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Ismandianto
Universitas Riau
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Journal : Sosiohumaniora

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TOURISM COMMUNICATION BASED ON CULTURE, RELIGION AND LOCAL WISDOM OF KUANTAN SENGINGI Ismandianto Ismandianto; Muchid Muchid; Prima Wahyudi
Sosiohumaniora Vol 25, No 3 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i3.33877

Abstract

Tourism competition between regions has recently become increasingly competitive, to be able to compete, an effective strategy is needed to develop the potential and uniqueness of the region to be competitive. For this reason, the development of tourist destinations must be more innovative so that tourists who come are willing to repeat their visits in these tourist areas. The main problem that arises related to tourism in the region at this time is how to increase regional competitiveness so that its potential can be exploited to the fullest. This study aims to determine the tourism communication strategy in developing tourism potential in Kuantan Singingi Regency. This research method is using a qualitative descriptive approach using a constructivist paradigm. Data collection techniques were carried out by observation, interviews, and documentation. To test the validity of the data in the field, a credibility test was conducted.  The results of tourism communication research are the process of delivering image messages that involve the role of stakeholders, both internal and external. The right strategy to be carried out by the Kuantan Singingi Regency government in developing regional tourism potential, elaborating brand image and brand identity, will be able to develop the potential and uniqueness of the region to become a tourism strength. The pattern of communication strategies between local governments and communities lacks synergy, with local tourism communities and human resources that do not have expertise in tourism.
Co-Authors ', Alfisahrin Agus Susanto Agustin, Enda Suci Agustina Nazara Ahmad Tamrin Sikumbang Aidura Izzara Aisyah Kusumo Dewi Akhyari, Edy Alfina Dawanni Alyssa Septiawita Anggra Fadilla Antoto, Dirham Anuar Rasyid Aras Mulyadi Auradian Marta Ayu Listari Ayu Putri Utami Ayuni Safika Belli Nasution Benny Heltonika Bilqhis Luthfiyya Syanura Charles Julian Santos Navarro Delvy Ardhana Devitriana , Nur E, Egawirdawati Efni Noor Salam Elfikrah Rizyan Anugrah Erlangga, Friski Ersa Putri, Winda Ersa, Winda Esti Yuati Putri Evawani Elysa Lubis Fadhilla, Annisa Nurul Fadli, Mashur Faisyal Rani Faisyal Rani Feggy Eugueyne Wulan Sari Genny Gustina Sari Habil Arianda Putra Handoko, Tito Hanifah Rahmanita Hasan Sazali Herdianto " Hevi Susanti Ikhma Zurani Ilham Akbar Intan Sweni Ishak Ishak Ismi Wahidar, Tutut Isnaini Isnaini KHAIRUL ANWAR Khairun Nisa Khasna Latifah Khasna’ Lathifah Kirana Kirana Laksmono, Bambang Shergi M. Fauzi Mardhiah Rubani Meliana Putri, Friska Mexsasai Indra Meyzi Heriyanto Miftahul Pajri Misrah Misrah Misrah Misrah Muchid Muchid Muhammad Firdaus Muhammad Firdaus Muhammad Firdaus Muhammad Firdaus Muhammadi, Qasem Muhayat Muthia, Arini Azka N. Nurjanah Nadia Rahmah Naila Rahmi Nailul Aflah Nanda Ideebrilant Yaha Naomy Ega Chatarine Hutasoit Neneng Susi Susilawati Notatema Zebua, Ben Hansel Nova Riani Nurjanah Nurul Aida Perdana, Muhammad Firman Perrmana, Rico Pratama, Satryo Fadly Prathama Artha, Alan Prima wahyudi Putri Silvi Rahmanita, Hanifah Rasyida Darman Resdati Resdati Rifka Bahagiati Ringgo Eldapi Yozani Risa Nur Inayah Rizky Kurnia Ananda Robert Frans Antonio Worabay Roni Matthew Rubani, Mardhiah Rubani, Mardiah Rumzi Samin Rusmadi Awza Ruzikna Salman Al Farizi Salshadilla, Illaya Santos Navarro, Charles Julian Saragih, Geofani Milthree Seger Sugiyanto Siagian, Gita Trinatalis Siti Sofro Sidiq Sri Ningsih Sitorus Sucitra Lestari Lubis Sundari, Wanda Sunse Ayu Febriani Suprianti, Najwa Suyanto Suyanto , S. Suyanto Suyanto Suyanto Suyanto Syafri Harto Syafri Harto Syafri Harto Teguh Widodo Tito Handoko Tri Arta, Adito Trysa Yulvarizal Tugiran T Tutut Ismi Wahidar Ukpanur, Endy Kharisma Ulva Nurfajria Viola Egis Pratiwi Wahyu Hidayah Wahyudi, M. Dwi Rizki Wasillah, Asiah Welly Wirman Wicaksono, Luluk Reza Yasir Yasir Yasir Yesicha, Chelsy Yona Setiawati Yuniardi, Indra Yusmar Yusuf Zalianti, Tiara Putri Zebua, Ben Hansel Notatema Zulfa Harirah MS