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All Journal HAYATI Journal of Biosciences Jurnal Akuakultur Indonesia Jurnal Ilmu dan Teknologi Kelautan Tropis Journal of Degraded and Mining Lands Management Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Acta Aquatica: Aquatic Sciences Journal Jurnal Akuakultur Sungai dan Danau Jurnal Intek Akuakultur Sains Akuakultur Tropis : Indonesian Journal of Tropical Aquaculture Indonesian Aquaculture Journal Jurnal Riset Akuakultur Media Akuakultur Jurnal Kebijakan Sosial Ekonomi Kelautan dan Perikanan Jurnal Iktiologi Indonesia (Indonesian Journal of Ichthyology) ZIRAA'AH MAJALAH ILMIAH PERTANIAN Jurnal Abdi Insani Jurnal Syntax Transformation Jurnal Pepadu Journal of Fisheries & Marine Jurnal Perikanan Berita Biologi
Y. Hadiroseyani
Departemen Budidaya Perairan FPIK IPB
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Journal : Jurnal Syntax Transformation

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Ornamental Fish Marketing at Laladon Ornamental Fish Exchange, Bogor, West Java Daffa Nuradzani; Yani Hadiroseyani; Irzal Effendi; Tatag Budiardi
Jurnal Syntax Transformation Vol 5 No 9 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i9.1001

Abstract

The ornamental fish business in Indonesia, especially at Laladon Ornamental Fish Exchange, Bogor, has experienced a significant decline after the Covid-19 pandemic. This study aims to analyze the factors that influence the sale of ornamental fish at the location. The research was conducted from May to August 2023 using purposive sampling method on 9 active ornamental fish traders. Data collected included location profile, technical and economic aspects of marketing. Data analysis was carried out with qualitative and quantitative descriptive analysis, as well as statistical tests using Kruskal-Wallis and Spearman rank correlation. The results showed that the variables that significantly influenced sales were fish stock (0.833), number of fish species (0.711), fish storage capacity (0.833), repeat purchases by businesses (0.900), and fish sales (0.983). The decline in sales in the post-pandemic period was caused by various internal and external factors. These findings indicate the need for improvements in product management and marketing strategies to improve sales performance of ornamental fish at Laladon Ornamental Fish Exchange. This research provides important insights for businesses and stakeholders in optimizing the potential of the ornamental fish market.
Co-Authors , Alimuddin . Hafifuddin . Iswadi . Nurjariah Agnis Murti Rahayu Agus Oman Sudrajat Alimuddin Apriana Vinasyiam Ardina Puspitasari, Ardina Aslia, Aslia Asri Sutanti, Asri Astari, Belinda Atul Hayati, Mira Benny Heltonika Budidardi, Tatag Chandrika Agustiyana Chandrika Agustiyana D. Dana D. Djokosetiyanto D. Irawan D. Wahjuningrum Daffa Nuradzani Danfi Astuti Daniel Djokosetyanto Dedy Suprianto Dewi, Nina Nurmalia Dinamella Wahjuningrum Eddy Supriyono Eko Harianto, Eko Enang Harris Surawidjaja Faozar, Miftah Fajri Fauzan, Agung Lutfi Febrina Rolin H. Supriyadi Heni Sela Arianty Hernanda, Virta Rizki I. Ohoiulun Iis Diatin Imam Tri Wahyudi Indriani, Rafiatun Irza Effendi Irzal Effendi Iskandar, Andri Ita Apriani Juang Rata Matangaran Julie Ekasari K. Sumantadinata Kukuh Nirmala Kusman Sumawidjaja L.S. Harti M. Alifuddin M. Zairin Junior M.A. Suparman May Sharly, Anita Mia Setiawati Miqdad Husamuddin Mira Atul Hayati MUHAMMAD AGUS SUPRAYUDI Muhammad Arif Mulya Muhammad Junior Zairin Muhammad Mujahid Muhlis Muhlis Nidwidyanthi, Nidwidyanthi Nugraha, Media Fitri Isma Nur Bambang Priyo Utomo Nur Fauziyah P. Giri P. Hariyadi Puji Hastuti, Yuni Putri Utami, Putri Qi Adlan Radi Ihlas Albani Ridwan Affandi RIDWAN AFFANDI Riza Purbo Widiasto Rona Albrettico Nemanita Ginting Shafruddin, Dadang Sri Nuryati Sri Nuryati Sukenda Sukenda Suko Ismi Suprianto, Dedi Tatag Budiardi Tatag Budidardi Vinasyam, Apriana Wasmen Manalu WIDANARNI WIDANARNI Widanarni Widanarni Wijianto Wijianto Wiyoto Wiyoto Y. Kuswardani Yonvitner - Zumiza Sari