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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Teknik Industri : Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL PENDIDIKAN TAMBUSAI JUARA : Jurnal Olahraga Indonesian Journal of Economics, Social, and Humanities Jurnal Pengabdian Dharma Laksana JURNAL WIDYA GANESWARA JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Community Development Journal: Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal PADMA: Pengabdian Dharma Masyarakat International Journal of Economy, Education and Entrepreneurship (IJE3) GANESHA: Jurnal Pengabdian Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat Rengganis Jurnal Pengabdian Masyarakat ProBisnis : Jurnal Manajemen Agroindustrial Journal JURNAL AGROINDUSTRI HALAL International Journal of Business and Applied Economics (IJBAE) International Journal of Economics and Management Research Jurnal Pendidikan dan Pengabdian Masyarakat International Journal of Asian Business and Management (IJABM) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Riwayat: Educational Journal of History and Humanities Jurnal Medika: Medika KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Zandra Dwanita Widodo
Tunas Pembangunan University, Surakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Agroindustrial Journal

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Eco-Innovation for Sustainability in Traditional Herbal (Jamu) Agroindustry: OGSM-Gap Analysis Based on Employee Perception Irawan, Norbertus Citra; Widodo, Zandra Dwanita; Darmaningrum, Kurniawati; Haryadi, Rahmat Catur; Yuniastuti, Faustina; Rakasiwi, Alifah Addin
Agroindustrial Journal Vol 10, No 2 (2023)
Publisher : Department of Agroindustrial Technology, Faculty of Agricultural Technology UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/aij.v10i2.90221

Abstract

This research is motivated by the importance of eco-innovation in traditional herbal medicine agroindustry by using local ethnobotanical raw materials to support sustainability and answer increasingly stringent market demands. This research aims to identify gaps between objectives, goals, strategies, and performance measurements related to eco-innovation in the traditional herbal medicine agroindustry based on employee perceptions. The data analysis method used is the OGSM-Gaps model by collecting data through questionnaires distributed to traditional herbal medicine agroindustry employees at the research location, namely Solo Raya. The research population was employees of the traditional herbal medicine agroindustry. The research sample was taken using a simple random sampling method of 100 respondents. The research results highlight the need for improvement in several aspects of the organization. First, organizations need to focus on providing education and training for salespeople or store staff so that they can provide accurate information about traditional herbal medicine products. Second, increasing the promotion and branding of traditional herbal medicine products is needed to broaden public understanding. Furthermore, increasing the competitiveness of traditional herbal medicine products in the market is a priority, with an emphasis on market research and product innovation. Finally, operational efficiency needs to be improved through operational audits, adopting more efficient technology, and involving employees in these improvement efforts. These improvement efforts will support the organization in achieving sustainability goals and sustainable business growth.
Co-Authors Abdulah Zailani Abdullah Zaelani Abdullah Zaelani Abdullah Zailani Abdullah Zailani Abdullah Zailani Abdullah, Syahriar Achmad Choerudin Agni Setiawan Agus Prasetyo Agus Setiono Alfansa, Adimas Bara Alhusin*, Syahri Ambarwati, Retnoning Angga Ranggana Putra Angga Ranggana Putra Anisa Wahyuni Ariyana, Vita Assidiq, Muhammad Tio Wilian Astrianingsih, Astrianingsih Atik Lusia Atik Lusia Azuma, Muhammad Iqbal Cahyani, Meilan Ardita Cyntia, Ade Ilham Darmaningrum, Kurniawan Darsono Darsono Darsono Darsono Darsono Darsono Darsono Darsono Dharyl Ubaid Choiri Dyah Ayu Kunthi Puspitasari Eko Meiningsih Susilowati Emi Sukmawati Endah Andriani Pratiwi Eni Maryanti, Istinganah Ernawati Ernawati FA Luky Primantari Fatkhul Imron Febrianto Prabowo Funco Tanipu Halimah Hanifah, Salma Alya Hardiansyah, Muhammad Faiz Haryadi, Rahmat Catur Hasan, Rayana Muhammad Hendri Manuhutu Hidayati, Firdausi Nur Hijrasil Hijrasil Ihsan Fauzi Ardiansyah Imron*, Fatkhul Inda Rezky Hermoyo Irene Kartika Eka Wijayanti Istinganah Eni Istinganah Eni Maryani Jemi Pabisangan Tahirs Joko Sulistyono Katili, Andi Yusuf Kodrad Budiyono Kurniawan Darmaningrum Kurniawati Darmaningrum LAKSONO SUMARTO, LAKSONO Latifah, Putri Nur Maha Martabar Mangatas L May Vitha Ramadhani Moh. Erkamim Mrih Rahayu Mrihrahayu Rumaningsih Mugi Harsono Muhad Fatoni Muhammad Ali Rauuf Muhammad Ikhsan Muhammad Nurhadi Sulistiyono Muhammad Sultan, Muhammad Muzakki, Muhammad Husin Nur Nadiya Nur Rahma Fatika Nandini, Ainun Natalia Adolfia Lotu Norbertus Citra Irawan Novia Rahmadani Nur Subekti Nurdiansyah, Fahrizal Paulina Ria Vanesa Prasetianingsih, Lilis Primantari, FA. Luky Purnomo, Yuwono Bimo Putranto, Reza Ridho Putri, Eka Ayu Cindy Anisa Rahayu, Mrih Rahayu, Silvia Yulita Ratih Setyo Rahmalia, Vidia Rakasiwi, Alifah Addin Ramadhan , Dwinanda Ripta Ramadhan, Dwinanda Ripta Raniasari Bimanti Esthi RINI ADIYANI Riska Dewi Susanti Rissa Marina Rissa Marina Widodo Rissa Marina Widodo Rissa Marina Widodo, Rissa Marina Rudy Haryanto Rully, Aviando Septin Maisharah K Setiawan, Fajar Budi Silfa, Amanda Sri Wijastuti Sri Wijiastuti SRI WIJIASTUTI Suharyoko Suharyoko Sulton Tahta Zulfa Adiar Alamshah Supartini Susilaningtyas Budiana Kurniawati Susilaningtyas Budiana Kurniawati Suyamto Suyamto Syahri Al Husin SYAHRI AL HUSIN, SYAHRI Syahri Alhusin Teguh Santosa Tiara Kusumarla Ningrum TRIO HANDOKO Trio Handoko Vanesa*, Paulina Ria Vidia Rahmalia Wijastuti, Sri Yuniastuti, Faustina Zaelani, Abdullah