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All Journal International Journal of Applied Business and International Management Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings
Liem Gai Sin
Ma Chung University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Examining Factors Influencing Customer Loyalty in the Electronic Product Market: Strategies for Enhancing Brand Loyalty Liem Gai Sin; Ng Wei Chien; Gong Chongya; Li Qingyu; Hamaad Nisar Rathi; Zhou Tao; Amrithaa Poovendren; A.J. Ali; Daisy Mui Hung Kee
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 1 (2025): February 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i1.3835

Abstract

This study integrates Oliver’s four-stage loyalty model to examine the influence of technological innovation, cultural adaptability, and personalized customer experiences on cognitive, affective, conative, and action loyalty. The study employs a mixed-method research design, incorporating both quantitative and qualitative approaches, with Huawei as the focal case study. A non-probability convenience sampling technique was used to select 150 respondents from diverse demographics. Data collection involved structured surveys and semi-structured interviews, with survey items measuring brand image, brand quality, customer satisfaction, social media interaction, and localization perception on a five-point Likert scale. Regression analysis results indicate that social media interaction (? = 0.648) and customer satisfaction (? = 0.191) significantly enhance public image, supporting H3 and H4. However, brand image and brand quality show no significant effect, leading to the rejection of H1 and H2. Additionally, localization perception strongly influences sustainability perception (? = 0.664), while brand quality has a moderate impact (? = 0.289). These findings highlight the pivotal role of digital engagement and localized strategies in fostering customer loyalty. The study offers actionable insights for electronic brands to enhance global market positioning and sustain competitive advantage.
The Factors That Influence Customer Satisfaction to Use Malaysia Airlines in Malaysia Liem Gai Sin; Lok Yee Huei; Livia Loh Xin Yuu; Looi Kai Yi; Liu Qifeng; Liu Fanxi; Liu Xinyu; Manogna C V L; A. J. Ali; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 8, No 1 (2025): January 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i1.3751

Abstract

Improving customer satisfaction is key to being competitive in the Airline industry. This research aimed to study the factors that influence customer satisfaction to use Malaysia Airlines in Malaysia. Malaysia Airways Limited began its first commercial flight in year 1947 and was renamed become Malaysian Airline System in year 1972. Malaysia Airlines operates scheduled domestic and international flights to more than 1000 destinations across 150 plus countries. A quantitative approach with a survey questionnaire was used for data collection. A total of 100 Malaysia Airlines customers participated in this survey. In this survey, five influencing factors are assessed which is airline tangibles, personnel quality, empathy, and airline image. Through a comprehensive analysis of customer feedback, personnel quality, and empathy are the most important factors in improving customer satisfaction to use Malaysia Airlines in Malaysia. This survey provides Malaysia Airlines with useful insights into customer perception and guides Malaysia Airlines in improving customer satisfaction
Changes and Development in Marketing and Strategies - Study on ASUS Computer Inc. Rudresh Pandey; Liem Gai Sin; Shreyas Agnihotri; Utkarsh Chaudhary; Natasha Tiffany; Ahmad Usamah; Daisy Mui Hung Kee; Hafiz Zikri; Muhammad Hafizudin; Mohamad Zulfaqar
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.999

Abstract

Computers have highly evolved and a lot of companies, such ASUS, have consistently improving and innovating computers and other products. ASUS stands as the world’s 6th largest PC Vendor in 2020, mission of which is to deliver innovative and spectacular IT solutions. This research investigates how ASUS developed into a tech giant and what techniques and strategies they used to capture such great market share. The research will also contain certain additional ideas that Asus can work upon to be the no. 1 Tech giant in the world and the USP (Unique Selling Proposition) of Asus product line of and the advantages and disadvantages over competitors. Furthermore, comparison of Asus’s major rivals will give a better understanding of their decisions taken in the last 10 years.
Effective/Differentiating Marketing Strategies of McDonald’s in Malaysia And Indonesia Dilip D; Rupesh Sinha; Ooi Ler Wei; Daisy Mui Hung Kee; Oh Jia Leei; Pua Ke Shuang; Teoh Jia En; Velia Nofira Permatasari; Liem Gai Sin; Eugene Boadu; Junaid Saifi
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.995

Abstract

McDonald's has become one of the world's most known fast-food companies. The success of McDonald's in growing business makes some individuals genuinely curious as to how McDonald's developed their marketing process and strategy as marketing strategies perform crucial roles for businesses to grow eventually. This case study aims to determine the effective marketing strategies of McDonald in Malaysia compared to with those in other countries such as Indonesia and provide recommendations to deal with the situation McDonald's is faced with. This research, using comparative analysis and focusing on 4P marketing mix components, focuses on the analysis of products, prices, places, and promotions.
Next-Gen Workforce Meets AI: Navigating Career Paths in a Tech-Driven World Kia Hui Gan; Lim Hui Ling; Liem Gai Sin; Sushmita A/P Kannan; Song Ruicen; Sun Danning; Sun Zexuan; Daisy Mui Hung Kee
Journal of The Community Development in Asia Vol 8, No 3 (2025): September 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v8i3.4159

Abstract

Artificial Intelligence (AI) is rapidly transforming the global world of work, raising important questions about how younger generations perceive its impact on their future careers. This study investigates the perceptions of Generation Y (Gen Y) and Generation Z (Gen Z) university students toward AI and its influence on employment opportunities. A quantitative survey was conducted with 150 respondents from universities in China and Malaysia, focusing on two key variables: AI awareness and perceptions of employment prospects. The results reveal that both cohorts generally demonstrate positive levels of awareness and optimistic attitudes toward AI. Notably, students’ attitudes were found to play a more significant role than awareness in shaping their views regarding AI’s potential effects on their future career opportunities. These findings underscore the importance of higher education institutions in enhancing AI literacy, cultivating adaptive mindsets, and integrating technology-oriented curricula to prepare students for the demands of an AI-driven labor market. By fostering proactive and confident engagement with emerging technologies, universities can empower future professionals to navigate challenges and leverage opportunities in the evolving digital economy.
The Impacts of Covid-19 on Unilever Rudresh Pandey; Ajay Massand; Victor Teja Mulya; Liem Gai Sin; Vadlamudi Prudhvi Naresh; Faizah Binti Zamara; Daisy Mui Hung Kee; Siti Khadijah Binti Zamri; Nur Ain Syamira Binti Azmi; Noor Najihah Binti Mohd Hamdan; Aditi Aditi
Journal of The Community Development in Asia Vol 4, No 1 (2021): January 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v4i1.996

Abstract

Unilever is a global consumer goods company which provides daily products such as soap and snacks. It is one of the oldest multinational companies distributing its products to more than 190 countries. During Covid-19 pandemic, the demand for products and services has greatly decreased, and Unilever has shown a great reaction towards the situation. The purpose of this study is to explore how Covid-19 affected Unilever and how Unilever improved the company welfare. The data collected from news, websites and other reviews. This study found that Unilever instant food products decreased as consumers focus on purchasing household products.
Building Trust and Quality of Customer Service Through Customer Satisfaction (Study of Gojek’s Customers in Malang City) Raga Etsenna Wattimena; Liem Gai Sin
Journal of The Community Development in Asia Vol 3, No 3 (2020): September 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i3.892

Abstract

Transportation services are a substantial in people's lives due to its widespread in the community to facilitate their daily activities as working, traveling and others. A leading online ride-hailing company, Gojek, was founded by a Indonesian man, Nadiem Makarim in March 2014. It aims to reduce unemployment in Indonesia and provide solutions to congestion in the capital. Online application-based transportation services have been chosen by the public due to its easiness, more transparent cost calculation, and more satisfying service. Customers do not need to leave the house to order the service since they are highly possible to order it online with their smartphone devices.
The Effect of Experiential Marketing on Customer Satisfaction in Malang Customer Products Ijlal Setyoviyon; Liem Gai Sin
Journal of The Community Development in Asia Vol 3, No 3 (2020): September 2020
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v3i3.893

Abstract

Recently, people's increasing interest in business has encouraged them to try their luck in it. The more similar businesses are established, the tighter competition in, especially for similar businesses. Company leaders must not be careless and need to continue to strive to keep the company remain superior and compete with other companies. To win the competition, the company must have a competitive advantage to continue to survive. One effort is focusing on the consumers by providing the experience that is felt from these contacts. Companies must be able to influence consumers by creating products or services that win over their heart. They will have unforgettable good memories; in exchange they will come back or make repeat purchases.
Co-Authors A. J. Ali A.A. Gde Satia Utama A.J. Ali Abigael Brilliana Christanti Abishek Singh Adinda Dessy Indriana Safitri Aditi Aditi Agus Sukoco Ahmad Ariq Rabbani Ahmad Usamah Aisha Bader Alotaibi Ajay Massand Ajay Massand Albertus Gondokusumo Alodya Agustina Elsam Amrithaa Poovendren Andre Jesilla Jones Andre Wijaya Apurv Gupta ARDION COKRODEWO Astrelia Crisentya Linardi Bayu Setyawan Chai Yeong Jin Chan Weng Hoo Chin Kah Hui Chin Pei Wen Chong Chiew Ling Chong Li Yin Choong Shu Ching Christofer Alimwijono Christopher Suputro Ch’ng Kelvin Daisy Mui Hung Kee Daisy Mui Hung Kee Damayanti, Elok Dave Hoo Sheng David Rivaldy Hermanto Decesta Kelcya Valentine Dennis Mahendra Putra Dewi Purnamasari Salim Dilip D Dilip. D Ditarosa Taurista Eka Perdana Eugene Boadu Faizah Binti Zamara Ferry Setianto Fong Kai Ling Foung Hann Hui Fransiscus Danny Aguswahyudi Fransiskus Xaverius Viorentino Gerald Reynaldo Tandra Glenn Evorius Pattiata Go Sin Yee Goh Kai Wen Gong Chongya Hafiz Zikri Hamaad Nisar Rathi I Gede Arimbawa Ijlal Setyoviyon Jed Abner Jeevendra A/L Rajendran Jelita Sparta Jeremy Kenny Jeremy Tou Jia Hao Jessica Berta Joewono Jhonathan Whiryawan Jia Xin Liu Joel Chen Tai Soon Joseph Tan Soo Heng Juan Jose Zuluaga Junaid Saifi Jurisa Jonathan Kia Hui Gan Koh Jhee Qing L. Sudershan Reddy Law Sin Leng Lee Chiew Ying Leni Cynthia Dewi Leonaldo Yogi Gunawan Leonardo Hanriyanto Leong Kar Chun Lew Ke Er Li Qingyu Li Xin Zhang Liew Pei Wei Liew Siaw Wee Lim Hui Ling Lim Sin Chen Lim Xin Wee Lim York Ying Liow Yue Jin Liu Fanxi Liu Qifeng Liu Xinyu Livia Loh Xin Yuu Lok Yee Huei Looi Kai Yi Majdi Anwar Quttainah Majdi Anwar Quttainah Manogna C V L Mochammad Hilmy Tamala Putra Mohamad Fikri Bin Azhar Mohamad Zulfaqar Mohammed Shammas Muhammad Firdaus Bin Ibrahim Muhammad Hafizudin Muhammad Khairul Amali Bin Mohd Ghazali Muhammad Zulhusni Bin Ahmad Fadzeil Mustika Putri Fatimah Mu’tamaria Mu’tamaria Narayana, I.G.N.A.A. Bhakta Natasha Tiffany Neng Mei Fei Ng Pui Yan Ng Wei Chien Nico Setiawan Noor Najihah Binti Mohd Hamdan Norazwa Binti Abdullah Nur Ain Syamira Binti Azmi Nur Amiera Sofea Binti Mohd Azlan Nur Azwanie Binti Mohamed Nur Shafiqah Binti Kama’Aziri Obaja Elka Kurniawan Oh Jia Leei Oh Zi Jian Ooi Ler Wei Ooi Xin Gee Ooi Yu Wei Padmalini Singh Padmalini Singh Phuan Mun Zhin Pooja Chawla Prachi Kadam Priyanka Verma Pua Ke Shuang Purvika Pawar Putri Nur Illya Balkhis Binti Ibrahim Qonitah Lutfatullaili Raga Etsenna Wattimena Rajesh Kumar Nair Reinaldo Gerald Sentosa Rudresh Pandey Rupesh Sinha Rupesh Sinha Rupesh Sinha Ryan Eleazar Sabillah Alfarisi Ristiansyah Sahil Verma Shreyas Agnihotri Shweta Pandey Sienly Yuwono Siti Khadijah Binti Zamri Siti Nur Madhiah Binti Ahmad Somya Agarwal Song Ruicen Srishti Srishti Stevi Jimry Poluan Sun Danning Sun Zexuan Sushmita A/P Kannan Tammy Wong Shao Ing Tan Chi Yi Tan Hui Min Tan Pei Yu Teoh Jia En Theofilus Welyna Putra Utkarsh Chaudhary Vadlamudi Prudhvi Naresh Varsha Ganatra Varsha Ganatra Varsha Ganatra Velia Nofira Permatasari Venny Tezaryning Widyawati Victor Teja Mulya Vidush Chaudary Wei Chen Li Wenny Gilliany Wong Sin Yue Wong Yun Qi Xin Tong Li Yalla Satya Sai Venkata Sri Harsha Yap Wen Yan Yip Jia Hui Yue Fei Sun Zhou Tao