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Dian Pratiwi
The Center of Health Informatic and Biostatistics Studies, Faculty of Public Health, Universitas Indonesia, Depok 16424, Indonesia
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PENGARUH LIVE SHOPPING TIK-TOK TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS NEGERI MEDAN Alexander Sabastian Pangaribuan; Anggita Kinanti; Ade Mima Zakia Siregar; Etri Br Kaban; Dian Pratiwi; Nurul Wardani
Ekonis: Jurnal Ekonomi dan Bisnis Vol 28, No 1 (2026): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v28i1.8992

Abstract

This study analyzes the influence of TikTok's Live Shopping feature on purchasing decisions of students from the Faculty of Economics, State University of Medan. The transformation of social media into a digital marketplace has enabled TikTok, through its live shopping feature, to enable direct interaction between sellers and buyers in real time. A quantitative approach was used with 98 respondents determined using the Slovin formula. Data were collected through a questionnaire and analyzed using normality, linearity, and simple linear regression tests. The results show that TikTok Live Shopping has a positive and significant effect on purchasing decisions, with a regression coefficient (B) of 0.577 and a significance value of 0.000 (0.05). This means that the higher the intensity and quality of the live shopping experience, the greater the student's tendency to purchase. Interactive features such as direct communication, product demonstrations, and real-time promotions increase consumer trust and satisfaction. This study confirms that live shopping is an effective digital marketing strategy, and further research is recommended to add variables such as consumer trust and customer loyalty to deepen the understanding of social commerce behavior in the digital era.Keywords: TikTok Live Shopping, purchasing decisions, digital marketing, Consumer Behavior.
ANALISIS KANDUNGAN KARBOHIDRAT TERLARUT TOTAL PLANLET BAYAM MERAH [Alternanthera amoena (Lem.) Voss] RESISTEN TERHADAP CEKAMAN GARAM (NaCl) SECARA IN VITRO Endang Nurcahyani; Dian Pratiwi; Zulkifli Zulkifli; Martha L. Lande
Analit : Analytical and Environmental Chemistry Vol. 6, No. 02 October (2021) Analit : Analytical and Environmental Chemistry
Publisher : Jurusan Kimia FMIPA Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/aec.v6i2.2021.p114-121

Abstract

Bayam merah [Alternanthera amoena (Lemaire) Voss.] banyak digemari oleh masyarakat karena kandungan nutrisinya yang bermanfaat seperti melancarkan peredaran darah, menurunkan tekanan darah tinggi dan kolesterol, sehingga produksi bayam merah harus lebih dioptimalkan. Saat ini banyak lahan pertanian yang terakumulasi oleh garam termasuk Indonesia. Salah satu alternatif yang dapat digunakan yaitu dengan penggunaan varietas bayam merah yang toleran terhadap cekaman garam. Penelitian ini bertujuan untuk mengetahui konsentrasi NaCl yang efektif terhadap pertumbuhan planlet bayam merah dan karakter ekspresi bayam merah dalam mengahadapi cekaman garam secara in vitro. Metode yang digunakan adalah Rancangan Acak Lengkap (RAL) dengan 5 taraf konsentrasi NaCl yaitu 0%; 0,25%; 0,50%; 0,75% dan 1% dengan 5 kali ulangan. Analisis data mengunakan one way ANOVA pada taraf 5% dan uji lanjut dengan uji Tukey pada taraf  nyata 5%. Hasil penelitian menunjukkan bahwa perlakuan NaCl berpengaruh pada karakter ekspresi planlet bayam merah seperti menurunnya tinggi tanaman dan peningkatan kandungan karbohidrat planlet bayam merah pada kondisi cekaman garam secara in vitro.http://dx.doi.org/10.23960/aec.v6.i2.2021.p114-121
Co-Authors A.Ariyadi Abdul Rochman Ade Mima Zakia Siregar Agung Sediyono Ajeng Hayuning Tiyas Ajeng Savitri Puspaningrum Akhmad Jayadi Alexander Sabastian Pangaribuan Anggita Kinanti Arbianto Prasetyo Ari Rohmawati Arima Arniza Fitri A’idah Muflichatul Maghfiroh Bakti Fatwa Anbiya Budi Kadaryanto Dewantoro, Fajar Dian Mutiara Digna Renny Panduwati Dinar Restu Saputri Eka Rahmatul Aida Elsya Paskaria Loyda Tarigan Endang Nurcahyani Etri Br Kaban Evan Febri Miranda Fajar Anggit Nugroho Fajar Dewantoro Fatimawali . fera Lestari Ferry Lenurra Ferry Surahman Fide Theresia Fikitri Marya Sari Fiqih Hana Saputri, Fiqih Hana Fitria Minnatul Izzah Fitriyah Fitriyah Galuh Pramita Guntur Wibisono Guntur Wibisono Handayani, Seventri Herma Haryetti Haryetti Heni Pujiastuti I Subandrio Icha Rahma Noveliasari Ika Yuni Astuti Imannuel Ricky Destianto Inna 'Ainul Muthi'ah Is Mardianto Isti Chana Zuliyati Istichana Zuliyati Jainer Pasca Siampa Jaka Persada Sembiring Jupriyadi, Jupriyadi Lady Cantika Lestari, Emi Kasih Madinatul Munawarah Marsuki Martha L. Lande Maryani Maryani Mirnanda Cambodia Moh Usamah Muhammad Reyhan Fadiyasa Murni Sapta Sari Musthofa Nadia Ventiani Nadiatul Khoiroh Nana Maryana Nasyrah Qolby Neneng Rachmalia Izzatul M Norita Norita Novia Utami Putri Noviza Nur Faqih Ardiantoro Nurul Wardani Nurulita Luthfia Salsabilla Okky Adi Darmawan Pratiwi, Dita Retno Putri Ramadhani, Putri Putri, Mike Milo Diana Qadhli Jafar Adrian Raden Davin Rizki P Rahmi Rais Ratna Ratna Reny Nur Rohmah Respati Anton Sasongko Rika Promalessy Rio Aditomo Mahardika Putra Santi Hendayani Santoso, Gatot Budi Sari, Dewi Putri Kemala Sefrialdi Septinawati Siti Zubaedah Sri Astutik Susila Lastri Susuilo Utomo Syaifudin Tizza Yosita Tuti rohani Umu Hani Edi Nawangsih Usman Nur Ikhsan Wiranti Sri Rahayu Yeka Hermalen Yuanita Nurul Nisa’ Apriliyana Yulien Adam Yusak Maryunianta Zulkifli Zulkifli Zulkifli Zulkifli