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Heru Ryanto Budiana
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Strategi Mendesain dan Membangun Identitas Branding Politik Partai Persatuan Indonesia (PERINDO) pada Pemilu Serentak 2019 Hayati, Neni Nur; Murod, Ma'mun; Budiana, Heru Ryanto; Setianti, Yanti
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 6, No 1 (2022): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.6.1.13-24

Abstract

Hasil Rekapitulasi Pemungutan dan Penghitungan Suara Komisi Pemilihan Umum Republik Indonesia, Partai Perindo merupakan partai yang tidak masuk kedalam Parlementary Threshold tetapi menjadi partai yang paling tinggi konvensi suaranya dibandingkan dengan enam partai politik lainnya. Artikel ini bertujuan untuk mengetahui strategi mendesain dalam membangun identitas branding politik Partai Persatuan Indonesia (Perindo) dalam Pemilu Serentak 2019. Pendekatan  penelitian yang digunakan adalan kualitatif  dengan metode studi kasus. Adapun penentuan informan dilakukan dengan cara purposive sejumlah tiga orang. Hasil penelitian ini menunjukkan bahwa strategi mendesign dan membangun identitas branding partai politik yang dilakukan oleh Perindo adalah dengan media elektronik yaitu pemutaran mars perindo di salah satu stasiun televisi secara berulang-ulang, mengemas program dengan sangat menarik dan memiliki perbedaan (different) dengan partai politik lainnya dengan program kesejahteraan masyarakat yang berkaitan dengan ekonomi, sosial dan pendidikan. Grobag dan ambulans yang tersebar di seluruh Indonesia menjadi identitas brand Partai Perindo yang fokus dan spesifik yang dapat menjangkau di masyarakat kalangan bawah. Selain itu, komunikasi politik yang dilakukan oleh Partai Perindo dalam membangun brand awareness adalah dengan mengelola enam isu utama yakni  perbedaan Partai Perindo sebagai partai baru dan partai politik lainnya, jaminan masa depan kesejahteraan keluarga yang menjadi bagian keluarga terdekat, kerja-kerja untuk pemerintahan, Partai Perindo memposisikan sebagai mitra Presiden Jokowi, menentukan Calon Anggota Legislative untuk pemilu serentak 2024 dan pandangan terhadap Pencalonan Presiden dan Wakil Presiden untuk Pemilu 2024.
Mang Ntat Mascot as branding strategy of Statistics of West Java Province Saleh, Andri; Setianti, Yanti; Budiana, Heru Ryanto
Manajemen Komunikasi Vol 8, No 1 (2023): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v8i1.43154

Abstract

Since 2018, the Statistics (BPS) of West Java Province has used mascots as a branding strategy. This strategy is carried out to build statistical awareness among the people of West Java. Other facts show that the community still does not know much about BPS and rejects data collection. The impact can be seen in the low percentage of the census and survey response rates organized by BPS. This research uses mascots to analyze the branding strategy process carried out by BPS of West Java Province. The method used in this research is a descriptive method with a qualitative approach. Data were collected through in-depth interviews, observation, and documentation from the Public Relations Team of BPS of West Java Province. This research revealed that the mascot of BPS of West Java Province, named Mang Ntat, was created by considering the representation of BPS of West Java Province agencies and the culture of Sundanese society. Mang Ntat mascot appears in various official activities of BPS of West Java Province and official social media content. The results showed that the use of the Mang Ntat mascot as a branding strategy of BPS of West Java Province has not been effective. In the last four years, it has tended to decrease in census and survey activities. It means that the use of the Mang Ntat mascot as a branding strategy of BPS of West Java Province has not been able to build statistical awareness among the public, especially the people in West Java.
Komik Mbak Pia: Representasi Budaya Organisasi Badan Pusat Statistik Melalui Komunikasi Visual Saleh, Andri; Setianti, Yanti; Budiana, Heru Ryanto
ULTIMART Jurnal Komunikasi Visual Vol 16 No 2 (2023): Ultimart: Jurnal Komunikasi Visual
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimart.v16i2.3258

Abstract

Mbak Pia’s comic is a comic strip aired in Varia Statistik magazine, an internal magazine that published monthly within the Statistics Indonesia (BPS). Since it was first aired in 2012, Mbak Pia's comic has now reached its 117th series. Mbak Pia's comic depicts the world of daily work of BPS employees packaged in a funny and entertaining story. But on the other hand, this comic also conveys an important message in the form of internalizing core values in the BPS organization: professional, integrity, and trustworthy. The purpose of this study was to analyze the message conveyed in the Mbak Pia’s comic. The method used is an interpretive method with a qualitative approach. While the analysis used is the semiotic analysis of Roland Barthes. The results of this study show that Mbak Pia's comics not only tell about the world of daily work of BPS employees and internalization of core values in the BPS organization, but are also loaded with criticism of work culture that is not in accordance with the core values of the BPS organization. Some of the things that are criticized in the comic story are those related to planning, employee performance, and employee competence. For this reason, BPS needs to emphasize a strong commitment to all its employees in upholding the core values of the BPS organization. Keywords: comics; culture; organization; visual communication
Manajemen Krisis Direktorat Jenderal Bea dan Cukai Kementerian Keuangan dalam Mengembalikan Kepercayaan Publik Ramdani, Adisti Citra; Budiana, Heru Ryanto; Prastowo, FX Ari Agung
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 2 (2024): September
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13852487

Abstract

A crisis hit the Directorate General of Customs and Excise (DJBC) in April 2024, triggered by the widespread virality of issues related to delivered goods on social media. These viral issues included Radhika Althaf's shoe issue, Ijal Zaid's SLB aid issue, and Medy Renaldy's toy issue. This study aims to examine how DJBC's crisis management efforts worked to restore public trust. The research uses a qualitative method with a case study approach. The findings indicate that DJBC's crisis management is divided into three main stages: pre-crisis, including preparation, prevention, and issue detection and identification; crisis, which involves issue assessment, data collection, determination of crisis communication strategies, and execution of crisis communication; and post-crisis, which includes monitoring and evaluation, continued communication, and learning from the crisis. This study shows that DJBC's crisis management SOP aligns with crisis management concepts proposed by experts. Crisis communication efforts during the crisis included a personal approach, initial social media handling, crisis response content, media briefings, the use of KBPJ spokespersons, bolstering, and the use of a primary spokesperson.
Participatory communication as the key to successful disaster management in Pangandaran district Bakti, Iriana; Zubair, Feliza; Budiana, Heru Ryanto
Jurnal Kajian Komunikasi Vol 11, No 2 (2023): December 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v11i2.49785

Abstract

Background: Pangandaran, situated within the province of West Java, is considered a region susceptible to natural disasters, leading to significant material damages and, unfortunately, loss of human life. This particular calamity has attracted the attention of various stakeholders, encompassing the local government, affiliated organizations, social communities, volunteers, and numerous others. The circumstances mentioned above have led to the development of participatory communication initiatives to promote cooperation in disaster management. Purpose: This study aims to ascertain the factors contributing to heteroglossia, discourse, polyphony, and collaboration among communities and volunteers. Methods: The research method utilized in this study is a descriptive study, incorporating a range of data collection techniques, including in-depth interviews, observation, and literature analysis. Furthermore, to conduct comprehensive data analysis, this study involves data reduction, data display, conclusion derivation, and verification. Moreover, the technique employed for data source identification involves systematically classifying stakeholders, including individuals affiliated with institutions and community members/volunteers who actively participate in collaborative efforts to address disaster-related issues in the Pangandaran Regency. Additionally, the study involved a cohort of five key informants deliberately chosen to represent the community under the study. Results: The study results indicate that, despite differences in tasks, responsibilities, roles, and level of expertise within the community or volunteers, they are willing to exchange knowledge, drawing on their viewpoints openly. Furthermore, the dialogue process that unfolds among the community/volunteers takes the form of a democratic discussion to attain consensus in their respective roles. Conclusion: Communities/volunteers have established collaborative efforts grounded in their understanding, awareness and commitment to assisting individuals affected by adverse circumstances. Moreover, shared norms and beliefs have guided their robust, extensive relationships and networks.
Public speaking skills of public relations at statistics of West Java Province Saleh, Andri; Setianti, Yanti; Budiana, Heru Ryanto
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.44442

Abstract

Background: Statistics Indonesia (BPS) is one of the government agencies that always engage with the community through, for example, censuses, surveys, and dissemination of statistical data. For that reason, the role of Public Relations at BPS is certainly needed. However, the organizational structure of Public Relations does not exist at BPS provincial and regency/city levels. The role of Public Relations at BPS provincial and regency/city levels is carried out by employees that are appointed based on policies through Public Relations Decree. Purpose: This study aims to examine public speaking skills possessed by the public relations staff of BPS Province and Regency/City of West Java. Methods: This study employed a descriptive quantitative approach. The sample used was a saturated sample of 79 people who were appointed as Public Relations of BPS Province and Regency/City of West Java in 2022. Results: The results showed that as many as 97.46 percent of Public Relations of BPS Province and Regency/City of West Java did not earn a degree from public relations background and only 37.97 percent had attended a Public Relations training. However, the public speaking skills of public relations staff of BPS Province and Regency/City of West Java were reported as “Good” category, both in general and in terms of gender, age, and education. Conclusion: This “Good” category result is argued to be caused by habituation to public speaking activities through meetings, committee activities, and training instructors. Implications: BPS Province and Regency/City of West Java should hold training activities, courses, and workshops on the topic of Public Relations routinely to improve the skills of Public Relations.
Optimalisasi Kualitas Web dalam Meningkatkan Citra dan Reputasi Perguruan Tinggi Adawiyah, Jihan Rizki; Hafiar, Hanny; Budiana, Heru Ryanto
Koneksi Vol. 7 No. 2 (2023): Koneksi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/kn.v7i2.26292

Abstract

Company websites are used as a tool to communicate with both the internal and external public. A good website gives a positive impression of a company to the public and illustrates that a well-managed company is a good company. Educational institutions require a website to establish a good image and reputation. For universities, websites are useful for increasing competitiveness and as a basis for strengthening institutions, information media, and promotions. However, the Unpad.ac.id website has decreased its ranking on the visibility/impact indicator and the high number of backlinks. This study aims to determine the effect of the Unpad.ac.id website quality factors on the image and reputation of Padjadjaran University through Corporate Website Favorability, with attractiveness and satisfaction as moderating variables. The approach used is an explanatory quantitative using a sample of 352 respondents collected using a convenience sampling technique. Data were obtained through questionnaires, observations, interviews, and literature studies. The data obtained were then tested using the Structural Equation Model (SEM) analysis method using the SmartPLS 3 application. Data analysis techniques using both descriptive and inferential statistical analysis. The results showed that the variable website quality factor affects the Corporate Website Favorability, Corporate Website Favorability affects the image and reputation of the company, the quality factor of the unpad.ac.id website affects the image and reputation of Padjadjaran University through the Corporate Website Favorability, while attractiveness and satisfaction do not moderate the effect of the Corporate Website Favorability on the image of Padjadjaran University. Situs web perusahaan digunakan sebagai alat untuk berkomunikasi dengan publik internal maupun ekstenal. Situs web yang baik memberikan kesan positif suatu perusahaan kepada publik serta menggambarkan perusahaan yang dikelola dengan baik merupakan perusahaan yang baik pula. Instansi pendidikan membutuhkan situs web untuk membentuk citra dan reputasi yang baik. Bagi perguruan tinggi, situs web bermanfaat untuk meningkatkan daya saing dan sebagai basis penguatan instansi, media informasi, serta promosi. Namun, situs web Unpad.ac.id mengalami penurunan ranking pada indikator visibility/impact dan angka backlink yang tinggi. Penelitian ini bertujuan untuk mengetahui pengaruh faktor kualitas situs web Unpad.ac.id terhadap citra dan reputasi Universitas Padjadjaran melalui Corporate Website Favorability dengan daya tarik dan kepuasan sebagai moderasi. Pendekatan yang digunakan adalah kuantitatif bersifat eksplanatori dengan menggunakan sampel sebanyak 352 responden dan diambil menggunakan teknik convenience sampling. Data diperoleh melalui angket, observasi, wawancara dan studi kepustakaan. Data yang diperoleh diuji dengan metode analisis Structural Equation Model (SEM) menggunakan aplikasi SmartPLS 3. Untuk teknik analisis data menggunakan analisis statistik deskriptif dan inferensial. Hasil penelitian menunjukkan bahwa faktor kualitas situs web berpengaruh terhadap Corporate Website Favorability, corporate website favorability perngaruh terhadap citra dan reputasi perusahaan, faktor kualitas situs web unpad.ac.id berpengaruh terhadap citra dan reputasi Universitas Padjadjaran melalui corporate website favorability, sedangkan daya tarik dan kepuasan tidak memoderasi pengaruh Corporate Website Favorability terhadap citra Universitas Padjadjaran.
STRATEGI MEDIA RELATIONS BIDHUMAS POLDA METRO JAYA DALAM MENINGKATKAN CITRA POSITIF Meifira Khairunnisa; Iriana Bakti; Heru Ryanto Budiana
Triwikrama: Jurnal Ilmu Sosial Vol. 5 No. 2 (2024): Triwikrama: Jurnal Ilmu Sosial
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.6578/triwikrama.v5i2.6105

Abstract

Penelitian ini bertujuan untuk menganalisis strategi media relations yang diterapkan oleh Bidang Hubungan Masyarakat (Bidhumas) Polda Metro Jaya dalam upaya meningkatkan citra positif institusi kepolisian di mata masyarakat, khususnya dalam menangani kasus penyalahgunaan narkoba oleh anggota Polda Metro Jaya sendiri. Pendekatan penelitian yang digunakan adalah deskriptif kualitatif, dengan teknik pengumpulan data melalui wawancara mendalam dan observasi langsung. Hasil penelitian menunjukkan bahwa Bidhumas Polda Metro Jaya melakukan serangkaian langkah strategis dalam mengelola hubungan dengan media massa, termasuk menjalin komunikasi yang intensif dan berkelanjutan dengan jurnalis, mengadakan konferensi pers, serta menyebarkan informasi melalui berbagai platform media, baik cetak maupun elektronik. Strategi ini bertujuan untuk memastikan transparansi informasi dan membangun kepercayaan publik terhadap institusi kepolisian. Selain itu, Bidhumas juga aktif dalam mengelola opini publik dengan memberikan respons cepat terhadap isu-isu negatif yang berpotensi merusak citra kepolisian. Kesimpulan dari penelitian ini adalah bahwa strategi media relations yang efektif dapat membantu Polda Metro Jaya dalam membangun dan mempertahankan citra positif di mata masyarakat, meskipun dihadapkan pada tantangan kasus internal yang sensitif seperti penyalahgunaan narkoba oleh anggotanya. Saran dari penelitian ini adalah pentingnya peningkatan pelatihan bagi personel Bidhumas untuk meningkatkan keterampilan komunikasi media serta memperluas jangkauan media sosial untuk menjangkau lebih banyak audiens. Kata Kunci: Media Relations, Citra Positif, Penyalahgunaan Narkoba, Polda Metro Jaya, Strategi Komunikasi.
MESSAGE PACKAGING THROUGH DATA-DRIVEN STORYTELLING IN FOOD RESCUE EFFORTS (INSTAGRAM DESCRIPTIVE STUDY @FOODBANKBANDUNG BY FOOD BANK BANDUNG) Kartika, Ghinaa Azalia; Bakti, Iriana; Budiana, Heru Ryanto
Journal of Social Science Vol. 1 No. 3 (2024): Journal of Social Science
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijss.v1i3.24

Abstract

General Background: Food waste is a pressing global issue, with significant environmental and social implications. Effective communication strategies are essential for raising awareness and driving action in food rescue initiatives. Specific Background: Food Bank Bandung utilizes data-driven storytelling on Instagram to address food waste, employing techniques such as narrative communication, data explanation, and structured content presentation. While these methods enhance audience engagement by merging emotional narratives with empirical data, challenges remain in ensuring data transparency and fostering long-term audience engagement. Knowledge Gap: Despite the apparent effectiveness of data-driven storytelling, limited research exists on its application in the context of food rescue initiatives, particularly regarding audience comprehension and the consistency of data updates. Aims: This study aims to provide an in-depth evaluation of the strategies employed by Food Bank Bandung in their data-driven storytelling efforts on Instagram, focusing on how these strategies shape impactful narratives for local audiences. Results: Through qualitative descriptive methods, including in-depth interviews with operational teams and content analysis of Instagram publications, the study reveals that Food Bank Bandung effectively enhances public awareness and trust by transparently presenting operational data on food rescue activities. However, challenges such as inconsistent data updates and audience misunderstanding of data remain. Novelty: This research contributes to the field of communication studies by elucidating the specific strategies used in data-driven storytelling for food rescue, highlighting the intersection of narrative engagement and data transparency. Implications: The findings underscore the need for improved data presentation techniques and regular updates to enhance audience comprehension, ultimately advancing the effectiveness of food rescue campaigns in urban settings.
STUDI ETNOGRAFI KOMUNIKASI ANTARBUDAYA SUKU BUGIS DI DESA KURAU, BANGKA TENGAH Rikhansa, Nadhifa; Sjoraida, Diah Fatma; Budiana, Heru Ryanto
Jurnal Praksis dan Dedikasi Sosial (JPDS) Vol 7, No 2 (2024)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um032v7i2p265-277

Abstract

AN ETHNOGRAPHIC STUDY OF BUGIS INTERCULTURAL COMMUNICATION IN KURAU VILLAGE, CENTRAL BANGKA Desa Kurau, located in Bangka Tengah Regency, Bangka Belitung Islands Province, has been inhabited by the Bugis community since the 1960s. As the second largest ethnic group after the Malays, the Bugis community coexists with the majority Malay population, adapting their cultural practices accordingly. This study aims to analyze communication patterns between Bugis and Malay communities in Desa Kurau using a qualitative approach through communication ethnography. The research findings indicate that transactional communication dominates interactions in Desa Kurau. This includes transcendent communication in religious rituals, interpersonal communication in marriages, and group communication during communal activities. The communication patterns of Bugis communities in Desa Kurau are heavily influenced by their cultural values and history. Bugis Bone and Wajo communities exhibit communication patterns emphasizing cooperation and equality within their groups, using distinct cultural language and symbols. Meanwhile, communication between Bugis and Bangka Malay communities shows dynamic cultural and linguistic adaptations to maintain harmonious relationships. To enhance harmony and cooperation, it is recommended that local government and educational institutions develop intercultural communication education programs and strengthen community discussion forums involving community leaders from both ethnic groups. Desa Kurau, yang terletak di Kabupaten Bangka Tengah, Provinsi Kepulauan Bangka Belitung, telah dihuni oleh Suku Bugis sejak tahun 1960-an. Sebagai kelompok etnis terbesar kedua setelah Suku Melayu, komunitas Bugis hidup berdampingan dengan mayoritas penduduk Melayu dan menyesuaikan praktik budaya mereka. Penelitian ini bertujuan untuk menganalisis pola komunikasi antara masyarakat Bugis dan Melayu di Desa Kurau tersebut menggunakan pendekatan kualitatif melalui metode etnografi komunikasi. Hasil penelitian menunjukkan bahwa komunikasi transaksional mendominasi interaksi di Desa Kurau. Bentuk komunikasi ini meliputi komunikasi transendental dalam ritual keagamaan, komunikasi antarpribadi dalam pernikahan, dan komunikasi kelompok dalam gotong royong. Pola komunikasi masyarakat Bugis di Desa Kurau sangat dipengaruhi oleh nilai budaya dan sejarah mereka. Masyarakat Bugis Bone dan Wajo menunjukkan pola komunikasi yang menekankan kerjasama dan kesetaraan dalam kelompok, menggunakan bahasa dan simbol budaya yang khas. Sementara itu, komunikasi antara masyarakat Bugis dan Melayu Bangka menunjukkan adanya adaptasi budaya dan bahasa yang dinamis untuk mempertahankan hubungan harmonis. Untuk meningkatkan harmoni dan kerjasama, disarankan agar pemerintah daerah dan lembaga pendidikan setempat mengembangkan program pendidikan komunikasi antarbudaya, serta menguatkan forum-forum diskusi komunitas yang melibatkan tokoh masyarakat dari kedua kelompok etnis.
Co-Authors Aang Koswara Aat Ruchiat Nugraha Achmad Abdul Basith Adawiyah, Jihan Rizki Andri Saleh Anwar Sani ARINA QONITA Atwar Bajari Auliani Anwar Ayu Puspa Yurita Centurion Chandratama Priyatna Chindy Ayu Anggraini Diah Fatma Sjoraida Dipa, Adzkia Kirana Evi Novianti Evie Ariadne Shinta Dewi Evie Ariadne Shinta Dewi, Evie Ariadne Shinta Fajar Syuderajat Farrel Fauzan Arvian Fasya Al Rahmah Fatma Nurshuma Shalawat Azh-zahra Feliza Zubair Feliza Zubair Feliza Zubair Fidya Zahra Afifah Firna Grania FX. Ari Agung Prastowo Gede Adi Wiswa Mitra Artawan Hanny Hafiar Hanny Hafiar Hayati, Neni Nur Iriana Bakti Kairupan, Natasha Helena Kartika, Ghinaa Azalia Kokom Komariah Komang Gde Adikresna D Lutfi Khoerunnisa Mamun Murod Mariani Mariani Maudy Poedjadi Mayasari, Dhira Meifira Khairunnisa Murod, Ma'mun Neni Nur Hayati Nuryah Asri Sjafirah Nuryah Asri Sjafirah Nuryah Asri Sjafirah, Nuryah Asri Nuryah Asri Sjarifah Oklitha Arifah Priyo Subekti Priyo Subekti Priyo Subekti Rahman Mulyawan Ramdani, Adisti Citra Rangga Saptya Mohamad Permana Reinatya Ghaida Hardisty Rikhansa, Nadhifa Rinintha Mazaya Rosnandar Romli Saleh, Andri Santi Susanti Shalhan Ridhan Warliana Susanne Dida Susie Perbawasari Syahrul R, Syahrul Syalina Syalina Yanti Setianti Yoga Wiratama Sulistyawan