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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi PARAMUROBI YUME : Journal of Management Aptisi Transactions on Technopreneurship (ATT) JURNAL ILMIAH M-PROGRESS JURNAL PUSTAKA KOMUNIKASI Jurnal Pengabdian Al-Ikhlas JURNAL ILMIAH OBSGIN : Jurnal Ilmiah Ilmu Kebidanan & Kandungan JURNAL PUBLISITAS Jurnal Ilmu Perbankan dan Keuangan Syariah Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Studi Ilmu Manajemen dan Organisasi Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Indonesian Journal of Multidiciplinary Research (IJoMR) HEUTAGOGIA: Journal of Islamic Education Trilogi Accounting & Business Research Prosiding University Research Colloquium Jurnal Cyber PR Journal of Applied Accounting Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Jurnal Dinamika Ilmu Komunikasi Jurnal Bakti Dirgantara
Novita Damayanti
Universitas Multimedia Nusantara, Serpong
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Innovative Attitude Assessment in Islamic Education: Techniques, Instruments, and Technology Integration from Primary to Higher Education Nida, Sofwatun; Rahmawati, Nur Widya; Hidayat, Yusron; Mandar, Yasri; Hidayah, Ahwil Lutan; Damayanti, Novita
HEUTAGOGIA: Journal of Islamic Education Vol. 5 No. 1 (2025)
Publisher : Fakultas Ilmu Tarbiyah dan Keguruan Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hjie.2025.51-01

Abstract

This study examines innovations in attitude assessment within Islamic educational institutions, including madrasahs, pesantrens, and formal schools at the primary, secondary, and tertiary levels. The main focus is to develop affective assessment techniques and instruments that are contextually appropriate, methodologically sound, and aligned with core Islamic values such as honesty, patience, empathy, and responsibility. Using a qualitative approach through literature review and historical analysis, the study reviews primary policy documents and relevant scholarly literature. Thematic analysis reveals weaknesses in conventional assessment methods, including subjectivity, limited integration of Islamic ethical values, and a lack of adaptive systems. At the primary level, assessments rely heavily on observation and anecdotal records, which often lead to subjective results. At the secondary level, self- and peer-assessments are commonly used but are vulnerable to bias. In higher education, more contextual approaches such as case-based assessments and portfolios demonstrate better alignment with character education goals. The study highlights the potential of digital innovations, including artificial intelligence and online platforms, to enhance the accuracy and scalability of attitude assessments. These tools offer promising solutions to longstanding challenges by enabling deeper integration of Islamic values in affective evaluation. The study recommends developing standardized yet adaptable digital instruments, along with improved teacher training and curriculum development, to support effective Islamic value-based assessments.
EXPOSURE TO TOURISM CONTENT AND TOURIST VISIT INTERESTS OF INSTAGRAM FOLLOWERS @EXPLOREBANDUNG Nabilah, Hasna; Sangun, Enisar; Damayanti, Novita
Moestopo International Review on Social, Humanities, and Sciences Vol. 5 No. 1 (2025)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v5i1.121

Abstract

This study aims to analyze the extent to which the frequency, duration, and attention to exposure to @explorebandung's Instagram content influence tourism visit interest. Using a quantitative approach with a survey method, this study involved 150 respondents to collect data, which was then analyzed using simple regression techniques. The findings indicate that the three aspects of tourism content exposure frequency, duration, and attention significantly influence a person's interest in visiting a tourist destination. Furthermore, the results of the coefficient of determination test reveal that 34.2% of visit interest is influenced by exposure to tourism content, while the remaining 65.8% is determined by other factors not examined in this study. These findings emphasize that social media, particularly Instagram, plays an important role in shaping tourists' decision-making processes. Thus, this study reinforces that the alternative hypothesis can be accepted, proving that exposure to social media content has a significant impact on tourists' decisions. Additionally, this research successfully achieves its objectives and provides insights into how social media can be effectively utilized as a marketing strategy in the tourism industry.
Model Kepuasan Kerja sebagai Mediator Produktivitas : Studi pada Karyawan di Bandara Halim Damayanti, Novita; Sitio, Vera Sylvia Saragi; Wicaksono, Agus Purwo
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 2 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i2.4990

Abstract

Purpose : This study examines the effect of career development and work environment on employee productivity, with job satisfaction as a mediating variable. Methodology/approach: Conducted at Halim Kusuma Airport, the research used a quantitative approach with a census of 56 respondents. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. Results/findings: The findings reveal that career development and work environment significantly influence job satisfaction and employee productivity. Of the two, the work environment has the most dominant effect on job satisfaction, which in turn significantly affects productivity. Job satisfaction acts as an effective mediator, linking career development and work environment to productivity outcomes. Conclusions : These results indicate that achieving optimal employee productivity requires attention not only to formal organizational policies but also to how employees perceive their jobs and surroundings. A positive work environment contributes more strongly to satisfaction than career development, but both remain essential for fostering long-term motivation. Limitations: This research highlights the critical role of comprehensive human resource strategies that balance structural and affective aspects to enhance employee performance. Contribution: However, the study is limited by its focus on one sector, use of a cross-sectional design, and lack of analysis of specific work environment elements. Future research could adopt a longitudinal approach for deeper insights.
PERAN ETIKA PROFESI DALAM MENINGKATKAN KUALITAS LAYANAN PUBLIK Fernisia, Mike; Dwiyanti, Salsabilla; Damayanti, Novita; Ningrum, Paulina Putri
TRILOGI ACCOUNTING & BUSINESS RESEARCH Vol 6, No 1 (2025)
Publisher : Universitas Trilogi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31326/tabr.v6i1.2369

Abstract

Penelitian ini mengkaji peran etika profesi dalam meningkatkan kualitas layanan publik di Indonesia. Latar belakang penelitian ini didasarkan pada pentingnya etika dalam membangun kepercayaan masyarakat terhadap institusi publik, terutama di tengah maraknya pelanggaran etika yang terjadi. Tujuan dari penelitian ini adalah untuk mengeksplorasi bagaimana penerapan etika profesi dapat mendukung akuntabilitas dan transparansi layanan publik. Penelitian ini menggunakan pendekatan kualitatif deskriptif melalui analisis literatur dan studi kasus. Hasil penelitian menunjukkan bahwa penerapan etika profesi secara konsisten dapat meningkatkan kualitas layanan publik, sementara pelanggaran etika berdampak negatif terhadap reputasi institusi dan kepercayaan masyarakat. Penelitian ini berkontribusi dalam memberikan pemahaman mengenai pentingnya penguatan etika profesi melalui pelatihan berkelanjutan, pengawasan yang efektif, dan pembentukan budaya organisasi yang menjunjung tinggi integritas. Temuan ini diharapkan dapat menjadi referensi bagi pembuat kebijakan dan praktisi dalam merancang strategi peningkatan kualitas layanan publik yang berkelanjutan.
Konsentrasi dan Distribusi Spasial Industri Unggulan Kabupaten Sragen berdasarkan Analisis Concentration Index dan Sistem Informasi Geografis Arif, Muhammad; Damayanti, Novita
Prosiding University Research Colloquium Proceeding of The 8th University Research Colloquium 2018: Bidang Sosial Ekonomi dan Psikologi
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Alasan yang mendasari penelitian ini adalah terjadinya kecenderungan penyebaran wilayah industri yang tidak terencana dengan baik sehingga mengakibatkan alih fungsi lahan pada wilayah yang semestinya bukan diperuntukkan bagi industry. Tujuan utama penelitian ini adalah untuk mengetahui industri unggulan di Kabupeten Sragen dan distribusi spasialnya. Hasil identifikasi industri unggulan Kabupaten Sragen menunjukkan bahwa Sragen memiliki 8 industri unggulan yaitu ISIC 10, ISIC 13, ISIC 14, ISIC 16, ISIC 21, ISIC 23, ISIC 31, ISIC 33. Hasil analisis konsentrasi spasial unit usaha industri kecil dan menengah Kabupaten Sragen konsentrasi tertinggi terdapat pada Kecamatan Plupuh dan Masaran. Konsentrasi tertinggi tenaga kerja Industri kecil dan menengah Kabupaten Sragen terdapat pada Kecamatan Plupuh dan Masaran. Wilayah yang memiliki distribusi unit usaha sangat tinggi berada didaerah: Tanon, Sragen, Karangmalang, Sambungmacan, Plupuh, Masaran, Kalijambe, Mondokan, Gondang, Gemolong. Wilayah yang memiliki distribusi sangat tinggi berada didaerah: Masaran, Plupuh, Kalijambe Tanon, Mondokan, Sidoharjo, Karangmalang, Sambungmacan, Gondang, Gemolong. Hasil analisis Indeks penyerapan tenaga kerja (CI) konsentrasi industri unggulan Kabupaten Sragen, menjelaskan bahwa konsentrasi tertinggi tenaga kerja industri unggulan berada di Kecamatan Gesi, Karangmalang, Masaran, Sambirejo, Sambungmacan, Sragen, Tanon Gondang, Kalijambe, Plupuh, Gemolong, Kedawung, Mondokan, Sukodono, Ngrampal, Sidoharjo.
MEDIA WAYANG DALAM PEMBELAJARAN SEJARAH KEBUDAYAAN ISLAM Suhestiwi, Rini; Junita, Ika Elsa; Damayanti, Novita
PARAMUROBI: JURNAL PENDIDIKAN AGAMA ISLAM Vol 7 No 2 (2024): PARAMUROBI: JURNAL PENDIDIKAN AGAMA ISLAM
Publisher : Program Studi Pendidikan Agama Islam Fakultas Ilmu Tarbiyah dan Keguruan UNSIQ Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/paramurobi.v7i2.7292

Abstract

This research explores the use of wayang media as a medium for learning the history of Islamic culture. Wayang, which has strong cultural roots in Indonesia, can be an effective medium for conveying Islamic historical values ​​to students. Through a literature review, we examine how wayang can bring Islamic historical narratives to life, enrich learning experiences, and increase students' understanding of the material being taught. The research results show that the use of wayang in learning the history of Islamic culture not only increases students' interest and participation, but also helps them internalize Islamic cultural values ​​more deeply.
Pengaruh Green Marketing dan Kepercayaan terhadap Keputusan Pembelian Pelanggan: (Studi Kasus Pada The Bodyshop Jakarta) Noviaty, Evi; Damayanti, Novita
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 5 No. 2 (2024): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v5i2.2488

Abstract

Dalam era globalisasi ini, manajemen pemasaran selalu mencoba untuk mengenali peluang dan ancaman baru yang terjadi di dalam lingkungan pemasaran dan sekaligus memahami pentingnya memantau dan beradaptasi dengan lingkungan. Hal ini juga sesuai dengan meningkatnya perhatian pada isu lingkungan oleh pembuat peraturan publik dapat dilihat sebagai indikasi lain bahwa kepedulian lingkungan merupakan area yang potensial sebagai strategi bisnis. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Green Marketing dan Trust terhadap Keputusan Pembelian pelanggan perusahaan kosmetik Body Shop di Jakarta. Metode Penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif dengan pendekatan deskriptif. Data Primer yang di peroleh dengan menyebar kuesioner. Populasi dalam penelitian ini adalah pelanggan perusahaan kosmetik Body Shop di Jakarta. Sampel yang digunakan berjumlah 120 responden dengan menggunakan teknik sampling purposive sampling.. Teknik Analisis menggunakan pengujian Hipotesis  multivariat dengan menggunakan Uji regresi logistik. Regresi logistik digunakan dalam penelitian ini karena kombinasi variabel bebas antara metrik dan nominal (non metrik). Hasil penelitian ini menunjukkan bahwa variabel Green Price, green Promotion dan Green Trust berpengaruh positif dan significant terhadap Keputusan Pembelian .Sedangkan Green Product dan Green Place tidak berpengaruh terhadap Keputusan Pembelian.  Implikasi utamanya adalah The Body Shop harus meningkatkan strategi promosi dengan banyak membuka outlet dan meningkatkan kualitas produk untuk menyeimbangkan harga premium dan menjadikan wanita sebagai target pasar utama.
The Influence of Motivation and Work Environment on Organisational Citizenship Behavior of Health Workers RSAU Esnawan Antariksa Jakarta Juhaeti, Juhaeti; Damayanti, Novita; Dyah Widyastuti , Dewi
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3333

Abstract

Organisational Citizenship Behavior (OCB) is the contribution of individuals who Exceeding the demands of roles in the workplace is one of the important factors in improve organizational performance that supports the proper functioning of the organization effective and efficient. OCB behavior of a health worker can show quality of service. This research is motivated by Motivation and the environment Work on Organisational Citizenship Behavior (OCB).at RSAU dr. Esnawan Space. Many ways have been done by the Hospital in order to improving the quality of services, including by providing services or service excellence. This research was conducted at RSAU dr. Esnawan Antariksa with the aim of To find out the influence of motivation and work environment on Organisational Citizenship Behavior (OCB). Data collection using a questionnaire with multiple linear regression data analysis.The results of this study show that (1) Work Motivation has an effect positive and partially significant to the Organisational Citizenship of Bihavior, (2) The Work Environment has a positive and significant effect on the Organizational Citizenship Bihavior, as well as Work Motivation and Work Environment have a positive and significant effect simultaneously on Organizational Citizenship Bihavior with a contribution of 57.6% while the remaining 42.4% explained by other variables that are not included in this study.
Kampanye Media Sosial Tiktok @Pandawaragroup Dalam Meningkatkan Kesadaran Masyarakat Menjaga Kebersihan Lingkungan Ali, Muhammad Yusril; Damayanti, Novita; Ardhoyo, Novalia Agung Wardjito
Jurnal Cyber PR Vol 3, No 2 (2023)
Publisher : University of Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/cyberpr.v3i2.3767

Abstract

Penelitian   ini   berjudul   Kampanye media sosial TikTok @pandawaragroup dalam meningkatkan kesadaran masyarakat atas kebersihan lingkungan. Pandawara group terbentuk pada tanggal 5 Mei 2022 yang berlokasi di wilayah Kopo, Bandung Selatan. Tujuan dalam penelitian ini adalah untuk menganalisis kampanye media sosial TikTok @pandawaragroup dalam meningkatkan kesadaran masyarakat terhadap kebersihan lingkungan serta hambatan yang didapati dalam upaya melakukan kampanye di media sosial Tiktok @pandawaragroup. Pada penelitian ini, peneliti menggunakan konsep 10 tahapan kampanye public relations dan new media sebagai pendukung. Metode studi kasus dengan pendekatan kualitatif deskriptif serta paradigma kontruktivisme. Teknik pengumpulan data yang dilakukan menggunakan cara reduksi data, penyajian data, dan penarikan kesimpulan dengan wawancara secara mendalam dan observasi untuk mendapatkan informasi secara langsung dari narasumber. Hasil penelitian ini dapat disimpulkan bahwa analisis kampanye yang dilakukan dalam media sosial TikTok Pandawara Group dengan menggunakan 10 tahapan kampanye public relations telah di temukan strategi, taktik, serta hambatan-hambatan dalam kampanye yang dilakukan oleh Pandawara Group. Dan menurut pandangan dari uraian new media Pandawara Group berhasil menjalin interaksi dengan mengajak masyarakat untuk ikut serta dalam gerakan membersihkan lingkungan, sehingga terbangun integrasi sosial antara Pandawara Group dengan masyarakat dan beberapa instasi pemerintah.
Peranan Humas dalam Sosialisasi Fungsi dan Tugas Lembaga Tinggi Negara DPD RI : Studi Kasus Sosialisasi Peluncuran Tagline “Dari Daerah untuk Indonesia” pada HUT DPD RI Ke-16 Kristiyanto, Mas Aryo; Sunarto, Sunarto; Damayanti, Novita
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6862

Abstract

This study aims to determine the role of public relations in the socialization of the functions and duties of the high state institution, DPD RI, and to identify the obstacles faced by public relations in this process. This research also examines the use of media and facilities for socializing the tagline "From the Regions for Indonesia" on the 16th anniversary of the DPD RI. Using a qualitative approach with a case study method, the findings show that public relations plays six key roles: 1) Communicator, bridging two-way communication between the government and the community; 2) Facilitator, absorbing community aspirations and acting as a liaison with policymakers; 3) Disseminator, disseminating information on government policies and activities to both internal and external audiences; 4) Catalyst, influencing public opinion to align with government policies; 5) Counselor, Advisor, and Interpreter, providing advice, translating government policies, and building public trust; and 6) Prescriber, serving as a strategic advisor to leaders in decision-making.
Co-Authors Agus Alimuddin Alawiyah, Ratu Robiatul Alfiani Saputri, Ari Ali, Muhammad Yusril Angelina, Faustina Julia Antonio, Alvito Ardoyo, Novalia Agung Wardjito Arumdipta, Diva Alifia Budi Santoso Cakraningsih, Cakraningsih Citra Setyo Dwi Andhini Devina, Oryza Aprilia Dewi Dyah Widyastuti Dian Wijayanti Dwiyanti, Salsabilla Dyah Widyastuti , Dewi Fernisia, Mike Fitri Khoerunnisa Hasanah, Maulidah Hia, Wiwin Veberlina Hidayah, Ahwil Lutan Hidayat, Yusron HN, M. Rustam. I Gusti Ngurah Willy Hermawan Ibnu Hamad Imanda Putra, Alfiansyah Indar indar Jaenudin Jaenudin Juhaeti Juhaeti, Juhaeti Junita, Ika Elsa Kamilah, Shafa Tasya Kasmanto Miharja Kristiyanto, Mas Aryo Kurniawati, Devy Mandar, Yasri Misnawati, Desy Muhammad Arif Muminto Arief Nabilah, Hasna Nanang Winarno Ningrum, Paulina Putri Noviaty, Evi Perdana, Bosya Permana, Prisma Hanindita Inggit Rachmawati, Syifa Radja Erland Hamzah Rahmawati, Nur Widya Razie Razak Rita Intan Permatasari rufaedah, arie ardiyanti Rustandi, Handi Salsabila, Malika Sangun, Enisar Santoso, Prasetya Yoga Santoso, Yedi Saputra, Dhimas Rosanto Saputro, Dio Herman Saputro, Dio Herman siboro, sonny fransisco Sofwatun Nida, Sofwatun Suhestiwi, Rini Sunarto Sunarto Sunda Ariana, Sunda Syafaat, Muhammad Rizky Faras Tarigan, Hairani Vera Sylvia Saragi Sitio Wicaksono, Agus Purwo