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All Journal International Journal of Applied Business and International Management International Journal of Tourism and Hospitality in Asia Pasific Journal of the Community Development in Asia International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings
Liem Gai Sin
Ma Chung University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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The Impact of COVID 19 Towards International Business Strategy: A study of Coca-Cola Company Rajesh Kumar Nair; L. Sudershan Reddy; Priyanka Verma; Rudresh Pandey; Sienly Yuwono; Liem Gai Sin; Wong Yun Qi; Daisy Mui Hung Kee; Ooi Xin Gee; Tammy Wong Shao Ing; Tan Pei Yu
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i2.1116

Abstract

Coca Cola is one of the largest beverage companies in the world and becomes one of the favourite drinks for all people around the world. On March 11, 2020, World Health Organization (WHO) agrees to receive COVID – 19 outbreak a pandemic. This problem firstly started in China; it becomes the main problem of the World. As many Organizations whether domestic and international business affected by this epidemic. International business which is easily affected by the crisis as war, terrorist attacks, natural disasters and another. The main aim of this study is to analysis the global strategy and operations of Coca-Cola Company during COVID–19 pandemic. To collect the data, the questionnaire was distributed to 250 respondents, who are the employees of Coca-Cola company. The questionnaire was distributed via email. The impact of occurrence of Coronavirus on the international business. The results shows that the percentage of respondents who buy Coca-Cola products at online shopping platform increased during the pandemic
Analysis the Effect of Product Quality and Price on Purchase Decision (Case Study of Adidas India, Indonesia, and Malaysia) Rudresh Pandey; L. Sudershan Reddy; Vidush Chaudary; Venny Tezaryning Widyawati; Liem Gai Sin; Muhammad Khairul Amali Bin Mohd Ghazali; Daisy Mui Hung Kee; Muhammad Firdaus Bin Ibrahim; Muhammad Zulhusni Bin Ahmad Fadzeil; Nur Azwanie Binti Mohamed
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v4i1.1034

Abstract

Exercising can be an activity to maintain human health. Adidas is a company providing sports equipment and accessories with high quality located in more than 100 countries around the world. This research aims to understand and analyze the effect of product quality and price on the purchase decision of Adidas India, Indonesia, and Malaysia. This research uses a quantitative method, which is Ordinary Least Square (OLS) based on the data collected from the questionnaires with 100 respondents. The results of this research show product quality and price partially affect purchase decision, product quality and price simultaneously or collectively affect purchase decision. The contribution proportion of Adidas product quality and price on the customers' purchase decision is 50.1%.
The Impact of Employee Satisfaction, Organizational Commitment, Job Performance and Teamwork as the Success Factors in FedEx: A Study of FedEx’s Employees in Malaysia Koh Jhee Qing; Daisy Mui Hung Kee; Joel Chen Tai Soon; Chin Kah Hui; Ch’ng Kelvin; Abishek Singh; Obaja Elka Kurniawan; Aisha Bader Alotaibi; Rudresh Pandey; Majdi Anwar Quttainah; Liem Gai Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 2 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i2.822

Abstract

In 1971, FedEx was founded as Federal Express Corporation, by Frederick W. Smith. In the world of supply chain services, FedEx is one of the most trusted and respected brands. The main goal of FedEx is to make sure that FedEx is their customers' first choice, by delivering world-class customer experience. FedEx ensures that they deliver world-class customer experience to their customers so that their loyalty towards FedEx will grow and they will not risk trying another carrier service. FedEx takes care of its people first, believing they will then take care of its customers. For this reason, FedEx top leaders commit the “People First” philosophy.
The Influence of Brand Equity and Brand Trust on E-Commerce Consumer’s Loyalty (Zalora Consumer Research) Dennis Mahendra Putra; Liem Gai Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 3, No 3 (2020): International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v3i3.957

Abstract

This research aims to analyze the influence of brand equity and brand trust on e-commerce consumer’s loyalty. This research is also titled as hypothesis test research which undertaken test on hypothesis with Zalora’s consumer in Malang city as a source of this research. Data analysis method used multiple linear regressions with variable t and variable t. The result shows that brand equity and brand trust have an influence on Zalora’s consumer loyalty. It indicates that the increasing of brand trust followed by increasing of consumer’s loyalty.
The Impact of AirAsia’s E-Commerce Websites on Its Consumer Buying Behavior Padmalini Singh; Dilip. D; Goh Kai Wen; Daisy Mui Hung Kee; Go Sin Yee; Lee Chiew Ying; Fong Kai Ling; Mohammed Shammas; Gerald Reynaldo Tandra; Liem Gai Sin
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1019

Abstract

The purpose of this study is to examine the impact of e-commerce websites on consumer’s buying behavior of AirAsia and to provide suggestions to AirAsia to improve its consumer’s shopping experience on its e-commerce website. This research applied qualitative methodology by interviews. It will provide the company with additional understanding about the impact of e-commerce websites on consumer’s buying behavior and the effective suggestions provided are highly practicable for the company. It is necessary for AirAsia to understand their consumer’s buying behavior to improve the company’s performance. Thus, AirAsia needs to put some effort into the research of consumer’s buying behavior and constantly improve its consumer’s shopping experience.
A Case Study on Key Success Factors of Garuda Indonesia Airlines Varsha Ganatra; Rupesh Sinha; Pooja Chawla; Tan Chi Yi; Daisy Mui Hung Kee; Neng Mei Fei; Law Sin Leng; Foung Hann Hui; Reinaldo Gerald Sentosa; Liem Gai Sin; Apurv Gupta; Rudresh Pandey
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1024

Abstract

The airline industry plays a vital role in stimulating social, and economic development. Thus, Garuda Indonesia implements various strategies and promotions to face the fast-changing pricing condition and the fierce competitive condition in the local and international markets. This study aims to systematically describe the characteristics of the factors improving Garuda Indonesia Airline’s profitability for its further opportunity exploration and to establish some limitations it is currently facing. To understand how they fully work and to provide more suggestions for the improvements of its overall operational activities, some data will be collected and analyzed.
Analysis of Export Strategies on Apple Fruit Juice at Pt Batu Bhumi Suryatama David Rivaldy Hermanto; Qonitah Lutfatullaili; Liem Gai Sin; Juan Jose Zuluaga
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 1 (2019): International Journal of Tourism & Hospitality in Asia Pasific (IJTHAP)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v2i1.354

Abstract

This study analyzes the effectiveness of the promotion strategy for PT Batu Bhumi Suryatama Sari Apel which is engaged in packaged apple juice. This research is very important for companies because with a good promotion strategy can increase sales. Because the system is not analyzed, this study intends to conduct an analysis. This study uses the interview method as a data collection technique and uses qualitative methods to analyze data. PT Batu Bhumi Suryatama in conducting promotions, using social media namely Facebook and Instagram. After successfully exporting, PT Batu Bhumi Suryatama found its responsibility as a criticism from the exporting country. The criticism is about product packaging. Therefore, it can be said that it is very important to always remember that by simply selling packaging products, it is very important in relation to brand trust. But PT Batu Bhumi is able to maintain a preferred quality even though the price is high which causes very heavy to compete. Keywords: Promotion Strategy, Export, Obstacles, Packaging.
Factors Influencing Consumer Behaviour in Indofood Products during Covid-19 Pandemic Oh Zi Jian; Siti Nur Madhiah Binti Ahmad; Liem Gai Sin; Chan Weng Hoo; Daisy Mui Hung Kee; Jeremy Tou Jia Hao; Leong Kar Chun; Lim Xin Wee; Decesta Kelcya Valentine; Mohamad Fikri Bin Azhar; Norazwa Binti Abdullah; Jeevendra A/L Rajendran
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 2 (2021): June 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i2.1057

Abstract

The research aims to determine factors influencing consumer behaviour at PT Indofood Sukses Makmur Tbk during the Covid-19 pandemic. The data processed by analysing the psychological factors, social factors, cultural factors, personal factors and economic factors. A questionnaire survey was employed to collect the data. The questionnaire was distributed to 129 respondents via online platform. Secondary data research methods such as previous journals and reports from used to obtain relevant information in this research. The result showed that psychological factors are considered as factors that influence consumer behaviour in Indofood’s products during COVID-19 pandemic.
Marketing Strategies of Travel and Tourism Industry Varsha Ganatra; A.A. Gde Satia Utama; Purvika Pawar; Sahil Verma; Rudresh Pandey; Jhonathan Whiryawan; Liem Gai Sin; Chong Chiew Ling; Daisy Mui Hung Kee; Chai Yeong Jin; Tan Hui Min; Lim Sin Chen
International Journal of Tourism and Hospitality in Asia Pasific Vol 4, No 1 (2021): February 2021
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v4i1.1020

Abstract

Travel and Tourism is an assemblage of all the leisure, luxuries, comfort, travel products, and services provided by suppliers including airlines, hotels, transportation like self-drive agencies, cruise lines, restaurants, etc. All these functions require marketing. This study aims to explore the marketing patterns of tourist agencies to increase customer awareness. The tourism sector also helps to promote the various hotels, restaurants, rental agencies by giving a platform for all these services to promote their services and also provide a customer discount for customer satisfaction.
Co-Authors A. J. Ali A.A. Gde Satia Utama A.J. Ali Abigael Brilliana Christanti Abishek Singh Adinda Dessy Indriana Safitri Aditi Aditi Agus Sukoco Ahmad Ariq Rabbani Ahmad Usamah Aisha Bader Alotaibi Ajay Massand Ajay Massand Albertus Gondokusumo Alodya Agustina Elsam Amrithaa Poovendren Andre Jesilla Jones Andre Wijaya Apurv Gupta ARDION COKRODEWO Astrelia Crisentya Linardi Bayu Setyawan Chai Yeong Jin Chan Weng Hoo Ch’ng Kelvin Chin Kah Hui Chin Pei Wen Chong Chiew Ling Chong Li Yin Choong Shu Ching Christofer Alimwijono Christopher Suputro Ch’ng Kelvin Daisy Mui Hung Kee Daisy Mui Hung Kee Damayanti, Elok Dave Hoo Sheng David Rivaldy Hermanto Decesta Kelcya Valentine Dennis Mahendra Putra Dewi Purnamasari Salim Dilip D Dilip. D Ditarosa Taurista Eka Perdana Eugene Boadu Faizah Binti Zamara Ferry Setianto Fong Kai Ling Foung Hann Hui Fransiscus Danny Aguswahyudi Fransiskus Xaverius Viorentino Gerald Reynaldo Tandra Glenn Evorius Pattiata Go Sin Yee Goh Kai Wen Gong Chongya Hafiz Zikri Hamaad Nisar Rathi I Gede Arimbawa Ijlal Setyoviyon Jed Abner Jeevendra A/L Rajendran Jelita Sparta Jeremy Kenny Jeremy Tou Jia Hao Jessica Berta Joewono Jhonathan Whiryawan Jia Xin Liu Joel Chen Tai Soon Joseph Tan Soo Heng Juan Jose Zuluaga Junaid Saifi Jurisa Jonathan Kia Hui Gan Koh Jhee Qing L. Sudershan Reddy Law Sin Leng Lee Chiew Ying Leni Cynthia Dewi Leonaldo Yogi Gunawan Leonardo Hanriyanto Leong Kar Chun Lew Ke Er Li Qingyu Li Xin Zhang Liew Pei Wei Liew Siaw Wee Lim Hui Ling Lim Sin Chen Lim Xin Wee Lim York Ying Liow Yue Jin Liu Fanxi Liu Qifeng Liu Xinyu Livia Loh Xin Yuu Lok Yee Huei Looi Kai Yi Majdi Anwar Quttainah Majdi Anwar Quttainah Manogna C V L Mochammad Hilmy Tamala Putra Mohamad Fikri Bin Azhar Mohamad Zulfaqar Mohammed Shammas Muhammad Firdaus Bin Ibrahim Muhammad Hafizudin Muhammad Khairul Amali Bin Mohd Ghazali Muhammad Zulhusni Bin Ahmad Fadzeil Mustika Putri Fatimah Mu’tamaria Mu’tamaria Narayana, I.G.N.A.A. Bhakta Natasha Tiffany Neng Mei Fei Ng Pui Yan Ng Wei Chien Nico Setiawan Noor Najihah Binti Mohd Hamdan Norazwa Binti Abdullah Nur Ain Syamira Binti Azmi Nur Amiera Sofea Binti Mohd Azlan Nur Azwanie Binti Mohamed Nur Shafiqah Binti Kama’Aziri Obaja Elka Kurniawan Oh Jia Leei Oh Zi Jian Ooi Ler Wei Ooi Xin Gee Ooi Yu Wei Padmalini Singh Padmalini Singh Phuan Mun Zhin Poluan, Stevi Jimry Pooja Chawla Prachi Kadam Priyanka Verma Pua Ke Shuang Purvika Pawar Purvika Pawar Putri Nur Illya Balkhis Binti Ibrahim Qonitah Lutfatullaili Raga Etsenna Wattimena Rajesh Kumar Nair Reinaldo Gerald Sentosa Rudresh Pandey Rupesh Sinha Rupesh Sinha Rupesh Sinha Ryan Eleazar Sabillah Alfarisi Ristiansyah Sahil Verma Shreyas Agnihotri Shweta Pandey Sienly Yuwono Siti Khadijah Binti Zamri Siti Nur Madhiah Binti Ahmad Somya Agarwal Song Ruicen Srishti Srishti Sun Danning Sun Zexuan Sushmita A/P Kannan Tammy Wong Shao Ing Tan Chi Yi Tan Hui Min Tan Pei Yu Teoh Jia En Theofilus Welyna Putra Utkarsh Chaudhary Vadlamudi Prudhvi Naresh Varsha Ganatra Varsha Ganatra Varsha Ganatra Varsha Ganatra Velia Nofira Permatasari Venny Tezaryning Widyawati Victor Teja Mulya Vidush Chaudary Wei Chen Li Wenny Gilliany Wong Sin Yue Wong Yun Qi Xin Tong Li Yalla Satya Sai Venkata Sri Harsha Yap Wen Yan Yip Jia Hui Yue Fei Sun Zhou Tao