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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura Among Makarti Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen & Keuangan Journal of Business and Behavioural Entrepreneurship SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Journal of Economic, Bussines and Accounting (COSTING) JRMSI - Jurnal Riset Manajemen Sains Indonesia SENTRALISASI DIJB (Diponegoro International Journal of Business) Jurnal Manajemen Pemasaran Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Bisnis dan Akuntansi Dedication : Jurnal Pengabdian Masyarakat Business Innovation and Entrepreneurship Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Journal of Management - Small and Medium Enterprises (SME's) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Abimanyu: Journal of Community Engagement Social Science Studies BISMA (Bisnis dan Manajemen) Jurnal Akuntansi AKUNESA Jurnal Manajemen dan Pemasaran Jasa Nomicpedia: Journal of Economics and Business Innovation J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Dedication : Jurnal Pengabdian Masyarakat Mutiara: Multidiciplinary Scientifict Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Dinamis: Jurnal Pengabdian Kepada Masyarakat

Yessy Artanti

Universitas Negeri Surabaya

Author-ID : 2461513

Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

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PENINGKATAN PANGSA PASAR MELALUI PELATIHAN BISNIS ONLINE Widyastuti widyastuti; Nadia Asandimitra; Yessy Artanti; Monika Tiarawati
SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Vol. 2 No. 1 (2019): April
Publisher : Faculty of Economics and Business, University of Muhammadiyah Prof. DR. HAMKA

Pelaku bisnis online pada umumnya memanfaatkan media sosial untuk memasarkan produknya. Seringkali dijumpai produsen atau pelaku bisnis yang memajang produk maupun harga di laman berbagai macam media sosial. Adanya penipuan yang seringkali terjadi menyebabkan sebagian konsumen tidak percaya melakukan pembelian secara online. Mereka cenderung melakukan pembelian secara offline dengan datang langsung ke toko tempat menjual produk yang mereka inginkan. Hal tersebut mendorong pelaku usaha online yang memasarkan produknya melalui media sosial untuk membuat website. Website yang dibuat menyediakan fasilitas peta lokasi sehingga dapat meningkatkan kepercayaan konsumen. Adanya website maka diharapkan akan menunjang kelancaran usaha pelaku bisnis online. Melalui website, pelaku bisnis online dapat melakukan promosi maupun meningkatkan pangsa pasar dan penjualannya. Adapun luaran kegiatan PKM ini adalah berupa media belanja menggunakan teknologi informasi secara on line yaitu website. Dengan adanya website ini diharapkan pelaku usaha dapat menjangkau pangsa pasar yang lebih luas dan dapat meningkatkan penjualan. Hasil kegiatan PKM ini menunjukkan bahwa dengan aktivitas pelatihan ini motivasi para pelaku usaha online untuk meningkatkan kegiatan usahanya melalui website sangatlah tinggi ditunjukkan dengan adanya beberapa website yang telah dihasilkan oleh para pelaku usaha yang menjadi responden kegiatan PKM ini. Kata kunci: bisnis online, website, pangsa pasar

NIAT PEMBELIAN ONLINE PADA STARTUP DIGITAL: PERAN DUKUNGAN SOSIAL DAN SIKAP KONSUMEN Aurensia Putri Azzahra; Yessy Artanti
Among Makarti Vol 15, No 1 (2022): AMONG MAKARTI
Publisher : STIE AMA Salatiga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/ama.v15i1.247

Internet saat ini merupakan hal yang sangat penting bagi perkembangan bisnis startup. Banyak startup yang saat ini beralih menggunakan teknologi dan berinovasi membantu para pelaku usaha kecil menengah untuk menjalankan bisnis, sehingga dapat meningkatkan omset usahanya terlebih di era pandemi Covid - 19 saat ini. Banyaknya jumlah bisnis startup berbasis teknologi seperti platform belanja online, membuat masyarakat cenderung berniat melakukan pembelian online. Akan tetapi, masih sedikit masyarakat yang mengetahui bahwa terdapat inovator bisnis startup yang menjadi wadah untuk membantu usaha kecil lokal. Penelitian ini bertujuan untuk menganalisis dan membahas pengaruh dukungan emosional, dukungan informasional, dan sikap konsumen terhadap niat pembelian pada platform belanja online Titipku. Pada penelitian ini menggunakan nonprobability sampling dengan mengandalkan judgment peneliti agar dapat memudahkan membidik responden. Responden adalah seseorang yang belum pernah melakukan pembelian pada platform belanja online Titipku dengan rentang usia 18 – 55 tahun sebanyak 200 responden. Teknik analisis data menggunakan analisis regresi linear berganda. Hasil penelitian menunjukkan variabel dukungan emosional, dan sikap konsumen memiliki pengaruh terhadap niat pembelian pada platform belanja online Titipku, sedangkan variabel dukungan informasional tidak memiliki pengaruh terhadap niat konsumen dalam melakukan pembelian pada platform belanja online Titipku. Penelitian ini memberikan informasi bagi Titipku untuk dapat merumuskan dan menemukan strategi memperoleh jumlah pengguna atau konsumen agar lebih membantu usaha kecil yang tergabung di dalamnya. Titipku dapat meningkatkan kualitas situsnya agar lebih memudahkan setiap konsumen dapat terhubung satu sama lain.

Pengaruh Faktor-Faktor Kemasan Produk terhadap Keputusan Pembelian Konsumen Pop Mie di Supermarket Giant Wiyung Yessy Artanti; Yusdia Pusparini
BISMA (Bisnis dan Manajemen) Vol. 3 No. 2 (2011)
Publisher : Universitas Negeri Surabaya

This study aimed to investigate the influence factors of product packaging to Pop Mie consumer purchase decision at Wiyung Giant Supermarket. Product packaging factors in this case includes visibility, information, emotional appeal, and power/ ability to do (workability). The population used in this study is to visitors of the Wiyung Giant Supermarket who was buying Pop Mie. Technique to determine the members of the sample in this study is using accidental sampling technique. The number of samples is 105 respondents. This research notes that the results of hypothesis testing through F test states that the visibility, information, emotional appeal, and power/ ability to do (workability) have significant influence simultaneously to the consumer purchases decision(Y). This conclusion is based on the results of the analysis that shows calculated F value of 28.199 with an error rate prediction / forecast of 0.000 with a value smaller than 0.05 or 5%. Based on t test, it can be known that all the free variables which consist of visibility, information, emotional appeal, and power/ ability to do (workability) partially have a significant influence on the dependent variable, the consumer purchase decision. This was proved by the level of significance for each independent variable is smaller than at 0.05 or 5%. The result of T test shows that information variable has regression coefficient = 0.742 and calculated t = 9.202 with a significance level of 0.000. So that, information variable has the most influence to consumer purchase decisions of Pop Mie at Wiyung Giant Supermarket.

The Driver of Green Purchase Intention: Environmental Responsibility, Spirituality, and Social Influence Mokhamad Agus Firmansyah; Yessy Artanti
Journal of Business and Management Review Vol. 3 No. 6 (2022): (Issue-June)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr36.3992022

The development of technology is slowly starting to change human life. With the development of technology, it has an impact on the environment so there is an imbalance in the environment in the world. Many countries are experiencing environmental problems that occur due to technological developments such as the destruction of natural ecosystems and the environment. As a result of this impact, consumers began to change their consumption behavior patterns by intending to buy environmentally friendly products. Environmentally friendly products are products that are safe to use and have a low impact on the environment. The purchase intention of environmentally friendly products or the purchase intention of green is influenced by several factors including the drive for environmental responsibility, spirituality, and social influence. This study aims to analyze and discuss the influence of drive for environmental responsibility, spirituality and social influence on green purchase intentions. This study aims to analyze and discuss the influence of environmental responsibility, spirituality, and social influence on green purchase intentions. This study uses non-probability sampling by relying on judgment to target respondents. Respondents are consumers who care about the environment or who are familiar with environmentally friendly products with an age range of 18-40 years as many as 200 respondents. Multiple linear regression is the technical analysis used in this study. The results of this study indicate that the drive for environmental responsibility, spirituality and social influence has a significant effect on green purchase intentions

KEPUTUSAN PENGGUNAAN APLIKASI FOOD DELIVERY PADA PANDEMI COVID-19: PENGARUH CONSUMER REVIEW, EASE OF TRANSACTION, DAN CELEBRITY INFLUENCER Titik Winarti; Yessy Artanti
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 1 No. 8 (2022): July
Publisher : PENERBIT LAFADZ JAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v1i8.180

Berkembangnya teknologi yang semakin modern berdampak positif bagi peradaban manusia dimasa pandemi. Selama masa pandemi banyak masyarakat yang menggunakan jasa pengantar makanan untuk memenuhi kebutuhan mereka ketika aktivitas diluar rumah terbatas. Pengantaran makanan sangat nyaman dan hanya menggunakan aplikasi yang disediakan mempermudah konsumen dalam melakukan pembelian makanan tanpa harus keluar rumah. Konsumen dapat memesan makanan yang mereka butuhkan dan menikmatinya dengan nyaman di rumah tanpa khawatir kontak fisik dengan orang lain. Dalam hal ini peneliti menguji consumer review, ease of transaction, celebrity influencer terhadap keputusan penggunaan apikasi food delivery dimasa pandemi Covid-19. Fokus penelitian ini terhadap pengguna aplikasi pengantar makanan Grabfood dengan rentang usia 16-55 tahun menggunakan sampel sebesar 200 dengan teknik non probability sampling. Penelitian termasuk jenis penelitian konklusif dan data dalam penelitian diperoleh melalui penyebaran kuisoner online. Data penelitian dianalisis melalui teknik analisis regresi linear berganda. Berdasarkan hasil penelitian menunjukkan bahwa consumer review, ease of transaction dan celebrity influencer berpengaruh signifikan terhadap keputusan penggunaan aplikasi food delivery. Pada penelitian ini menunjukkan bahwa consumer review, ease of transaction dan celebrity influencer berperan krusial dalam mempengaruhi keputusan penggunaan aplikasi food delivery. Implikasi praktis pada penelitian ini dapat digunakan untuk membantu kegiatan pemasaran dan promosi dari aplikasi pengantar makanan.

PEMBELIAN IMPULSIF PADA MARKETPLACE: PENGARUH PERSONALITY, PRICE DISCOUNT DAN MEDIA SOSIAL Fanny Rizqi Cahya Putri; Yessy Artanti
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, dan Pendidikan Vol. 1 No. 5 (2022): April
Publisher : PENERBIT LAFADZ JAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v1i5.59

Kemajuan teknologi informasi telah menjadi penyebab terjadinya inovasi-inovasi dalam perekonomian, terutama dalam melakukan jual beli produk dan jasa baik secara konvensional maupun online. Pembelian yang dilakukan secara online mengubah pembelian dari melakukan pembelian yang dilakukan secara langsung menjadi pembelian secara online. Aplikasi marketplace yang dirancang sebagai tempat untuk menjual dan membeli barang atau jasa secara online yang banyak mendorong konsumen untuk melakukan pembelian yang tidak direncanakan sebelumnya. Dalam penelitian ini menguji personality, price discount, dan media sosial terhadap pembelian impulsif. Penelitian ini berfokus pada konsumen Marketplace Shopee dengan rentang usia 18 tahun ke atas menggunakan sampel sebesar 170 dengan teknik nonprobability sampling. Angket disebar melalui media sosial. Teknik analisis data menggunakan metode regresi linear berganda. Pada hasil penelitian ini menunjukkan bahwa personality, price discount, dan media sosial memiliki pengaruh yang signifikan terhadap pembelian impulsif pada marketplace Shopee. Hal ini menunjukan bahwa personality, price discount dan media social dapat mempengaruhi pembelian impulsif pada marketplace

PELATIHAN MANAJEMEN USAHA DAN ETIKA BISNIS SANTRIPRENEUR PADA PONDOK PESANTREN MUKMIN MANDIRI KOTA SIDOARJO Nadia Asandimitra; Widyastuti Widyastuti; Yessy Artanti; Agus Frianto; Monika Tiarawati; Nindria Untarini
Jurnal Abdi Insani Vol 9 No 1 (2022): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v9i1.475

Islamic boarding schools are one of the institutions with the strategic potential to support national economic development, one of which is the development of modern industrial entrepreneurs in the boarding school setting. Many Islamic boarding schools have formed cooperatives, created small and medium-sized business units or industries, and had business incubators. In fact, they frequently disregard the records in the books of financial statements, making future business developments difficult to plan. This community service activity aims to provide solutions to problems encountered by Islamic boarding schools, such as business management management in terms of determining product selling prices, financial management by compiling simple financial reports, and ethics or norms in running a business in accordance with Islamic Sharia. The activity method is carried out in several stages, including observation and preparation, partner problem analysis, coordination, and training. The outcomes of this community service activity show that the majority of participants understand business management and business ethics. The routine activities of recording financial statements demonstrate their comprehension. Although some participants have not yet recorded financial statements on a regular basis, they have a strong desire to do so. Most of them believe that by regularly recording financial reports and adhering to business norms, they can help smooth and change the business mindset. This business management and business ethics training allows students and business actors at Mukmin Mandiri Islamic boarding school to manage their finances more neatly and orderly, as well as carry out their business activities more ethically.

ONLINE BUYING INTENTIONS OF SHOPEE CONSUMERS: THE INFLUENCE OF CELEBRITY ENDORSEMENT, SOCIAL MEDIA MARKETING, AND BRAND IMAGE Muhammad Harda Dimas Firmanza; Yessy Artanti
Jurnal Manajemen Pemasaran Vol. 16 No. 2 (2022): Oktober 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.16.2.87-95

The development of increasingly modern technology has impacted human civilization and changed consumer behavior related to online shopping intentions. Online shopping applications change consumer behavior from consensually purchasing products to digitally downloading them. Technology in the economic field is designed to make it easier for potential consumers to shop online, which is considered more effective and efficient during the COVID-19 pandemic. This study aimed to analyze celebrity endorsements, social media marketing, and the brand image of online shopping intentions of Shopee consumers. This study focuses on potential Shopee users aged 18–65 using non-probability sampling. Data were collected using online questionnaires and analyzed using the multiple linear regression method. The study's results showed that celebrity endorsement and social media marketing had an insignificant influence on the online buying intentions of Shopee consumers (p = 0.018 and p = 0.000). Meanwhile, the brand image does not significantly influence the online buying intentions of Shopee consumers (p = 0.085). Companies must develop promotional strategies with up-to-date product and service performance upgrades to increase online purchase intentions.

PERILAKU SHARING KONTEN ONLINE: FAKTOR MOTIVASI INDIVIDUAL DAN PENGARUH MODERASI FAKTOR SITUASIONAL Yessy Artanti; Sri Hartini
Jurnal Manajemen dan Pemasaran Jasa Vol. 12 No. 1 (2019): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Online information sharing behavior is an activity of exchanging or sharing information quickly and widely, as well as viruses on a computer, using interactive internet networks. To comprehensively comprehend the process of social transmission and the factors that influence it, it is necessary to know the variables that affect social relations. Previous studies have still little to discuss the role of social processes that encourage individuals to decide on the affinity of online content sharing. In addition, there are still not many studies that emphasize what kind of online content causes content to be more viral than other types of content supported by individual motivational factors and some variables that can strengthen or even weaken that influence. This research uses 208 student respondents through the Moderated Regression Analysis tool to examine situational factors as moderator variables on the relationship between individual motivational factors and online content sharing behavior. The results of the analysis found that there were significant effects of individual motivational factors on online content sharing behavior but this effect became not significant in the presence of situational factors as moderator variables. This research contributes significantly to marketing strategies in a company by utilizing the type of content and individual motivational factors that cause viral content or news to be faster.

WATCHING SEQUEL MOVIE: THE ROLE OF CUSTOMER EXPERIENCE AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION Aprilia Dwi Arista; Yessy Artanti; Nindria Untarini; Monika Tiarawati
Jurnal Mebis Vol. 7 No. 1 (2022): Juli 2022
Publisher : Jurnal Mebis

Show Abstract | Download Original | Original Source | Check in Google Scholar

WATCHING SEQUEL MOVIE: THE ROLE OF CUSTOMER EXPERIENCE AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION

Co-Authors A.A. Ketut Agung Cahyawan W Abdul Kodir Agus Frianto Ahmad Azharuddin Ahsanah, Ulfah Ainun Is Yuni Zafirah Alamsyah, Ali Ananda, Alvania Arianti Feby Andre Dwijanto Witjaksono Anik Kurnia Ningsih Anita Astini Hidayah Aprilia Dwi Arista Arkan, Irsyad AS, Fathor Aurensia Putri Azzahra Ayu Kusuma Dewi Ayu Bella, Catresia Martha Bonit Bogonondo Cahyani, Nukita Indah Catresia Martha Bella Choirul, Achmad Citra Setyoningrum Dewie Tri Wijayanti Distya Ratih Permatasari Dwi Putri Septiara Dwi Suryaning Endah Yanie Dwie Sulistyono Dzikrina Azzukhruf Cici Sulaiman Emy Indriaswati Erika Rahma Kusuma Dewi Fadilah Rizki Solikhah Faiz Bahalwan Fanny Rizqi Cahya Putri Febriana Sa'idah Firda Novia Ardana Firdha Afsari Putri Fithrotul Aulia Harlina Meidiaswati Helma Renanda Yuniartika Putri Imroatus Sakinah Kamal, Nuvaily Rizqy Karina Nindya Krisdiana Lestari Ningsih Lestari Ningsih, Lestari Masruroh MASRUROH Maulana Wahyu Sasongko Mokhamad Agus Firmansyah MONIKA TIARAWATI Monika Tiarawati Muhamad Septian Nurafan Muhammad Harda Dimas Firmanza Muhammad Muhammad Muhammad Rizky Ramadhan Muhammad Saif Furqan Abdullah Nadia Asandimitra Haryono Nindi Yulaikah nindi yulaikah Nindria Untarini Novita Eka Indriyani Novita Sari Novyta Putri Mayasari Nukita Indah Cahyani Nurmalasari, Rengganis Nurul Badriyah Nuvaily Rizqy Kamal Pramudita, Dimas Ahsan Prasetiyo, Annisa Alya Safira Putri Pratama, Hadyan Taris Prawesti, Marisa Intan Prayoga, Ilham Candra Regina Priya Agustina Reza Adian Putri Riyanti Sumee Rosa Prafitri Juniarti Sakianata Maulidina Minarta SANAJI Sanaji Sanaji, Sanaji Sarah Fitria Sarah Sarah, Sarah Fitria Shela Dwi Widhya Sari Sherly Regita Cahyani Siti Mi'Danur Rahmah Siti Nur Alisa Siti Sri Wulandari Sri Hartini Sri Setyo Iriani Sri Setyo Iriani Sutarno Sutarno Taty Untari Titik Winarti Tri Wahyudi Ulil Hartono Wahyuningtias, Linda Wibowo, M Arief Widyanti, Sandra Widyastuti WIDYASTUTI Widyastuti Widyastuti Widyastuti Widyastuti Witjaksono , Andre Dwijanto Yusdia Pusparini

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