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Journal : journal of consumer science

From Attitude to Action: Exploring Factors Influencing Switching Behavior of Public Transport Users Ni Putu Cempaka Dharmadewi Atmaja; I Gusti Agung Ngurah Gede Eka Teja Kusuma; I Made Dauh Wijana
Journal of Consumer Sciences Vol. 10 No. 3 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.3.461-483

Abstract

Background:  The number of vehicles in Denpasar has increased, while the public still hesitates to use public transportation, contributing to traffic congestion in Denpasar. Scientifically, this behavior can be explained by the Theory of Planned Behavior (TPB), in which perceptions of service quality and service attributes shape attitudes towards public transportation and influence switching behavior. Purpose: This study examines how these factors influence the public's willingness to switch from private vehicles to public transportation in Denpasar. Method:  The research design used is quantitative research with a non-probability sampling approach, using accidental sampling as the sampling technique. Data were obtained using a questionnaire distributed to 180 respondents who use public transportation. Using SmartPLS, the data was analyzed using Partial Least Squares Structural Equation Modeling (SEM-PLS). Findings: This study found that service quality, service-related attributes, and attitudes significantly influence the decision to switch to public transportation. Attitude partially mediates the influence of service quality and service-related attributes on the decision to switch. Conclusions: Based on the results of this study, it is recommended to improve the quality of public transportation services, particularly by reducing passenger waiting time and improving connectivity, so that bus stops are easily accessible to the public. Research implication: The results of this study are important for decision-making related to strategic planning to improve public transportation services, thereby increasing public willingness to switch to public transportation.
Co-Authors A.A Putu Agung Agrippina Wiraningtyas, Agrippina Aling Krishnanda Armaduhita Anak Agung Ayu Pramisanthi Dewi Anak Agung Made Karma Wijaya Anak Agung Putu Agung Anak Agung Putu Agung Anggriani, Rini Ardy Jordan Arista Dewi, Ni Putu Mirah Ary Wira Andika Blandina Tebu Lawa Jati Daniel Manek Daniel Manek3 Dewa Ayu Dwi Indra Swari Gifari Iman Nugroho I Gede Agus Sentana Widana yasa I Gede Cahyadi Putra I Gusti Agung Ayu Dian Priskila Chandra I Gusti Agung Ayu Dian Priskila Chandra I Gusti Agung Eka Teja Kusuma I Gusti Agung Teja Kusuma I Gusti Ayu Artini Dewi I Gusti Ayu Asri Pramesti I Gusti Ayu Dhita Puspita Dewi I Gusti Ayu Imbayani I Gusti Ngurah Agung Gede Eka Teja Kusuma I Gusti Ngurah Bagus Adhi Putra Sahadewa I Gusti Ngurah Bagus Gunadi I Gusti Ngurah Jaya Winata I Kadek Agus Widiarta I Kadek Yogik Suardika I Ketut Rahyuda I Ketut Suarnata I Komang Wira Kencana Putra I Made Dauh Wijana I Made Dauh Wijana I Made Dauh Wijana I Made Irvan Widiatmika I Made Pratama, I Made I Made Wahyu Wijaya I Nengah Aristana I Nengah Suardhika I Nengah Suardika I Nyoman Nesa Nirta Ardiana I Nyoman Tri Gunawan I Putu Ariawan I Putu Sumantara I Putu Warjaya I Putu Yoga Pratama Putra I Wayan Agus Budi Darma I Wayan Darmada I Wayan Mendra I Wayan Ryan Kusumatirta I Wayan Widnyana Ida Ayu Agung Dewi Kesumawati Ida Ayu Pujiartini Putri Keniten Ida Bagus Made Oka Suryawan Ikadek Sumiarta Irma Rubianti Joe, Augyawati Kadek Asrilina Putrawan Kadek Riza Nevilia Komang Febry Aditya Putra Krisna Kurniari Krisna, I Putu Laila Rauhun Hidayanti Lilik Lutfiah Luh Pande Mirah Jayanti Luh Prayascita Putri Dayani Luh Putu Petrisia Pradnya Wulandari Made Ayu Putri Cahyani Made Mitha Aprilia Pratiwi Mane, Daniel Marcela Junita Rinnovi M Muhammad Subhan Ngakan Nyoman Bagus Putra Legawa Ni Kadek Ariantini Putri Ni Kadek Ayu Sari Kanti Ni Kadek Ayuningsih Ni Kadek Diastuti Ni Kadek Dwi Sri Nasih Ni Kadek Dwi Yuliani Ni Kadek Henita Raina Yanti Ni Kadek Matriani Ni Kadek Sinta Jayanti Ni Kadek Sumartini Ni Kadek Yuli Antari Ni Komang Ari Ni Komang Atika Wicahyani Ni Komang Purnamiasih Ni Luh Ayu Mira Dhamayanti Pratiwi Ni Luh Gede Ananta Eka Putri Ni Luh Putri Aprilia Ni Luh Putu Febri Arista Dewi Ni Luh Putu Ganda Sari Ni Luh Widiantari Ni Luh Yunika Ni Made Ari Andani Ni Made Cahaya Intan Maeyusa Ni Made Diah Rukmini Ni Made Dwi Puspitawati Ni Made Gitawati Ni Made Irma Widyasari Ni Made Ratnadi Yulia Sari Ni Made Satya Utami Ni Made Winda Sari Ni Nyoman Menuh Ni Nyoman Menuh Ni Putu Audi Orlanda Ni Putu Lisa Ernawatiningsih Ni Putu Mira Khrisna Putri Ni Putu Nina Nuryati Ni Putu Rias Ratiwi Ni Putu Sri Widianingsih Ni Wayan Delvin Anjelina Saputra Ni Wayan Diah Chandra Swari Dewi Ni Wayan Eka Diana Santhi Ni Wayan Eka Mitariani Ni Wayan Ekayanti Ni Wayan Semiati Ni Wayan Suarjati Yusni Ni Wayan Swari Pradnyani Pinatih Nita Anggraini, Ni Putu Nur Faiza Olahairullah Olahairullah Pande Diva Darma Diputra Pande Ketut Ribek Pande Ketut Ribek Putri Emilia Yanti Putu Agus Octa Aristya Putu Anom Wisnu Wisnawa Putu Ardelia Febriana Putu Bintang Suradnyani Putu Eka Pasmidi Ariati Putu Intan Puspita Dewi Putu Lia Pramesti Anggarani Putu Pade Sintia Damayanti Rini Rahmawati Semiati, Ni Wayan Tjokorda Istri Praganingrum Yuliadewi, Nyoman Wiwiek