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All Journal INVENTORY: JURNAL AKUNTANSI Journal on Education JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) AL-MUTTAQIN : Jurnal Studi, Sosial, dan Ekonomi Quantitative Economics and Management Studies International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Balance : Jurnal Akuntansi dan Manajemen Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) AMMA : Jurnal Pengabdian Masyarakat Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Pelita Pengabdian TGO Journal of Community Development Rekognisi : Jurnal Pendidikan dan Kependidikan International Journal of Economics, Science, and Education (IJESE) Jurnal UMKM, Manajemen dan Akuntansi (JUMA) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Cross Knowledge
Syamsul Arifin
Sekolah Tinggi Ilmu Ekonomi Pemuda
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Social Sciences Other

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Strategi Pemanfaatan TikTok untuk Peningkatan Penjualan Produk UMKM di Kecamatan Dukuh Pakis Kota Surabaya Rifqie Ahmad Fauzi Aldaffa; Priyo Aldaffa; Nuryadi Nuryadi; Nur Farida; Syamsul Arifin
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 3 (2025): Desember 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i3.1106

Abstract

Penelitian ini bertujuan untuk mendeskripsikan peran media social TikTok dalam meningkatkan penjualan produk UMKM di Kecamatan Dukuh Pakis, Kota Surabaya. Pendekatan penelitian yang digunakan adalah kualitatif deskriptif melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa TikTok berkontribusi secara signifikan dalam memperluas jangkauan pasar, membangun citra merek, serta meningkatkan interaksi antara pelaku usaha dan konsumen. Namun demikian, penelitian juga menemukan beberapa kendala, di antaranya keterbatasan literasi digital, kualitas konten yang belum optimal, dan akses internet yang kurang stabil. Secara keseluruhan, TikTok terbukti menjadi sarana promosi yang efektif bagi UMKM dengan potensi besar dalam mendorong pertumbuhan penjualan serta memperkuat daya saing usaha local.   This study aims to describe the role of TikTok social media in increasing sales of MSME products in Dukuh District, Surabaya City. The research approach used is descriptive qualitative through interviews, observations, and documentation. The results of the study show that TikTok contributes significantly to expanding market reach, building brand image, and improving interaction between business actors and consumers. However, the study also found several obstacles, including limited digital literacy, suboptimal content quality, and unstable internet access. Overall, TikTok has proven to be an effective promotional tool for MSMEs with great potential in driving sales growth and strengthening the competitiveness of local businesses
Co-Authors abdul Tholib Bon Abu Darim Abu Darim Abu Darim Affrilian Andi Pranata Agus Alhadi Agus Sanjaya Ainun Haqiqi Sri Mustika Aisya Putri Aisyah Darti Megasari Alfiyatun Ilmiyah Alifiani Hidayatus Sholekhah Andhini Sovi Hidayanti Andre Tandi Bamba Dominggus Andrik Gastri Widjatmiko Anggun Wida Prawira Anita Fristya Aprilia Asharifah Suprapto Ardhita Eko Ginanjar Ayuni Nurcahyanti Cut Sela Febrianti Devangga Pratama Devangga Pratama Devangga Putra Adhitya Pratama Devi Elyana Febriyanti Dimas Angga Indra Kurniawan Dio Fatwa Arramadhan Dwi Septika Wati Ernawati Etty Widawati Evi Maulidya Putri Halisya Fahmi Ashari S. Sihaloho Fengky Suhendra Frida Wahyu Pramita Givanola Tri Setyoaji Gogi Kurniawan Hadi Nasution Ica Imroatul Azizah Indah Setyowati Irviandi Yudhotomo Irviandi Yudhotomo Khoirul Anam Komarun Zaman Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Kurniawati Wati Lailatul Rohmah Lelli Kisdayanti Lis Setyowati Mahmud Ismail Mahmud Ismail Mahmud Ismail Melandari, Defi Miftahul Jannah S Natalia Indrawati Novita Aprilia Nur Aini Anisa Nur Farida Nur Hidayah Nuraini Nuraini Nuryadi Nuryadi Nuryadi Nuryadi Nuryadi Prevista Fakhrun Nisa Priyo Aldaffa Priyo Utomo Reni Yuniyati Rifqie Ahmad Fauzi Aldaffa Roby Prasetyo Rokhmah Nur Jannah Shanti Krisnamurty Sinta Kurnia Siswohadi Siswohadi Siti Nur Amanah Siti Nur Chotima Toong Hai Sam Tri Setiyorini Widya Nurjannah Zulviar Anas