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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Ilmiah Universitas Batanghari Jambi Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Scientific Journal of Reflection : Economic, Accounting, Management and Business JURNAL PENGABDIAN KEPADA MASYARAKAT Martabe : Jurnal Pengabdian Kepada Masyarakat Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Idaarah: Jurnal Manajemen Pendidikan Jurnal REP (Riset Ekonomi Pembangunan) Jurnal Mantik Jurnal Manajemen Journal of Research in Business, Economics, and Education International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmu Manajemen Profitability GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) SCIENCE : Jurnal Inovasi Pendidikan Matematika dan IPA Jurnal Ekonomi Akuntansi Prima Jurnal Ipteks Terapan : research of applied science and education International Journal of Economics, Social Science, Entrepreneurship and Technology (IJESET) Wahana QISTINA: Jurnal Multidisiplin Indonesia Journal Liaison Academia and Society International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) JURNAL ILMIAH SOCIO SECRETUM Journal of Business Integration Competitive Journal of Finance Integration and Business Independence
Rafida Khairani
Universitas Prima Indonesia
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Journal : JURNAL ILMIAH SOCIO SECRETUM

 1 
PENGARUH KUALITAS PRODUK DAN PERSONAL SELLING TERHADAP KEPUASAN KONSUMENDAY OLD CHICK PADA PT SUPER UNGGAS JAYA MEDAN Febertina Gea; Rafida Khairani; Diny Rahmah Putri; Harto Miharjo Simanullang
JURNAL ILMIAH SOCIO SECRETUM Vol 9 No 2 (2020): DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat-Universitas Darma Agung. (LPPM_UDA)

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Abstract

This study aimed at determining and analyzing the influence of product quality and personal selling on consumers of Old Chick Day at PT Super Unggas Jaya Medan. The phenomenon of product quality was that it was lack of quality, lack of personal selling, and lack of comfort in services showed by unsatisfactory customers’ satisfaction which caused the number of consumers to decline every month as the background of this research. The research method used in this research was quantitative approach. The type of this research was quantitative descriptive and the nature of this research wass descriptive explanatory. The data collection was done by interviews and questionnaires. The analytical method used was multiple linear regression analysis. The population in this study was consumers who buy Old Chick Day at PT Super Unggas Jaya Medan. Determination of samples in this study was done by using simple random sampling, so that the sample used amounted to 109 people. The results showed that product quality and personal selling had a positive and significant effect on customers’ satisfaction at PT Super Unggas Jaya Medan. From the analysis of the factors that influenced customers’ satisfaction, it could be seen that between the two variables analyzed, the most dominant one that affected consumers’ satisfaction was a variable in product quality. This was proved by the results of the calculation of each variable (t test), where t test on product quality variable was (2,017> 1,65895) and test on personal selling variable was (2,543>1,65895). The conclusion in this study was that the service quality variable rejected H0 and accepted H1. Thus, partially product quality and personal selling had a negative and significant effect on consumers’ satisfaction of PT Sumber Unggas Jaya Medan. Simultaneously the product quality variable and personal selling variable had a positive and significant effect on consumers’ satisfaction in PT Sumber Unggas Jaya Medan
Co-Authors Adi Harianto Agita Karina Br Ginting Agung, Leonardi Prasetyo Ahmad Rivai Alvin Krisdian Amir, Afriza Anderson, Rich Andrian Andrian Andry Lunoto Angelia Baosiska Br. Silaban Anggita Putri Anita Armansyah Armansyah Artedjo, Dennis Bernice Erin Bryan Berlin Butarbutar, Ribka Sari Celsi ApriWenny Siregar Charolina Charolina Chorin Tandean Dhea Cristina Damanik Dhevin Ghoward Dhita Adriani Rangkuti Diny Rahmah Putri Dwita Sakuntala Dwiyanda, Fadhilla Esmeralda Esmeralda Esther Praja Anggriany Panggabean Fali, Ibrahim Mallam Fati Syafira Fati Syafira Febertina Gea Febry Rizky Al Fadilla Sitompul Ferry Fong Franklein Franklein Ghoward, Dhevin Ginting, Kristi Endah Ndilosa Grace Theresia Silaban Haposan Joshua Hasibuan Harahap, Rahmat Alamsyah Harto Miharjo Simanullang Helena Louise Panggabean Herlin Munthe Herti Kristiyani Silalahi Iis Siti Jahro Ika Irawati Karolina Irvan Renata Isna Asdiani Nasution Jarunjung Hutagaol Jason Mulia Jekson Simatupang Jenifen Jerico Prince Wijaya Jerry Adrian Caspari Ginting JHOLANT BRINGG LUCK AMELIA BR SINAGA Juanda Situmorang Juniarta Rajagukguk Kelvin Kenji Lau Kevin Stephan Khana Saputri Khasrad . Khasrad, Khasrad Kiki Hardiansyah Siregar Kristi Endah Ndolisa Ginting Kristianus Buulolo Kristina Peritua Aruan Kurniawan, Cindy Lahagu, Dasar Iman Laia, Sarifin Laidy, Yenny Lorensisca Sitorus Lorensisca Sitorus Mas Intan Purba Masnika Sinaga Masnika Sinaga MAYA ANDRIANI Mesra Juliana Michael Simanjuntak Monarisa Ritiani Br Ginting Muhammad Fikri Haikal Nana Gustia Nasib Nasution, Isna Asdiani Ndruru, Methodist Putra Jaya Nelva Meyriani Nico Nico Nikita, Ade Rani Noviyanti Wijaya Nurul Wardani Lubis Olyvia Hutasoit Ovami, Debbi Chyntia Panggabean, Esther Praja Anggriany Pospos, Ade Fadillah FW Purba, Mas Intan Purba, Purnama Yanti Purnama Yanti Purba Purnama Yanti Purba Putri Rizkia, Putri Putri, Tantri Octora Dwi Syah Rahmat Alamsyah Harahap Ribka Hartati Hutabalian Ribka Sari Butarbutar Robin Robin Ronalda, Willie Roryn Chelsi Gea Roryn Chelsi Gea Rudiyanto Rudiyanto Rudiyanto Rusdimansyah Said, Fahrezi Hasyim Shela Shindu Bayrewi Sinaga, Jholant Bringg Luck Amelia Br Sinaga, Putri Yohana Sinaga, Sinta Anna Magdalena Siregar, Ina Namora Putri Siregar, Kiki Hardiansyah Siti Ramadhani Sonia Angela Hutabarat Spanic, Vincent Srihot Laila Steven Steven W Susi Hannaria Manalu Syafira, Eka Ananda Syawitri Wulandari Tantono, Eric Aditya Tantri Octora Dwi Syah Putri Tanujaya, Jessicha Teresia Sihombing Teresia Sri Arihta Tiffany Tanady Tiolina Fernanda Ujung Tyus Windi Ayuni Velicia Velicia Venna Melinda Veronika Veronika Vian, Vian Vivian Ayu Wijaya Widy Hastuty HS Wijaya, Noviyanti Yanti Purba, Purnama Yeni Ariesa Yenny Laidy Yoseph Setiawan Zai Yovie Ernanda Yuli Rama Dewi Zulia Rifda Daulay