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Journal : Values

PENGARUH PERSONALSELLING, PENGEMBANGAN PRODUK DAN KEWAJARAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI PT. ORINDO ALAM AYU (ORIFLAME) DENPASAR Ni Wayan Suarjati Yusni; I Wayan Mendra; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 1 No. 1 (2019): VALUES
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Abstract

Industri kosmetik merupakan salah satu industri yang perkembanggannya sangat ditentukan oleh upaya perusahaan dalam memasarkan produknya di masyarakat. Tujuan penelitian ini adalah untuk mengetahui pengaruh personal selling, pengembangan produk dan kewajaran harga terhadap keputusan pembelian di PT. Orindo Alam Ayu (Oriflame) Denpasar. Penelitian ini mengambil sampel 85 responden melalui kuesioner, data diolah dengan menggunakan program SPSS 22.0. pendekatan teknik pengambilan sampel dalam penelitian ini menggunakan metode purposive samplingyaitu dengan pendekatan accdental sampling. Rumus yang digunakan untuk menentukan sampel respoden adalah rumus malhotra (2006 : 291). Teknik analisis data yang digunakan adalah uji validitas, uji reabilitas, uji asumsi klasik, analisis regresi linier berganda, dan uji hipotesis yang dilakukan dengan uji f dan uji t.Berdasarkan hasil analisis yang dilakukan dapat diketahui bahwa, personal selling(X1) secara parsial berpengaruh posistif dan signifikan terhadap keputusan pembelian (Y). Pengembangan produk (X2) secara parsial berpengaruh posistif dan signifikan terhadap keputusan pembelian (Y). Kewajaran harga (X3) secara parsial berpengaruh posistif dan signifikan terhadap keputusan pembelian (Y). personal selling(X1), Pengembangan produk (X2) dan Kewajaran harga (X3) secara simultan berpengaruh posistif dan signifikan terhadap keputusan pembelian (Y).
PERANAN E-COMMERCE DAN BRAND IMAGE TERHADAP KEPUTUSAN MENGINAP TAMU DI ANULEKHA RESORT AND VILLA UBUD I Putu Ariawan; I Gusti Ayu Imbayani; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 1 No. 1 (2019): VALUES
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh e-commerce dan brand image terhadap keputusan menginap tamu di Anulekha Resort And Villa. Data dalam penelitian ini dikumpulkan melalui penyebaran kuesioner dan wawancara kepada 100 konsumen Anulekha Resort And Villa sebagai sampel penelitian dengan menggunakan teknik purposive sampling sebagai teknik pengambilan sampel tersebut. Metode analisis data yang digunakan adalah analisis kuantitatif, yaitu uji validitas dan reliabilitas, uji normalitas, uji multikolinearitas, uji heteroskedastisitas, analisis regresi berganda, analisis korelasi berganda, koefisien determinasi, uji F, dan uji t. Hasil penelitian menunjukkan persamaan regresi Y = 0,501 + 0,390 X1 + 0,465 X2. Hasil koefisien korelasi berganda adalah 0,751 yang berarti e-commerce dan brand image mempunyai pengaruh yang kuat terhadap keputusan menginap tamu di Anulekha Resort And Villa. Hasil analisis determinasi diperoleh koefisien determinasi sebesar 55,5%. Analisis uji F diperoleh Fhitung = 62,794 dan nilai signifikan F = 0,000. Hasil uji t antara e-commerce dengan keputusan pembelian diperoleh thitung sebesar 4,989 dan nilai signifikansi sebesar 0,000 sedangkan hasil uji t antara brand image dengan keputusan pembelian diperoleh thitung sebesar 4,789 dan nilai signifikansi sebesar 0,000. Simpulan penelitian ini adalah e-commerce dan brand image secara parsial berpengaruh positif dan signifikan terhadap keputusan menginap tamu di Anulekha Resort And Villa
PENGARUH KUALITAS LAYANAN TERHADAP CUSTOMER DELIGHT PADA JASA TATA RIAS PENGANTIN GRIYA TIRTA HARUM DENGAN PERCEIVED VALUE SEBAGAI VARIABEL MEDIASI Ni Kadek Yuli Antari; Ni Wayan Eka Mitariani; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 1 No. 2 (2020): VALUES
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Kualitas layanan adalah seluruh bentuk kegiatan yang diusulkan oleh perusahaan untuk memenuhi harapan konsumen. Kualitas layanan dalam hal ini didefinisikan sebagai layanan dalam bentuk kenyamanan, kecepatan, hubungan, keramahtamahan yang ditunjukkan melalui sikap dan sifat dalam memberikan layanan kepada konsumen. Semakin baik kualitas layanan yang diberikan oleh perusahaan kepada pelanggannya, itu berarti kepuasan pelanggan akan meningkat. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas layanan terhadap kepuasan pelanggan dengan nilai yang dirasakan sebagai variabel mediasi. Penelitian ini menggunakan kuesioner sebagai metode pengumpulan data yang dibagikan kepada konsumen layanan tata rias pengantin Griya Tirta Harum dengan menggunakan teknik purposive sampling. Total sampel penelitian ini adalah 105 sampel. Penggunaan teknik analisis data adalah SEM dengan menggunakan Partial Least Square (PLS). Hasil penelitian ini menunjukkan bahwa, kualitas layanan memiliki pengaruh positif dan signifikan terhadap nilai yang dirasakan. Kualitas layanan memiliki efek positif dan signifikan terhadap kesenangan pelanggan. Nilai yang dirasakan memiliki efek positif dan signifikan terhadap kesenangan pelanggan. Kualitas layanan memiliki pengaruh positif dan signifikan terhadap nilai yang dirasak
PENGARUH SELF IMAGE CONGRUITY DAN CUSTOMER PERCEIVED SERVICE QUALITY TERHADAP REPURCHASE INTENTION DI VEGAS BARBERSHOP DENPASAR Ikadek Sumiarta; Anak Agung Putu Agung; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 4 No. 1 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Barbershop offers haircut services with a more modern concept, both current hairstyle trends and the tools used to cut hair. Barbershops provide services that are more private for men than salons which are mostly for women. Vegas Barbershop services not only provide haircuts but also provide services such as hair spa creambath, hair cosmetic, and hair toning, therefore Vegas Barbershop is very suitable for men's wants and needs for hair care. The research objective was to determine the effect of self congruity and customer perceived service quality on repurchase intention at Vegas barbershop Denpasar. The method in this study uses multiple linear regression analysis techniques. The results showed that Self Image Congruity had a positive and significant effect on Repurchase Intention at Vegas Barbershop in Denpasar City. Customer Perceived Service Quality has a significant positive effect on Repurchase Intention at Vegas Barbershop in Denpasar City. Respondents' responses to the self image congruty variable obtained the lowest score for the self image congruty variable which lies in the statement that I use the services of the Vegas Babershop in Denpasar City every time I cut my hair, it is hoped that the company's management will pay attention to and continue to improve the quality of services at Vegas Babershop to consumers so that consumers return to using Vegas Babershop services every time cut hair. Respondents' responses to the customer perceived service quality variable obtained the lowest score in the statement that I use the services of Vegas Barbershop Denpasar because the service is responsive to consumers. cut hair.
PENGARUH CELEBRITY ENDORSER, BRAND IMAGE, DAN BRAND TRUST TERHADAP MINAT BELI PADA COFFESHOP RUANG BEBAS KOPI DI DENPASAR Kadek Riza Nevilia; I Gusti Ngurah Agung Eka Teja Kusuma; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 4 No. 1 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Purchase intention (purchase intention) is the desire that arises in consumers towards a product as a result of a process of observing and learning consumers about a product. The factors that support buying interest are consumer interest in buying influenced by several factors, namely celebrity endorsers, brand image and brand trust on buying interest at Coffeshop Ruang Gratis Kopi in Denpasar. The location of this research is located at Jalan WR. Supratman no. 236, Kesiman Petilan, Denpasar, with the object of this study measuring celebrity endorsers, brand image and brand trust on buying interest at Coffeshop Ruang Gratis Kopi in Denpasar. The population in this study were consumers of the Coffee Free Space Coffeshop in Denpasar whose number is not known for certain, with a total sample of 100 respondents. The data analysis technique used in this study is multiple linear regression analysis. The results of the study show that celebrity endorsers have a positive and significant effect on purchase intention at the Coffee Free Room Coffeshop in Denpasar, Brand image has a positive and significant effect on purchase intention at the Coffee Free Space Coffeshop in Denpasar, Brand trust has a positive and significant effect on Purchase intention at the Coffeshop Coffee Free Space In Denpasar. It is hoped that future researchers will not stick to the factors in this study, namely celebrity endorsers, brand trust and brand image, but can add other factors that might influence purchase intention.
PENGARUH VARIASI PRODUK, ELECTRONIC SERVICE QUALITY DAN WORD OF MOUTH TERHADAP MINAT BELI PADA TOKO JAMU JUICE DALUNG Luh Putu Petrisia Pradnya Wulandari; I Gusti Ngurah Agung Gede Eka Teja Kusuma; Ni Putu Cempaka Dharmadewi Atmaja
VALUES Vol. 4 No. 2 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Purchase intention is something related to the consumer's plan to buy the product or service needed in a certainperiod. Factors that can influence purchase intention include product variety, electronic service quality and wordof mouth. This study aims to determine and analyze the effect of product variation, electronic service quality andword of mouth on buying interest at Jamu Juice Dalung Shop. The research location was at Dewi Deva Devi No.4,Pengilian Hamlet, Dalung Village, Badung Regency, Bali. Jamu Juice Shop, with the object of this research is tomeasure the effect of product variation, electronic service quality, and word of mouth on buying interest at Dalung Jamu Juice Shop. The population in this study were consumers of Jamu Juice Stores whose number is not knownwith certainty, with a total sample of 85 respondents. The data analysis technique used in this study is multiplelinear regression analysis. The results showed that product variation, electronic service quality and word ofmouth have a positive and significant effect on buying interest in Dalung Jamu Juice Shop.
PENGARUH KUALITAS PELAYANAN, STRATEGI IKLAN DAN PERSONAL SELLING TERHADAP KEPUTUSAN MENJADI NASABAH KOPERASI SIMPAN PINJAM (KSP) NIRWANA ARTA MANDIRI I Made Irvan Widiatmika; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
VALUES Vol. 4 No. 2 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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The ups and downs of the number of decisions to become customers are caused by the many competitors from savings and loan cooperatives so that a good marketing strategy is needed to increase the decision to become a customer. Many factors influence the decision to become a customer including service, promotion, personal selling, company image, product, price, location and other factors, so these factors must be improved to achieve company goals. The purpose of this study was to determine and analyze the effect of service quality, advertising strategy and personal selling on the decision to become a customer of the Nirwana Arta Mandiri Savings and Loans Cooperative. Sampling was determined using purposive sampling technique with a total sample of 100 respondents. Data collection techniques using a questionnaire. The collected data were analyzed using multiple linear regression analysis. The results showed that service quality, advertising strategy and personal selling each had a positive and significant effect on the decision to become a customer of the Nirwana Arta Mandiri Savings and Loans Cooperative. Suggestions for future researchers are expected to be able to research with other variables, especially marketing in order to obtain more varied results and influence the decision to become a customer at KSP Nirwana Artha Mandiri.
PENGARUH BUDAYA ORGANISASI, GAYA KEPEMIMPINAN, DAN PEMBERDAYAAN TERHADAP KEPUASAN KERJA DI BALAI WILAYAH SUNGAI BALI - PENIDA I Nyoman Tri Gunawan; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
VALUES Vol. 4 No. 3 (2023): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Job satisfaction is a person's perspective, both positive and negative, about their job. Job satisfaction arises when the employee feels happy because he feels that he has completed an important job and feels that his work is appreciated. Increasing job satisfaction can be seen from organizational culture, leadership style, and empowerment. This study aims to determine and analyze the effect of organizational culture, leadership style, and empowerment on job satisfaction at the Bali-Penida River Basin. The population of this study were 139 employees of the Bali-Penida River Basin Center. The sample of this study was 103 respondents who were determined by the Slovin technique. Data collection was done through interviews, documentation, and questionnaires. The analytical tool used is multiple linear regression analysis which is processed using IBM SPSS version 26 software. The results showed that organizational culture has a positive and significant effect on job satisfaction at the Bali-Penida River Basin. Leadership style has a positive and significant effect on job satisfaction at the Bali-Penida River Basin Center. Empowerment has a positive and significant effect on job satisfaction at the Bali-Penida River Basin Center.
PERAN MEDIASI KEPUASAN PELANGGAN PADA PENGARUH KUALITAS LAYANAN DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN (STUDI PADA PELANGGAN PT. PELITA AIR SERVICE DENPASAR) Dewa Ayu Dwi Indra Swari; Ni Putu Cempaka Dharmadewi Atmaja; Daniel Manek
VALUES Vol. 5 No. 1 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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Pelita Air Service Denpasar is an airline company that faces tight competition in the national aviation industry, so it needs to increase customer satisfaction and loyalty which can be formed through service quality and appropriate priceperceptions. This research aims to determine the role of customer satisfaction in mediating the influence of service quality andprice perception on customer loyalty. This research uses a quantitative approach with an associative design. The sample taken was 100 respondents with a sampling technique using purposive sampling, so that the respondents were customers of PT. PelitaAir Service Denpasar. The data collection method in this research isquestionnaires. The analysis technique used is path analysis. The results of this research show that 55.2% of the variation in customer loyalty of PT. Pelita Air Service Denpasar is influenced by service quality, price perception and customer satisfaction. Based on hypothesis testing in path analysis, the resultsobtained are: (1) service quality and price perception have a positive effect on customer satisfaction; (2) service quality, priceperception, and customer satisfaction have a positive effect on customer loyalty; (3) customer satisfaction is able to mediate the influence of service quality and price perception on customer loyalty at PT. Pelita Air Service Denpasar.
PENGARUH GAYA KEPEMIMPINAN, DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT SARI RAMBUT DI ABUAN BANGLI Ngakan Nyoman Bagus Putra Legawa; Ni Putu Cempaka Dharmadewi Atmaja; I Nengah Suardhika
VALUES Vol. 5 No. 1 (2024): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

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The population in this study were 50 employees of PT Sari Rambut Abuan Bangli. Regarding the sample, the sample in this study consisted of 50 people who were determined using the census method or saturated sample. This research uses a number of data collection methods, both primary data and secondary data consisting of observation, interviews, questionnaires and documentation studies. To analyze the data, this research used five methods, including research instrument testing, classical assumption testing, multiple regression analysis, determination analysis, and t test. The research results show that Leadership Style, Work Discipline and Work Motivation have a positive and significant effect on employee performance at PT Sari Rambut Abuan Bangli. This means that the better these three factors are, the better the performance of PT Sari Rambut Abuan Bangli employees will be.
Co-Authors A.A Putu Agung Aling Krishnanda Armaduhita Anak Agung Made Karma Wijaya Anak Agung Putu Agung Anak Agung Putu Agung Anak Agung Putu Agung Andika, Ary Wira Anggriani, Rini Arista Dewi, Ni Putu Mirah Chandra, I Gusti Agung Ayu Dian Priskila Daniel Manek Daniel Manek Daniel Manek3 Darma, I Wayan Agus Budi Dewa Ayu Dwi Indra Swari Dewi, Anak Agung Ayu Pramisanthi Diastuti, Ni Kadek Gusti Ayu Dewi Setiawati I G NG A Gede Eka Teja Kusuma I Gede Cahyadi Putra I Gusti Agung Ngr Gd Eka Teja Kusuma I Gusti Ayu Artini Dewi I Gusti Ayu Asri Pramesti I Gusti Ayu Dhita Puspita Dewi I Gusti Ayu Imbayani I Gusti Ngurah Agung Eka Teja Kusuma I Gusti Ngurah Agung Gede Eka Teja Kusuma I Gusti Ngurah Agung Gede Eka Teja Kusuma I Gusti Ngurah Bagus Adhi Putra Sahadewa I Gusti Ngurah Bagus Gunadi I Gusti Ngurah Jaya Winata I Kadek Agus Widiarta I Kadek Yogik Suardika I Ketut Rahyuda I Komang Wira Kencana Putra I Made Irvan Widiatmika I Made Pratama, I Made I Nengah Aristana I Nengah Suardhika I Nengah Suardika I Nyoman Nesa Nirta Ardiana I Nyoman Tri Gunawan I Putu Ariawan I Putu Sumantara I Putu Warjaya I Putu Yoga Pratama Putra I Wayan Darmada I Wayan Mendra I Wayan Widnyana Ida Ayu Agung Dewi Kesumawati Ida Ayu Pujiartini Putri Keniten Ida Bagus Made Oka Suryawan Ikadek Sumiarta Joe, Augyawati Kadek Asrilina Putrawan Kadek Riza Nevilia Komang Febry Aditya Putra Krisna Kurniari Krisna, I Putu Kusuma, I Gusti Agung Ngurah Gede Eka Teja Kusuma, I Gusti Ngurah Agung Eka Teja Kusumatirta, I Wayan Ryan Laila Rauhun Hidayanti Luh Pande Mirah Jayanti Luh Prayascita Putri Dayani Luh Putu Petrisia Pradnya Wulandari Made Ayu Putri Cahyani Made Mitha Aprilia Pratiwi Mane, Daniel Ngakan Nyoman Bagus Putra Legawa Ni Kadek Ariantini Putri Ni Kadek Ayu Sari Kanti Ni Kadek Ayuningsih Ni Kadek Dwi Yuliani Ni Kadek Henita Raina Yanti Ni Kadek Matriani Ni Kadek Sinta Jayanti Ni Kadek Yuli Antari Ni Komang Atika Wicahyani Ni Komang Purnamiasih Ni Luh Putri Aprilia Ni Luh Putu Febri Arista Dewi Ni Luh Putu Ganda Sari Ni Luh Widiantari Ni Made Ari Andani Ni Made Diah Rukmini Ni Made Dwi Puspitawati Ni Made Gitawati Ni Made Irma Widyasari Ni Made Ratnadi Yulia Sari Ni Made Satya Utami Ni Nyoman Menuh Ni Nyoman Menuh Ni Putu Lisa Ernawatiningsih Ni Putu Mira Khrisna Putri Ni Putu Nina Nuryati Ni Putu Rias Ratiwi Ni Putu Sri Widianingsih Ni Wayan Diah Chandra Swari Dewi Ni Wayan Eka Diana Santhi Ni Wayan Eka Mitariani Ni Wayan Ekayanti Ni Wayan Semiati Ni Wayan Suarjati Yusni Ni Wayan Swari Pradnyani Pinatih Nita Anggraini, Ni Putu Nugroho, Gifari Iman Nur Faiza Orlanda, Ni Putu Audi Pande Diva Darma Diputra Pande Ketut Ribek Putri Emilia Yanti Putri, Ni Luh Gede Ananta Eka Putu Agus Octa Aristya Putu Ardelia Febriana Putu Eka Pasmidi Ariati Putu Intan Puspita Dewi Putu Lia Pramesti Anggarani Putu Pade Sintia Damayanti Rini Rahmawati Sari, Ni Made Winda Semiati, Ni Wayan Tjokorda Istri Praganingrum Wijana, I Made Dauh Wisnawa, Putu Anom Wisnu yasa, I Gede Agus Sentana Widana Yuliadewi, Nyoman Wiwiek Yunika, Ni Luh