Article Per Year (5 Year)
p-Index From 2021 - 2026
8.139
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Pembangunan Jurnal Penyuluhan MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Pendidikan Jasmani MetaKom : Jurnal Kajian Komunikasi Professional : Jurnal Komunikasi dan Administrasi Publik Pendas : Jurnah Ilmiah Pendidikan Dasar Martabe : Jurnal Pengabdian Kepada Masyarakat PRoMEDIA Surya Abdimas Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Pengabdian kepada Masyarakat Nusantara Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Komunikasi Islam (J-KIs) Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Ilmu Komunikasi Duta.com : Jurnal Ilmiah Teknologi Informasi dan Komunikasi KAGANGA KOMUNIKA: Journal of Communication Science Petanda : Jurnal Ilmu Komunikasi dan Humaniora Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Golden Ratio of Data in Summary EDUCTUM: Journal Research Jurnal Penelitian Ilmu Pendidikan Indonesia Journal of Artificial Intelligence and Digital Business All Fields of Science Journal Liaison Academia and Sosiety Indonesian Research Journal on Education JISIP UNJA (Jurnal Ilmu Sosial Ilmu Politik Universitas Jambi) Jurnal Netnografi Komunikasi Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Riwayat: Educational Journal of History and Humanities Jurnal Indonesia : Manajemen Informatika dan Komunikasi MEDIAKOM : Jurnal Ilmu Komunikasi Jurnal Cendekia Ilmiah Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Jurnal Teknik Informatika dan Teknologi Informasi
Santoso, Hudi
Institut Pertanian Bogor
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 73 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 73 Documents
Search

 1   2   3   4   5 
Strategi Komunikasi Hubungan Masyarakat Youth Ranger Indonesia dalam Penyebaran Informasi Suryana, Syifa Rachmania; Santoso, Hudi; Saleh, Amiruddin; Pranata, Rici Tri Harpin; Manisya, Nabila; Maharani, Khalila Zahra
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 4 (2024): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v4i4.631

Abstract

The development of information technology has presented challenges for non-profit organizations such as Youth Ranger Indonesia (YRI) in information dissemination activities, especially for its target audience, namely youth. As an organization that focuses on youth empowerment, YRI requires an effective communication strategy to reach the audience and ensure that the message delivered can be received properly and correctly. This study aims to determine the media and communication strategies used by YRI Public Relations (PR). This study uses a qualitative descriptive approach, with primary data obtained from in-depth interviews with YRI PR, while secondary data is obtained from literature and YRI social media documentation. The communication strategy described refers to the 4 Step of Public Relations (RACE) theory, namely research, action, communication and evaluation from Cutlip, Center and Broom. The results of the study show that YRI uses digital media such as WhatsApp, Gmail and Instagram. The communication strategy used by YRI is in accordance with the RACE theory, and has been proven to help YRI PR carry out information dissemination activities more effectively. This research is expected to be a reference for YRI Public Relations in developing more effective information dissemination strategies, to strengthen YRI's role in efforts to increase youth potential.
Effectiveness of Samsung Brand Collaboration with Blackpink in Improving Brand Image on Social Media Putri, Faradita; Santoso, Hudi; Suparman, Suparman; Manisya, Nabhila; Khairunnisa, Anggi Widia; Zahra, Khalila
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.4572

Abstract

This study explores the effectiveness of the collaboration between Samsung and Blackpink in enhancing Samsung’s brand image among young users. In the digital era, celebrity collaboration has become an important strategy for building brand image through social media. Using a quantitative approach, data were collected through a survey questionnaire distributed to Blackpink fans to understand their perceptions of this campaign. The study results indicate that the collaboration successfully strengthens emotional engagement, increases interest in Samsung products, and reinforces the brand’s image as a modern, relevant brand. Using the EPIC Model, variables such as Empathy and Persuasion were found to significantly impact the creation of a positive brand image. Furthermore, the collaboration effectively enhances Samsung’s uniqueness and brand value in the eyes of consumers, who view Samsung as an innovative and trend-following brand. These findings suggest that celebrity collaboration strategies are effective for building a strong brand image, particularly on social media, and can serve as a reference for other companies looking to leverage celebrity influence to achieve similar goals. The study also highlights the vital role of social media in expanding brand reach, fostering engagement, and enhancing consumer loyalty through a more personal approach. In an era where social media significantly influences consumer behavior, this collaboration proves that strong emotional connections with consumers are key to brand success.
PELATIHAN PEMBUATAN KONTEN PROMOSI DESA WISATA PERTANIAN PERKOTAAN DI AEWO MULYAHARJA BOGOR Dharmawan, Leonard; Budi Priatna, Wahyu; Santoso, Hudi; Ramdani, Guruh; Sartika, Ika; Supama Wijaya, Abung; Tri Harpin Pranata, Rici; Suriaatmaja, Bayu
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i1.432-441

Abstract

Penelitian ini bertujuan untuk meningkatkan kemampuan pengelola desa wisata AEWO Mulyaharja dalam membuat konten promosi yang efektif di media sosial. Pelatihan ini mencakup tiga aspek utama: teknik pengambilan video, editing video, dan strategi pembelian media sosial. Metode pelaksanaan menggunakan pendekatan partisipatif yang melibatkan pre-test dan post-test untuk mengukur perkembangan keterampilan peserta. Hasil menunjukkan peningkatan signifikan pada ketiga aspek, yaitu teknik pengambilan video meningkat dari 32,60% menjadi 76,90%, editing video dari 33,90% menjadi 84,60%, dan pembelian media sosial dari 13,30% menjadi 80,90%. Peningkatan terbesar terlihat pada aspek pembelian media sosial (67,60%), yang menunjukkan efektivitas pelatihan dalam memberikan pemahaman baru tentang iklan digital. Pelatihan ini memberikan dampak positif dalam meningkatkan keterampilan digital pengelola desa, memungkinkan mereka untuk lebih mandiri dalam mempromosikan potensi wisata AEWO Mulyaharja. Dengan kemampuan baru ini, diharapkan desa wisata dapat menarik lebih banyak wisatawan dan meningkatkan kesejahteraan ekonomi lokal. Studi ini berkontribusi pada pengembangan metode pelatihan digital dalam konteks pengabdian masyarakat, khususnya di sektor pariwisata pedesaan.
Power Relations in Kamila Andini's Kretek Girl Film Series: An Analysis of Michel Foucault's Critical Discourse Dewanto, Berlian Rahmah; Santoso, Hudi; Saleh, Amiruddin; Pranata, Rici Triharpin; Manisya, Nabhila; Maharani, Khalila Zahra
Golden Ratio of Data in Summary Vol. 5 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i2.895

Abstract

This research examines power relations in Kamila Andini's Gadis Kretek series using a Critical Discourse Analysis approach grounded in Michel Foucault's theory. Set in the kretek industry in Indonesia, the series explores themes of family conflict, business competition, and the search for identity through a cultural lens. This study investigates how power operates through discourse, discipline, and social control as reflected in the relationships between characters, which aligns with Foucault's theory. Discourses on tradition, gender, and national identity are analyzed as tools for normalizing and reinforcing dominance, particularly in maintaining hierarchies within the family business. The analysis focuses on specific scenes that highlight the stigmatization of thought, control of the body, and resistance to existing power structures. The findings reveal that the series portrays power not only as physical domination but also as control over the mind and body, deeply embedded in cultural practices and family relationships. This study offers a deeper understanding of how media represents power relations within Indonesia's social structure while emphasizing the symbolic significance of kretek as a representation of national identity.
STRATEGI HUMAS DESA CIOMAS RAHAYU DALAM PEMANFAATAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI DAN INFORMASI PUBLIK Sakinah, Siti; Santoso, Hudi; Saleh, Amiruddin; Tri Harpin Pranata, Rici; Manisya, Nabila; Zahra Maharani, Khalila
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 1 (2025): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i1.1491

Abstract

This study analyzes the communication strategies of the Ciomas Rahayu Village Public Relations in utilizing Instagram as a public communication medium. Using a descriptive qualitative approach, data were collected through interviews and documentation. The findings indicate that Instagram effectively enhances public interaction with the village government. The implemented strategies include consistent posting, two-way communication through comments and messages, and collaboration with local organizations. The application of the 4C theory (Context, Communication, Collaboration, Connection) highlights that active collaboration and connection are key to the successful use of social media.
ANALISIS TIM KONTEN DALAM MENGANALISA JAWABAN DARI PERTANYAAN SURVEI PROGRAM ACARA TV FAMILY 100 Siahaan, Garry Leroy Secunda Neville; Santoso, Hudi
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 1 (2025): Edisi 12
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i1.5711

Abstract

This study aims to analyze the content team's workflow in developing quiz questions based on survey results for the television program Family 100, produced by Fremantle Indonesia. The method used includes observation and in-depth interviews with the creative team. Findings show that the process involves composing questions, creating survey packages, conducting manual tabulation, and classifying answers according to the game structure. The classification process considers not only the frequency of responses but also ethical values, social sensitivity, and relevance to the participants. Adjustments are made based on participant categories and special guest appearances. Accurate classification is crucial for ensuring smooth production, game effectiveness, and participant comfort. Errors in this process may cause technical disruptions and hinder the show's flow. Therefore, classification is a foundational element in maintaining the quality and continuity of the Family 100 program. Keywords: Content Team, Family 100, Question Classification, Survey Results, Television Production.
Strategi Humas PT Tempat Berkarya Indonesia dalam Membangun Brand Image Edukatif Melalui Konten Media Sosial Instagram Aulia, Raden Roro Fatimah Azzahra; Santoso, Hudi; Saleh, Amiruddin; Harpin, Rici Tri; Manisya, Nabila; Maharani, Khalila Zahra
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1211

Abstract

This study analyzes the public relations strategy implemented by PT Tempat Berkarya Indonesia in building an educational brand image through Instagram social media content. The research focuses on the public relations strategy for creating educational content and identifying factors that influence content development. A qualitative case study approach is used, with data collected through in-depth interviews with the public relations team and social media managers, as well as direct observation of Instagram content, including reels, feeds, and stories. The findings reveal that PT Tempat Berkarya Indonesia effectively utilizes an educational content strategy through informative and visually engaging posts that resonate with the audience's needs. Additionally, factors such as social media trends, audience preferences, and the company’s educational objectives significantly influence the planning and execution of content. This study demonstrates that Instagram serves as a vital tool for the company in building a cohesive and impactful educational brand image that consistently attracts audience attention.
IMPLEMENTASI DIGITALISASI LAYANAN BIDANG PELAYANAN ANGKUTAN MELALUI APLIKASI SIMAE DI DINAS PERHUBUNGAN KOTA BOGOR Hasibuan, Ilal Hamdi; Santoso, Hudi
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1747

Abstract

This study examines the implementation of the SIMAe application (Electronic Transportation Management Information System) as a form of digital public service transformation at the Department of Transportation of Bogor City, particularly in the transportation services division. The primary aim is to understand the benefits, challenges, and impacts of using SIMAe on service efficiency. A qualitative approach was employed, using observation, interviews, and document analysis conducted during the author’s internship at the research location. The findings show that SIMAe significantly improves licensing efficiency, reducing service processing time from several days to just minutes, and enhances transparency through real-time tracking of licensing status. Additionally, the system significantly reduces the use of physical documents, lowers operational costs, and supports sustainability principles. However, major challenges include inadequate digital infrastructure and low digital literacy among staff and the public. The continued reliance on manual systems also hinders the full optimization of SIMAe. Nevertheless, with continuous improvement and proper training, SIMAe has great potential to become a successful model for digital public service delivery that is efficient, transparent, and environmentally friendly in Indonesia
PEMANFAATAN MEDIA INTERNAL ENERGIA WEEKLY DALAM MEMBANGUN KOMUNIKASI EFEKTIF OLEH HUMAS PT. PERTAMINA (PERSERO) R. Agni Najwa Madenda; Santoso, Hudi
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 2 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i2.1748

Abstract

This study aims to analyze the utilization of the internal media Energia Weekly by the Public Relations Division of PT Pertamina (Persero) in building effective internal communication within the company. Using a descriptive qualitative approach, data were collected through interviews, observations, literature studies, and internal document analysis. The findings indicate that Energia Weekly plays a crucial role as a two-way communication medium that supports the dissemination of corporate policies while serving as a participatory platform for employees. The media successfully enhances employee engagement, loyalty, and the delivery of corporate values through its interactive sections. A SWOT analysis reveals the strengths of Energia Weekly in fostering engagement and strengthening corporate culture, although challenges such as limited distribution and outdated content remain. Opportunities lie in digital transformation and increased employee involvement, while the main threats include shifting information consumption preferences and the risk of internal data leaks. Thus, Energia Weekly is considered a strategic tool that supports effective internal communication and enhances the company’s overall corporate image.
Pemanfaatan Aplikasi Asana Sebagai Platform Digital Kolaboratif dalam Meningkatkan Produktivitas Proyek Mahasiswa Anggraini, Zifa; Santoso, Hudi
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 4 No. 1 (2025)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v4i1.318

Abstract

This study aims to describe the initial implementation of the Asana application as a digital collaborative media in student projects, the impact on student project productivity, and the evaluation of the implementation. The background of this study is the need to resolve various problems in the project team, such as lack of task transparency, miscommunication, and late completion. This study uses a qualitative descriptive approach, data is collected through observation, documentation of activities in the Asana application, field notes during the implementation process and supported by literature studies. This study was conducted using the Technology Acceptance Model (TAM) theory and also digital transformation. The results show that the use of Asana has a positive impact on increasing student productivity, especially in terms of time management, more structured division of work, and more efficient communication time. In addition, the evaluation revealed advantages such as clear work visualization and increased individual responsibility, as well as disadvantages such as the need for adaptation and dependence on internet connections. Recommendations are directed at initial training, development of digital learning modules, and ongoing evaluation. These findings strengthen the relevance of collaborative technology in supporting digital transformation in higher education environments.
Co-Authors Abung Supama Wijaya Agnes Java Ayu Septianti Ajiba, Indi Deraya Al-Rohman, Fardita Putri Alexandre Rachel Lowu Alfath, Haifi Nalendra Ali, Zerlynda Alifia, Luna Diva Alsa Marsela Amarissa, Vania Amiruddin Saleh Ana Kuswanti Andika Prasetya, Andika Anggraini, Zifa Anindya, Sahla Nur Artha, Kania Chairunnisa Dwi Aulia, Raden Roro Fatimah Azzahra Azahra, Nazwa Rivie Azalia, Muthiah Azzahra, Adinda Azzahra, Shavira Nazwa Azzahra, Vania Trixie Bayu Suriaatmaja Suwanda Caroline, Keysha Cholagi, Fahmi Fuad Claresta Asfa Anindita Hadi David Rizar Nugroho Dewanto, Berlian Rahmah Dhiyayl Haq, Salma Dyah Prabandari Fahriza, Muhammad Alvito Fauziah, Raden Gladis Muthia Frisaningrum, Vansa Audia Gumilang, Bintang Nugraha Gumilang, Gita Gianty Habibie, Muhamad Hadiyanto Hadiyanto Hadiyanto Halim, Muthia Malihah Raniah Hari Otang Sasmita Harpin, Rici Tri Hasibuan, Ilal Hamdi Ika Sartika Ika Sartika Karimah, Sofwa Nurul Khairunnisa, Anggi Widia Khalila Zahra Maharani Kusnandar, Muhammad Qidam Larasati, Cinta Ing Leonard Dharmawan Leonard Dharmawan Madestan, Restu Putra Maha, Khalila Zahra Maharani, Khalila Zahra Manisya, Nabhila Manisya, Nabila Maulidia, Diva Trianza Meisykla, Rafilza Moenawar, Mohamad Ghozali Mohamad Ghozali Moenawar Muhammad Alfath Musa Hubeis Muzykant, Valerii L. Nabhila Manisya Nisrina Putra, Alsakti Alamanda Tr Putra, Verdito Rizky Daffa Putri Balqis Azzahra Putri, Faradita R. Agni Najwa Madenda Rafiasa, Muhammad Ramadhan, Revan Khaira Ramdani, Guruh Raya, Mohamad Arr Syal Rici Tri Harpin Pranata Rinaldi, Sultan Alif Rizki, Ananda Salsabila, Davina Elmaliya Salsabila, Safitri Shafinas, Citra Ayu Siahaan, Garry Leroy Secunda Neville SITI MARYAM Siti Sakinah, Siti Soraya, Afifah Puteri Sukamto, Ika Sumiyarsi Supama Wijaya, Abung Suparman Suparman Suriaatmaja, Bayu Suryana, Syifa Rachmania Sutisna Riyanto Tayibnapis, Radita Gora Ulya, Enden Darjatul Wahyu Budi Priatna Waluya, Gilang widya astuti Zahra Maharani, Khalila Zahra, Khalila Zahra, Salsa Aulia Zempi, Charun Nisa