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Diena Mutiara Lemy
Universitas Pelita Harapan
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Journal : Syntax Literate: Jurnal Ilmiah Indonesia

 1 
Strategy In Crisis And Innovation During Pandemic (Case Study Of Abc Hotel In Jakarta) Ivan Falantti Ishak; Diena M Lemy
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (316.895 KB) | DOI: 10.36418/syntax-literate.v7i3.6620

Abstract

Impacts of COVID-19 on the global economy and international tourism are disastrous. This pandemic has lasted longer than other previous epidemics, and no single one-time solution could be adopted in the whole period. This research examines those financial impacts during pandemic and how a budget hotel has innovated continuously to sustain economically within a crisis management framework. The data was collected from hotel internal documents and were then discussed in form of interview with the hotel manager. The outcome shows that the pandemic affected differently throughout the period depending on government regulation. During this uncertainty, strategy need to synergize with innovation for flexibility and decision making. Facing exponential decrease in occupancies, process innovation as the driver for cost efficiencies is a must. However, organizational innovations as being able to respond to government actions and applying the right marketing innovations to grab extended stay in accordance with the new operation health and safety protocols are more crucial to achieve economic sustainability in the long run. This critical case study can then help to exemplify even other larger, better equipped, and stronger brand hotels on how to strategize effectively in this pandemic.
Co-Authors Agnes Rustiani Alexandra, Theresia Ali Amelda Pramezwary Amelda Pramezwary Anugerah Agungputranto Anugerah Agungputranto Arifin Djakasaputra Ashartono, Rakhmat Audrey Rahardja Aurelie Carvina Brian, Reagan Catherine Natalie Christine Junus Christine, Kezia Cynthia Swastika Kilya Darmawan, Debbie Deandra Ashtyn Pakasi Debbie Darmawan Desideria Lumongga Dwihadiah Dhiny Irena Sari Djakasaputra, Arifin Dr. Adolf J.N. Parhusip Elang Kusumo Elang Kusumo Elisabeth Heidi Fahmi Idris Audina Gunawan Prabowo Gunawan Prabowo, Gunawan Hanna H. Sihombing, Irene HENDRATMO, Cestia Astutiningsih Hubner, Ira B. Hulu, Meitolo I Ketut Suada Ivan Falantti Ishak Jeremia Devananda Jimmy Muller Hasoloan Situmorang Joanna Vieri Ekamukti Julia Dewi Juliana Juliana Juliana Juliana Juliana Juliana, Juliana Julio Putra Tjokromulia Kezia Christine Kho, Ardi Kilya, Cynthia Swastika Kim Min Jun Kimberly, Verena Kusumo, Elang KUSUMO, H.K. Elang Kusumo, Henricus Kurniawan Elang lusiana maribet manurung Madeline Stefanie Tjang Maleachi, Sandra Myrza Rahmanita Nadia Cheryl Effendy Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Irene Bernedeta Sitorus Nugraheni, Putri Parera, Sisilia Chelsye Pramezwary, Amelda Pramono, Rudy Putri Nugraheni Rahardja, Audrey Rahmat Ingkadijaya Rahmat Ingkadijaya Rakhmat Ashartono Ratih Dwi Astuti Reagan Brian Riesta Carmelia Rozi, Fachrul Sabrina O Sihombing Sandra Maleachi Sandra Maleachi Sandra Maleachi Sari, Dhiny Irena Sianipar, Rosianna Sim Wen Ching Sindi Agustiana Sisilia Chelsye Parera Sitorus, Nova Stevano Putra Hardianto Sugiri, Rashid Algani Sukarnadi, Natalia Teguh, Frans Theodosia C. Natalia Theodosia C. Nathalia Tiurida Lily Anita Tjokromulia, Julio Putra Valencia Valencia Verena Kimberly Vicky Leonarto Vriandi Hapsara Wilhelmina Rosse Marisca Gajeng Wu Lei Lei