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Gaya Hidup Berbasis Digital Dan Perilaku Konsumtif Pada Gen Z Di Bandar Lampung: Keputusan Pembelian Melalui Marketplace Shopee Nurmalia, Gustika; Mutiasari Nur Wulan; Zathu Restie Utamie
Jurnal Rekoginisi Ekonomi Islam Vol. 3 No. 01 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jrei.v3i01.846

Abstract

In the current era of modern society dominated by Gen Z, along with the development of digital trends, people's lifestyles are slowly changing, tending to prefer things that are fast, easy and practical that can be done via smartphone. The problem formulation in this research is whether a digital-based lifestyle influences purchasing decisions on the Shopee marketplace? Does consumer behavior influence purchasing decisions on the Shopee marketplace? And do digital-based lifestyles and consumer behavior together influence purchasing decisions on the Sahopee marketplace from an Islamic economic perspective? The aim of this research is to find out whether a digital-based lifestyle influences purchasing decisions on the Shopee marketplace and to find out whether consumer behavior influences purchasing decisions on the Shopee marketplace. This research uses a quantitative type of research. The research was conducted in the city of Bandar Lampung, the population in this study was Gen Z in Bandar Lampung, the sample used in this study was 96 people taken using purposive sampling techniques, a questionnaire that had been tested for validity and reliability, and the data analysis technique used was hypothesis testing. The type of data in this research is primary data, data was collected via Google form and analyzed using the Multiple Linear Regression Analysis technique using the SPSS program. The results of this research show that lifestyle (X1) has a positive and significant effect on purchasing decisions. This means that every time there is an improvement in lifestyle, it will increase consumer purchasing decisions. This happens because of changes in increasingly modern times so that people compete to follow lifestyle trends. Then, consumer behavior (X2) has a positive and significant effect on purchasing decisions. This means that the higher the consumer behavior in generation Z, the higher the level of purchasing decisions. Generation z tends to be highly influenced by social factors and trends. Shopee, as an e-commerce platform that is popular among them, often displays the latest trends, viral products, and limited special offers. And provides easy and practical accessibility for generation z in Bandar Lampung. By using a smartphone and an internet connection, they can search, compare and buy the products they want. This makes it easier for them to fulfill their consumption needs and desires.
Influence Perceived Ease of Use, Perceived Usefulness and Social Influence Against Intention to Use Video on Demand Services at Netflix Sari, Tri Novita; Purnamasari, Femei; Nurmalia, Gustika
Indonesian Journal of Islamic Economics and Finance Vol. 5 No. 1 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ijief.v5i1.7090

Abstract

As the number of users of Video on Demand services such as Netflix continues to grow, interest in examining the factors that influence the intention to use these platforms is also increasing. This inquiry aims to explore consumer behavior toward such services from the perspective of Islamic Economics and to analyze the effects of perceived usefulness, perceived ease of use, and social influence on the intention to use Netflix among residents of Sukarame, Bandar Lampung. A quantitative approach was employed, using purposive sampling to select 96 respondents. The data were analyzed using the Structural Equation Modeling Partial Least Square method. The discoveries indicate that all three independent element s perceived usefulness, ease of use, and social influence have a positive and significant impact on the intention to use Netflix. These outcomes can serve as a valuable reference for service providers seeking to improve user experience and for scholars conducting further research on technology adoption within an Islamic framework.
Pendampingan Branding Produk UMKM Opak Singkong di Desa Cilimus Kecamatan Teluk Pandan Kabupaten Pesawaran Lampung Nurmalia, Gustika; Astarika, Dela; H, Clarissa Novianti; Handayani, Ani
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 4 (2023): November 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v1i4.151

Abstract

This community service activity aims to provide assistance to MSME actors in providing knowledge about product branding to increase buyer attraction and selling value of Opak Singkong MSMEs in Cilimus Village, Teluk Pandan District, Pesawaran Regency, Lampung. This activity is held through face-to-face training (On the spot training) with methods that include lectures, question and answer sessions, and assignments to participants. Product branding assistance is a very important effort in increasing buyer attraction and selling value of opaque cassava MSME products in Cilimus Village, Teluk Pandan District, Pesawaran Regency. Through this activity, MSME participants are given a better understanding of the importance of branding in building consumer trust in products. The result is an improvement in logo design that fits their brand and products, as well as the ability to market products more effectively.
Pendampingan Sumber Tanaman Pangan Obat ( Tanobat ) di Desa Cilimus Kecamatan Teluk Pandan Kabupaten Pesawaran Lampung Nurmalia, Gustika; Bittaqwa, Bry Bima; Azizah, Novi Nur
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i2.253

Abstract

The aim of the service is to provide socialization and implementation of the concept of combining food and medicinal plants in the context of stunting prevention and the use of traditional herbal ingredients. in Cilimus Village. The research method involves outreach and training activities for the community regarding the benefits and use of various plants, such as eggplant to prevent stunting, chilies to enrich dishes, and ginger as a herbal concoction. The results of the service show that Tanobat is able to have a positive impact, both in efforts to prevent stunting through the introduction of eggplant, and in the use of traditional herbal ingredients such as ginger. The people of Cilimus Village are increasingly aware of the added value of food and medicinal plants, and appreciate their traditional herbal heritage. The conclusion is that the introduction of the Tanobat concept can strengthen community empowerment by improving health and welfare through easily accessible food and medicinal plants, as well as maintaining valuable herbal traditions. This effort supports the goals of sustainable development and improving the quality of life of the community
Financial Management Practices of Mosques in Indonesia: Is Self-Control Important for Moderation? Habibi, Ahmad; Syarif, Ahmad Hazas; Normasyhuri, Khavid; Nurmalia, Gustika
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol. 15 No. 2 (2023)
Publisher : UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v15i2.34865

Abstract

Abstract. This study aims to optimize the allocation of financial resources for religious institutions in Indonesia, focusing on Lampung Province context. The quantitative methods with Smart PLS fi.0 examine the relationship between financial knowledge, financial attitudes, and the influence of self-control on financial management. This aims to determine whether self-control can improve or hinder financial management. 500 respondents were selected randomly. Those who are involved as administrators of religious organizations in mosques in Lampung. Data was collected using a Google form and using a Likert Scale. Research findings show a positive relationship between financial knowledge, financial attitudes, and financial management. Self-control can improve the relationship between financial knowledge and financial attitudes towards the financial management of religious institutions. Furthermore, self-control can improve the relationship between financial knowledge and financial attitudes in the financial administration of religious institutions. Abstrak. Penelitian ini bertujuan untuk mengoptimalkan alokasi sumber daya keuangan bagi lembaga keagamaan di Indonesia, dengan fokus pada konteks Provinsi Lampung. Metode kuantitatif dengan Smart PLS fi.0 digunakan untuk menguji hubungan pengetahuan keuangan, sikap keuangan, dan pengaruh pengendalian diri terhadap pengelolaan keuangan. Hal ini bertujuan untuk mengetahui apakah pengendalian diri dapat meningkatkan atau menghambat pengelolaan keuangan. 500 responden dipilih secara acak. Responden adalah orang yang terlibat sebagai pengurus organisasi keagamaan di masjid-masjid di Lampung. Data dikumpulkan dengan menggunakan Google form dan menggunakan Skala Likert. Temuan penelitian menunjukkan adanya hubungan positif antara pengetahuan keuangan,sikap keuangan, dan pengelolaan keuangan. Pengendalian diri dapat meningkatkan hubungan antara pengetahuan keuangan dan sikap keuangan terhadap pengelolaan keuangan lembaga keagamaan. Selanjutnya pengendalian diri dapat meningkatkan hubungan antara pengetahuan keuangan dan sikap keuangan dalam pengelolaan keuangan lembaga keagamaan.
The Impact of Third-Party Funds, Capital Adequacy, and Operational Costs on Financing Distribution Awang Ulianti; Gustika Nurmalia
Mutanaqishah: Journal of Islamic Banking Vol. 5 No. 2 (2025): July - December
Publisher : Department of Islamic Banking

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54045/mutanaqishah.v5i2.2857

Abstract

Purpose – This study aims to determine the impact of third-party funds, Capital Adequacy Ratio, and operating expenses on operating income (BOPO) in the distribution of financing at PT. BPRS Mitra Agro Usaha Bandar Lampung during the period 2014-2024. Methodology – The approach used in this study is quantitative, employing a multiple linear regression analysis method with the EViews 10 program. The data analyzed are secondary data derived from the bank's annual financial statements in the last eleven years. Findings – The results showed that the variable deposits have a positive and significant impact on the distribution of financing. On the other hand, CAR showed a negative and significant impact on the distribution of financing. Meanwhile, BOPO has a positive and significant influence on the distribution of financing. Simultaneously, DPK, CAR, and BOPO have a significant influence on the distribution of financing at PT. BPRS Mitra Agro Usaha Bandar Lampung. Implications – The results of this study are expected to serve as the basis for management considerations at PT. BPRS Mitra Agro Usaha Bandar Lampung is optimizing the collection of deposits and operational efficiency to improve the distribution of financing. In addition, these findings can also serve as a reference for regulators in formulating policies that support the stability and sustainable growth of Shariah rural banks. Originality – This study demonstrates originality in assessing the simultaneous influence of DPK, CAR, and BOPO on the distribution of financing at BPRS, a topic that is still rarely explored specifically in the context of PT. BPRS Mitra Agro Usaha Bandar Lampung.
Pengaruh Investasi, Tingkat Angkatan Kerja, dan Human Capital Investment Terhadap Pertumbuhan Ekonomi Area Pulau Sumatera Perspektif Ekonomi Islam: Analisis Data Panel Tahun 2015-2023 Apita Sari; Heni Noviarita; Gustika Nurmalia
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7429

Abstract

This study aims to analyze the influence of Investment Variables, Labor Force Level, and Human Capital Investment on Economic Growth. With this research, it is hoped that many parties will realize the importance of economic growth in a region and the factors that affect it, so that we can increase economic growth in our respective regions to reduce the gap between regions. This study uses a quantitative research method with analysis of panel data obtained from official publications, such as the Central Statistics Agency and related agencies to measure the magnitude of the influence of the above variables or not. The results of this study show that the Investment Variable has a positive and significant effect on the Economic Growth Variable (GDP). The Labor Force Level (TAK) variable does not have a significant effect on the Economic Growth Variable (GDP). The Human Capital Investment (HCI) variable has a positive and significant effect on the Economic Growth Variable (GDP). Then based on the F-Statistic value of 71,209 with a Prob value (f-Statistic) of 0.000 (<0.05), it can be concluded that the Independent Variable (X) has a significant simultaneous (concurrent) effect on the Dependent Variable (Y)
Co-Authors A, Novia A. Kumedi Ja’far A. Zuliansyah Agus Kurniawan Agus Kurniawan Ahmad Habibi ahmad habibi Ahmad Habibi Ahmad Hazas Syarif Ahmad, Syukron Aina Nur Ajizah, Syifa Akbar, Tulus Rizkon Andita, Maulian Andriansyah Bastian Andriyani, Rizki Anggareni, Erike Anggrayani, Viki Any Eliza Apita Sari Arisca, Nurmalita Asriani Asriani Asriani Asriani, Asriani Assya Octafany Astarika, Dela aulia, zahara Awang Ulianti Ayasar, Prayogi Putra Azizah, Novi Nur Bittaqwa, Bry Bima Dalimunthe, Nindytia Puspitasari Dedi Satriawan Dewi Tradena Dini Anggraini, Dini Erike Anggraeni Farhana, Nur Laila Femei Purnamasari, Femei H, Clarissa Novianti Handayani, Ani Heni Noviarita Herfina, Inne Dwi Heri, Mad Irfansyah, Nanda Iva Faizah Juwita, Safna Khavid Normasyhuri Kori Saumanisa Mardhiyah Hayati Marfilia, Alda Mariska, Uut Maulian Andita Moh. Bahrudin Muhammad Iqbal Fasa Muhammad Kurniawan Muhammad Kurniawan Mutiasari Nur Wulan Mutiasari Nur Wulan Normasyhuri, Khavid Novia A Nur'aini, Aninda Nurhidayah, Wulan Nurul Husna octafany, assya Putri Dwi Alfiani Putri Monica Sari Putri, Aprila Sari Ardini Rahman, Nabilli Ramadhan, Andika Dian Ramadhani, Mutiara Repika Reza Amanda Bahtiari Reza, Aditya Okta Ridwansyah Ridwansyah Ridwansyah Ruslan Abdul Ghofur Sari, Defya Sari, Putri Wulan Suhendar, S. Susanto, Is Syarif, Hazas Syukron Ahmad Tedi Rusman Tri Novita Sari, Tri Novita Ujang Hanief Musthofa Wahyu Iryana Wulan, Mutiarasari Nur Wulan, Mutiasari Nur Yudhistira Ardana Yudhistira Ardana, Yudhistira Zathu Restie Utamie Zuliansyah, A