer satisfaction and consumer loyalty of Pocari Sweat Dumai (case study of Batam Jaya Dumai consumers). This study uses primary data. The sampling technique in this study uses accidental sampling. The number of samples obtained was 150 respondents. The analysis method of this study uses descriptive analysis and several types of evaluations using SPSS software. From this study, it was concluded that price and product quality have a significant effect on consumer satisfaction while advertising appeal has a positive but insignificant effect on consumer satisfaction. Then the price variable and the advertising appeal variable do not have a significant effect on consumer loyalty, the product quality variable has a significant positive effect on consumer loyalty and the consumer satisfaction variable has a significant negative effect on consumer loyalty in Batam Jaya (Case study of Batam Jaya Dumai consumers). Penelitian ini bertujuan untuk mengetahui pengaruh harga, daya tarik iklan, dan kualitas produk terhadap kepuasan konsumen dan loyalitas konsumen Pocari Sweat Dumai (studi kasus konsumen Batam Jaya Dumai). Penelitian ini menggunakan data primer. Teknik pengambilan sampel dalam penelitian ini menggunakan accidental sampling. Jumlah sampel yang diperoleh adalah 150 responden. Metode analisis yang digunakan dalam penelitian ini adalah analisis deskriptif dan beberapa jenis evaluasi menggunakan perangkat lunak SPSS. Dari penelitian ini, disimpulkan bahwa harga dan kualitas produk memiliki pengaruh yang signifikan terhadap kepuasan konsumen, sementara daya tarik iklan memiliki pengaruh positif tetapi tidak signifikan terhadap kepuasan konsumen. Kemudian, variabel harga dan variabel daya tarik iklan tidak memiliki pengaruh signifikan terhadap loyalitas konsumen, variabel kualitas produk memiliki pengaruh positif yang signifikan terhadap loyalitas konsumen, dan variabel kepuasan konsumen memiliki pengaruh negatif yang signifikan terhadap loyalitas konsumen di Batam Jaya (studi kasus konsumen Batam Jaya Dumai).
ESG and Capital Structure: A Moderation Analysis of Firm Size Yenny Wati; Achmad Tavip Junaedi; Harry Patuan Panjaitan; Nyoto Nyoto; Astri Ayu Purwati
Jurnal Proaksi Vol. 12 No. 1 (2025): Januari - Maret 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jpk.v12i1.6823

Abstract

Main Purpose - This study aims to determine the effect of ESG practices on a firm's capital structure, using firm size as a moderating variable.Method - This study utilizes moderated regression analysis conducted with Eviews. The research sample included businesses listed on the Indonesia Stock Exchange's IDXESGL index between 2020 and 2023.Main Findings - Companies with higher ESG scores typically have lower debt-to-asset and debt-to-equity ratios. Firm size can influence the relationship between ESG and capital structure. The relationship between ESG and capital structure has piqued the interest of investors and other stakeholders that can influence corporate decisions regarding debt and equity composition.Theory and Practical Implications - Companies increasingly recognize that sustainable business practices are not only ethically responsible but also financially profitable. Research can provide more precise policy suggestions to assist businesses in embracing strong ESG practices and enhancing their access to funding.Novelty - This study examines companies listed in Indonesia's ESG index, making the research findings more relevant to the local context, with firm size as a moderating variable.
Acceptance of virtual reality-based hadith learning model with technology acceptance model (TAM) approach Muhammad Luthfi Hamzah; Ansharullah Ansharullah; Zetri Rahmat; M. Fahli Zatrahadi; Astri Ayu Purwati
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 10 No. 3 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020244277

Abstract

The use of Virtual Reality (VR) technology in education is growing rapidly, including in the context of Islamic learning. This study aims to examine the acceptance of the VR-based Hadith learning model among students of the Islamic Religious Education Study Program of the Riau Islamic University .  This study involved a population of 128 students who were active in the 2023/2024 academic year and took Hadith courses. The census method was used for sampling, so that the entire population became the research sample. Data were gathered using a questionnaire designed to assess the study's variables, employing a 5-point Likert scale. The analysis was performed using the Structural Equation Modeling (SEM) technique with the Partial a Squares (PLS) approach. This method was chosen due to its capability to manage intricate models with numerous latent variables and indicators, and its flexibility regarding data distribution assumptions. The results showed that perceived usefulness has a significant positive effect on the intention to use VR for Hadith learning. Meanwhile, Perceived Ease of Use does not have a significant effect on intention to use. These findings indicate the importance of considering the perceived benefits of VR technology in increasing its adoption in the Islamic religious education environment. This research also contributes to the educational literature by emphasizing the importance of technology acceptance and adoption in the context of Islamic religious education.
Islamic Financial Technology Adoption and MSME Performance: Integrating Literacy, Compliance, Accessibility, and Leadership Zulfadli Hamzah; Astri Ayu Purwati; Rosyidi Hamzah
Journal of Applied Engineering and Technological Science (JAETS) Vol. 7 No. 2 (2026): Journal of Applied Engineering and Technological Science (JAETS)
Publisher : Yayasan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/jryn2128

Abstract

This study aimed to analyze the effect of Sharia financial literacy, Sharia compliance, technology accessibility, and Islamic leadership on the performance of MSMEs in Riau – Indonesia, with the mediation of Sharia Financial Technology Adoption and the moderation of government regulations. This research employed a quantitative study approach using a survey methodology. The sample consisted of 500 MSMEs in Riau that had used services from Sharia financial institutions and had been operating for at least one year. The analytical technique employed was Structural Equation Modeling (SEM) with the assistance of SmartPLS 4 software. The results showed that Sharia financial literacy, technological accessibility, and Islamic leadership had a significant effect on Sharia financial technology adoption and MSME Business performance. Furthermore, Sharia fintech adoption significantly mediated the effect of these three variables on the performance of MSMEs. Conversely, the effect of Sharia compliance on Sharia financial technology adoption and MSME performance was not significant, nor was the moderating effect of government regulations, which failed to strengthen the relationship between Sharia financial technology adoption and MSME business performance.
Financial Technology and SME Resilience in the Digital Economy: A Comprehensive Literature Review Astri Ayu Purwati; Zulfadli Hamzah; Mazzlida Mat Deli
Research in Accounting Journal (RAJ) Vol. 6 No. 2 (2025): RAJ (Research in Accounting Journal)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/zm032z26

Abstract

The rapid development of digital technologies has transformed the financial landscape and created new opportunities for Small and Medium-Sized Enterprises (SMEs) to improve their access to financial services and enhance business performance. This study aims to systematically review the existing literature on digital financial inclusion, FinTech adoption, and SME performance to identify major research trends, synthesize empirical findings, and propose future research directions. The study employed a Systematic Literature Review (SLR) approach based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework. Relevant articles published between 2015 and 2025 were collected from reputable academic databases, including Scopus, Web of Science, ScienceDirect, Emerald Insight, SpringerLink, Taylor & Francis, and MDPI. A total of 20 selected studies were analyzed using thematic synthesis techniques. The findings reveal that digital financial inclusion and FinTech adoption significantly contribute to SME growth, operational efficiency, financial accessibility, innovation capability, and business sustainability. Digital financial inclusion enables SMEs to overcome traditional financing barriers by facilitating access to digital financial services, while FinTech adoption improves financial management, transaction efficiency, and alternative financing opportunities. Furthermore, the review highlights the important roles of financial literacy, technological readiness, organizational capability, and government support in promoting successful digital finance adoption. Despite these benefits, challenges such as digital literacy limitations, cybersecurity risks, technological infrastructure constraints, and regulatory uncertainties continue to impede broader implementation. The study also identifies several research gaps, particularly regarding the integration of emerging technologies such as artificial intelligence, blockchain, and big data analytics within SME financial ecosystems. The findings provide valuable insights for researchers, policymakers, financial institutions, and business practitioners seeking to promote sustainable SME development through digital financial transformation.
From Human Resources to Business Growth: The Role of Skills, Motivation, and Compensation in Driving Driver Performance and Service Quality Nanda Harifon; Rizaldi Putra; Najima Najima; Astri Ayu Purwati; Ermina Rusilawati
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.1304

Abstract

The purpose of this study is to determine the effect of skill, motivation and compensation on driver performance and its impact on service quality at PT Annanta Agree Group. The population in the study was all drivers who worked on travel and all Annanta travel passengers. So that in determining the sample in this study using a meetode mix, 72 respondents were obtained, which were 36 drivers and 36 passengers. Sampling techniques using incidental sampling and data collection techniques using primary data (in the form of questionnaires) using google forms. This data analysis uses Structural Equation Modelling (SEM) using the SmartPLS application. The results showed that driver performance variables had an effect and were significant on service quality. Variable compensation does not have a significant effect on driver performance, variable compensation has an effect and is significant on service quality. Motivation variables do not have a significant effect on driver performance, motivation variables do not have a significant effect on service quality. Skill variables have an effect and are significant on driver performance, motivation variables do not have a significant effect on service quality.
Digitalization of Cultural Heritage and Local Product Marketing: Mapping Research Trends and Future Directions Astri Ayu Purwati; Muhammad Luthfi Hamzah
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 1 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i1.2103

Abstract

The rapid expansion of digital technologies has transformed how cultural heritage is preserved, represented, and commercialized in contemporary markets. This study aims to systematically map research trends concerning the digitalization of cultural heritage and its implications for local product marketing during the 2020–2025 period. Using a Systematic Literature Review (SLR) approach guided by the PRISMA framework, 25 Scopus-indexed journal articles were analyzed to identify dominant themes, methodological patterns, and emerging research directions. The findings reveal four major thematic clusters: digital transformation and cultural governance, digital marketing and MSME competitiveness, cultural identity and consumer psychology, and technological innovation through artificial intelligence and immersive media. The results indicate that digitalization enhances market reach and engagement for culturally embedded local products; however, sustainable competitiveness depends not only on technological adoption but also on authenticity, narrative coherence, and institutional readiness. Emerging trends show increasing integration of AI and immersive technologies, stronger alignment with sustainability discourse, and growing cross-national comparative studies, while longitudinal and multi-level governance research remains underdeveloped. This study contributes by integrating fragmented research streams into a multidimensional analytical framework that connects cultural preservation with digital market performance. The findings provide theoretical advancement and practical insights for policymakers, cultural institutions, and local enterprises seeking to balance technological innovation with cultural integrity in digital marketplaces.
The Innovation of Market Structure and Sharia Governance Model of Islamic Financial Institutions Fradini Brillyandra; Muflihul Fadhil; Mukhlis Mukhlis; Nanda Suryadi; Astri Ayu Purwati
International Journal of Information System and Innovation Management (IJISIM) Vol. 2 No. 1 (2024): International Journal of Information System and Innovation Management
Publisher : Yayasan Pendidikan Islam Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/ijisim.v2i1.950

Abstract

Market structure significantly affects price manipulation and economic efficiency. From an Islamic perspective, market structures should allow freedom but remain bound by rules that uphold responsibility and justice. Among the four primary market forms—perfect competition, monopoly, oligopoly, and monopolistic competition—the perfect competition market is deemed most ideal as it fosters balanced and efficient economic activity, aligning with Islamic principles of fairness. Sharia governance is crucial for ensuring that Islamic financial institutions (IFIs) adhere to Islamic laws, avoiding prohibited practices like riba and maintaining the halal nature of profits. This research, using descriptive analysis, examines the market structure in Islam and the Sharia governance model of Islamic Financial Institutions (LKS) within Indonesia's legal framework. The study, through literature reviews and legal document analysis, finds that Indonesian regulations comprehensively address Sharia governance, outlining aspects such as regulation, organizational structure, processes, and functions, thereby ensuring adherence to Sharia principles and promoting ethical financial practices.
Co-Authors Achmad Tavip Junaedi Agus Hocky Amiruddin M Amin Angelina Angelina Anggi Hanafiah Ansharullah Ansharullah Antoni Antoni Arif Gunawan Arif Marsal Armawi Fauzi Nasution Budiyanto Budiyanto Celvin Angkasa Cindy Ascorditia Salim Desnelita, Yenny Duwi Riningsih Ermina Rusilawati Fadrul Fadrul Fendha Theodany Fradini Brillyandra Frank Ben Ginting, Yanti Mayasari Grys Sela Hamzah Hamzah Hamzah Hamzah Harry Patuan Panjaitan Hendrya Kurniawan Isnaidi Isnaidi Jansaris Othneil Purba Juni Oftariani Rajagukguk Kevin Adrian Kristin Rukmana Layla Hafni Lia Willyana Lidyana Lidyana Lindawati Sirait Lioni Sianturi Lovi Anisa Hultari M. Fahli Zatrahadi Maisya Fadhillah Mar Artur Rahima Mazzlida Mat Deli Mazzlida Mat Deli Mazzlida Matt Deli Meme Rukmini Michael Fernando Miftah Syarif Mimelientesa Irman Mohd. Elvisrafi Syawal Monalisa Monalisa Muflihul Fadhil Mufti Hasan Alfani Muhammad Arif Muhammad Firmansyah Muhammad Luthfi Hamzah Muhammad Rizki Mujtaba M. Momin Mukhlis Mukhlis Najima Najima Nanda Harifon Nazaruddin Nazaruddin Nyoto Putri Nuraini Putri Nuraini Reginus Fedlis Malau Rizaldi Putra Rosyidi Hamzah Sarbaeni Sarbaeni Sarbaini Sarbaini Sarli Rahman Selvi Selvi Septia Aldina Putri Shukri Ahmad Silvia Mery Siti Intan Nurdiana Wong Abdullah Sitompul, Silvia Sari Stanislaw Flejterski Sudarno Suhermin, Suhermin Suriyanti, Linda Hetri Surya Safari SD Suryadi, Nanda Sutoyo Sutoyo Syukri Hadi Tika Mutia Tomy Fitrio Valerie Thalia. S Vincent Andy Darmawan Wella Sandria Wulan Syaulia Safitri Yenny Wati Yunior, Khomeiny Yusnita Octafilia Theresia A Yesu Infante Yusrizal Zainol Mustafa Zetri Rahmat Zulfadli Hamzah Zulkifli Rusby