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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi PARAMUROBI YUME : Journal of Management Aptisi Transactions on Technopreneurship (ATT) JURNAL PUSTAKA KOMUNIKASI Jurnal Pengabdian Al-Ikhlas JURNAL ILMIAH OBSGIN : Jurnal Ilmiah Ilmu Kebidanan & Kandungan JURNAL PUBLISITAS Jurnal Ilmu Perbankan dan Keuangan Syariah Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Indonesian Journal of Multidiciplinary Research (IJoMR) HEUTAGOGIA: Journal of Islamic Education Trilogi Accounting & Business Research Prosiding University Research Colloquium Jurnal Penelitian Ilmu Pendidikan Indonesia Jurnal Cyber PR Journal of Applied Accounting Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) International Journal of Application on Economics and Business Jurnal Dinamika Ilmu Komunikasi Midwifery Journal
Novita Damayanti
Universitas Multimedia Nusantara, Serpong
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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HARNESSING NATURE'S POTENTIAL: BRANDING PENGLIPURAN BAMBOO FOREST AS AN ECOTOURISM DESTINATION IN BALI Nofiasari, Wida; Seli, Fenny Yutika; Damayanti, Novita
International Journal of Application on Economics and Business Vol. 3 No. 4 (2025): November 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i4.1834-1843

Abstract

The Penglipuran Traditional Village in Bali has a bamboo forest of approximately 45 hectares that is managed through the customary system (awig-awig), serving as a source of economic, ecological, and spiritual value for the community. This study aims to analyze the utilization of the natural power of the bamboo forest as an agent of change while shaping a new branding of ecological tourism in Bali. The research method uses a descriptive qualitative approach, with primary data collected through observation, documentation, and in-depth interviews, as well as secondary data from literature, articles, and relevant journals. The results show that the management of the bamboo forest through local wisdom creates a unique tourism identity, integrating ecological, socio-cultural, and economic aspects, while strengthening the community’s role as the main actor in environmental preservation. The bamboo forest becomes an educational tourism attraction through activities such as trekking, bamboo handicraft workshops, and participation in traditional ceremonies, while also maintaining ecosystem balance, disaster mitigation, and groundwater conservation. This new branding emphasizes authenticity and sustainability, making Penglipuran a model of ecological tourism capable of attracting both domestic and international tourists. In conclusion, the new branding of Penglipuran Bamboo Forest emphasizes the integration of nature conservation, cultural preservation, environmental education, and local economic empowerment through the utilization of bamboo in traditions, crafts, creative industries, and a bamboo laboratory, thereby positioning Penglipuran as a sustainable ecotourism destination that is authentic, educational, and globally valuable.
Co-Authors Agus Alimuddin Agus Purwo Wicaksono Alawiyah, Ratu Robiatul Alfiani Saputri, Ari Ali, Muhammad Yusril Angelina, Faustina Julia Antonio, Alvito Apriliah, Mifta Ardoyo, Novalia Agung Wardjito Arumdipta, Diva Alifia Bambang Purwanto Budi Santoso Cakraningsih, Cakraningsih Citra Setyo Dwi Andhini Devina, Oryza Aprilia Dewi Dyah Widyastuti Dwiyanti, Salsabilla Ferizal Masra Fernisia, Mike Fitri Khoerunnisa Hasanah, Maulidah Hia, Wiwin Veberlina Hidayah, Ahwil Lutan Hidayat, Yusron HN, M. Rustam. Ibnu Hamad Imanda Putra, Alfiansyah Indar indar Jaenudin Jaenudin Juhaeti Junita, Ika Elsa Kamilah, Shafa Tasya Kasmanto Miharja Kristiyanto, Mas Aryo Kurniawati, Devy Linda Barus Mandar, Yasri Misnawati, Desy Muhammad Arif Muminto Arief Nabilah, Hasna Nanang Winarno Ningrum, Paulina Putri Noviaty, Evi Perdana, Bosya Permana, Prisma Hanindita Inggit Qotrunnada, Suci Rachmawati, Syifa Radja Erland Hamzah Rahmawati, Nur Widya Razie Razak rufaedah, arie ardiyanti Rustandi, Handi Salsabila, Malika Sangun, Enisar Santoso, Prasetya Yoga Santoso, Yedi Saputra, Dhimas Rosanto Saputro, Dio Herman Saputro, Dio Herman Seli, Fenny Yutika Septiria, Dalima siboro, sonny fransisco Sofwatun Nida, Sofwatun Suhestiwi, Rini Sunarto Sunarto Sunda Ariana, Sunda Syafaat, Muhammad Rizky Faras Tarigan, Hairani Vera Sylvia Saragi Sitio Wida Nofiasari Yumarni, Asmara