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IMPLEMENTATION OF EMPLOYER BRAND EQUITY AS AN EFFORT TO REDUCE INTENTION TO LEAVE AT PT GEMILANG PLASTAMA CEMERLANG Putri, Elvani Anisa; Dwianto, Agung Surya
ANALISIS Vol. 13 No. 2 (2023): ANALISIS VOL. 13 NO. 2 TAHUN 2023
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v13i2.3003

Abstract

This study aims to analyse the effect of employer brand equity of PT Gemilang Plastama Cemerlang, namely social value, interest value, development value, application value, economic value. As well as the effect of employer brand equity on intention to leave. The research method used is associative quantitative research method, where the data collection method is done by distributing questionnaires. The population in this study were all Gen Z, totalling 100 people. Sample withdrawal is done by saturated sampling method. Data processing using SPSS version 26 software, with descriptive analysis and multiple linear regression analysis hypothesis testing. The results showed that (1) partially social value has a positive and significant influence on interest value (2) partially development value has a positive and significant influence on application value. (3) simultaneously there is a positive and significant influence between economic value variables and intention to leave. These findings can be input for employers in making decisions as a strategy to increase comfort for employees, especially in shaping employer brand equity to employees.  
The effect of information technology training and managerial support on employee performance mediated by emotional intelligence Agung Surya Dwianto; Pupung Purnamasari; Periansya, Periansya
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explores the complex interplay between Information Technology Training (ITT), Managerial Support (MS), Emotional Intelligence (EI), and Employee Performance (EP) within the organizational context of PT Bimasakti Multi Sinergi in Yogyakarta. Through a quantitative approach and utilizing Structural Equation Modeling (SEM) with the Smart PLS technique, the study investigates both direct and indirect effects to unravel the nuanced relationships among these variables. The results indicate that IT Training significantly influences both Emotional Intelligence and Employee Performance, highlighting the dual impact of technical skill development. Managerial Support directly influences Employee Performance but lacks a significant indirect effect through Emotional Intelligence. Emotional Intelligence emerges as a significant mediator, bridging the relationship between IT Training and Employee Performance. These findings underscore the importance of a comprehensive approach to employee development, emphasizing both technical proficiency and emotional intelligence within the evolving dynamics of a technology-driven workplace. The insights contribute to refining organizational strategies for optimizing employee performance in contemporary business environments
Peran Penting Work Life Balance dan Kompensasi dalam Employee Retention: Studi Karyawan Generasi Z di Unit Kantor Cabang BRI Lenteng Agung Nabilla Fauziah; Syifa Fitri Fairus; Agung Surya Dwianto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.1995

Abstract

The company has several aspects to run the Employee Retention program, such as implementing a Work-Life Balance system and providing compensation to employees. The purpose of this research is to analyze the important role of Work Life Balance and Compensation in Employee Retention (Study of Generation Z Employees at BRI Lenteng Agung Branch Office Unit). This research method is quantitative. This research uses interview and observation techniques to solve the problems found. The informants of this research consisted of 2 (two) generation Z employees and 1 (one) supervisor employee. This research data collection technique is by observation and interview. The results of this study are that work-life balance and compensation have an important role in the sustainability of employee retention at the BRI Lenteng Agung branch office unit. The company has implemented a balance of time for work life and personal life for its employees, and the company also provides compensation in accordance with company policy where this has a positive impact on employees and is included in the company's efforts to retain employees. This is supported by the statements of two informants who are generation Z employees and a supervisor who explained that the working hours, workload, and organizational culture as well as the compensation provided by this company are able to make them stay in the position they are currently in, until later they will follow the increase in position or career path in the future.
The Influence of Career Advancement on Employee Performance and Job Satisfaction (A Case Study at PT Bank Akasia Mas) Satoto, Ayu Audina; Dwianto, Agung Surya
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4458

Abstract

In the dynamic competition of the banking industry, career acceleration has become a crucial strategy in human resource management to enhance employee performance and job satisfaction. This study aims to analyze the influence of career acceleration on employee performance and job satisfaction at PT Bank Akasia Mas. A quantitative approach by an explanatory research design was employed, involving 154 participants selected through purposive sampling. Data were collected utilizing validated questionnaires, complemented by interviews and observations. Regression analysis results reveal that career acceleration significantly affects both performance (R² = 0.31) and job satisfaction (R² = 0.39). When organizational culture was included, the R² value improved to 0.48, highlighting its strong moderating role. The study also reveals structural disparities in access to career enhancement programs across divisions, negatively affecting job satisfaction. Moreover, the influence of career acceleration on performance is largely mediated by job satisfaction. These outcomes emphasize the importance of a fair, structured, and competency-based career enhancement system, along by the reinforcement of an inclusive organizational culture. This study gives both practical and theoretical contributions to comprehending career dynamics in Indonesia’s banking sector and offers strategic recommendations for improving organizational productivity through influenceive career management.
Pengaruh Kepemimpinan terhadap Motivasi Kerja Generasi Z di Bank X Dameria, Theresia Elisabeth; Dwianto, Agung Surya
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): October
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50664

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan terhadap motivasi kerja generasi Z di Bank X. Pendekatan kuantitatif digunakan dengan metode survei melalui penyaluran kuesioner kepada karyawan generasi Z yang telah bekerja minimal satu tahun. Responden dipilih menggunakan teknik purposive sampling. Instrumen penelitian disusun berdasarkan indikator variabel kepemimpinan dan motivasi kerja, dengan menggunakan skala Likert lima poin. Data dianalisis dengan statistik deskriptif dan inferensial, termasuk uji asumsi klasik, regresi linier sederhana, uji t, uji F, dan perhitungan koefisien penentuan menggunakan SPSS versi terbaru. Hasil penelitian menunjukkan bahwa kepemimpinan memiliki pengaruh positif dan signifikan terhadap motivasi kerja Generasi Z di Bank X, dengan nilai signifikansi 0,020 (0,05). Nilai koefisien regresi 0,280 menunjukkan bahwa setiap peningkatan kepemimpinan akan meningkatkan motivasi kerja sebesar 0,280 unit. Nilai R-Square 0,154 menunjukkan bahwa kepemimpinan menjelaskan 15,4% dari variasi motivasi kerja, sedangkan sisanya dipengaruhi oleh faktor lain seperti kompensasi, peluang pengembangan diri, lingkungan kerja, dan budaya organisasi. Temuan ini menegaskan pentingnya gaya kepemimpinan yang memberikan kepercayaan, ruang untuk berekspresi, dan dukungan pengembangan diri bagi Generasi Z, yang pada gilirannya dapat meningkatkan moral dan keterlibatan kerja.
The Influence of the Work Environment on the Work Motivation of Generation Z at Bank X Diovanessa, Charla Bernadhetta Angeline; Dwianto, Agung Surya
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): October
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50665

Abstract

This study functions to examine the influence of the work environment on the work motivation of Generation Z at Bank X. Using a quantitative approach method with data collection techniques through the distribution of questionnaires to 35 Generation Z respondents at Bank X. Validity and reliability tests have been carried out on the research instrument, which is then analyzed using descriptive analysis and simple linear regression with the aim of testing the relationship between the work environment and work motivation. Positive and significant results are shown by the results of the study, that the work environment has an influence on the work motivation of generation Z at Bank X. Regression analysis results in the equation Y = 24.115 + 0.550X, which means that every time the quality of the work environment improves, an increase in work motivation will occur. The t-test showed a significance value of 0.028, so that the analysis appeared that there was a significant influence between the work environment on work motivation. A determination coefficient value (R) of 0.139 indicates that 13.9% of the variation in work motivation can be explained by the work environment, while the rest is influenced by other factors outside of this study.
Perceived Value in Consumer Purchasing Decisions on Facebook Ads: A Study on Millennial Generation in Cikarang Rabbani, Muhammad Amru; Dwianto, Agung Surya
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4511

Abstract

This study aims to examine how perceived value is formed in consumer purchasing decisions for products offered through Facebook Ads, especially for the Millennial Generation in Cikarang City. Using a qualitative approach with a case study design, data was collected through interviews with informants who are active Facebook users who have purchased products through Facebook Ads. The results of the analysis show that perceived value is formed from the relationship between perceived benefits and sacrifices that are taken into consideration, such as the visualization of advertisements that trigger initial consumer interest, but on the other hand, concerns about the risk of delivery and actual product mismatches are the main sacrifice. Direct and transparent interaction with the seller via text message is proven to overcome these concerns. This builds trust and increases consumer confidence to transact. Other users' engagement with ads and the frequency with which they appear also contribute to improving consumers' perceptions of credibility and social recognition. Although consumers make comparisons in e-commerce with more competitive prices, the ease of transactions and the convenience of interacting with sellers are crucial factors that strengthen consumers to make purchasing decisions. This study enriches the qualitative understanding of the formation of consumer perceived value in online shopping through Facebook ads, as well as the role of personalized interactions that can mitigate risk.   
Job Crafting dan Kinerja Karyawan: Tinjauan Literatur Sistematis Mediasi Keterikatan Kerja, Motivasi Kerja, dan Makna Kerja Kusuma, Nursheto Pramu; Agung Surya Dwianto
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.3088

Abstract

Penelitian ini menyajikan systematic literature review (SLR) mengenai hubungan job crafting dan employee performance dengan menelaah peran mediasi work engagement, work motivation, dan meaningful work. Pencarian literatur dilakukan pada PubMed, Scopus, ScienceDirect, dan Google Scholar (2020–2025) menggunakan kombinasi boolean keywords terkait job crafting, kinerja, dan mediasi psikologis. Seleksi mengikuti alur PRISMA dan menghasilkan 28 artikel yang dianalisis secara tematik. Sintesis menunjukkan bahwa mayoritas studi menemukan pengaruh signifikan job crafting terhadap kinerja terutama melalui work engagement (mediator paling konsisten), disusul meaningful work yang kerap berperan sebagai mediator tunggal maupun mediasi berantai (MW terhadap WE) serta work motivation sebagai fondasi psikologis yang memperkuat keterlibatan dan pemaknaan kerja. Hasil juga menyoroti variasi lintas konteks (publik, kesehatan, perhotelan, UMKM) serta faktor moderator seperti leader–member exchange dan presenteeism. Pada beberapa studi, pengaruh langsung job crafting terhadap kinerja tidak signifikan tanpa mediator yang memadai. Secara teoretis, temuan memperkuat kerangka JD-R dan SDT; secara praktis, organisasi perlu mendesain intervensi job crafting yang sekaligus menumbuhkan engagement, makna, dan motivasi. Penelitian lanjutan disarankan menguji causality, perbedaan dimensi job crafting (seek resources/challenges vs reduce demands), serta moderator kontekstual lintas budaya dan sektor.
Artificial Intelligence in Performance Evaluation (Case Study of PT. Pos Indonesia Employees) Agung Dwianto; Sitta Kusuma; Junengsih
bit-Tech Vol. 7 No. 2 (2024): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v7i2.1817

Abstract

The development of artificial intelligence (AI) has revolutionized various aspects of human resource management, including employee performance evaluation. While existing studies have extensively explored the potential of AI in improving efficiency and objectivity, they often overlook the nuanced employee experiences and organizational dynamics that influence its successful implementation. This research bridges this gap by examining the perceptions and experiences of PT Pos Indonesia employees regarding the use of an AI-based performance evaluation system. Using a qualitative approach with a phenomenological design, data was collected through in-depth interviews with employees who have used the system for at least six months. The findings reveal that AI contributes significantly to enhancing efficiency and reducing subjectivity in evaluations. However, challenges such as algorithm bias, the relevance of performance metrics, and system transparency remain prevalent. Importantly, this study identifies critical factors influencing acceptance, including employee understanding, trust, and perceptions of fairness in the evaluation process. Unlike previous research, this study emphasizes the interplay between technological and human factors, highlighting the irreplaceable role of human interaction in providing qualitative context. This research extends the existing literature by offering a deeper understanding of employee-centered factors and organizational practices that facilitate the integration of AI in performance evaluation. Practically, it provides actionable insights for organizations aiming to implement AI-based systems effectively, ethically, and equitably.
Pengaruh Reward dan Punishment terhadap Kinerja Karyawan Marketing pada PT Transpacific Finance Royandika Hadiyansyah; Didin Hikmah Perkasa; Agung Surya Dwianto
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.8073

Abstract

Sumber daya manusia memiliki peran yang sangat krusial dalam sektor usaha, karena salah satu faktor pendorong keberhasilan atau kegagalan dalam suatu perusahaan adalah tergantung dari sumber daya manusia yang dimiliki. Permasalahan penelitian mengenai reward dan punishment dapat mempengaruhi kinerja karyawan. Tujuan penelitian untuk menguji pengaruh reward dan punishment terhadap kinerja karyawan marketing pada PT Transpacific Finance. Penelitian ini menggunakan pendekatan penelitian kuantitatif dengan teknik survei berupa kuesioner. Hasil penelitian menunjukan bahwa Reward berpengaruh positif dan signifikan terhadap Kinerja Karyawan bagian marketing PT Transpacific Finance. Artinya, semakin meningkat Reward yang diberikan perusahaan, maka semakin meningkat pula kinerja karyawan. Punishment tidak berpengaruh dan tidak signifikan terhadap Kinerja Karyawan bagian marketing PT Transpacific Finance. Artinya, Punishment tidak mampu mempengaruhi kinerja karyawan. Simpulan utama pada penelitian ini adalah apabila ingin meningkatkan kinerja karyawan, maka faktor-faktor Reward dan Punishment perlu ditingkatkan pula.
Co-Authors Ahmad Azmy Ahmad Fadhlan Andri Aprurroji Ardilah Santi Ayu Lestari Bella Amalia Cantika, Adinda Putri Chrisselda Putri Hendrita Dameria, Theresia Elisabeth Darka Darka DARKA DARKA Devira Devira Dewo, Ongky Saputra Didin Hikmah Perkasa Diovanessa, Charla Bernadhetta Angeline Efendi, Asep Efnu Munanda Eva Purnamasari Faradila Febriyana Farhan Adna Yaffi Febriansyah, Toni Firmansyah Firmansyah Periansya Giovanni, Jane Haliza Amelia Husna Hetty Karunia Tunjungsari Iin Novita Evan Irena D Silva Irma Wiji Astuti Iyus Wiadi Joko Dwiarto Junengsih Junengsih, Junengsih Kelani, Sofia Kinanti Mangestisari Kurnia, Tasya Suciati Kurniaty, Dewi Kusuma, Nursheto Pramu Kusuma, Sitta Laelatul Qodriyah Lingga Yuliana Lucia Ratu Persia Lucia Rosdiana Damanik Magita Magito Magito Margahayu, Riza Primananda Megawati Sihite Melati Aros Putri Mohamad Sajili Nabilla Fauziah Novita Evan, Iin Novitasari, Hafisha Nugraha, Evans Afriant Nur Endah Retno Wuryandari Nur Vitriani Nur Vitriani Permadi, Yudhi Pirmansyah, Yodi Pratama, R. Warsito Ayang Pupung Purnamasari Pupung Purnamasari Puri, Diah Sampurnaning Putri, Elvani Anisa Rabbani, Muhammad Amru Rahmawati, Heti Rakhmayani, Meita Devi Ramadani, Ramadani Ramadhan, Sarah Ratono Renardi Dewanto Retno Nurulia Hapsari Rifai, Ahmad Widad Rosidatulmanna, Siti Sayidah Royandika Hadiyansyah Rustomo Rustomo Rustomo, Rustomo Salsabila, Unik Hanifah Sarah Ramadhan Satoto, Ayu Audina Shani Suryaningsih Silaban, Trosahlan Sinaga, Vera Juliana Siswandaru, Luqman Ardana Sofia Kelani Stefany Bororing Syech Khan Fahri Alfaribi Syifa Fitri Fairus Taufik Aulia Tohali Tohali Tubagus Akbar Ikhwandi Tukini Tukini Vera Juliana Sinaga Wawan Gunawan Widayatmoko, Widayatmoko Wijanarko, Adrian A Yodi Pirmansyah Zannna, Devki Rekhana