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Santoso, Hudi
Institut Pertanian Bogor
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Strategi Pembuatan Konten Instagram @amorphotoworks dalam Mempertahankan Konsistensi dan Kualitas Branding: Fauziah, Raden Gladis Muthia; Santoso, Hudi; Khalila Zahra Maharani; Nabhila Manisya; Amiruddin Saleh
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 4 (2024): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v4i4.629

Abstract

Penelitian ini mengkaji strategi pembuatan konten yang diterapkan oleh akun Instagram @Amorphotoworks dalam mempertahankan konsistensi dan kualitas branding di industri fotografi dan videografi pernikahan. Tujuan penelitian ini adalah untuk menganalisis jenis konten video yang diproduksi serta strategi yang digunakan untuk menjaga konsistensi branding dan meningkatkan kepuasan konsumen. Dengan pendekatan deskriptif kualitatif, data dikumpulkan melalui wawancara mendalam dengan pemilik dan tim media sosial serta observasi langsung pada akun Instagram. Hasil penelitian menunjukkan bahwa Amorphotoworks menerapkan beberapa strategi utama: penggunaan teknik sinematik yang konsisten, riset audiens yang rutin,perencanaan konten bulanan, dan evaluasi performa untuk beradaptasi dengan tren tanpa mengorbankan identitas merek. Selain itu, proses pembuatan konten mengikuti arahan dan kualitas kontrol yang terstruktur untuk memastikan keselarasan dengan nilai-nilai merek. Studi ini memberikan kontribusi dalam pemahaman strategi konten di Instagram untuk penguatan konsistensi branding, dan memiliki implikasi bagi bisnis yangingin mempertahankan citra branding visual secara optimal di saluran digital.
Strategi Komunikasi Hubungan Masyarakat Youth Ranger Indonesia dalam Penyebaran Informasi Suryana, Syifa Rachmania; Santoso, Hudi; Saleh, Amiruddin; Pranata, Rici Tri Harpin; Manisya, Nabila; Maharani, Khalila Zahra
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 4 No. 4 (2024): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v4i4.631

Abstract

The development of information technology has presented challenges for non-profit organizations such as Youth Ranger Indonesia (YRI) in information dissemination activities, especially for its target audience, namely youth. As an organization that focuses on youth empowerment, YRI requires an effective communication strategy to reach the audience and ensure that the message delivered can be received properly and correctly. This study aims to determine the media and communication strategies used by YRI Public Relations (PR). This study uses a qualitative descriptive approach, with primary data obtained from in-depth interviews with YRI PR, while secondary data is obtained from literature and YRI social media documentation. The communication strategy described refers to the 4 Step of Public Relations (RACE) theory, namely research, action, communication and evaluation from Cutlip, Center and Broom. The results of the study show that YRI uses digital media such as WhatsApp, Gmail and Instagram. The communication strategy used by YRI is in accordance with the RACE theory, and has been proven to help YRI PR carry out information dissemination activities more effectively. This research is expected to be a reference for YRI Public Relations in developing more effective information dissemination strategies, to strengthen YRI's role in efforts to increase youth potential.
Effectiveness of Samsung Brand Collaboration with Blackpink in Improving Brand Image on Social Media Putri, Faradita; Santoso, Hudi; Suparman, Suparman; Manisya, Nabhila; Khairunnisa, Anggi Widia; Zahra, Khalila
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 4, No 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.4572

Abstract

This study explores the effectiveness of the collaboration between Samsung and Blackpink in enhancing Samsung’s brand image among young users. In the digital era, celebrity collaboration has become an important strategy for building brand image through social media. Using a quantitative approach, data were collected through a survey questionnaire distributed to Blackpink fans to understand their perceptions of this campaign. The study results indicate that the collaboration successfully strengthens emotional engagement, increases interest in Samsung products, and reinforces the brand’s image as a modern, relevant brand. Using the EPIC Model, variables such as Empathy and Persuasion were found to significantly impact the creation of a positive brand image. Furthermore, the collaboration effectively enhances Samsung’s uniqueness and brand value in the eyes of consumers, who view Samsung as an innovative and trend-following brand. These findings suggest that celebrity collaboration strategies are effective for building a strong brand image, particularly on social media, and can serve as a reference for other companies looking to leverage celebrity influence to achieve similar goals. The study also highlights the vital role of social media in expanding brand reach, fostering engagement, and enhancing consumer loyalty through a more personal approach. In an era where social media significantly influences consumer behavior, this collaboration proves that strong emotional connections with consumers are key to brand success.
PELATIHAN PEMBUATAN KONTEN PROMOSI DESA WISATA PERTANIAN PERKOTAAN DI AEWO MULYAHARJA BOGOR Dharmawan, Leonard; Budi Priatna, Wahyu; Santoso, Hudi; Ramdani, Guruh; Sartika, Ika; Supama Wijaya, Abung; Tri Harpin Pranata, Rici; Suriaatmaja, Bayu
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i1.432-441

Abstract

Penelitian ini bertujuan untuk meningkatkan kemampuan pengelola desa wisata AEWO Mulyaharja dalam membuat konten promosi yang efektif di media sosial. Pelatihan ini mencakup tiga aspek utama: teknik pengambilan video, editing video, dan strategi pembelian media sosial. Metode pelaksanaan menggunakan pendekatan partisipatif yang melibatkan pre-test dan post-test untuk mengukur perkembangan keterampilan peserta. Hasil menunjukkan peningkatan signifikan pada ketiga aspek, yaitu teknik pengambilan video meningkat dari 32,60% menjadi 76,90%, editing video dari 33,90% menjadi 84,60%, dan pembelian media sosial dari 13,30% menjadi 80,90%. Peningkatan terbesar terlihat pada aspek pembelian media sosial (67,60%), yang menunjukkan efektivitas pelatihan dalam memberikan pemahaman baru tentang iklan digital. Pelatihan ini memberikan dampak positif dalam meningkatkan keterampilan digital pengelola desa, memungkinkan mereka untuk lebih mandiri dalam mempromosikan potensi wisata AEWO Mulyaharja. Dengan kemampuan baru ini, diharapkan desa wisata dapat menarik lebih banyak wisatawan dan meningkatkan kesejahteraan ekonomi lokal. Studi ini berkontribusi pada pengembangan metode pelatihan digital dalam konteks pengabdian masyarakat, khususnya di sektor pariwisata pedesaan.
Media Relations Strategy of the Ministry of Environment and Forestry and the Ministry of Defense in Detecting Hoax News in Online Media Dafina, Kania; Mawarti, Lely Ika; Santoso, Hudi; Priatna, Wahyu Budi; Suparman, Suparman; Ramdani, Guruh
Jurnal Ilmu Sosial Mamangan Vol 13, No 1 (2024): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the media relations activities is media monitoring. Media monitoring is a form of activity carried out by the Public Relations Bureau in companies and government agencies. The rise of various hoax reports in various media, especially online media, makes it necessary to monitor media through media monitoring activities. The aim of this research is to describe media relations strategies in overcoming the spread of hoax news through media monitoring. The theory used in this research is the Comcowich theory, which is related to media monitoring strategies, using descriptive qualitative research methods. The difference between this research and previous research lies in the research objects used, namely the Ministry of Environment and Forestry and the Ministry of Defense, and this research focuses on the spread of hoax news, which in previous research no one had used so that something new emerged. The results of this research show that the Public Relations Bureau of the Ministry of Environment and Forestry and the Ministry of Defense have a strategy to overcome the spread of hoax news, namely that the Public Relations Bureau of the Ministry of Environment and Forestry uses a paid site called Intelligence Media Analytics (IMA) and media clipping. Meanwhile, the Ministry of Defense's Public Relations Bureau also uses three media monitoring techniques, namely media tracking, media clipping and media content analysis.
Power Relations in Kamila Andini's Kretek Girl Film Series: An Analysis of Michel Foucault's Critical Discourse Dewanto, Berlian Rahmah; Santoso, Hudi; Saleh, Amiruddin; Pranata, Rici Triharpin; Manisya, Nabhila; Maharani, Khalila Zahra
Golden Ratio of Data in Summary Vol. 5 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i2.895

Abstract

This research examines power relations in Kamila Andini's Gadis Kretek series using a Critical Discourse Analysis approach grounded in Michel Foucault's theory. Set in the kretek industry in Indonesia, the series explores themes of family conflict, business competition, and the search for identity through a cultural lens. This study investigates how power operates through discourse, discipline, and social control as reflected in the relationships between characters, which aligns with Foucault's theory. Discourses on tradition, gender, and national identity are analyzed as tools for normalizing and reinforcing dominance, particularly in maintaining hierarchies within the family business. The analysis focuses on specific scenes that highlight the stigmatization of thought, control of the body, and resistance to existing power structures. The findings reveal that the series portrays power not only as physical domination but also as control over the mind and body, deeply embedded in cultural practices and family relationships. This study offers a deeper understanding of how media represents power relations within Indonesia's social structure while emphasizing the symbolic significance of kretek as a representation of national identity.
STRATEGI HUMAS DESA CIOMAS RAHAYU DALAM PEMANFAATAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI DAN INFORMASI PUBLIK Sakinah, Siti; Santoso, Hudi; Saleh, Amiruddin; Tri Harpin Pranata, Rici; Manisya, Nabila; Zahra Maharani, Khalila
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 1 (2025): NIVEDANA: Jurnal Komunikasi & Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i1.1491

Abstract

This study analyzes the communication strategies of the Ciomas Rahayu Village Public Relations in utilizing Instagram as a public communication medium. Using a descriptive qualitative approach, data were collected through interviews and documentation. The findings indicate that Instagram effectively enhances public interaction with the village government. The implemented strategies include consistent posting, two-way communication through comments and messages, and collaboration with local organizations. The application of the 4C theory (Context, Communication, Collaboration, Connection) highlights that active collaboration and connection are key to the successful use of social media.
Application of the Design Thinking Concept in the Design of Digital Content for the Smart Village Program in Kertayasa Village Wijaya, Abung Supama; Santoso, Hudi; Priatna, Wahyu Budi; Arsyad, Ahmad Aulia; Dharmawan, Leonard
Jurnal Ilmu Sosial Mamangan Vol 14, No 1 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i1.9040

Abstract

The rapid advancement of information technology offers significant opportunities for rural transformation through the Smart Village concept. However, many residents still lack awareness and understanding of the benefits and implementation of Smart Village programs. This study aims to analyze how the Design Thinking theory can be applied in the design of digital content to increase public awareness of Smart Village initiatives in Kertayasa Village. Utilizing a qualitative method, the research employs Focus Group Interviews (FGIs) with 13 active social media users in the village, and in-depth interviews with village officials. The study adopts the Design Thinking framework a user-centered theory consisting of five stages: empathize, define, ideate, prototype, and test. As a result, four digital posters and four short videos were created and distributed via WhatsApp and TikTok, the most commonly used platforms by the community. The findings reveal that the digital content significantly improved residents' understanding and pride in the Smart Village programs, especially in the areas of waste management (TPS 3R), SIMAK, and digital library. The novelty of this study lies in the contextual application of Design Thinking for content development in a rural digital literacy context, a topic that remains underexplored in existing literature. In conclusion, Design Thinking is proven to be an effective and adaptive method for designing impactful, user-centered digital communication strategies in rural development initiatives
ANALISIS TIM KONTEN DALAM MENGANALISA JAWABAN DARI PERTANYAAN SURVEI PROGRAM ACARA TV FAMILY 100 Siahaan, Garry Leroy Secunda Neville; Santoso, Hudi
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 1 (2025): Edisi 12
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i1.5711

Abstract

This study aims to analyze the content team's workflow in developing quiz questions based on survey results for the television program Family 100, produced by Fremantle Indonesia. The method used includes observation and in-depth interviews with the creative team. Findings show that the process involves composing questions, creating survey packages, conducting manual tabulation, and classifying answers according to the game structure. The classification process considers not only the frequency of responses but also ethical values, social sensitivity, and relevance to the participants. Adjustments are made based on participant categories and special guest appearances. Accurate classification is crucial for ensuring smooth production, game effectiveness, and participant comfort. Errors in this process may cause technical disruptions and hinder the show's flow. Therefore, classification is a foundational element in maintaining the quality and continuity of the Family 100 program. Keywords: Content Team, Family 100, Question Classification, Survey Results, Television Production.
Strategi Humas PT Tempat Berkarya Indonesia dalam Membangun Brand Image Edukatif Melalui Konten Media Sosial Instagram Aulia, Raden Roro Fatimah Azzahra; Santoso, Hudi; Saleh, Amiruddin; Harpin, Rici Tri; Manisya, Nabila; Maharani, Khalila Zahra
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1211

Abstract

This study analyzes the public relations strategy implemented by PT Tempat Berkarya Indonesia in building an educational brand image through Instagram social media content. The research focuses on the public relations strategy for creating educational content and identifying factors that influence content development. A qualitative case study approach is used, with data collected through in-depth interviews with the public relations team and social media managers, as well as direct observation of Instagram content, including reels, feeds, and stories. The findings reveal that PT Tempat Berkarya Indonesia effectively utilizes an educational content strategy through informative and visually engaging posts that resonate with the audience's needs. Additionally, factors such as social media trends, audience preferences, and the company’s educational objectives significantly influence the planning and execution of content. This study demonstrates that Instagram serves as a vital tool for the company in building a cohesive and impactful educational brand image that consistently attracts audience attention.
Co-Authors Abung Supama Wijaya Abung Supama Wijaya, Abung Supama Ahmad Aulia Arsyad, Ahmad Aulia Ali, Mohd Nor Shahizan Ali, Zerlynda Amarissa, Vania Amiruddin Saleh Anggraini, Zifa Anindya, Sahla Nur Artha, Kania Chairunnisa Dwi Aulia, Raden Roro Fatimah Azzahra Azahra, Nazwa Rivie Azzahra, Adinda Bayu Suriaatmaja Suwanda Dafina, Kania David Rizar Nugroho Dewanto, Berlian Rahmah Fauziah, Raden Gladis Muthia Gumilang, Gita Gianty Habibie, Muhamad Halim, Muthia Malihah Raniah Hari Otang Sasmita Harpin, Rici Tri Hasibuan, Ilal Hamdi Ika Sartika Ika Sartika Khairunnisa, Anggi Widia Khalila Zahra Maharani Kuswanti, Ana Leonard Dharmawan Maha, Khalila Zahra Maharani, Khalila Zahra Manisya, Nabhila Manisya, Nabila Maulidia, Diva Trianza Mawarti, Lely Ika Moenawar, Mohamad Ghozali Mohamad Ghozali Moenawar Musa Hubeis Muzykant, Valerii L. Nabhila Manisya Nursaidah, Amira Putra, Alsakti Alamanda Tr Putri, Faradita R. Agni Najwa Madenda Ramdani, Guruh Rici Tri Harpin Pranata Saleh, Amirruddin Salsabila, Davina Elmaliya Shafinas, Citra Ayu Siahaan, Garry Leroy Secunda Neville SITI MARYAM Siti Sakinah, Siti Supama Wijaya, Abung Supandi, Muhammad Luthfie Suparman Suparman Suriaatmaja, Bayu Suryana, Syifa Rachmania Tayibnapis, Radita Gora Wahyu Budi Priatna Waluya, Gilang widya astuti Zahra Maharani, Khalila Zahra, Khalila Zempi, Charun Nisa