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Novitasari Novitasari
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ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP MINAT BELI KONSUMEN ONLINE DI MARKETPLACE Novitasari Novitasari; Mia Andika Sari
Ekonomi & Bisnis Vol 18 No 2 (2019): JURNAL EKONOMI BISNIS VOL 18 NO 2 DESEMBER 2019
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v18i2.2490

Abstract

Terjadinya pergeseran  minat dari pembelian offline (konvensional) beralih ke pembelian online (daring) membuat pertumbuhan perusahaan-perusahaan startup di bidang jual beli berkonsep marketplace di Indonesia semakin berkembang dan semakin kompetitif. Ada beberapa faktor yang dapat mempengaruhi minat beli konsumen online di marketplace. Tujuan penelitian ini adalah untuk mengetahui dan menganalisa faktor-faktor yang berpengaruh terhadap minat beli konsumen online di marketplace serta untuk mengetahui marketplace apa yang paling di minati oleh konsumen online untuk berbelanja. Teknik analisis yang digunakan dengan menggunakan teknik analisis regresi linear berganda. Hasilnya adalah faktor harga, keamanan dan kemudahan transaksi berpengaruh secara parsial terhadap minat beli konsumen online di marketplace. Sementara faktor kualitas produk, promosi, kepercayaan, kualitas website dan reputasi vendor tidak berpengaruh secara parsial terhadap minat beli konsumen online di marketplace. Tetapi faktor kualitas produk, harga, promosi, kepercayaan, kualitas website, keamanan, reputasi vendor dan kemudahan transaksi berpengaruh secara bersama-sama (simultan) terhadap minat beli konsumen online di marketplace sebesar 63,7%, sisanya dipengaruhi faktor-faktor lain. Dan marketplace yang paling diminati konsumen online untuk berbelanja adalah Shopee dengan persentase pemilih sebesar 70,3%. 
Rancang Bangun Sistem Register Surat Masuk Berbasis Web untuk Mengoptimalkan Pengelolaan Agenda pada Bri KCP Jelutung Apriliani Sulistiawati; Noneng Marthiawati; Kevin Kurniawansyah; Novitasari Novitasari
Router : Jurnal Teknik Informatika dan Terapan Vol. 4 No. 2 (2026): Juni : Router : Jurnal Teknik Informatika dan Terapan
Publisher : Asosiasi Profesi Telekomunikasi dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/router.v4i2.969

Abstract

This study aims to design a web-based incoming mail registration system to improve the effectiveness of document archiving at BRI KCP Jelutung. Currently, incoming mail records are managed manually using an agenda book, resulting in slow archive retrieval and increasing the risk of document damage or loss. The research was conducted through observation and user requirements analysis of the incoming mail management process. The result is a web-based system design capable of recording incoming mail data in a complete and structured manner. The system is also equipped with an integrated document scanning feature, allowing physical documents to be digitized and stored automatically in a database without requiring a separate upload process. Scanned documents can be accessed at any time through the system, making archive retrieval and management faster and more efficient. The proposed system is expected to create a more efficient, organized, and transparent mail administration process at BRI KCP Jelutung. Furthermore, the research results can serve as a reference for future system development and implementation within the institution.
Analisis dan Perancangan Website untuk Peningkatan Pemasaran UMKM di Agrowisata Nanas Desa Tangkit Baru Jambi Novitasari Novitasari; Noneng Marthiawati; Kevin Kurniawansyah; Hetty Rohayani
Router : Jurnal Teknik Informatika dan Terapan Vol. 4 No. 2 (2026): Juni : Router : Jurnal Teknik Informatika dan Terapan
Publisher : Asosiasi Profesi Telekomunikasi dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/router.v4i2.970

Abstract

The development of information technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to utilize digital media as an effective marketing tool. The Pineapple Agrotourism area in Tangkit Baru Village, Jambi, has significant economic potential through various pineapple-based products; however, conventional marketing practices have limited the reach of product promotion. This study aims to analyze requirements and design a website as a digital marketing medium to improve the visibility and marketing reach of MSMEs in the Pineapple Agrotourism area of Tangkit Baru Village, Jambi. The research method consisted of the requirements, design, development, testing, deployment, and review and feedback stages. Data were collected through observation, interviews, and literature studies. The results indicate that the designed website includes key features such as a homepage, agrotourism information, an e-commerce dashboard, a product catalog, a shopping cart, and educational content pages. The proposed website is expected to support MSME digital transformation, enhance the competitiveness of local products, and expand digital-based marketing reach.
Co-Authors AA Sudharmawan, AA Adhe Angry Agus Turoso Ahmad Nasir Ari Bowo Aldri Frinaldi Aminah Andi Nur Aina Sudirman Antonius Edy Kristiyono Apriliani Sulistiawati Aryani Witasari Aulia Farida Chansyanah Diawati Dandan Haryono Debyanti Noro’ Palullungan Devianna Hutasoit Diah Kristiana Diana Amaliasari Dwi Rini Sovia Firdaus Eddy nashrullah Eko Prayitno Eko Sri Wahyuni Ekowati, Lia Elisa Mayang Sari Ellyn Purwanti Elma Sofia Elni Yakub Emy Rahayu Endah Widiastuti Fateh Tikal Zamzami Fikra Fikra Hafiduddin Hariri Hariri Hayati Fatimah Helga Helga Herbirowo Nugroho Heri Frencus Heri Wijaya Herman Fland Dakhi Hetty Rohayani Hj Mustainah Ignasia Maria Sulastiningsih Indah Riezky Pratiwi Indrawata Wardhana Intam Kurnia Jery Devano Joko Nurkamto Kadek Mien Dwi Cahyani Kevin G.P Aritonang Kevin Kurniawansyah Kuntoro Bayu Ajie Lazim.N Lazim.N Liska Tiropadang Mia Andika Sari Moh Ghufron Muhtadi Moh. Amin MUHAMMAD AGUS SALIM Mujtahid Kaavessina Murniati . Natanael Kristanto Nedsal Sixpria Ni Made Dwita Yaniswari Niken Tri Handayani Noneng Marthiawati Noor Fadiawati Nur Wening Ofik Taupik Purwadi Ogie Indra Gunawan Rahmi Putri Wirman Resqi Dwi Oktaviani Ridwan Zulpi Agha Ruqiah Ganda Putri Panjaitan Saraswati, Ety Sardiana Sardiana Siti Jubaidah Sri Endah Wanyuningsih Subuh Tugiono Syahrilfuddin Syahrilfuddin Taufikul Ichsan Ulfa Fitriati Utami, Fitria Siswi Vandri Ahmad Isnaini Vito Alamo Wiranda Upa Wiwik Handayani