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Dewi Nurmasari Pane
Program Studi Manajemen, Fakultas Sosial Sains, Universitas Pembangunan Panca Budi
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Journal : quantitative economics journal

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ANALYSIS OF PRODUCT QUALITY, PRICE, AND LOCATION TOWARDS PURCHASE DECISIONS AT OFFICE OFFICES OF SMALL AND MEDIUM BUSINESS COOPERATIVES IN MEDAN CITY M. Zulfikri; Miftah El Fikri; Ramadhan Harahap; Dewi Nurmasari Pane; Rizal Ahmad
Quantitative Economics Journal Vol 10, No 2 (2021): Oktober 2021
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/qej.v10i2.35779

Abstract

The Medan City Small and Medium Enterprises Cooperatives Office is one of the regional apparatuses in Medan in carrying out government tasks and affairs in the field of cooperative management and small and medium businesses with the scope of work helping the Mayor of Medan. The problem faced is high competition between cooperative and non-cooperative participants who are external rivals, the low number of visitors or consumers who come to the Medan City Small and Medium Enterprises Cooperative Service Office. As well as product quality and location needs to be reviewed. This study aims to determine the effect of Product Quality, Price and Location on Purchasing Decisions at the Medan City Small and Medium Enterprises Cooperative Service Office. Data collection by distributing questionnaires to a sample of 75 respondents. The model is used with Multiple Regression and is processed through SPSS Ver, 22.0. The results showed that the Product Quality, Price, and Location respectively had a significant effect on Purchasing Decisions. Product Quality, Price, and Location Simultaneously have a significant effect on Purchasing Decisions. Adjusted R. Sguare, 0.843 or 84.3%, namely Product Quality, Price, and Location of 84.3% and the composition is explained by other factors.
THE INFLUENCE OF PRICE AND QUALITY OF SERVICE ON CUSTOMER SATISFACTION OF ONLINE TAXI TRANSPORTATION SERVICES (GRABCAR) Dewi Nurmasari Pane
Quantitative Economics Journal Vol 11, No 1 (2022): APRIL 2022
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/qej.v11i1.38395

Abstract

The title of this research is "The Effect of Price and Service Quality on Customer Satisfaction of Online Taxi Transportation Services (Grabcar)". This study aims to test and find out more clearly how the influence of Price and Service Quality on Customer Satisfaction. This research uses quantitative methods involving 96 respondents. Data collection is done by using questionnaires. The data obtained were analyzed using statistical formulas, namely by using multiple regression analysis, the management of which was carried out with the SPSS Version 21. The quantitative analysis results showed that prices were partially positive and significant impact on Grabcar consumer satisfaction. The t-value of the price variable (X1) is 2.270 and the value of ttable is 1.66, then tcount> ttable (2.731> 1.66) and the value of Sig. <0.05 (0.026 <0.05). The magnitude of the effect of price (X1) on customer satisfaction (Y) of 0.195, which means that every time there is a price (X1), it will increase consumer satisfaction (Y) of 0.195 units. Service quality is partially positive and significant impact on Grabcar consumer satisfaction. The value of the tcount of the variable of human resource development (X2) is 7,967 and the value of the table is 1.66, then tcount> t table (7,967> 1.66) and the value of Sig. <0.05 (0,000 <0.05). The magnitude of the effect of service quality (X1) on customer satisfaction (Y) of 0.480, which means that every time there is an increase in service quality (X2), it will increase customer satisfaction (Y) by 0.480 units. Price and Service Quality are simultaneously significantly affected Grabcar consumer satisfaction. The calculated F value of 32.338 with a significant level of 0,000, greater than the F value of the table with a significant level of 95% (α = 0.05) is 59,071 = (59,071> 2.81).______________________________________________________________Keywords: Price, Service Quality and Customer Satisfaction
Co-Authors , Harianto , Miftah El Fikri Ahmad, Rizal Aldila Sahura Andrew Daryl Angel Vanesa Annisa Sanny Beni Anggara Bobby Surya Darma Breyma Baharudin Maulana Tarigan Cendana, Sylvia CITRA ANITA ANITA RAHMAH Cyndi Varelie DAYU, Wulan Dea Putri Ananda Dewi Nur Aini Dirwan Doni Ditha Amelia Rahmanda DWI SURYANTO Eko Dwi Putra Sihombing Elfitra Desy Surya Endra Hertanto Eric Marfianda Tuegeh Ester Petronella Tarigan Fauzan Azmi Feberlina Hulu Fitra Arlina Nasution Fitra Arlina Nasution Hambali Hary Danata Sembiring Hikmatul Fadhilah Sianipar Hoirul Nisah Howandi, Rani Desiana Husni Muharram Ritonga Husni Muharram Ritonga Husni Muharram Ritonga HUSNI MUHARRAM RITONGA Indah Lauren Hutasoit Jansen Lubis Juliyanti Larissa Pia Revianty Lidia Sembiring Lissia Salsabila Lorentia, Esther Luthvia Aulia M Chaerul Rizky M. Chaerul Rizky M. Zulfikri Manuntun Pakpahan Maya Macia Sari Mesra B Muhammad Dharma Tuah Putra Nasution Muhammad Miftahul Khoiri Muhammad Sugiato Mustofa Natasya Pebrina Silaen Nur Athifah Nurafrina Siregar Nurul Hasanah Ocdy Amelia Panggabean, Maya Sabirina Patricia Liusly Putri Suci Rahayu Putri, Chairani Dwi Rafidha Yasmin Tarigan Rahmadani Rahmadani Rahmadani Rahmadani Rahmadani, Adinda Tantri Rahmadani, Rahmadani Ramadhan Akbari Ramadhan Harahap Rianto, Hartato Risky Rahmawansyah RITONGA, HUSNI MUHARRAM Rizal Ahmad Sakdiah San Fredo Munthe Santana, Richo Adjie Sentosa, Ilham Setiawan, Abdi Sharin, Farah Hida Sianipar, Hikmatul Fadhilah Sienak Krismawati Hia Sofi Annisa Sri Wahyuni Suwarno Tania Putri Maharani Thionardi, Velasco Willy Zek Nasution Yohanna Sinurat Yoki Amriza Yossie Rossanty Yudha Prasetio